What users are saying about
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Top Rated
2031 Ratings
HubSpot CRM
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Top Rated
2031 Ratings
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Based on 2031 reviews and ratings
Zoho CRM
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Top Rated
799 Ratings
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Based on 799 reviews and ratings
Feature Set Ratings
- HubSpot CRM ranks higher in 4 feature sets: Sales Force Automation, Customer Service & Support, Marketing Automation, Integrations with 3rd-party Software
- Zoho CRM ranks higher in 5 feature sets: CRM Project Management, CRM Reporting & Analytics, Customization, Security, Platform
- HubSpot CRM and Zoho CRM are tied in 1 feature set: Social CRM
Sales Force Automation

8.1
HubSpot CRM
81%

8.0
Zoho CRM
80%
HubSpot CRM ranks higher in 6/9 features
HubSpot CRM ranks higher in 6/9 features
Customer data management / contact management

8.9
89%
645 Ratings

8.4
84%
231 Ratings
Workflow management

8.3
83%
624 Ratings

8.0
80%
219 Ratings
Territory management

7.3
73%
184 Ratings

7.8
78%
164 Ratings
Opportunity management

8.3
83%
595 Ratings

8.2
82%
210 Ratings
Integration with email client (e.g., Outlook or Gmail)

8.5
85%
633 Ratings

7.8
78%
208 Ratings
Contract management

7.9
79%
185 Ratings

8.3
83%
166 Ratings
Quote & order management

8.0
80%
397 Ratings

7.9
79%
167 Ratings
Interaction tracking

8.7
87%
609 Ratings

8.0
80%
207 Ratings
Channel / partner relationship management

7.4
74%
186 Ratings

7.9
79%
156 Ratings
Customer Service & Support

7.6
HubSpot CRM
76%

7.5
Zoho CRM
75%
HubSpot CRM ranks higher in 3/3 features
HubSpot CRM ranks higher in 3/3 features
Case management

7.8
78%
391 Ratings

7.6
76%
183 Ratings
Call center management

7.4
74%
340 Ratings

7.4
74%
145 Ratings
Help desk management

7.5
75%
362 Ratings

7.5
75%
162 Ratings
Marketing Automation

8.7
HubSpot CRM
87%

8.4
Zoho CRM
84%
HubSpot CRM ranks higher in 2/2 features
HubSpot CRM ranks higher in 2/2 features
Lead management

8.6
86%
551 Ratings

8.5
85%
216 Ratings
Email marketing

8.8
88%
547 Ratings

8.2
82%
182 Ratings
CRM Project Management

7.9
HubSpot CRM
79%

8.2
Zoho CRM
82%
Zoho CRM ranks higher in 3/3 features
Zoho CRM ranks higher in 3/3 features
Task management

8.3
83%
570 Ratings

8.3
83%
209 Ratings
Billing and invoicing management

7.3
73%
267 Ratings

8.1
81%
153 Ratings
Reporting

8.2
82%
533 Ratings

8.2
82%
200 Ratings
CRM Reporting & Analytics

8.1
HubSpot CRM
81%

8.2
Zoho CRM
82%
Zoho CRM ranks higher in 3/3 features
Zoho CRM ranks higher in 3/3 features
Forecasting

7.7
77%
450 Ratings

8.0
80%
182 Ratings
Pipeline visualization

8.3
83%
554 Ratings

8.3
83%
195 Ratings
Customizable reports

8.2
82%
543 Ratings

8.2
82%
204 Ratings
Customization

7.8
HubSpot CRM
78%

8.0
Zoho CRM
80%
HubSpot CRM ranks higher in 2/4 features
HubSpot CRM ranks higher in 2/4 features
Custom fields

8.4
84%
569 Ratings

8.5
85%
230 Ratings
Custom objects

8.3
83%
477 Ratings

8.2
82%
181 Ratings
Scripting environment

6.3
63%
133 Ratings

7.7
77%
146 Ratings
API for custom integration

8.3
83%
370 Ratings

7.8
78%
167 Ratings
Security

8.6
HubSpot CRM
86%

8.8
Zoho CRM
88%
Zoho CRM ranks higher in 2/2 features
Zoho CRM ranks higher in 2/2 features
Single sign-on capability

8.7
87%
470 Ratings

8.7
87%
193 Ratings
Role-based user permissions

8.5
85%
515 Ratings

8.8
88%
214 Ratings
Social CRM

7.9
HubSpot CRM
79%

7.9
Zoho CRM
79%
HubSpot CRM ranks higher in 2/2 features
HubSpot CRM ranks higher in 2/2 features
Social data

7.9
79%
377 Ratings

7.9
79%
140 Ratings
Social engagement

7.9
79%
373 Ratings

7.9
79%
135 Ratings
Integrations with 3rd-party Software

8.1
HubSpot CRM
81%

7.6
Zoho CRM
76%
HubSpot CRM ranks higher in 2/2 features
HubSpot CRM ranks higher in 2/2 features
Marketing automation

8.5
85%
412 Ratings

7.9
79%
172 Ratings
Compensation management

7.7
77%
245 Ratings

7.3
73%
116 Ratings
Platform

7.2
HubSpot CRM
72%

7.9
Zoho CRM
79%
Zoho CRM ranks higher in 1/1 features
Zoho CRM ranks higher in 1/1 features
Mobile access

7.2
72%
480 Ratings

7.9
79%
194 Ratings
Attribute Ratings
- HubSpot CRM is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
- HubSpot CRM and Zoho CRM are tied in 1 area: Support Rating
Likelihood to Recommend

8.6
HubSpot CRM
86%
680 Ratings

8.5
Zoho CRM
85%
260 Ratings
Likelihood to Renew

9.3
HubSpot CRM
93%
7 Ratings

8.9
Zoho CRM
89%
33 Ratings
Usability

8.8
HubSpot CRM
88%
582 Ratings

8.3
Zoho CRM
83%
178 Ratings
Availability

HubSpot CRM
N/A
0 Ratings

8.0
Zoho CRM
80%
4 Ratings
Performance

HubSpot CRM
N/A
0 Ratings

6.5
Zoho CRM
65%
4 Ratings
Support Rating

8.2
HubSpot CRM
82%
19 Ratings

8.2
Zoho CRM
82%
76 Ratings
In-Person Training

HubSpot CRM
N/A
0 Ratings

7.0
Zoho CRM
70%
2 Ratings
Online Training

HubSpot CRM
N/A
0 Ratings

8.5
Zoho CRM
85%
6 Ratings
Implementation Rating

9.1
HubSpot CRM
91%
10 Ratings

8.8
Zoho CRM
88%
12 Ratings
Contract Terms and Pricing Model

HubSpot CRM
N/A
0 Ratings

9.4
Zoho CRM
94%
22 Ratings
Product Scalability

HubSpot CRM
N/A
0 Ratings

8.5
Zoho CRM
85%
2 Ratings
Professional Services

HubSpot CRM
N/A
0 Ratings

8.5
Zoho CRM
85%
7 Ratings
Likelihood to Recommend
HubSpot CRM
Hubspot is an investment for any company- but depending on which package, bundle, or a la carte options you upgrade to, you can adjust purchases to best fit your business. Having Marketing Pro and Starter levels of Sales and Operations has given us the opportunity to seamlessly generate data to make informed decisions on how to improve business practices. Marketing is able to report and present useful statics on campaigns, social media posts, as well as forms utilized across the company. I highly recommend at least giving HubSpot a trial run to see if it can better your business practices.
Marketing Manager
Parvin Law GroupLaw Practice, 1-10 employees
Zoho CRM
Aside from letting you get to know your customer better, Zoho CRM is great for organizing the applications running in the business. Something that Zoho CRM did not do well was that it was focused on larger companies, but it has already been solved with Zoho Bigin. Maintaining an integration between both CRMs is excellent for more options
Owner
Minuevositio.comInformation Technology and Services, 1-10 employees
Pros
HubSpot CRM
- Allows a business to track the journey of a new lead, from beginning to activation
- Users within the business can easily track progress of mutual clients or leads
- The HubSpot CRM also comes with Hubspot Support, whereby if a user is unsure of how to use a tool, they can seek support to ensure they can optimize their use of the tool(s).
Location Manager
Popcar Car ShareAutomotive, 11-50 employees
Zoho CRM
- It is pretty easy to use. We don't need to set up formal training sessions for our users which lets us get new users up and running much quicker.
- Great reporting section, you can extract some really detailed reports of your leads and their status.
- User access control and 2-factor authentication are really easy to define and set up.
- Some really great integrations with Zoho products and Gsuite.

Verified User
Manager in Corporate
Insurance Company, 1001-5000 employeesCons
HubSpot CRM
- There should be more control over who can change "Contact Owner" and "Original Contact Owner" (right now anyone has permission/access to make these changes).
- HubSpot should allow more than one contact to have the same email address (for purposes of adding a 2nd contact to a company with a general email address).
- There should be some additional categories with logging a call (ex. "Call Outcome" - line is busy, disconnected, out of service, etc.).
Sales Development Representative
TransForceTransportation/Trucking/Railroad, 201-500 employees
Zoho CRM
- You can only have one email attached to a form. This means that I have to go elsewhere to create a full drip campaign.
- Reporting leaves a lot to be desired. It is difficult to set up reports exactly how we want them.
- There are some things that aren't allowed to be customized that definitely should be
- Support means well, but they rarely can help

Verified User
Director in Marketing
Photography Company, 11-50 employeesPricing Details
HubSpot CRM
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$0 Per Month [Unlimited Users]
HubSpot CRM Editions & Modules
Edition
Free Forever | $01 |
---|---|
CRM Bundle | $502 |
- Per Month [Unlimited Users]
- per month
Additional Pricing Details
—Zoho CRM
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$14.00
Starting Price
$14 per month
Zoho CRM Editions & Modules
Edition
Standard | $14.001 |
---|---|
Professional | $23.001 |
Enterprise | $40.001 |
Ultimate | $52.001 |
Plus | $57.001 |
- Per User/Per Month
Additional Pricing Details
—Likelihood to Renew
HubSpot CRM
HubSpot CRM 9.3
Based on 7 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
President
WeidertMarketing and Advertising, 11-50 employees
Zoho CRM
Zoho CRM 8.9
Based on 33 answers
Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.
Project Administrator
A1 EnergyRenewables & Environment, 1-10 employees
Usability
HubSpot CRM
HubSpot CRM 8.8
Based on 582 answers
I came from Salesforce which was so big that it became "white noise" in my day to day interactions. I often ignored a lot of workflows as their process became unnecessary in my day to work. HubSpot is great because everything is well laid out and defined. There's no "white noise within the HubSpot platform. I have my specific area of focus and I live there.
Customer Success Manager
DocketComputer Software, 1-10 employees
Zoho CRM
Zoho CRM 8.3
Based on 178 answers
In my overall experience, I would highly recommend Zoho CRM, though it lacks the feature of partial entries, still we used that for our non-profit organization. They have offered us a non-profit discount as well. Moreover, their support is good, and has dedicated employees to help the clients. From my experience, sometimes, we got the idiots, but overall the support is good. They have helped us in doing custom functionalities that other CRM providers don't do for free.

Verified User
Employee in Information Technology
Non-profit Organization Management Company, 51-200 employeesSupport Rating
HubSpot CRM
HubSpot CRM 8.2
Based on 19 answers
I love the HubSpot support team - they have always been fantastic to work with and extremely helpful. Whether it's via chat or an email, I never wait long for a response and they don't just "answer the question." They dig deep with you when figuring out a solution, and make sure to give you all the information you need to ensure you're ready to go.
Director of Client Care
Marketing NinjasMarketing and Advertising, 1-10 employees
Zoho CRM
Zoho CRM 8.2
Based on 76 answers
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.

Verified User
Director in Marketing
Internet Company, 51-200 employeesIn-Person Training
HubSpot CRM
No score
No answers yet
No answers on this topic
Zoho CRM
Zoho CRM 7.0
Based on 2 answers
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Sales Associate
ICANotes LLCComputer Software, 11-50 employees
Online Training
HubSpot CRM
No score
No answers yet
No answers on this topic
Zoho CRM
Zoho CRM 8.5
Based on 6 answers
Online training is tough, but Zoho and their partners do a good job of explaining things.
Administrative Director & Marketing Manager
Spotlight BrandingMarketing & Advertising, 11-50 employees
Implementation Rating
HubSpot CRM
HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
President
WeidertMarketing and Advertising, 11-50 employees
Zoho CRM
Zoho CRM 8.8
Based on 12 answers
Take it slowly and meet often with your team to solicit their feedback. Listen to what they are saying so that if something is not clear, you can address it before they turn on the CRM. Also, whatever system you were one previously will not match Zoho CRM which is both good and bad. It's good as I know Zoho CRM will be better than whatever you're been using. Bad because it will require change and how you did things in your old CRM may need to be modified a little when using Zoho CRM.
CEO
Dynamic Image Marketing Systems, Inc.Marketing and Advertising, 1-10 employees
Alternatives Considered
HubSpot CRM
It's simply much better than them. It updates all the time and it integrates with pretty much anything else that you might need in the web to run your business effectively. It has so many features stacked together in one app, from emails to texts to calls to data to everything!
Enrolment Director
AiCoreE-Learning, 11-50 employees
Zoho CRM
To be honest, we really like Zoho CRM but Salesforce was really good as well. It was just too big for us. Salesforce had too many options and too much going on. We couldn't get it all going properly and didn't enjoy using it like we do with Zoho. We also didn't get the same warm feeling with Salesforce as we do with Zoho. We have gotten better customer service with Zoho
Owner
Pacific Property CollectionReal Estate, 1-10 employees
Contract Terms and Pricing Model
HubSpot CRM
No score
No answers yet
No answers on this topic
Zoho CRM
Zoho CRM 9.4
Based on 22 answers
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end

Verified User
Administrative Assistant in Sales
Publishing Company, 11-50 employeesProfessional Services
HubSpot CRM
No score
No answers yet
No answers on this topic
Zoho CRM
Zoho CRM 8.5
Based on 7 answers
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.

Verified User
Consultant in Information Technology
Information Technology & Services Company, 51-200 employeesReturn on Investment
HubSpot CRM
- ROI may take time to achieve if your business is small.
- Helps organize the deals in the best way, one cannot miss on follow ups.
- Lot of effort is saved on planning communication related to deals.
- All data is organized well.
Chief Innovation Advisor- UX Design
Vrunik SolutionsDesign, 11-50 employees
Zoho CRM
- We had Zoho CRM early on when it wasn't quite as robust as it is now, so there have been vast improvements, which also puts us at a disadvantage for falling into old ways of doing things rather than exploring new ways that we always wanted in the beginning.
- One thing we were able to do is get rid of MailChimp and slowly migrate to Campaigns
- Eventually I would like to migrate Zoom to Meeting but it's just not quite there yet.
- Also, I do have to say going just from the CRM to Zoho One was a VAST improvement where many apps were available. At first, I was so disappointed in the CRM but with all the integrations it's been so much better!

Verified User
Administrator in Marketing
Legal Services Company, 11-50 employees