What users are saying about

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
444 Ratings
Top Rated
107 Ratings

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
444 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
Top Rated
107 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
Albert Ihm profile photo

Monetate

Monetate is well suited if you need a quick fix/change to your website. Also if you want to test different aspects of your site it is super simple to set up a test and see the results come through. It will show when your test has reached significance and different metrics for that test.
No photo available

Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Tool is very intuitive - easy to use right out of the box. Users can create tests starting day 1 AND it is so easy to build upon existing campaigns..feels like a limitless amount of things you can accomplish right away.
  • Analytics - again straightforward design - easy to access and take away learnings. For example - when we tested abandoned cart messaging (adding links to customer service, etc) with no offer - saw 22% increase in add to cart and 9% decline in bounce rate. Can utilize the Monetate summary dashboard or look at data directly.
  • Support team - consistent knowledgeable members who make the effort to understand client end goals - then help develop action/strategy plan to accomplish AND help execute. Whether providing / assisting with training to helping to troubleshoot to building in-house. Always accessible - whenever i've had a question/issue!
No photo available

Cons

  • User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs.
  • Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved.
  • Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.
Ahmad Rahman profile photo
  • Engage email program isn't managed the same way as Merchandiser. While our team helped get us up and running with the tool and provided support in initial programs to test, we have to go through Monetate Support for additional help. Wish it was all in one place/one team.
  • As a small brand that is part of a larger corporation where other brands also use Monetate...think it's a good decision recently implemented to re-organize so that there is a team/acct lead for the corporation. There are a lot of good learnings that we needed someone to facilitate sharing across the different brands. It took a while to implement - but a good improvement.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
Monetate8.2
Based on 24 answers
It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.
Parker Block profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
No photo available
Monetate9.0
Based on 6 answers
The fact that the multiple members of team uses it almost daily and has dozens of campaigns going says it all
Parker Block profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
Monetate8.4
Based on 6 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
Monetate8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
The simplicity, performance, reliability, cost and customer service of Monetate are all superior to Adobe in my opinion.
Laura Santoki profile photo

Return on Investment

  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
Carlos Barrios profile photo
  • We have improved conversion, average order size and revenue per session with tests we have run with Monetate. We have also reduced unnecessary labor costs by testing and phasing out processes that are not revenue generating.
Laura Santoki profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

Monetate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Monetate More Information