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Score 8 out of 101
100 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey profile photo

Feature Rating Comparison

Security

Launch
10.0
Tealium iQ
8.5
Role-based user permissions
Launch
10.0
Tealium iQ
8.5

Tag Management

Launch
7.4
Tealium iQ
8.1
Tag library
Launch
9.0
Tealium iQ
8.5
Tag variable mapping
Launch
9.0
Tealium iQ
8.5
Ease of writing custom tags
Launch
10.0
Tealium iQ
7.0
Rules-driven tag execution
Launch
10.0
Tealium iQ
8.5
Improved page load times
Launch
5.0
Tealium iQ
7.0
Mobile app tagging
Launch
5.0
Tealium iQ
9.0
Library of JavaScript extensions
Launch
4.0
Tealium iQ
7.5
Tag performance monitoring
Launch
Tealium iQ
9.0

Data Management & Integrity

Launch
7.3
Tealium iQ
7.2
Event tracking
Launch
10.0
Tealium iQ
8.0
Universal data layer
Launch
5.0
Tealium iQ
8.0
Automated error checking
Launch
7.0
Tealium iQ
6.0
Mobile event tracking
Launch
Tealium iQ
8.0
Data distribution management
Launch
Tealium iQ
6.0

Pros

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo
  • Technology: Tealium continues to improve the iQ solution rapidly based upon the feedback of existing and new customers. Tealium seeks the customer feedback to push the solution forward in new and exiting ways that delivers value and flexibility to customers.
  • Customer Service: Tealium has been able to maintain a high level of customer service despite the rapid growth of the company. This is a testament to the organization of the company and their ability to attract the right talent to manage that growth.
  • Customers: Tealium is managing more tags than its competitors combined and the strength of the customer community creates a rising tide of ideas which helps Tealium move the solution forward while inspiring new ways for customers to leverage the toolset.
No photo available

Cons

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo
  • Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
  • It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
  • Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
Courtney Craig profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Tealium iQ9.6
Based on 14 answers
Our relationship with Tealium has been terrific. They are a key partner for our business and haven't let us down yet.
Jeremy Myers profile photo

Usability

No score
No answers yet
No answers on this topic
Tealium iQ8.5
Based on 5 answers
No interface is perfect and the lack of a mobile interface has been an issue on one or two instances.
Jeremy Myers profile photo

Performance

No score
No answers yet
No answers on this topic
Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

No score
No answers yet
No answers on this topic
Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

No score
No answers yet
No answers on this topic
Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo
We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:
  1. Better UI
  2. Better customer references
  3. A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Jeremy Myers profile photo

Return on Investment

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo
  • Faster roll out for regions by non-technical users
Mark Jaggers profile photo

Pricing Details

Launch

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details