What users are saying about

HubSpot

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Top Rated
1319 Ratings
84 Ratings
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Score 7.9 out of 101

HubSpot

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Top Rated
1319 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

Adobe Cloud Marketing is perfect for our organization as we continue to grow. It allows for all of our material to be maintained in one area. This tool allows our staff to continue working from home and contributes to a better work/life balance. I cannot say enough about its ease of use. The access to all of the Adobe programs allows us to save money on potentially purchasing unneeded software.
Richard Longo profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
HubSpot
8.6
WYSIWYG email editor
Adobe Marketing Cloud
HubSpot
8.1
Dynamic content
Adobe Marketing Cloud
HubSpot
8.5
Ability to test dynamic content
Adobe Marketing Cloud
HubSpot
8.5
Landing pages
Adobe Marketing Cloud
HubSpot
8.9
A/B testing
Adobe Marketing Cloud
HubSpot
8.6
Mobile optimization
Adobe Marketing Cloud
HubSpot
8.5
Email deliverability
Adobe Marketing Cloud
HubSpot
8.6
List management
Adobe Marketing Cloud
HubSpot
8.8
Triggered drip sequences
Adobe Marketing Cloud
HubSpot
8.9

Lead Management

Adobe Marketing Cloud
HubSpot
8.5
Lead nurturing
Adobe Marketing Cloud
HubSpot
8.8
Lead scoring and grading
Adobe Marketing Cloud
HubSpot
8.3
Data quality management
Adobe Marketing Cloud
HubSpot
8.2
Automated sales alerts and tasks
Adobe Marketing Cloud
HubSpot
8.8

Campaign Management

Adobe Marketing Cloud
HubSpot
8.0
Calendaring
Adobe Marketing Cloud
HubSpot
7.9
Event/webinar marketing
Adobe Marketing Cloud
HubSpot
8.2

Social Media Marketing

Adobe Marketing Cloud
HubSpot
8.5
Social sharing and campaigns
Adobe Marketing Cloud
HubSpot
8.7
Social profile integration
Adobe Marketing Cloud
HubSpot
8.4

Reporting & Analytics

Adobe Marketing Cloud
HubSpot
7.8
Dashboards
Adobe Marketing Cloud
HubSpot
8.1
Standard reports
Adobe Marketing Cloud
HubSpot
7.8
Custom reports
Adobe Marketing Cloud
HubSpot
7.5

Platform & Infrastructure

Adobe Marketing Cloud
HubSpot
8.3
API
Adobe Marketing Cloud
HubSpot
8.5
Role-based workflow & approvals
Adobe Marketing Cloud
HubSpot
8.5
Customizability
Adobe Marketing Cloud
HubSpot
7.7
Integration with Salesforce.com
Adobe Marketing Cloud
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
HubSpot
8.6
Integration with SugarCRM
Adobe Marketing Cloud
HubSpot
8.1

Pros

  • Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone.
  • Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you
  • Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.
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  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
Fes Askari profile photo

Cons

  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
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  • The forms software was a little limited if you don't do custom CSS work, but I believe this has improved. We are now able to produce good-looking landing pages and forms.
  • Some of the HubSpot emails are not as mobile-responsive as I would like them to be, but this could be user-error on our part.
  • HubSpot used to have limited integrations but they are adding to those every month and now all of our major technologies we use integrate well.
Dan Briscoe profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot9.5
Based on 96 answers
Hubspot's tools typically walk you through everything step by step so you don't get lost or confused and offers a lot of help topics to help you.
Erin Harris profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
Their support team is always there to help and usually can deliver the solution you are looking for in just a few minutes over the phone. While I do not find myself calling support very often there are others within my company that do and they rave about how patient and willing to help everyone is on the support team
Andrew Driscoll profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.5
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
Gitai Ben-Ammi profile photo
We selected HubSpot over the others for the following reasons:
  • More complete for the functions we needed
  • Truly inbound - they generate a ton of useful content that resonates with our team
  • Free tools to improve engagements - Website Grader for example
  • Easy to set up & use
  • The HubSpot Academy helps us keep our skills updated
Arun C Devan profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization
Luiz Lai profile photo
  • We get crazy amounts of leads. Offering downloadable content allows us to capture names and emails as prospective clients are interacting with what we produce. My team never had that capability before HubSpot.
  • We are able to nurture our leads easily. Sure, it takes a little while to set it up, but once the email followups are put in place, we are able to sit back and focus on other priorities while workflows nurture our leads. It's really exciting to see the interaction with those emails and change them as needed.
  • We launched our website Monday - today is Friday. Since then, we have already seen triple the leads come in (and good quality ones!!) from the restructure. The website add-on was one of the best decisions in my career to date.
Kate Beebe profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details