Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Kissmetrics
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
$150
per month
Pricing
Google Analytics
Kissmetrics
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Growth
$500
Monthly Tracked People
Power
$850
Monthly Tracked People
Enterprise
Custom
Monthly Tracked People
Offerings
Pricing Offerings
Google Analytics
Kissmetrics
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
$1,500 per installation
Additional Details
—
What are Monthly Tracked People?
Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics.
Monthly Tracked People can be anonymous or identified.
Mixpanel and Kissmetrics are good systems, and for the most part they can do the same thing that GA does, but they are more basic. If an average person, if you don't have a desire for deep data, I think these two platforms are better choices.
Some of the other competitors have unique features such as visualization easy to navigate dashboards without having to deal with overwhelming yourself with loads of information. Building customer profiles/personas.
It's free, nothing beats that! It is easier to use than most other platforms I have used. You can create customized reports on the fly and they are high quality too. Despite the fact that there are so many other other analytics management platforms, Google Analytics remains a …
Google Analytics provided all the tools that we needed. We found that the other tools were a little more difficult to use and create reports. Additionally, the integrations that Google Analytics provided was a lot more efficient in terms of what we were looking for. Very …
KISSmetrics is best suited for instrumenting specific conversion funnels and looking at individual user behaviors. This type of by-user analysis is impossible with Google Analytics, which is understandable given the amount of data storage that would be required (for a free …
Verified User
Strategist
Chose Google Analytics
The only other tool I've used is Kissmetrics but I have a hard time trusting things that aren't Google since it runs the world.
Other SEO and traffic products simply don't compare to Google Analytics. My take on website tracking is simple: Google is the behemoth of the world wide web, and the vast majority of our company's website traffic comes from Google desktop and mobile searches. Google Analytics …
We haven´t really worked with so many other products. But looked at quite a few, and they can never compare when it comes to the balance between price and features.
Kissmetrics
Verified User
Employee
Chose Kissmetrics
KISSmetrics compliments the features of Google Analytics very well, and I'd recommend using both in conjunction.
Verified User
Manager
Chose Kissmetrics
Kissmetrics and Google Analytics both have their strengths and weaknesses, but for individual user and advanced campaign tracking, Kissmetrics wins. As complicated as Kissmetrics can be (depending on how advanced you want to get with it), it's still significantly easier to set …
The Google Analytics Premium is a more complex tool, with possible integration to AdWords, Tag Manager etc. Kissmetrics offers a narrower set of IT features, that however fully suit most needs. Google Analytics for example limited the data exports to 10,000 lines per click - to …
Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a …
Kissmetrics gives much more detailed user data vs page data on Google Analytics. For a small business, the free Google Analytics is often the more appropriate approach, but when you need detailed user data and interaction and funnel tracking, Kissmetrics does the job very …
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important …
Kissmetrics is the best software for processing website data. Easy to install and quick to integrate. Your visitor tracking and basic reports are impressive.
I haven't done a vendor comparison in 2 years so It would be challenging to answer this question well. I am grandfathered into great pricing with Kissmetrics, so I have no intentions on switching.
Much easier to implement with Kissmetrics and/or the others don't let you customise your events to the same extent without hardcoding events into the website.
We still use Google Analytics, because it still has some good reports (real time analytics for example) but it lacks the power of KM cohort reports, funnel reports, user timeline, ... I must admit that configuring KM does require some good analysis before you start and a good …
Difficult to yet know how KM stacks up against those listed. The decision to use KISSmetrics was made by someone else on the team based on their previous experience using it.
Google Analytics, SiteCatalyst - KM does what it does well, which is user-level analysis. The other products are very good for segmentation, data extraction, etc...KM is good for very specific analysis.
Verified User
Consultant
Chose Kissmetrics
KISSmetrics is great, Google Analytics is too difficult for the average marketer, but is less expensive - be wary
We were mainly familiar with Google Analytics before, KM is great in being able to dive much deeper. We also see discrepencies in "unique" visitors between KM and GA. GA is not as discerning of what a unique visitor is. KM is extremely accurate with unique visitors to make sure …
We've used google analytics and hubspot. Kissmetrics provides for us the complete picture to make those other services more useful. From the combined findings we can make better decisions around our content to best reach our audience and interact with them.
Verified User
Manager
Chose Kissmetrics
MixPanel was on my short list. Kissmetrics seemed to display the relevant information that I needed, it integrated with the tools we were already using, and it had a strong focus on marketing metrics, where as Mixpanel seems to be more focused on Product Management. Since …
Verified User
Executive
Chose Kissmetrics
Mixpanel.
KISSmetrics has higher brand awareness than Mixpanel and I was certainly more familiar with it. However, I signed up for the free trial version of both KISSmetrics and Mixpanel with a view to comparing. Both vendors sent me technical instructions for set-up. I sent …
Verified User
Director
Chose Kissmetrics
We spent some time using Performable (now part of HubSpot), not so much as a competitor as a complementary product. KISSmetrics' introduction of A/B Testing tools eventually led us to replace Performable entirely.
Verified User
Engineer
Chose Kissmetrics
Mixpanel, Google Analytics. When we were making the decision, KISSMetrics was more mature and they had comprehensive documentation that allowed us to quickly pick out features we needed. I think we really wanted a way to import our data and the time it didn't seem like Mixpanel …
Verified User
Team Lead
Chose Kissmetrics
We spoke to MixPanel support over email, described our use case, and they were very good about telling us they could not yet support it.
We are also currently evaluating Keen.io as a supplement or alternative to KISSmetrics. They offer more power, but no functionality geared …
Verified User
C-Level Executive
Chose Kissmetrics
We looked at Chartbeat, Mouseflow, and some others.
We chose KISSmetrics because of the ability to track individual interactions. We can see individual user journeys, and fire events based on user interactions (like filling in a form, reading content, etc.).