HubSpot CRM vs Zoho CRM

What users are saying about

Score 8.4 out of 10

Based on 2031 reviews and ratings

Score 8.3 out of 10

Based on 799 reviews and ratings

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Feature Set Ratings

HubSpot CRM ranks higher in 4 feature sets: Sales Force Automation, Customer Service & Support, Marketing Automation, Integrations with 3rd-party Software
Zoho CRM ranks higher in 5 feature sets: CRM Project Management, CRM Reporting & Analytics, Customization, Security, Platform
HubSpot CRM and Zoho CRM are tied in 1 feature set: Social CRM

Sales Force Automation

8.1

HubSpot CRM

81%

8.0

Zoho CRM

80%

HubSpot CRM ranks higher in 6/9 features

Customer data management / contact management

8.9

89%

645 Ratings

8.4

84%

231 Ratings

Workflow management

8.3

83%

624 Ratings

8.0

80%

219 Ratings

Territory management

7.3

73%

184 Ratings

7.8

78%

164 Ratings

Opportunity management

8.3

83%

595 Ratings

8.2

82%

210 Ratings

Integration with email client (e.g., Outlook or Gmail)

8.5

85%

633 Ratings

7.8

78%

208 Ratings

Contract management

7.9

79%

185 Ratings

8.3

83%

166 Ratings

Quote & order management

8.0

80%

397 Ratings

7.9

79%

167 Ratings

Interaction tracking

8.7

87%

609 Ratings

8.0

80%

207 Ratings

Channel / partner relationship management

7.4

74%

186 Ratings

7.9

79%

156 Ratings

Customer Service & Support

7.6

HubSpot CRM

76%

7.5

Zoho CRM

75%

HubSpot CRM ranks higher in 3/3 features

Case management

7.8

78%

391 Ratings

7.6

76%

183 Ratings

Call center management

7.4

74%

340 Ratings

7.4

74%

145 Ratings

Help desk management

7.5

75%

362 Ratings

7.5

75%

162 Ratings

Marketing Automation

8.7

HubSpot CRM

87%

8.4

Zoho CRM

84%

HubSpot CRM ranks higher in 2/2 features

Lead management

8.6

86%

551 Ratings

8.5

85%

216 Ratings

Email marketing

8.8

88%

547 Ratings

8.2

82%

182 Ratings

CRM Project Management

7.9

HubSpot CRM

79%

8.2

Zoho CRM

82%

Zoho CRM ranks higher in 3/3 features

Task management

8.3

83%

570 Ratings

8.3

83%

209 Ratings

Billing and invoicing management

7.3

73%

267 Ratings

8.1

81%

153 Ratings

Reporting

8.2

82%

533 Ratings

8.2

82%

200 Ratings

CRM Reporting & Analytics

8.1

HubSpot CRM

81%

8.2

Zoho CRM

82%

Zoho CRM ranks higher in 3/3 features

Forecasting

7.7

77%

450 Ratings

8.0

80%

182 Ratings

Pipeline visualization

8.3

83%

554 Ratings

8.3

83%

195 Ratings

Customizable reports

8.2

82%

543 Ratings

8.2

82%

204 Ratings

Customization

7.8

HubSpot CRM

78%

8.0

Zoho CRM

80%

HubSpot CRM ranks higher in 2/4 features

Custom fields

8.4

84%

569 Ratings

8.5

85%

230 Ratings

Custom objects

8.3

83%

477 Ratings

8.2

82%

181 Ratings

Scripting environment

6.3

63%

133 Ratings

7.7

77%

146 Ratings

API for custom integration

8.3

83%

370 Ratings

7.8

78%

167 Ratings

Security

8.6

HubSpot CRM

86%

8.8

Zoho CRM

88%

Zoho CRM ranks higher in 2/2 features

Single sign-on capability

8.7

87%

470 Ratings

8.7

87%

193 Ratings

Role-based user permissions

8.5

85%

515 Ratings

8.8

88%

214 Ratings

Social CRM

7.9

HubSpot CRM

HubSpot CRM

81%

7.6

Zoho CRM

76%

HubSpot CRM ranks higher in 2/2 features

Marketing automation

8.5

85%

412 Ratings

7.9

79%

172 Ratings

Compensation management

7.7

77%

245 Ratings

7.3

73%

116 Ratings

Platform

7.2

HubSpot CRM

72%

7.9

Zoho CRM

79%

Zoho CRM ranks higher in 1/1 features

Mobile access

7.2

72%

480 Ratings

7.9

79%

194 Ratings

Attribute Ratings

HubSpot CRM is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
HubSpot CRM and Zoho CRM are tied in 1 area: Support Rating

7 Ratings

Pros

Allows a business to track the journey of a new lead, from beginning to activation
Users within the business can easily track progress of mutual clients or leads
The HubSpot CRM also comes with Hubspot Support, whereby if a user is unsure of how to use a tool, they can seek support to ensure they can optimize their use of the tool(s).

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Dan Jamison

Location Manager

Popcar Car ShareAutomotive, 11-50 employees

View all 680 answers on this topic

It is pretty easy to use. We don't need to set up formal training sessions for our users which lets us get new users up and running much quicker.
Great reporting section, you can extract some really detailed reports of your leads and their status.
User access control and 2-factor authentication are really easy to define and set up.
Some really great integrations with Zoho products and Gsuite.

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Verified User

Manager in Corporate

Insurance Company, 1001-5000 employees

View all 260 answers on this topic

Cons

There should be more control over who can change "Contact Owner" and "Original Contact Owner" (right now anyone has permission/access to make these changes).
HubSpot should allow more than one contact to have the same email address (for purposes of adding a 2nd contact to a company with a general email address).
There should be some additional categories with logging a call (ex. "Call Outcome" - line is busy, disconnected, out of service, etc.).

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Mindy Kleinman

Sales Development Representative

TransForceTransportation/Trucking/Railroad, 201-500 employees

View all 680 answers on this topic

You can only have one email attached to a form. This means that I have to go elsewhere to create a full drip campaign.
Reporting leaves a lot to be desired. It is difficult to set up reports exactly how we want them.
There are some things that aren't allowed to be customized that definitely should be
Support means well, but they rarely can help

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Verified User

Director in Marketing

Photography Company, 11-50 employees

View all 260 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$0 Per Month [Unlimited Users]

HubSpot CRM Editions & Modules

Edition

Free Forever	$0¹
CRM Bundle	$50²

Per Month [Unlimited Users]
per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$14.00

Starting Price

$14 per month

Zoho CRM Editions & Modules

Edition

Standard	$14.00¹
Professional	$23.00¹
Enterprise	$40.00¹
Ultimate	$52.00¹
Plus	$57.00¹

Per User/Per Month

Additional Pricing Details

—

Likelihood to Renew

HubSpot CRM 9.3

Based on 7 answers

Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 7 answers on this topic

Zoho CRM 8.9

Based on 33 answers

Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.

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Jon Porreca

Project Administrator

A1 EnergyRenewables & Environment, 1-10 employees

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Usability

HubSpot CRM 8.8

Based on 582 answers

I came from Salesforce which was so big that it became "white noise" in my day to day interactions. I often ignored a lot of workflows as their process became unnecessary in my day to work. HubSpot is great because everything is well laid out and defined. There's no "white noise within the HubSpot platform. I have my specific area of focus and I live there.

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Brad Pendleton

Customer Success Manager

DocketComputer Software, 1-10 employees

View all 582 answers on this topic

Zoho CRM 8.3

Based on 178 answers

In my overall experience, I would highly recommend Zoho CRM, though it lacks the feature of partial entries, still we used that for our non-profit organization. They have offered us a non-profit discount as well. Moreover, their support is good, and has dedicated employees to help the clients. From my experience, sometimes, we got the idiots, but overall the support is good. They have helped us in doing custom functionalities that other CRM providers don't do for free.

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Verified User

Employee in Information Technology

Non-profit Organization Management Company, 51-200 employees

View all 178 answers on this topic

Support Rating

HubSpot CRM 8.2

Based on 19 answers

I love the HubSpot support team - they have always been fantastic to work with and extremely helpful. Whether it's via chat or an email, I never wait long for a response and they don't just "answer the question." They dig deep with you when figuring out a solution, and make sure to give you all the information you need to ensure you're ready to go.

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Sereena Schneider (LION)

Director of Client Care

Marketing NinjasMarketing and Advertising, 1-10 employees

View all 19 answers on this topic

Zoho CRM 8.2

Based on 76 answers

We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.

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Verified User

Director in Marketing

Internet Company, 51-200 employees

View all 76 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Zoho CRM 7.0

Based on 2 answers

It was harder to learn when there were mostly real estate users in the room. We are sales solely.

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Sarah Lohsl

Sales Associate

ICANotes LLCComputer Software, 11-50 employees

View all 2 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Zoho CRM 8.5

Based on 6 answers

Online training is tough, but Zoho and their partners do a good job of explaining things.

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John Hinson

Administrative Director & Marketing Manager

Spotlight BrandingMarketing & Advertising, 11-50 employees

View all 6 answers on this topic

Implementation Rating

HubSpot CRM 9.1

Based on 10 answers

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 10 answers on this topic

Zoho CRM 8.8

Based on 12 answers

Take it slowly and meet often with your team to solicit their feedback. Listen to what they are saying so that if something is not clear, you can address it before they turn on the CRM. Also, whatever system you were one previously will not match Zoho CRM which is both good and bad. It's good as I know Zoho CRM will be better than whatever you're been using. Bad because it will require change and how you did things in your old CRM may need to be modified a little when using Zoho CRM.

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Stephen Lalla

CEO

Dynamic Image Marketing Systems, Inc.Marketing and Advertising, 1-10 employees

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Alternatives Considered

It's simply much better than them. It updates all the time and it integrates with pretty much anything else that you might need in the web to run your business effectively. It has so many features stacked together in one app, from emails to texts to calls to data to everything!

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Christos Socratous

Enrolment Director

AiCoreE-Learning, 11-50 employees

View all 680 answers on this topic

To be honest, we really like Zoho CRM but Salesforce was really good as well. It was just too big for us. Salesforce had too many options and too much going on. We couldn't get it all going properly and didn't enjoy using it like we do with Zoho. We also didn't get the same warm feeling with Salesforce as we do with Zoho. We have gotten better customer service with Zoho

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Jeb Brilliant

Owner

Pacific Property CollectionReal Estate, 1-10 employees

View all 260 answers on this topic

Contract Terms and Pricing Model

No score

No answers yet

No answers on this topic

Zoho CRM 9.4

Based on 22 answers

I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end

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Verified User

Administrative Assistant in Sales

Publishing Company, 11-50 employees

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Professional Services

No score

No answers yet

No answers on this topic

Zoho CRM 8.5

Based on 7 answers

In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.

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Verified User

Consultant in Information Technology

Information Technology & Services Company, 51-200 employees

View all 7 answers on this topic

Return on Investment

ROI may take time to achieve if your business is small.
Helps organize the deals in the best way, one cannot miss on follow ups.
Lot of effort is saved on planning communication related to deals.
All data is organized well.

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Nandkumar Bhujbal

Chief Innovation Advisor- UX Design

Vrunik SolutionsDesign, 11-50 employees

View all 680 answers on this topic

We had Zoho CRM early on when it wasn't quite as robust as it is now, so there have been vast improvements, which also puts us at a disadvantage for falling into old ways of doing things rather than exploring new ways that we always wanted in the beginning.
One thing we were able to do is get rid of MailChimp and slowly migrate to Campaigns
Eventually I would like to migrate Zoom to Meeting but it's just not quite there yet.
Also, I do have to say going just from the CRM to Zoho One was a VAST improvement where many apps were available. At first, I was so disappointed in the CRM but with all the integrations it's been so much better!

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Verified User

Administrator in Marketing

Legal Services Company, 11-50 employees

View all 260 answers on this topic

Screenshots

See All (3) HubSpot CRM Screenshots

See All (10) Zoho CRM Screenshots

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

HubSpot CRM

Zoho CRM

Case management

Call center management

Help desk management

HubSpot CRM

Zoho CRM

Lead management

Email marketing

HubSpot CRM

Zoho CRM

Task management

Billing and invoicing management

Reporting

HubSpot CRM

Zoho CRM

Forecasting

Pipeline visualization

Customizable reports

HubSpot CRM

Zoho CRM

Custom fields

Custom objects

Scripting environment

API for custom integration

HubSpot CRM

Zoho CRM

Single sign-on capability

Role-based user permissions

HubSpot CRM

Zoho CRM

Social data

Social engagement

HubSpot CRM

Zoho CRM

Marketing automation

Compensation management

HubSpot CRM

Zoho CRM

Mobile access

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

HubSpot CRM

Zoho CRM

Likelihood to Recommend

HubSpot CRM

Zoho CRM