HubSpot CRM vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Zoho CRM
Score 8.3 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
HubSpot CRMZoho CRM
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
HubSpot CRMZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMZoho CRM
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
When you compare HubSpot with platforms like monday.com, Zoho CRM, and Go High Level, a few things really stand out. First off, HubSpot isn't just a CRM; it's like a Swiss Army knife for marketing. It rolls CRM, inbound marketing, and automation into one package, which is a lot …
Chose HubSpot CRM
I haven not chosen HubSpot over Zoho CRM, I just moved over to the company that uses HubSpot, and I am glad I did. The new company seems to utilise it a lot more due to its functionality and how easy it is to use it and keep it up to date.
Chose HubSpot CRM
HubSpot CRM stands out among its competitors in the market because of its comprehensive features of marketing and its seamless integration capability with other tools. Most of other tools in the market are lacking integration capability and they don't offer more features for …
Chose HubSpot CRM
HubSpot CRM is way more unified and offers much more functionality in comparison to the other two. HubSpot CRM comes up with unique features like creating popups and dynamic CTAs for web pages in the same solution. It also offers marketing features like emailing and a contact …
Chose HubSpot CRM
HubSpot is more user-friendly than all of the above. It is far simpler and provides more data and reporting.
Chose HubSpot CRM
We chose HubSpot CRM as it was more user friendly, had a reasonable pricing per team member, and we can easily integrate with the other tools in our technology stack. Moreover, the reporting features was well adopted by the team and everyone can generate their own reports and …
Chose HubSpot CRM
I answered in a previous question.
Chose HubSpot CRM
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par.

Whilst Zoho had some good features, in practice the CRM was difficult to …
Chose HubSpot CRM
I did not personally select Hubspot over Zoho. I was using Zoho in my previous job. Now, we use HubSpot in my new company. HubSpot is more comprehensive when compared with Zoho; it offers more integration, and more room for customization (in terms of prospect profiles). With …
Chose HubSpot CRM
We found HubSpot to be far more user-friendly than it's competitors. This is one of the most appealing parts of HubSpot and ultimately why we ended up choosing HubSpot as our CRM. The free version also offers some great features which other CRMs require a paid plan for. The …
Chose HubSpot CRM
HubSpot CRM has more features that is very useful in Reporting, recording, Profiling Contacts, Assigning tickets, Sales, Marketing and also dealing on inquiries directly from the contacts. It has the essentials you are looking for when organizing a profile. You can do so much …
Chose HubSpot CRM
HubSpot feels more powerful and has better reporting and analytics. I find HoneyBook and Dubsado more visually appealing and intuitive from a user perspective and better suited to certain types of business. Overall, I think HubSpot is exceptional for our company. I did not …
Chose HubSpot CRM
With the kind of reporting, leads management, and email tracking, I think it outperforms all the other CRMs that are out there in the market. I would definitely recommend HubSpot to my connections and friends as I could see a significant change in the productivity of my team …
Chose HubSpot CRM
Selection was not made by me because I am not a decision-maker.
Chose HubSpot CRM
Way friendlier and way better than Zoho or Salesforce, which I have used in the past, and I can count on you always for your excellence in service. But please be mindful of the back end when your teams should be available to take those phone calls based on the time of the day, …
Chose HubSpot CRM
I am long time user of SAP CRM, which is a heavy duty CRM but with a long implementation timeline. When selecting CRMs, we compared SAP CRM, Zoho and Salesforce (would never do a demo) and it was just hard to beat the simplicity and cost of HubSpot. Basically, I can turn it on …
Chose HubSpot CRM
It's only used by our Human Resource for us employees
Chose HubSpot CRM
You can navigate everything with HubSpot; it has your contacts and conversations with your leads and applicants. You can also automate your newsletter email whenever you need it. It also provides reports for your leads for sales and marketing purposes. It is all condensed with …
Chose HubSpot CRM
HubSpot has a more helpful team behind it and more responsive to requests for support
Chose HubSpot CRM
I would say HubSpot comes in the middle, with Zoho being the least preferred and Salesforce being the best. HubSpot comes marginally close to Salesforce, but loses to the much more seamless UI of Salesforce.
Zoho CRM
Chose Zoho CRM
Zoho is very similar in my experience to HubSpot CRM; it's arguable that it falls slightly short of the standard that HubSpot does. Having said that, for most organisations I would imagine that the capabilities of Zoho would be more than enough, for a number of reasons. Others …
Chose Zoho CRM
Zoho is cheaper and simpler but not that efficient as compare to HubSpot CRM. I think HubSpot has 100 more features than Zoho.
Email deliverability is also better on HubSpot in my experience. I think but it does the job though. It all depends on what you want to do.
Chose Zoho CRM
HUbSpot Is not Effective . Even though it has all Option its not user Friendly to Create Report and filter the leads like that so i switch to Zoho
Chose Zoho CRM
Hubspot and NetSuite are much better solutions in my mind, I've used both and enjoyed both.
Chose Zoho CRM
ZOHO CRM is not as good as HubSpot but it is much easier to use than Microsoft Dynamics.
Chose Zoho CRM
It was selected based on consultants' recommendations and overall cost.
Chose Zoho CRM
We looked at both HubSpot and Zendesk. And we liked both of them. They had the right features and enough customization options to fit our use case scenario. But we liked the pricing and the flexibility of Zoho CRM more. The other really major factor for picking Zoho CRM for us …
Chose Zoho CRM
Overall Zoho CRM is great. It might not be the best CRM but if you compare the price difference, i think Zoho CRM does wonders. I ll not line it up in the same position with Salesforce and Hubspot but it is full full-capacity CRM. If they add AI capabilities and add more …
Chose Zoho CRM
We selected ZOHO over the above - specifically Salesforce - initially because of the price. Secondly, we do not have the technical expertise and budget to do a lot of customization at this time. So, we needed a product that had a good user interface, and that was flexible and …
Chose Zoho CRM
I particularly found HubSpot more costly than Zoho.
In addition to this, Zoho has multiple product options like Zoho bookings, Zoho Campaigns
in such a situation, it becomes very easy for us to use and track billing.
Chose Zoho CRM
I've selected Zoho because Zoho is very user friendly and not too expensive to use. It is a very good CRM platform if you're planning to implement and starting to use CRM for the first time. This platform is very good for the employee size of 10-100

Their customer service is …
Chose Zoho CRM
Hubspot is way too expensive. Todoist has actually made my life easier as I manually enter leads and actions items together. Depends on the person and org complexity. Bigger companies need a CRM like Zoho.
Chose Zoho CRM
We went with Zoho CRM because of the affordability and so we can increase our contact limit without costing us too much - that's the main drawback with CRMs like ActiveCampaign, Hubspot and Cloze - they get costly as you increase contact limits, so I feel they're more for …
Chose Zoho CRM
Using Zoho CRM has been a great experience because of its scalability and ease of use. As a robust design, the solution is easy to set up and comes in an out-of-the-box. This platform is ideal for small-to-medium-sized businesses looking for easy and quick growth. It is the …
Chose Zoho CRM
Zoho CRM is a cloud-based customer relationship management tool. It's excellent for companies and groups that need to collaborate to better support their customers. Zoho CRM is a cheaper alternative to monday.com, especially for small businesses that don't need all the features …
Chose Zoho CRM
Quickly managing our customer support and interactions with the customer is made more accessible by Zoho CRM. It's simple to use and has helped us generate leads from our marketing funnel. Using the Zoho Suite add-ons, you can extend its functionality for a minimal additional …
Chose Zoho CRM
I tested HubSpot and Odoo CRM, considering they are both a complete suite, but Zoho has, in my opinion:

  • Better interface.
Chose Zoho CRM
Zoho is cost-effective and brings more value with other tools on their platform, from emails to invoices all in one place. There is no need [to manage] multiple subscriptions if you choose Zoho One, which gives all their tools under one paid plan. It's easy to manage a team …
Chose Zoho CRM
Zoho CRM was by far cheaper than the other platforms we tried. We didn't need an expensive platform since we were just using it to house our affiliate and partner contacts. Zoho CRM has the worst UI out of everything we tried, and the setup was a little confusing. They don't …
Chose Zoho CRM
Zoho CRM was right for my business because I signed up for it a few years ago as part of a Zoho One subscription, and so it was a great value. It was also very configurable and flexible for my needs. I have used and implemented Salesforce with clients, and [it] is equally …
Chose Zoho CRM
I loved Daylite and hated to leave it as it was great but it didn't have a cloud-based solution and that was paramount to me at the time. I tried about 7 different CRMs and found that most of them had some really great features but each one seemed to be lacking some integration …
Top Pros
Top Cons
Features
HubSpot CRMZoho CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.9
1572 Ratings
3% above category average
Zoho CRM
7.8
276 Ratings
2% above category average
Customer data management / contact management8.61517 Ratings8.4268 Ratings
Workflow management8.21484 Ratings8.0255 Ratings
Territory management5.9184 Ratings7.5188 Ratings
Opportunity management8.21418 Ratings8.3242 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41529 Ratings7.5241 Ratings
Contract management8.0185 Ratings7.7193 Ratings
Quote & order management7.41035 Ratings7.8192 Ratings
Interaction tracking8.41474 Ratings8.0239 Ratings
Channel / partner relationship management7.9186 Ratings7.4184 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.1
1045 Ratings
6% below category average
Zoho CRM
7.3
212 Ratings
3% below category average
Case management7.2973 Ratings7.5205 Ratings
Call center management7.1841 Ratings7.0165 Ratings
Help desk management7.0894 Ratings7.4182 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.3
1386 Ratings
9% above category average
Zoho CRM
8.0
255 Ratings
6% above category average
Lead management8.21307 Ratings8.2250 Ratings
Email marketing8.51318 Ratings7.8212 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.5
1438 Ratings
1% below category average
Zoho CRM
8.0
253 Ratings
5% above category average
Task management7.91380 Ratings8.2238 Ratings
Billing and invoicing management6.9713 Ratings7.8173 Ratings
Reporting7.71271 Ratings8.0232 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.8
1403 Ratings
3% above category average
Zoho CRM
7.9
248 Ratings
4% above category average
Forecasting7.51105 Ratings7.8208 Ratings
Pipeline visualization8.21332 Ratings7.9226 Ratings
Customizable reports7.71293 Ratings8.2239 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.3
1340 Ratings
3% below category average
Zoho CRM
7.8
267 Ratings
3% above category average
Custom fields7.71313 Ratings8.5265 Ratings
Custom objects7.41141 Ratings7.9212 Ratings
Scripting environment6.3132 Ratings7.3172 Ratings
API for custom integration7.6931 Ratings7.7195 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.5
1298 Ratings
2% above category average
Zoho CRM
8.4
255 Ratings
1% above category average
Single sign-on capability8.51160 Ratings8.4222 Ratings
Role-based user permissions8.51235 Ratings8.4250 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.1
885 Ratings
2% below category average
Zoho CRM
8.1
160 Ratings
11% above category average
Social data7.1867 Ratings8.0159 Ratings
Social engagement7.1857 Ratings8.1151 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
993 Ratings
8% above category average
Zoho CRM
7.8
202 Ratings
9% above category average
Marketing automation7.7986 Ratings8.0199 Ratings
Compensation management7.6648 Ratings7.6132 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1180 Ratings
5% above category average
Zoho CRM
7.9
221 Ratings
5% above category average
Mobile access7.91180 Ratings7.9221 Ratings
Best Alternatives
HubSpot CRMZoho CRM
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMZoho CRM
Likelihood to Recommend
8.4
(1616 ratings)
8.3
(300 ratings)
Likelihood to Renew
9.8
(29 ratings)
7.1
(38 ratings)
Usability
8.2
(1463 ratings)
8.6
(170 ratings)
Availability
-
(0 ratings)
9.2
(5 ratings)
Performance
-
(0 ratings)
8.1
(6 ratings)
Support Rating
6.7
(23 ratings)
6.2
(67 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
6.4
(7 ratings)
Implementation Rating
7.9
(8 ratings)
5.8
(14 ratings)
Configurability
-
(0 ratings)
8.1
(112 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
7.7
(4 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
8.6
(12 ratings)
Vendor pre-sale
-
(0 ratings)
8.7
(12 ratings)
User Testimonials
HubSpot CRMZoho CRM
Likelihood to Recommend
HubSpot
As I mentioned earlier, HubSpot helps organize the sales leads we contact. It makes it more accessible from the angle that we do not duplicate our work by contacting the same client by two different people. In addition, we can track the work and add reminders to follow up.
Read full review
Zoho
For customizing a CRM without needing specialist support, Zoho CRM is great. The admin UI is pretty intuitive and easy to use. Zoho CRM also works great for tracking contact records and relationships to other records. For instance, we run 10+ different programs, and we need to track every contact's relationship to any and all of our programs. Besides the program relationship, we also track organization/employer relationships, host site relationships for interns, team relationships for several of our programs, and we are starting to track grant disbursement as well. Zoho CRM's "joiner modules" handle all of these different connection points fairly well, though the data import process can be a pain.
Read full review
Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Zoho
  • Zoho CRM has so much space to capture lots of information.
  • Zoho CRM can be customized for your organization's needs.
  • Zoho CRM is great for running reports to help make business decisions.
  • We love all the different dashboards we can create.
Read full review
Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
Zoho
  • our team found it very challenging to integrate directly to our wordpress site
  • while there may be a way to integrate to the SMS system, we have not discovered how a sales rep would be able to get an sms when customers leave their contact info (not through the app)
  • we have one team member who still works with outlook calendar. it was easy to integrate with google calendar, but a second calendar, depending upon the user
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Zoho
I've not yet experienced any unscheduled downtime with Zoho CRM. Furthermore, planned maintenance is really well communicated in ZOHO CRM, and a 'banner ad' is prominently positioned on the ZOHO CRM system notifying of times/dates when maintenance is scheduled and the system may be down for a period.
Read full review
Performance
HubSpot
No answers on this topic
Zoho
Using zoho by itself has never been a problem. However one has to check for its compatibility/sync with other software. For example, it does not have a clear and full sync with getresponse since a long long time
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
HubSpot
No answers on this topic
Zoho
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Read full review
Online Training
HubSpot
No answers on this topic
Zoho
The online training consisted of watching youtube videos and pre-recorded webinars. They helped us learn what we needed, but there's still a need to learn more and where to access that information.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
HubSpot
HubSpot is different as it allows us to see all deals as we wanted to compare to others as other apps don't have those features Hubspot has to view deals in different views and make it according to your pipelines the way you want to see the deals and data track the daily reports very easily and review our own performance for the day to grow more.
Read full review
Zoho
Zoho is the only product we have used. Our company is fairly new and before purchasing Zoho a few years ago, client files were only saved and looked at through our company server. Because of how great Zoho has been, we have never considered looking for another product because there really is no need
Read full review
Contract Terms and Pricing Model
HubSpot
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
HubSpot
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
HubSpot
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
Read full review
Return on Investment
HubSpot
  • HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
  • The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
  • The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in
Read full review
Zoho
  • ROI is good, providing your entire team is involved with the program and uses it
  • During busy season, Zoho keeps the flow going with reminders for quote follow-ups
  • Our company saw an estimated 20% gain in closing sales that went through Zoho as compared to quotes not answered through Zoho
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.