Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
N/A
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms.
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.
Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our …
Adobe Campaign offers unmatched customization but is definitely the least intuitive and user-friendly marketing automation tool I have ever used. We selected Adobe Campaign because we use other Adobe Marketing Cloud Products (Analytics and Target) but the integration with those …
Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow …
I worked with Adobe Campaign when it was Neolane, up until right after it sold. I still miss the functionality of it but it was extremely complicated to use. That said, there was nothing you couldn't do with it except quickly and easily deploy a campaign. I think that the ease …
Verified User
Director
Chose Adobe Marketo Engage
None are perfect. They cater to different needs and organizational maturity. In terms of customizability, Adobe Campaign v7 and Eloqua are at the top but give up some ease of use compared to Marketo. So depending on the needs of the organization (breadth of features and future …
Aprimo fell behind Marketo for the email marketing and connection to Salesforce. Aprimo tries to be a lot a things in one platform and does an OK job. Marketo is specialized and can go further in the email marketing swim lane.
Oracle CX Marketing is the best all around email …
Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B …
I've used Campaign, Pardot, and Salesforce Marketing Cloud in my career along with Marketo, to me Marketo seems like a clear choice and a winner in terms of platform usability, reliability, and capability to customize items. For example, in Pardot, users aren't able to …
Chose it for the ease of use, though it lacks a few features compared to others.However the form builder, landing page and email editor is old-school and clunky.
Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - …
I like how this tool gives our marketing and sales teams the ability to create more coordinated journeys with tools like Sales Connect, which run marketing data right into our CRM and other advanced lead generation, lead scoring and Account management tools. I like the AI driven …
Verified User
Professional
Chose Adobe Marketo Engage
Adobe Marketo Engage is focused on B2B and marketers and ACC is focused on B2C and needs programmers.
Marketo brings the actions you want to execute into one place easily, on a lead level. While other tools may give you insights into snippets of a lead activity or even anonymized lead activity, the activity history on a lead in marketo is unmatched, when compared to any other …
Marketo had the best balance of customizability and usability. It matched our need for advanced data capabilities, marketing automation, and a native Salesforce integration.
Marketo features and integration are commendable. Below are the features and integration that show why Marketo is a great competitor with other MA and Ops tools.
The ability to combine the strengths of multiple platforms separates Marketo. The soul of the platform is meant to be added on to, where most others try to enclose you in their ecosystems. This is especially powerful due to the ease of data supplementation in the Marketo world, …
Our list included Eloqua, Pardot, HubSpot, Genius, Neolane, Silverpop, and ActOn. We chose Marketo for its ease of use, integration with Salesforce, and breadth of functionality.
Of the other options, only Eloqua presented a true alternative; the others provided only a …
Verified User
Director
Chose Adobe Marketo Engage
Yes, preliminary reviews of Pardot, Neolane, Hubspot