What users are saying about
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Top Rated
251 Ratings
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Top Rated
1935 Ratings

Alteryx

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Top Rated
251 Ratings
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Score 9.2 out of 100

HubSpot Marketing Hub

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Top Rated
1935 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    BI Standard Reporting

    5.3

    Alteryx

    53%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 3/3 features

    Pixel Perfect reports

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Customizable dashboards

    6.0
    60%
    42 Ratings
    N/A
    0 Ratings

    Report Formatting Templates

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Ad-hoc Reporting

    8.1

    Alteryx

    81%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 4/4 features

    Drill-down analysis

    8.4
    84%
    56 Ratings
    N/A
    0 Ratings

    Formatting capabilities

    7.5
    75%
    61 Ratings
    N/A
    0 Ratings

    Integration with R or other statistical packages

    8.9
    89%
    53 Ratings
    N/A
    0 Ratings

    Report sharing and collaboration

    7.5
    75%
    53 Ratings
    N/A
    0 Ratings

    Report Output and Scheduling

    7.8

    Alteryx

    78%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 5/5 features

    Publish to Web

    8.2
    82%
    47 Ratings
    N/A
    0 Ratings

    Publish to PDF

    9.0
    90%
    52 Ratings
    N/A
    0 Ratings

    Report Versioning

    4.0
    40%
    2 Ratings
    N/A
    0 Ratings

    Report Delivery Scheduling

    8.9
    89%
    52 Ratings
    N/A
    0 Ratings

    Delivery to Remote Servers

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Data Discovery and Visualization

    7.4

    Alteryx

    74%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    6.0
    60%
    2 Ratings
    N/A
    0 Ratings

    Location Analytics / Geographic Visualization

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Predictive Analytics

    8.3
    83%
    54 Ratings
    N/A
    0 Ratings

    Access Control and Security

    8.0

    Alteryx

    80%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 4/4 features

    Multi-User Support (named login)

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Role-Based Security Model

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Single Sign-On (SSO)

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Mobile Capabilities

    4.0

    Alteryx

    40%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 1/1 features

    Responsive Design for Web Access

    4.0
    40%
    1 Rating
    N/A
    0 Ratings

    Email & Online Marketing

    Alteryx

    Feature Set Not Supported
    N/A
    8.4

    HubSpot Marketing Hub

    84%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    308 Ratings

    Landing pages

    N/A
    0 Ratings
    8.1
    81%
    361 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.7
    87%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.7
    87%
    697 Ratings

    List management

    N/A
    0 Ratings
    8.5
    85%
    363 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    275 Ratings

    Lead Management

    Alteryx

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    354 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Alteryx

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.2
    82%
    251 Ratings

    Social Media Marketing

    Alteryx

    Feature Set Not Supported
    N/A
    8.3

    HubSpot Marketing Hub

    83%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.2
    82%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Reporting & Analytics

    Alteryx

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    365 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    361 Ratings

    Custom reports

    N/A
    0 Ratings
    8.0
    80%
    324 Ratings

    Platform & Infrastructure

    Alteryx

    Feature Set Not Supported
    N/A
    7.8

    HubSpot Marketing Hub

    78%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    280 Ratings

    Customizability

    N/A
    0 Ratings
    8.2
    82%
    302 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.7
    77%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.9
    69%
    98 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.1
    71%
    93 Ratings

    Attribute Ratings

    • Alteryx is rated higher in 5 areas: Likelihood to Recommend, Usability, Performance, Implementation Rating, Product Scalability
    • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Renew
    • Alteryx and HubSpot Marketing Hub are tied in 2 areas: Availability, Support Rating

    Likelihood to Recommend

    9.4

    Alteryx

    94%
    79 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    653 Ratings

    Likelihood to Renew

    6.5

    Alteryx

    65%
    14 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    372 Ratings

    Usability

    9.2

    Alteryx

    92%
    35 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings

    Availability

    9.1

    Alteryx

    91%
    3 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    9.1

    Alteryx

    91%
    1 Rating
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.5

    Alteryx

    85%
    36 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    Alteryx

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    Alteryx

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    9.1

    Alteryx

    91%
    3 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Product Scalability

    9.1

    Alteryx

    91%
    1 Rating
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Likelihood to Recommend

    Alteryx

    Alteryx is best suited where the task is complex to the point where you feel like multiple excel spreadsheets and/or differing data sources need to be blended together to solve a problem (complex data blending). Alteryx is also best suited where you find that you are repeating the same task (automation). Alteryx may be less suited for relatively simple analysis that can be solved in a spreadsheet, although I've been using Alteryx to solve these scenarios as of late.
    Josh Kyburz | TrustRadius Reviewer

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Arcoma L. Lambert | TrustRadius Reviewer

    Pros

    Alteryx

    • Pulling data from multiple disparate data sources.
    • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
    • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Joe Kevens | TrustRadius Reviewer

    Cons

    Alteryx

    • A larger library of data sources being leveraged/licensed through Alteryx directly similar to the Experian and Dun & Bradstreet data that is available now would be ideal for additional data enrichment.
    • The ability to take R and Python-based data insights/model outputs/forecasts/etc. and pull directly into downstream tools and reporting is a bit lacking and could use improvement.
    Cory Hubbard | TrustRadius Reviewer

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Chris Gomez, SPHR | TrustRadius Reviewer

    Pricing Details

    Alteryx

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Alteryx Editions & Modules

    Additional Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Alteryx

    Alteryx 6.5
    Based on 14 answers
    We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
    Mark Frisch | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 372 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Arun C Devan | TrustRadius Reviewer

    Usability

    Alteryx

    Alteryx 9.2
    Based on 35 answers
    The sheer breadth of the functionality and how easy it is to use makes it absolutely revolutionary for any company still using Excel, SQL, etc. The interface is drag and drop and does not require any coding, but also benefits from those with coding ability as it is fully integrated with the likes of R, Python, Spark, etc. Just how quickly the impact of Alteryx is seen is really very impressive.
    Chris McEleavey | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Lauren Camacci | TrustRadius Reviewer

    Reliability and Availability

    Alteryx

    Alteryx 9.1
    Based on 3 answers
    I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
    Dan Chapman | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Joe Rando | TrustRadius Reviewer

    Performance

    Alteryx

    Alteryx 9.1
    Based on 1 answer
    Alteryx processes data very fast, regardless of the volume.
    Alberto Guisande | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Carah Counts | TrustRadius Reviewer

    Support Rating

    Alteryx

    Alteryx 8.5
    Based on 36 answers
    The online community support is great. 90% of my questions about how to do even esoteric stuff in Alteryx is a search away.When I have had difficult technical problems, Alteryx support has been prompt and helpful. At conferences the support lab and tips and tricks presentations have helped me work through difficult and thorny long term problems.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    David Pye | TrustRadius Reviewer

    In-Person Training

    Alteryx

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Carah Counts | TrustRadius Reviewer

    Online Training

    Alteryx

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Tom Smith | TrustRadius Reviewer

    Implementation Rating

    Alteryx

    Alteryx 9.1
    Based on 3 answers
    There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
    Dan Chapman | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Andrew Driscoll | TrustRadius Reviewer

    Alternatives Considered

    Alteryx

    Alteryx is way better than Microsoft Excel. It visually lets you do things to the data, one tool at a time. And, you can just delete the tool if it did not do what you were wanting it to do. Excel is a nice app, but Alteryx expands the capability so much more, especially when combining different data sources.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Roshni Rahman | TrustRadius Reviewer

    Scalability

    Alteryx

    Alteryx 9.1
    Based on 1 answer
    Alteryx can scale horizontally or vertically (or both) if you need
    Alberto Guisande | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Jessica McCann | TrustRadius Reviewer

    Return on Investment

    Alteryx

    • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
    • For visualization purposes I had to move the data to excel for some decent graphs.
    • It can become very expensive.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Heather Robinette, MBA | TrustRadius Reviewer

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