What users are saying about
Top Rated
150 Ratings

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1576 Ratings
Top Rated
150 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1576 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

CQ is best suited for multi-site projects that require frequent updates or new pages spun up very quickly and with the same quality as the rest of your site. It's also a great fit if you have extensive media libraries: pictures, videos, etc. The Digital Asset Manager is very powerful and if it's coupled with a CDN, it can be itself a great solution for that particular purpose alone.Key questions to ask would be:- How comfortable will our authors be with this publishing platform? What are their needs and wants? Can CQ accommodate them?- How skilled is our development team to take a project like CQ? The best of CQ comes when is customized but it will come with a price. Time and talent will be necessary to tweak it to the right fit.- Do we have enough time and resources to allow our technical and non-technical stuff to learn? Can we afford all the oficial training levels?
Fernando Galeano profile photo

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Marketo
Role-based user permissions
Adobe Experience Manager
8.2
Marketo

Platform & Infrastructure

Adobe Experience Manager
7.6
Marketo
7.9
API
Adobe Experience Manager
7.5
Marketo
8.1
Internationalization / multi-language
Adobe Experience Manager
7.7
Marketo
Role-based workflow & approvals
Adobe Experience Manager
Marketo
7.8
Customizability
Adobe Experience Manager
Marketo
7.9
Integration with Salesforce.com
Adobe Experience Manager
Marketo
9.0
Integration with Microsoft Dynamics CRM
Adobe Experience Manager
Marketo
7.6
Integration with SugarCRM
Adobe Experience Manager
Marketo
6.9

Web Content Creation

Adobe Experience Manager
7.0
Marketo
WYSIWYG editor
Adobe Experience Manager
8.2
Marketo
Code quality / cleanliness
Adobe Experience Manager
7.0
Marketo
Admin section
Adobe Experience Manager
7.5
Marketo
Page templates
Adobe Experience Manager
6.9
Marketo
Library of website themes
Adobe Experience Manager
5.5
Marketo
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Marketo
Publishing workflow
Adobe Experience Manager
8.0
Marketo
Form generator
Adobe Experience Manager
6.3
Marketo

Web Content Management

Adobe Experience Manager
6.1
Marketo
Content taxonomy
Adobe Experience Manager
6.6
Marketo
SEO support
Adobe Experience Manager
6.5
Marketo
Bulk management
Adobe Experience Manager
6.1
Marketo
Availability / breadth of extensions
Adobe Experience Manager
6.1
Marketo
Community / comment management
Adobe Experience Manager
5.4
Marketo

Email & Online Marketing

Adobe Experience Manager
Marketo
7.8
WYSIWYG email editor
Adobe Experience Manager
Marketo
7.4
Dynamic content
Adobe Experience Manager
Marketo
7.6
Ability to test dynamic content
Adobe Experience Manager
Marketo
7.5
Landing pages
Adobe Experience Manager
Marketo
7.5
A/B testing
Adobe Experience Manager
Marketo
7.5
Mobile optimization
Adobe Experience Manager
Marketo
7.2
Email deliverability
Adobe Experience Manager
Marketo
8.2
List management
Adobe Experience Manager
Marketo
8.6
Triggered drip sequences
Adobe Experience Manager
Marketo
8.6

Lead Management

Adobe Experience Manager
Marketo
8.3
Lead nurturing
Adobe Experience Manager
Marketo
8.6
Lead scoring and grading
Adobe Experience Manager
Marketo
8.4
Data quality management
Adobe Experience Manager
Marketo
7.8
Automated sales alerts and tasks
Adobe Experience Manager
Marketo
8.3

Campaign Management

Adobe Experience Manager
Marketo
7.4
Calendaring
Adobe Experience Manager
Marketo
6.6
Event/webinar marketing
Adobe Experience Manager
Marketo
8.2

Social Media Marketing

Adobe Experience Manager
Marketo
6.8
Social sharing and campaigns
Adobe Experience Manager
Marketo
6.9
Social profile integration
Adobe Experience Manager
Marketo
6.6

Reporting & Analytics

Adobe Experience Manager
Marketo
7.0
Dashboards
Adobe Experience Manager
Marketo
6.8
Standard reports
Adobe Experience Manager
Marketo
7.2
Custom reports
Adobe Experience Manager
Marketo
6.8

Pros

  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo
  • Engagement Programs - the ability to set up very complex, granular email nurture programs allows you to target people with incredibly personalized experiences at scale.
  • Lead management process - you can completely customize your lead stages to your sales cycle, set up your own revenue cycle to create unique analytics based on your company, and automate sales alerts and recycling to marketing based on your own criteria.
  • User friendly templates - The modules in Marketo email templates make putting together beautiful HTML emails a breeze.
Anne Angele profile photo

Cons

  • Steep learning curve for both Authors and Developers when it comes to customized components and workflows.
  • Development community is small and somewhat closed. It keeps growing with the years as CQ becomes more popular, which is a good thing.
  • Expensive, both to purchase, train and certify. This makes it harder to learn unless companies are willing to spend thousands on official training.
Fernando Galeano profile photo
  • Improved Salesforce integration - increased functionality would be useful, but the basics are already there.
Anne Angele profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Marketo8.0
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.9
Based on 27 answers
Pulling large lists takes more time than I think it should.. .sometimes loading emails, images, and other screens can take a decent amount of time
Kristi Eide profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.6
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Marketo7.2
Based on 36 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Carley Donovan profile photo

Alternatives Considered

AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available
Of all the options I've used, Marketo is the most customizable and allows you to have the most control over how it's used. While you can get base level functionality out of any of the marketing automation tools I've tried, if you're looking to do anything unique or innovative, I'd recommend Marketo.
Anne Angele profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • Extreme flexibility and speed to publish new pages with as little as a few hours of notice. This allowed us to be more efficient in handling landing pages for lead generation.
  • Powerful technology stack that allows for an infinite amount of customization. New ideas came up as we learned all the capabilities of CQ. It helped us innovate in the way we build and author pages.
  • Poor documentation and small community slowed our initial ramp up and development times until first release. By now this should have improved with the increased popularity.
Fernando Galeano profile photo
  • Better lead conversion rates
  • Better branding in Emails and landing pages
  • Better analytics and insights
  • Sales and Marketing alignment
Neeraj Shahdadpuri profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.