What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Marketo

Top Rated
1549 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Marketo

Top Rated
1549 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

Adobe is an enterprise level software that is best suited for large amounts of web content. The entire web management experience is engineered around the author. It is a large solution with many capabilities readily available to you out of the box.
Vagner Polund profile photo

Marketo

Marketo is well-suited for anyone looking to build a large scale demand generation machine. If you need to integrate with Salesforce, it's a really good fit. You won't be limited by or outgrow Marketo. You'll probably outgrow quite a few of the cheaper solutions.
Austin Schmidt profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Marketo
Role-based user permissions
Adobe Experience Manager
8.1
Marketo

Platform & Infrastructure

Adobe Experience Manager
7.7
Marketo
7.8
API
Adobe Experience Manager
7.5
Marketo
8.0
Internationalization / multi-language
Adobe Experience Manager
7.9
Marketo
Role-based workflow & approvals
Adobe Experience Manager
Marketo
7.8
Customizability
Adobe Experience Manager
Marketo
7.8
Integration with Salesforce.com
Adobe Experience Manager
Marketo
8.9
Integration with Microsoft Dynamics CRM
Adobe Experience Manager
Marketo
7.5
Integration with SugarCRM
Adobe Experience Manager
Marketo
7.0

Web Content Creation

Adobe Experience Manager
7.1
Marketo
WYSIWYG editor
Adobe Experience Manager
8.3
Marketo
Code quality / cleanliness
Adobe Experience Manager
6.9
Marketo
Admin section
Adobe Experience Manager
7.2
Marketo
Page templates
Adobe Experience Manager
6.9
Marketo
Library of website themes
Adobe Experience Manager
5.8
Marketo
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Marketo
Publishing workflow
Adobe Experience Manager
7.8
Marketo
Form generator
Adobe Experience Manager
6.0
Marketo

Web Content Management

Adobe Experience Manager
6.3
Marketo
Content taxonomy
Adobe Experience Manager
7.2
Marketo
SEO support
Adobe Experience Manager
6.9
Marketo
Bulk management
Adobe Experience Manager
5.4
Marketo
Availability / breadth of extensions
Adobe Experience Manager
6.5
Marketo
Community / comment management
Adobe Experience Manager
5.3
Marketo

Email & Online Marketing

Adobe Experience Manager
Marketo
7.7
WYSIWYG email editor
Adobe Experience Manager
Marketo
7.4
Dynamic content
Adobe Experience Manager
Marketo
7.5
Ability to test dynamic content
Adobe Experience Manager
Marketo
7.3
Landing pages
Adobe Experience Manager
Marketo
7.5
A/B testing
Adobe Experience Manager
Marketo
7.4
Mobile optimization
Adobe Experience Manager
Marketo
7.2
Email deliverability
Adobe Experience Manager
Marketo
8.1
List management
Adobe Experience Manager
Marketo
8.6
Triggered drip sequences
Adobe Experience Manager
Marketo
8.6

Lead Management

Adobe Experience Manager
Marketo
8.3
Lead nurturing
Adobe Experience Manager
Marketo
8.6
Lead scoring and grading
Adobe Experience Manager
Marketo
8.4
Data quality management
Adobe Experience Manager
Marketo
7.7
Automated sales alerts and tasks
Adobe Experience Manager
Marketo
8.4

Campaign Management

Adobe Experience Manager
Marketo
7.4
Calendaring
Adobe Experience Manager
Marketo
6.6
Event/webinar marketing
Adobe Experience Manager
Marketo
8.1

Social Media Marketing

Adobe Experience Manager
Marketo
6.9
Social sharing and campaigns
Adobe Experience Manager
Marketo
7.0
Social profile integration
Adobe Experience Manager
Marketo
6.8

Reporting & Analytics

Adobe Experience Manager
Marketo
6.9
Dashboards
Adobe Experience Manager
Marketo
6.8
Standard reports
Adobe Experience Manager
Marketo
7.2
Custom reports
Adobe Experience Manager
Marketo
6.8

Pros

  • Manages web content with an intuitive WYSIWYG authoring experience.
  • Manages Digital Assets used by your website such as images, audio, documents, etc.
  • Creates an simple easy to use experience to generate web content. Centers all web content generation around the author.
Vagner Polund profile photo
  • integration with custom objects of CRM's
  • most complete list of filters and triggers to play with for workflows, segmentations, specific rules within the funnel, etc
  • the ability to have a custom data model for integration to different platforms: CRM's, video, webinars, surveys
  • the out of the box reporting is the most complete I've seen vs. many other marketing automation platforms that sell more specialized reporting as add-ons
Patricia Villalobos profile photo

Cons

  • There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you.
  • You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site.
  • The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!
Vanessa Suarez profile photo
  • There's a bit of a learning curve. Without significant training, even an experienced marketer might stumble around a bit. There's a lot of different ways to do one thing, but it's not always clear what best practices or implications may be for one way over another.
  • There doesn't appear to be an easy baked-in way to de-duplicate records (though it can only send out one email to duplicates). That's something we're dealing with now and may have to use a third party.
  • The ideal would be some direct integration into ad platforms - if it's there, I don't know it.
Michael Weissberg profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Marketo8.1
Based on 136 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.6
Based on 20 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.8
Based on 26 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Marketo6.9
Based on 77 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.
Carley Donovan profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 9 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.8
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Marketo7.4
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features sometimes comes with inconveniences -- taking longer to load when accessing remotely (times out on slow Internet connections), slower taxonomy tagging, etc. It is also the most well-supported system I have used; Adobe is more responsive than most if glitches happen or in response to changes in Google practices for SEO, etc
Courtney E. Howard profile photo
I know the big reason my team selected Marketo was the open AI, how powerful it is, how well it integrates, and that it's highly customizable (unlike Hubspot, etc.)
Anna Duin profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 6 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • We have a lot of work for AEM, it's very popular currently
  • Clients seem very happy with AEM, mostly when they are not assisting in development
  • Overall a lot of work has been won because of our AEM expertise
No photo available
  • Better reporting on email clicks and opens which allows insight into interest
Carley Donovan profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.