HubSpot CRM vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Zoho CRM
Score 8.3 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
HubSpot CRMZoho CRM
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
HubSpot CRMZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMZoho CRM
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
When you compare HubSpot with platforms like monday.com, Zoho CRM, and Go High Level, a few things really stand out. First off, HubSpot isn't just a CRM; it's like a Swiss Army knife for marketing. It rolls CRM, inbound marketing, and automation into one package, which is a lot …
Chose HubSpot CRM
HubSpot is one of the best tools and been using this tool for almost 5 years now so it is very easy for me to navigate given that I have experiences in its features and stuff and made me easier to use HubSpot as one of our CRMs up until now
Chose HubSpot CRM
HubSpot is much powerful tool than those tools I mentioned, because of the good review, good customer service which sometimes it takes time to get in contact with us. A lot of videos about the features of HubSpot and their community. Plus they offer an academy where you will …
Chose HubSpot CRM
We chose HubSpot CRM as it was more user friendly, had a reasonable pricing per team member, and we can easily integrate with the other tools in our technology stack. Moreover, the reporting features was well adopted by the team and everyone can generate their own reports and …
Chose HubSpot CRM
I answered in a previous question.
Chose HubSpot CRM
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par.

Whilst Zoho had some good features, in practice the CRM was difficult to …
Chose HubSpot CRM
I did not personally select Hubspot over Zoho. I was using Zoho in my previous job. Now, we use HubSpot in my new company. HubSpot is more comprehensive when compared with Zoho; it offers more integration, and more room for customization (in terms of prospect profiles). With …
Chose HubSpot CRM
We found HubSpot to be far more user-friendly than it's competitors. This is one of the most appealing parts of HubSpot and ultimately why we ended up choosing HubSpot as our CRM. The free version also offers some great features which other CRMs require a paid plan for. The …
Chose HubSpot CRM
HubSpot CRM has more features that is very useful in Reporting, recording, Profiling Contacts, Assigning tickets, Sales, Marketing and also dealing on inquiries directly from the contacts. It has the essentials you are looking for when organizing a profile. You can do so much …
Chose HubSpot CRM
HubSpot feels more powerful and has better reporting and analytics. I find HoneyBook and Dubsado more visually appealing and intuitive from a user perspective and better suited to certain types of business. Overall, I think HubSpot is exceptional for our company. I did not …
Chose HubSpot CRM
With the kind of reporting, leads management, and email tracking, I think it outperforms all the other CRMs that are out there in the market. I would definitely recommend HubSpot to my connections and friends as I could see a significant change in the productivity of my team …
Chose HubSpot CRM
Selection was not made by me because I am not a decision-maker.
Chose HubSpot CRM
Way friendlier and way better than Zoho or Salesforce, which I have used in the past, and I can count on you always for your excellence in service. But please be mindful of the back end when your teams should be available to take those phone calls based on the time of the day, …
Chose HubSpot CRM
I am long time user of SAP CRM, which is a heavy duty CRM but with a long implementation timeline. When selecting CRMs, we compared SAP CRM, Zoho and Salesforce (would never do a demo) and it was just hard to beat the simplicity and cost of HubSpot. Basically, I can turn it on …
Chose HubSpot CRM
It's only used by our Human Resource for us employees
Chose HubSpot CRM
You can navigate everything with HubSpot; it has your contacts and conversations with your leads and applicants. You can also automate your newsletter email whenever you need it. It also provides reports for your leads for sales and marketing purposes. It is all condensed with …
Chose HubSpot CRM
HubSpot has a more helpful team behind it and more responsive to requests for support
Chose HubSpot CRM
I would say HubSpot comes in the middle, with Zoho being the least preferred and Salesforce being the best. HubSpot comes marginally close to Salesforce, but loses to the much more seamless UI of Salesforce.
Chose HubSpot CRM
Overall, HubSpot's combination of comprehensive features, user-friendly interface, integration capabilities, inbound marketing focus, and robust analytics make it a preferred choice. However, the choice of the best CRM solution ultimately depends on the specific needs and …
Chose HubSpot CRM
In all of them you can create sales funnels, assign follow-up tasks and view reports. We use HubSpot because it has more functionalities to automate business processes, which is the part that I see comparing functionality versus price.
Chose HubSpot CRM
It is much easier to use. Zoho had scattered notes, and the email interface was very clunky. HubSpot makes the user experience very enjoyable with an intuitive interface. Also, the training programs they offer are amazing. While you can figure out the software on your own, …
Chose HubSpot CRM
Better but with a bit longer of a learning curve.
Zoho CRM
Chose Zoho CRM
Zoho CRM is a remarkable CRM services provider software. It keeps on updating its features and interface as the technology gets better. I have used HubSpot CRM but that was not an appropriate solution for providing reliable customer relationship management [program].
Chose Zoho CRM
Zoho is very similar in my experience to HubSpot CRM; it's arguable that it falls slightly short of the standard that HubSpot does. Having said that, for most organisations I would imagine that the capabilities of Zoho would be more than enough, for a number of reasons. Others …
Chose Zoho CRM
Zoho is cheaper and simpler but not that efficient as compare to HubSpot CRM. I think HubSpot has 100 more features than Zoho.
Email deliverability is also better on HubSpot in my experience. I think but it does the job though. It all depends on what you want to do.
Chose Zoho CRM
HUbSpot Is not Effective . Even though it has all Option its not user Friendly to Create Report and filter the leads like that so i switch to Zoho
Chose Zoho CRM
It was selected based on consultants' recommendations and overall cost.
Chose Zoho CRM
We selected ZOHO over the above - specifically Salesforce - initially because of the price. Secondly, we do not have the technical expertise and budget to do a lot of customization at this time. So, we needed a product that had a good user interface, and that was flexible and …
Chose Zoho CRM
ZOHO CRM is not as good as HubSpot but it is much easier to use than Microsoft Dynamics.
Chose Zoho CRM
I particularly found HubSpot more costly than Zoho.
In addition to this, Zoho has multiple product options like Zoho bookings, Zoho Campaigns
in such a situation, it becomes very easy for us to use and track billing.
Chose Zoho CRM
We looked at both HubSpot and Zendesk. And we liked both of them. They had the right features and enough customization options to fit our use case scenario. But we liked the pricing and the flexibility of Zoho CRM more. The other really major factor for picking Zoho CRM for us …
Chose Zoho CRM
I've selected Zoho because Zoho is very user friendly and not too expensive to use. It is a very good CRM platform if you're planning to implement and starting to use CRM for the first time. This platform is very good for the employee size of 10-100

Their customer service is …
Chose Zoho CRM
Hubspot is way too expensive. Todoist has actually made my life easier as I manually enter leads and actions items together. Depends on the person and org complexity. Bigger companies need a CRM like Zoho.
Chose Zoho CRM
We went with Zoho CRM because of the affordability and so we can increase our contact limit without costing us too much - that's the main drawback with CRMs like ActiveCampaign, Hubspot and Cloze - they get costly as you increase contact limits, so I feel they're more for …
Chose Zoho CRM
Using Zoho CRM has been a great experience because of its scalability and ease of use. As a robust design, the solution is easy to set up and comes in an out-of-the-box. This platform is ideal for small-to-medium-sized businesses looking for easy and quick growth. It is the …
Chose Zoho CRM
Zoho CRM is a cloud-based customer relationship management tool. It's excellent for companies and groups that need to collaborate to better support their customers. Zoho CRM is a cheaper alternative to monday.com, especially for small businesses that don't need all the features …
Chose Zoho CRM
Quickly managing our customer support and interactions with the customer is made more accessible by Zoho CRM. It's simple to use and has helped us generate leads from our marketing funnel. Using the Zoho Suite add-ons, you can extend its functionality for a minimal additional …
Chose Zoho CRM
I tested HubSpot and Odoo CRM, considering they are both a complete suite, but Zoho has, in my opinion:

  • Better interface.
Chose Zoho CRM
Zoho is cost-effective and brings more value with other tools on their platform, from emails to invoices all in one place. There is no need [to manage] multiple subscriptions if you choose Zoho One, which gives all their tools under one paid plan. It's easy to manage a team …
Chose Zoho CRM
Zoho CRM was by far cheaper than the other platforms we tried. We didn't need an expensive platform since we were just using it to house our affiliate and partner contacts. Zoho CRM has the worst UI out of everything we tried, and the setup was a little confusing. They don't …
Chose Zoho CRM
Zoho CRM was right for my business because I signed up for it a few years ago as part of a Zoho One subscription, and so it was a great value. It was also very configurable and flexible for my needs. I have used and implemented Salesforce with clients, and [it] is equally …
Chose Zoho CRM
I loved Daylite and hated to leave it as it was great but it didn't have a cloud-based solution and that was paramount to me at the time. I tried about 7 different CRMs and found that most of them had some really great features but each one seemed to be lacking some integration …
Chose Zoho CRM
Same tools at a better price-point. What it may lack in "UI-panache" it makes up for with customization and flexibility. We are a smaller company, and with Zoho CRM have been able to achieve our desired workflows and results through the educated building of workflows and custom …
Chose Zoho CRM
[I think] Zoho is awful compared to all of the competition. I used it because we inherited it from clients as well as our internal systems. Shortly after I joined we got rid of Zoho and switched to a much better platform and we were able to grow our business exponentially. I do …
Top Pros
Top Cons
Features
HubSpot CRMZoho CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.0
1465 Ratings
4% above category average
Zoho CRM
7.9
271 Ratings
3% above category average
Customer data management / contact management8.71417 Ratings8.3263 Ratings
Workflow management8.31381 Ratings8.0250 Ratings
Territory management6.8184 Ratings7.5185 Ratings
Opportunity management8.21320 Ratings8.3238 Ratings
Integration with email client (e.g., Outlook or Gmail)8.51422 Ratings7.8236 Ratings
Contract management8.0185 Ratings7.8190 Ratings
Quote & order management7.5950 Ratings7.7189 Ratings
Interaction tracking8.41372 Ratings8.1234 Ratings
Channel / partner relationship management7.7186 Ratings7.7180 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.5
967 Ratings
1% above category average
Zoho CRM
7.1
208 Ratings
5% below category average
Case management7.4901 Ratings7.3201 Ratings
Call center management7.7777 Ratings6.9163 Ratings
Help desk management7.4826 Ratings7.2181 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.5
1296 Ratings
12% above category average
Zoho CRM
8.2
250 Ratings
8% above category average
Lead management8.51221 Ratings8.3245 Ratings
Email marketing8.61229 Ratings8.1208 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.6
1340 Ratings
0% above category average
Zoho CRM
8.0
249 Ratings
6% above category average
Task management8.01283 Ratings8.1235 Ratings
Billing and invoicing management7.1655 Ratings7.8170 Ratings
Reporting7.71186 Ratings7.9228 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.9
1308 Ratings
4% above category average
Zoho CRM
7.9
243 Ratings
4% above category average
Forecasting7.61026 Ratings7.6205 Ratings
Pipeline visualization8.31238 Ratings8.0221 Ratings
Customizable reports7.91208 Ratings8.1234 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.4
1252 Ratings
2% below category average
Zoho CRM
8.0
262 Ratings
5% above category average
Custom fields8.11228 Ratings8.4260 Ratings
Custom objects7.81061 Ratings8.1207 Ratings
Scripting environment6.3132 Ratings7.5168 Ratings
API for custom integration7.6856 Ratings7.9190 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.5
1206 Ratings
2% above category average
Zoho CRM
8.6
250 Ratings
4% above category average
Single sign-on capability8.41073 Ratings8.6217 Ratings
Role-based user permissions8.51150 Ratings8.6245 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.4
822 Ratings
2% above category average
Zoho CRM
8.2
157 Ratings
12% above category average
Social data7.5805 Ratings8.2156 Ratings
Social engagement7.4795 Ratings8.1148 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
929 Ratings
7% above category average
Zoho CRM
7.6
198 Ratings
6% above category average
Marketing automation7.8922 Ratings7.8195 Ratings
Compensation management7.6597 Ratings7.5129 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1095 Ratings
5% above category average
Zoho CRM
7.7
217 Ratings
3% above category average
Mobile access7.91095 Ratings7.7217 Ratings
Best Alternatives
HubSpot CRMZoho CRM
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMZoho CRM
Likelihood to Recommend
8.5
(1507 ratings)
8.5
(295 ratings)
Likelihood to Renew
9.8
(25 ratings)
4.1
(33 ratings)
Usability
8.3
(1407 ratings)
8.3
(168 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(2 ratings)
Support Rating
7.2
(21 ratings)
5.7
(65 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.1
(5 ratings)
Implementation Rating
7.3
(6 ratings)
7.3
(10 ratings)
Configurability
-
(0 ratings)
8.1
(110 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.2
(2 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.6
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(2 ratings)
User Testimonials
HubSpot CRMZoho CRM
Likelihood to Recommend
HubSpot
It's incredibly helpful to be able to segment based on specific properties/criteria. This is especially useful combined with email marketing in order to develop tailored lists which require little maintenance when set up. In terms of engagement, it's also incredibly useful to see what people have been engaging with on websites and blog sites
Read full review
Zoho
We searched different CRM platforms and noticed that ZOHO was well-priced, but some reviews said it didn't support forms well. IN our case, we already had forms on our wp site, so we did not need to use that aspect. instead, we used an integrator, so I don't have a review on that aspect of the CRM as we're not using that feature. This works for our company, so we are not using the standard automation with zoho forms
Read full review
Pros
HubSpot
  • Sales tracking - The platform is easy to manage and provides various ways to track and analyse sales data
  • Customer database - The system pulls in information from various data points adding incremental knowledge and value to customer records automatically
  • Deal monitoring - The deals section of the system makes it easy to review all stages of deals along with customisable stages
Read full review
Zoho
  • Zoho CRM has so much space to capture lots of information.
  • Zoho CRM can be customized for your organization's needs.
  • Zoho CRM is great for running reports to help make business decisions.
  • We love all the different dashboards we can create.
Read full review
Cons
HubSpot
  • If an email comes in from multiple clients and they email has the same exact subject line, the emails get merged into only one of the companies/contacts and we do not realize we received the request from multiple clients.
  • If a project is created and tickets are created and assigned and linked to the project and the subject is identical, they all merge into one and they are all not visible.. they fall off somewhere which causes steps of a project to be missed. We have changed our side to accommodate this but trying hard to not duplicate names but sometimes that is very hard to do.
  • In Companies, all notes are visible to every user. I would like to have a section for Admin notes ONLY.. this would be executive level information that our end users do not need to see.
  • Notes, regardless of where entered are linked to the companies with no rhyme or reason. If you are in the Company record, you see a list of notes and there is no indication where the note came from.. what ticket or project.
Read full review
Zoho
  • requires an initial input of information about a potential client - this would be better if it auto-filled with the quote request's information
  • can be a bit confusing navigating the stages of a potential sale, but not too bad
  • a tab or link to all open sales quotes would be nice
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Zoho
Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.
Read full review
Usability
HubSpot
HubSpot is superior! I use monday.com, Copper, Acculynx etc. HubSpot smokes them out of the water in all categories accept cost. If you utilize the tool, the ROI is significant. We have been able to maximize our outreach and capitalize on features, options, reports of this tool. Highly recommend
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
HubSpot
No answers on this topic
Zoho
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Read full review
Online Training
HubSpot
No answers on this topic
Zoho
Online training is tough, but Zoho and their partners do a good job of explaining things.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
HubSpot
Hubspot has been more robust for us as a tool due to the fact that marketing also lives in there with us. Both tools have great prospecting functionality, but the big thing for us has been the ability to have better aligned efforts and visibility with both sales & marketing working in the same space.
Read full review
Zoho
Zoho is the only product we have used. Our company is fairly new and before purchasing Zoho a few years ago, client files were only saved and looked at through our company server. Because of how great Zoho has been, we have never considered looking for another product because there really is no need
Read full review
Contract Terms and Pricing Model
HubSpot
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Professional Services
HubSpot
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
Read full review
Return on Investment
HubSpot
  • Hubspot automation significantly reduces the time we spend managing pipelines. Like hours to minutes time saving.
  • Integration with our website ensures lead capture is comprehensive and automatic, half of my research and information gathering is done before I get a notification of a new lead.
Read full review
Zoho
  • Zoho CRM has cut in half the time it would take to derive data via its reporting tool
  • Sharing information within the business is extremely easy and is another time saver
  • Company revenue growth 10-12% YoY due to forecasting models provided by Zoho
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.