What users are saying about

HubSpot

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Top Rated
1345 Ratings
9 Ratings
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Score 8.5 out of 101

HubSpot

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Top Rated
1345 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
HubSpot
Backlink management
Agency Analytics
8.3
HubSpot
SERP ranking tracking
Agency Analytics
9.7
HubSpot
Page grader
Agency Analytics
7.0
HubSpot
Competitive analysis
Agency Analytics
7.6
HubSpot
Site audit / diagnostics
Agency Analytics
8.0
HubSpot
Site recommendations
Agency Analytics
7.0
HubSpot

SEO Channels

Agency Analytics
8.5
HubSpot
Local SEO
Agency Analytics
8.7
HubSpot
Global SEO
Agency Analytics
8.3
HubSpot

SEO Platform & Account Management

Agency Analytics
10.0
HubSpot
Integration with web analytics tools
Agency Analytics
10.0
HubSpot

Email & Online Marketing

Agency Analytics
HubSpot
8.6
WYSIWYG email editor
Agency Analytics
HubSpot
8.1
Dynamic content
Agency Analytics
HubSpot
8.5
Ability to test dynamic content
Agency Analytics
HubSpot
8.5
Landing pages
Agency Analytics
HubSpot
8.8
A/B testing
Agency Analytics
HubSpot
8.7
Mobile optimization
Agency Analytics
HubSpot
8.7
Email deliverability
Agency Analytics
HubSpot
8.6
List management
Agency Analytics
HubSpot
8.8
Triggered drip sequences
Agency Analytics
HubSpot
9.0

Lead Management

Agency Analytics
HubSpot
8.5
Lead nurturing
Agency Analytics
HubSpot
9.0
Lead scoring and grading
Agency Analytics
HubSpot
8.4
Data quality management
Agency Analytics
HubSpot
8.2
Automated sales alerts and tasks
Agency Analytics
HubSpot
8.6

Campaign Management

Agency Analytics
HubSpot
8.1
Calendaring
Agency Analytics
HubSpot
7.8
Event/webinar marketing
Agency Analytics
HubSpot
8.3

Social Media Marketing

Agency Analytics
HubSpot
8.8
Social sharing and campaigns
Agency Analytics
HubSpot
8.9
Social profile integration
Agency Analytics
HubSpot
8.7

Reporting & Analytics

Agency Analytics
HubSpot
8.0
Dashboards
Agency Analytics
HubSpot
8.4
Standard reports
Agency Analytics
HubSpot
8.0
Custom reports
Agency Analytics
HubSpot
7.7

Platform & Infrastructure

Agency Analytics
HubSpot
8.5
API
Agency Analytics
HubSpot
8.5
Role-based workflow & approvals
Agency Analytics
HubSpot
8.5
Customizability
Agency Analytics
HubSpot
7.7
Integration with Salesforce.com
Agency Analytics
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Agency Analytics
HubSpot
8.6
Integration with SugarCRM
Agency Analytics
HubSpot
9.0

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
Romy Ribitzky profile photo

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • More in portal optimization checks.
  • The keyword tool for blogs. Currently, it only senses the keyword if you have the entire phrase together, whereas you should optimize by having variations of the keyword throughout the piece. It doesn't sense that.
  • More support for training teams that aren't marketing minds in the software.
Hillary Johns profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.6
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 47 answers
They stick with you, even if you're a smaller company. They do their best to resolve any issues, follow up, and get in touch when needed.
Karen Rust profile photo

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
I used ONTRAPORT, previously called Office Autopilot, for a couple of years. I loved it. It was very user friendly.I also used Sendpepper, ONTRAPORT's little brother, for a while as well. I loved it also. It was very user friendly, had a degree of auto email functionality, and was very cheap.Neither were as well set up, user friendly, supported by training, technically supported or with the complexity of functionality as HubSpot though. It was a tough choice and we decided to go with HubSpot because it could handle our planned growth, plus the sales team told me it had auto email functionality - I genuinely think they thought the basic package did, rather than were misleading me on purpose. I don't think I'd have gone with HubSpot if I'd known about the lack of auto email functionality in the basic package, however, I'm glad we did because it is such a good system in so many ways. I'm just frustrated that we can't afford to upgrade to the Professional package now and probably not in the next few years.
Kevin Oubridge profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Faster lead conversion. We have struggled with getting the right information to the right prospect and the right time. Inbound marketing with HubSpot has allowed us to collect information from potentials and deliver content and offers based the information in real-time.
  • In the past we've heard from our current customers that they "didn't know we did that". Now, as part of our email marketing program, we're making sure that our current customers are aware of all our services and we're able to measurable the engagement with that content to ensure our messages is getting across.
  • Efficient platform integration. Before HubSpot we had a website on one platform, web analytics on another platform, email marketing and social on two other platforms, no good way to create landing pages with offers, and limited integration with CRM. HubSpot has brought all of that together and is making marketing, sales and customer support more efficient and saving us money.
Jeffrey D'Entremont profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details