What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
Top Rated
105 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
Top Rated
105 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Monetate

Monetate is great for setting up promotional callouts on our website. It's very strong for A/B testing and putting "band-aids" on our site, but more laborious when using it for personalization
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Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • The UI is intuitive. With very little training team members start using the tools.
  • It is versatile - a testing, targeting, a second CMS, and recommendation engine which can be used virtually anywhere on the site.
  • It is light. Integration is fast and does not slow down site speed. We even use Monetate to test certain 3P functionality, integrating through Monetate and testing the application to validate impact on site KPI rather than just integrating the 3P directly into the platform.
  • Client Services team very proactive in helping our team identify opportunities and get quick results. Also very responsive when we need to use Monetate to quickly address issues affecting the business.
Parker Block profile photo

Cons

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo
  • Continuous improvement in predictive analytics.
Parker Block profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Monetate8.2
Based on 24 answers
We have been using Monetate for almost 3 years now. The support is always available and they try to really understand the campaigns you are trying to create to find the best possible solutions to your issues.
Justin Liu profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo
Monetate9.0
Based on 6 answers
The fact that the multiple members of team uses it almost daily and has dozens of campaigns going says it all
Parker Block profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
Monetate8.4
Based on 6 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
Monetate8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.
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Return on Investment

  • Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
  • It's the essential tool for telling us how to make change on our website.
  • An essential 2nd data source for cross checking data from BI and other systems.
  • Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.
Richard Hayes profile photo
  • We have improved conversion, average order size and revenue per session with tests we have run with Monetate. We have also reduced unnecessary labor costs by testing and phasing out processes that are not revenue generating.
Laura Santoki profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

Monetate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Monetate More Information