What users are saying about
Top Rated
170 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1718 Ratings
Top Rated
170 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

HubSpot Marketing Hub

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1718 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Alteryx

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Alteryx
5.5
HubSpot Marketing Hub
Pixel Perfect reports
Alteryx
5.0
HubSpot Marketing Hub
Customizable dashboards
Alteryx
6.6
HubSpot Marketing Hub
Report Formatting Templates
Alteryx
5.0
HubSpot Marketing Hub

Ad-hoc Reporting

Alteryx
8.2
HubSpot Marketing Hub
Drill-down analysis
Alteryx
8.0
HubSpot Marketing Hub
Formatting capabilities
Alteryx
7.9
HubSpot Marketing Hub
Integration with R or other statistical packages
Alteryx
8.5
HubSpot Marketing Hub
Report sharing and collaboration
Alteryx
8.3
HubSpot Marketing Hub

Report Output and Scheduling

Alteryx
7.6
HubSpot Marketing Hub
Publish to Web
Alteryx
8.2
HubSpot Marketing Hub
Publish to PDF
Alteryx
8.2
HubSpot Marketing Hub
Report Versioning
Alteryx
4.0
HubSpot Marketing Hub
Report Delivery Scheduling
Alteryx
8.4
HubSpot Marketing Hub
Delivery to Remote Servers
Alteryx
9.0
HubSpot Marketing Hub

Data Discovery and Visualization

Alteryx
7.6
HubSpot Marketing Hub
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx
6.0
HubSpot Marketing Hub
Location Analytics / Geographic Visualization
Alteryx
8.3
HubSpot Marketing Hub
Predictive Analytics
Alteryx
8.5
HubSpot Marketing Hub

Access Control and Security

Alteryx
8.0
HubSpot Marketing Hub
Multi-User Support (named login)
Alteryx
8.0
HubSpot Marketing Hub
Role-Based Security Model
Alteryx
8.0
HubSpot Marketing Hub
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx
8.0
HubSpot Marketing Hub
Single Sign-On (SSO)
Alteryx
8.0
HubSpot Marketing Hub

Mobile Capabilities

Alteryx
4.0
HubSpot Marketing Hub
Responsive Design for Web Access
Alteryx
4.0
HubSpot Marketing Hub

Email & Online Marketing

Alteryx
HubSpot Marketing Hub
8.5
WYSIWYG email editor
Alteryx
HubSpot Marketing Hub
8.2
Dynamic content
Alteryx
HubSpot Marketing Hub
8.1
Ability to test dynamic content
Alteryx
HubSpot Marketing Hub
7.9
Landing pages
Alteryx
HubSpot Marketing Hub
8.8
A/B testing
Alteryx
HubSpot Marketing Hub
8.2
Mobile optimization
Alteryx
HubSpot Marketing Hub
8.6
Email deliverability reporting
Alteryx
HubSpot Marketing Hub
8.8
List management
Alteryx
HubSpot Marketing Hub
8.7
Triggered drip sequences
Alteryx
HubSpot Marketing Hub
8.8

Lead Management

Alteryx
HubSpot Marketing Hub
8.4
Lead nurturing
Alteryx
HubSpot Marketing Hub
8.7
Lead scoring and grading
Alteryx
HubSpot Marketing Hub
8.2
Data quality management
Alteryx
HubSpot Marketing Hub
8.3
Automated sales alerts and tasks
Alteryx
HubSpot Marketing Hub
8.4

Campaign Management

Alteryx
HubSpot Marketing Hub
8.4
Calendaring
Alteryx
HubSpot Marketing Hub
8.2
Event/webinar marketing
Alteryx
HubSpot Marketing Hub
8.6

Social Media Marketing

Alteryx
HubSpot Marketing Hub
8.5
Social sharing and campaigns
Alteryx
HubSpot Marketing Hub
8.5
Social profile integration
Alteryx
HubSpot Marketing Hub
8.4

Reporting & Analytics

Alteryx
HubSpot Marketing Hub
8.5
Dashboards
Alteryx
HubSpot Marketing Hub
8.4
Standard reports
Alteryx
HubSpot Marketing Hub
8.5
Custom reports
Alteryx
HubSpot Marketing Hub
8.5

Platform & Infrastructure

Alteryx
HubSpot Marketing Hub
8.0
API
Alteryx
HubSpot Marketing Hub
8.0
Role-based workflow & approvals
Alteryx
HubSpot Marketing Hub
8.3
Customizability
Alteryx
HubSpot Marketing Hub
8.4
Integration with Salesforce.com
Alteryx
HubSpot Marketing Hub
8.3
Integration with Microsoft Dynamics CRM
Alteryx
HubSpot Marketing Hub
7.6
Integration with SugarCRM
Alteryx
HubSpot Marketing Hub
7.3

Pros

Alteryx

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Cons

Alteryx

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

Alteryx

Alteryx 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Alteryx

Alteryx 9.5
Based on 4 answers
I found it very easy to use very quickly. Part of it had to do with the training I received from Alteryx and the other part was how intuitive the tool is out of the box. Highly recommended for analysts especially ones with little code experience. Helpful to build basic code skills.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Alteryx

Alteryx 10.0
Based on 2 answers
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Alteryx

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Alteryx

Alteryx 9.0
Based on 6 answers
Good support, but could have used more when installing the server. Had a minor issue for a long time that took a lot of work to resolve. Other than that, there has been a lot of free training especially when brining on new designer license holders. Support is good overall.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.8
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Alteryx

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Alteryx

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Alteryx

Alteryx 10.0
Based on 2 answers
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Alteryx

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Alteryx

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Alteryx

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Alteryx

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Alteryx Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Alteryx
9.0
HubSpot Marketing Hub
8.9

Likelihood to Renew

Alteryx
6.5
HubSpot Marketing Hub
10.0

Usability

Alteryx
9.5
HubSpot Marketing Hub
8.0

Reliability and Availability

Alteryx
10.0
HubSpot Marketing Hub
9.1

Performance

Alteryx
HubSpot Marketing Hub
8.9

Support Rating

Alteryx
9.0
HubSpot Marketing Hub
8.8

In-Person Training

Alteryx
HubSpot Marketing Hub
9.1

Online Training

Alteryx
HubSpot Marketing Hub
9.1

Implementation Rating

Alteryx
10.0
HubSpot Marketing Hub
7.3

Scalability

Alteryx
HubSpot Marketing Hub
7.3

Add comparison