Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Meltwater
Score 6.5 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
GA is a free tool and is quite robust. Adobe was amazing but probably not worth the spend unless you are running an e-commerce site or need a deeper level of control.
While we use Google and Hootsuite as part of our class education, Meltwater's platform is our go-to every semester. Meltwater provides a dashboard that makes it easy for the new and/or experienced user to understand the data, share it with a class or group, and offers room for …
The search results yielded within the Meltwater platform far outnumber and outperform the platforms I have used in the past. The tool is just so much more powerful and has many more resources. The customer service team with Meltwater is also a winner, great knowledgeable staff …
We love Meltwater for all the extra features, with the abilities to customize. A lot of other PR software doesn't allow for that kind of drill-down, so I really appreciate that from Meltwater.
Ultimately all of these resources have pluses and minuses. Meltwater is relatively expensive for the service provided, but it does track and collect media hits that are missed in other similar platforms.
Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition …
We use Meltwater Buzz in coordination with Topsy, Hoot Suite and Google Analytics as part of our overall online analytics program. Meltwater helps synthesize information, but doesn't provide the more complete data picture we use to inform strategy.