What users are saying about

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Top Rated
1291 Ratings

Agency Analytics

9 Ratings
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Score 8.4 out of 101

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Top Rated
1291 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
HubSpot
Backlink management
Agency Analytics
8.3
HubSpot
SERP ranking tracking
Agency Analytics
9.7
HubSpot
Page grader
Agency Analytics
7.0
HubSpot
Competitive analysis
Agency Analytics
7.5
HubSpot
Site audit / diagnostics
Agency Analytics
8.0
HubSpot
Site recommendations
Agency Analytics
7.0
HubSpot

SEO Channels

Agency Analytics
8.5
HubSpot
Local SEO
Agency Analytics
8.7
HubSpot
Global SEO
Agency Analytics
8.3
HubSpot

SEO Platform & Account Management

Agency Analytics
10.0
HubSpot
Integration with web analytics tools
Agency Analytics
10.0
HubSpot

Email & Online Marketing

Agency Analytics
HubSpot
8.6
WYSIWYG email editor
Agency Analytics
HubSpot
8.1
Dynamic content
Agency Analytics
HubSpot
8.6
Ability to test dynamic content
Agency Analytics
HubSpot
8.5
Landing pages
Agency Analytics
HubSpot
8.9
A/B testing
Agency Analytics
HubSpot
8.5
Mobile optimization
Agency Analytics
HubSpot
8.5
Email deliverability
Agency Analytics
HubSpot
8.6
List management
Agency Analytics
HubSpot
8.8
Triggered drip sequences
Agency Analytics
HubSpot
9.0

Lead Management

Agency Analytics
HubSpot
8.6
Lead nurturing
Agency Analytics
HubSpot
8.9
Lead scoring and grading
Agency Analytics
HubSpot
8.3
Data quality management
Agency Analytics
HubSpot
8.2
Automated sales alerts and tasks
Agency Analytics
HubSpot
8.9

Campaign Management

Agency Analytics
HubSpot
8.0
Calendaring
Agency Analytics
HubSpot
7.9
Event/webinar marketing
Agency Analytics
HubSpot
8.1

Social Media Marketing

Agency Analytics
HubSpot
8.5
Social sharing and campaigns
Agency Analytics
HubSpot
8.6
Social profile integration
Agency Analytics
HubSpot
8.4

Reporting & Analytics

Agency Analytics
HubSpot
7.9
Dashboards
Agency Analytics
HubSpot
8.2
Standard reports
Agency Analytics
HubSpot
7.9
Custom reports
Agency Analytics
HubSpot
7.6

Platform & Infrastructure

Agency Analytics
HubSpot
8.3
API
Agency Analytics
HubSpot
8.5
Role-based workflow & approvals
Agency Analytics
HubSpot
8.5
Customizability
Agency Analytics
HubSpot
7.7
Integration with Salesforce.com
Agency Analytics
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Agency Analytics
HubSpot
8.6
Integration with SugarCRM
Agency Analytics
HubSpot
8.2

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • Automation: you are able to use workflows to move leads further down the sales cycle without having to manage it manually.
  • Blog/Email Optimization: allows users to optimize their blog posts for SEO and their emails for an increased open and click rate.
  • Content Creation: it is so easy to post blogs, landing pages and thank you pages with ease, while making them look effective and professional.
Greg Markey profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • You get the occasional lag. I blame part of this problem on our internet here at the office. Spotify bogs it down, sometimes making it difficult to proceed to the next screen. I found a workaround. If you hit "Save and Publish," and the sprocket hangs out on your screen for a while, just hit the save button again. It should fix it.
  • I submitted a request for this one. The tracking url area is a little lacking. I'd like to be able to edit the description of the urls and even change the Campaign if there was a mistake. You're unable to do that now, but I have a feeling they will release something that improves this particular area soon.
Kate Beebe profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
We have already renewed for one term and I don't see us switching software or leaving HubSpot in the foreseeable future.
Carah Counts profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot9.5
Based on 96 answers
HubSpot is very easy to use now, and is also constantly improving. Where I may have had qualms in the past, the new website, blog, email and editors have removed those. In addition, there are tons of resources in the HubSpot library for how to do anything on the system, as well as having super account managers that are always willing to help!
Carah Counts profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.3
Based on 25 answers
I used the online training in 2013 and it was very thorough but makes the tool seem easier than it is. I learned most of what I know about the platform through the training resources and HubSpot support. Some of the more difficult nuances of the software are omitted from the videos, which I assume is to keep them short and convenient. Using the software much more involved than the videos make it seem, which is great, because the functionality is robust. If companies find it difficult to handle all their inbound campaigns in the tool alone, they should really rely on an agency to help. It is more complex than it appears.
Cherene Etemadi profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
The training I received was well worth the time. I had used other systems previously (Pardot & Act-On) and didn't have a dedicated resource to get up and running. It makes a big difference to have access to someone when you have more complex questions to ask. I think I put the team up to a challenge often times, but 99% of the time they had a solution!
Mike Rizzo profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
HubSpot is all encompassing with an amazing user interface. It's as simple as that.Update:We use so many tools that HubSpot has to offer. Before HubSpot, we were using an email provider with a separate service for landing pages. Not cool. Too many things were disconnected by too many different logins, and we couldn't keep track. HubSpot is not only a timesaver, but it keeps getting better and better as the years go by. I can't believe how much they invest in making their tools more customized for their users – and all from the customer's perspective. I have never had so much faith in a software, so much love for a company, and so much excitement for future releases. HubSpot is indeed all encompassing, and it's only going to get better and better. They are a trailblazer, and I look forward to seeing their future innovations!!
Kate Beebe profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • Increased lead conversion
  • Greater opportunities from organic leads
  • Increased efficiency with the automation abilities
Brianna Stauffer profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details