Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Zoho CRM
Score 8.4 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
HubSpot CRMZoho CRM
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
HubSpot CRMZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMZoho CRM
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
When you compare HubSpot with platforms like monday.com, Zoho CRM, and Go High Level, a few things really stand out. First off, HubSpot isn't just a CRM; it's like a Swiss Army knife for marketing. It rolls CRM, inbound marketing, and automation into one package, which is a lot …
Chose HubSpot CRM
I haven not chosen HubSpot over Zoho CRM, I just moved over to the company that uses HubSpot, and I am glad I did. The new company seems to utilise it a lot more due to its functionality and how easy it is to use it and keep it up to date.
Chose HubSpot CRM
We wanted one platform to do both sales and marketing functions and have better data, analytics, and reporting capabilities. We also wanted a robust platform that could integrate with other SaaS products that the business requires to use.
Chose HubSpot CRM
HubSpot CRM marketing automation streamlines repetitive tasks, including email campaigns, customer journey management, social media marketing, email personalization, HubSpot CRM scalability offers a safe harbor for businesses that are rapidly growing, as the agile and flexible …
Chose HubSpot CRM
HubSpot CRM stands out among its competitors in the market because of its comprehensive features of marketing and its seamless integration capability with other tools. Most of other tools in the market are lacking integration capability and they don't offer more features for …
Chose HubSpot CRM
HubSpot CRM is way more unified and offers much more functionality in comparison to the other two. HubSpot CRM comes up with unique features like creating popups and dynamic CTAs for web pages in the same solution. It also offers marketing features like emailing and a contact …
Chose HubSpot CRM
HubSpot is more user-friendly than all of the above. It is far simpler and provides more data and reporting.
Chose HubSpot CRM
We chose HubSpot CRM as it was more user friendly, had a reasonable pricing per team member, and we can easily integrate with the other tools in our technology stack. Moreover, the reporting features was well adopted by the team and everyone can generate their own reports and …
Chose HubSpot CRM
I answered in a previous question.
Chose HubSpot CRM
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par.

Whilst Zoho had some good features, in practice the CRM was difficult to …
Chose HubSpot CRM
I did not personally select Hubspot over Zoho. I was using Zoho in my previous job. Now, we use HubSpot in my new company. HubSpot is more comprehensive when compared with Zoho; it offers more integration, and more room for customization (in terms of prospect profiles). With …
Chose HubSpot CRM
We found HubSpot to be far more user-friendly than it's competitors. This is one of the most appealing parts of HubSpot and ultimately why we ended up choosing HubSpot as our CRM. The free version also offers some great features which other CRMs require a paid plan for. The …
Chose HubSpot CRM
HubSpot CRM has more features that is very useful in Reporting, recording, Profiling Contacts, Assigning tickets, Sales, Marketing and also dealing on inquiries directly from the contacts. It has the essentials you are looking for when organizing a profile. You can do so much …
Chose HubSpot CRM
HubSpot feels more powerful and has better reporting and analytics. I find HoneyBook and Dubsado more visually appealing and intuitive from a user perspective and better suited to certain types of business. Overall, I think HubSpot is exceptional for our company. I did not …
Chose HubSpot CRM
With the kind of reporting, leads management, and email tracking, I think it outperforms all the other CRMs that are out there in the market. I would definitely recommend HubSpot to my connections and friends as I could see a significant change in the productivity of my team …
Chose HubSpot CRM
Selection was not made by me because I am not a decision-maker.
Chose HubSpot CRM
Way friendlier and way better than Zoho or Salesforce, which I have used in the past, and I can count on you always for your excellence in service. But please be mindful of the back end when your teams should be available to take those phone calls based on the time of the day, …
Chose HubSpot CRM
I am long time user of SAP CRM, which is a heavy duty CRM but with a long implementation timeline. When selecting CRMs, we compared SAP CRM, Zoho and Salesforce (would never do a demo) and it was just hard to beat the simplicity and cost of HubSpot. Basically, I can turn it on …
Chose HubSpot CRM
It's only used by our Human Resource for us employees
Chose HubSpot CRM
You can navigate everything with HubSpot; it has your contacts and conversations with your leads and applicants. You can also automate your newsletter email whenever you need it. It also provides reports for your leads for sales and marketing purposes. It is all condensed with …
Chose HubSpot CRM
HubSpot has a more helpful team behind it and more responsive to requests for support
Zoho CRM
Chose Zoho CRM
Zoho is very similar in my experience to HubSpot CRM; it's arguable that it falls slightly short of the standard that HubSpot does. Having said that, for most organisations I would imagine that the capabilities of Zoho would be more than enough, for a number of reasons. Others …
Chose Zoho CRM
Zoho is cheaper and simpler but not that efficient as compare to HubSpot CRM. I think HubSpot has 100 more features than Zoho.
Email deliverability is also better on HubSpot in my experience. I think but it does the job though. It all depends on what you want to do.
Chose Zoho CRM
We required a full-featured corporate working tool, and Hubspot wasn't the most excellent alternative. We were guaranteed that Zoho CRM may fill up the holes in our earlier framework. Furthermore, Zoho is fantastically cost-effective for indeed the most minor endeavors, giving …
Chose Zoho CRM
An affordable, comprehensive suite of tools suitable for small to enterprise-sized businesses.
Chose Zoho CRM
I loved Daylite and hated to leave it as it was great but it didn't have a cloud-based solution and that was paramount to me at the time. I tried about 7 different CRMs and found that most of them had some really great features but each one seemed to be lacking some integration …
Chose Zoho CRM
We used to use Hubspot before Zoho. I think Hubspot is a great tool and contains a lot of very nice features, but Zoho stacks up quite well against it as it offers most of the same features at a significantly reduced price. We could also migrate our data from Hubspot to Zoho …
Chose Zoho CRM
Salesforce CRM would have been my go-to if I had the budget for it. Zoho CRM goes 90% of the way for a much decent price.
Chose Zoho CRM
HUbSpot Is not Effective . Even though it has all Option its not user Friendly to Create Report and filter the leads like that so i switch to Zoho
Chose Zoho CRM
Hubspot and NetSuite are much better solutions in my mind, I've used both and enjoyed both.
Chose Zoho CRM
ZOHO CRM is not as good as HubSpot but it is much easier to use than Microsoft Dynamics.
Chose Zoho CRM
It was selected based on consultants' recommendations and overall cost.
Chose Zoho CRM
We looked at both HubSpot and Zendesk. And we liked both of them. They had the right features and enough customization options to fit our use case scenario. But we liked the pricing and the flexibility of Zoho CRM more. The other really major factor for picking Zoho CRM for us …
Chose Zoho CRM
Overall Zoho CRM is great. It might not be the best CRM but if you compare the price difference, i think Zoho CRM does wonders. I ll not line it up in the same position with Salesforce and Hubspot but it is full full-capacity CRM. If they add AI capabilities and add more …
Chose Zoho CRM
We selected ZOHO over the above - specifically Salesforce - initially because of the price. Secondly, we do not have the technical expertise and budget to do a lot of customization at this time. So, we needed a product that had a good user interface, and that was flexible and …
Chose Zoho CRM
I particularly found HubSpot more costly than Zoho.
In addition to this, Zoho has multiple product options like Zoho bookings, Zoho Campaigns
in such a situation, it becomes very easy for us to use and track billing.
Chose Zoho CRM
I've selected Zoho because Zoho is very user friendly and not too expensive to use. It is a very good CRM platform if you're planning to implement and starting to use CRM for the first time. This platform is very good for the employee size of 10-100

Their customer service is …
Chose Zoho CRM
Hubspot is way too expensive. Todoist has actually made my life easier as I manually enter leads and actions items together. Depends on the person and org complexity. Bigger companies need a CRM like Zoho.
Chose Zoho CRM
We went with Zoho CRM because of the affordability and so we can increase our contact limit without costing us too much - that's the main drawback with CRMs like ActiveCampaign, Hubspot and Cloze - they get costly as you increase contact limits, so I feel they're more for …
Chose Zoho CRM
Using Zoho CRM has been a great experience because of its scalability and ease of use. As a robust design, the solution is easy to set up and comes in an out-of-the-box. This platform is ideal for small-to-medium-sized businesses looking for easy and quick growth. It is the …
Chose Zoho CRM
Zoho CRM is a cloud-based customer relationship management tool. It's excellent for companies and groups that need to collaborate to better support their customers. Zoho CRM is a cheaper alternative to monday.com, especially for small businesses that don't need all the features …
Features
HubSpot CRMZoho CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.8
1595 Ratings
1% above category average
Zoho CRM
8.1
288 Ratings
4% above category average
Customer data management / contact management8.81536 Ratings8.4279 Ratings
Workflow management7.81507 Ratings8.1266 Ratings
Territory management4.9184 Ratings8.1196 Ratings
Opportunity management8.31440 Ratings8.4253 Ratings
Integration with email client (e.g., Outlook or Gmail)8.51552 Ratings8.0248 Ratings
Contract management8.0185 Ratings8.2203 Ratings
Quote & order management7.71053 Ratings7.9203 Ratings
Interaction tracking8.51497 Ratings7.8249 Ratings
Channel / partner relationship management8.2186 Ratings7.8192 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.4
1066 Ratings
3% below category average
Zoho CRM
7.8
221 Ratings
2% above category average
Case management7.9992 Ratings8.0213 Ratings
Call center management6.8857 Ratings7.4172 Ratings
Help desk management7.6913 Ratings8.1189 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.4
1406 Ratings
9% above category average
Zoho CRM
8.1
266 Ratings
5% above category average
Lead management8.61327 Ratings8.2261 Ratings
Email marketing8.21337 Ratings8.1219 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.9
1457 Ratings
3% above category average
Zoho CRM
8.2
263 Ratings
7% above category average
Task management8.21397 Ratings8.3248 Ratings
Billing and invoicing management7.5728 Ratings8.0180 Ratings
Reporting8.01290 Ratings8.2242 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.8
1426 Ratings
3% above category average
Zoho CRM
8.1
258 Ratings
7% above category average
Forecasting7.61123 Ratings8.0216 Ratings
Pipeline visualization8.01355 Ratings8.0235 Ratings
Customizable reports7.81314 Ratings8.3249 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.3
1361 Ratings
4% below category average
Zoho CRM
7.9
277 Ratings
3% above category average
Custom fields7.91334 Ratings8.3275 Ratings
Custom objects7.41160 Ratings7.9222 Ratings
Scripting environment6.3132 Ratings7.5178 Ratings
API for custom integration7.7948 Ratings8.0203 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.6
1318 Ratings
3% above category average
Zoho CRM
8.2
266 Ratings
2% below category average
Single sign-on capability8.71179 Ratings8.2231 Ratings
Role-based user permissions8.41255 Ratings8.1261 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.1
903 Ratings
4% below category average
Zoho CRM
7.9
165 Ratings
6% above category average
Social data6.9885 Ratings8.0164 Ratings
Social engagement7.2875 Ratings7.9156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
1011 Ratings
4% above category average
Zoho CRM
8.2
210 Ratings
10% above category average
Marketing automation7.71004 Ratings8.4207 Ratings
Compensation management7.8660 Ratings8.0138 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.7
1196 Ratings
2% above category average
Zoho CRM
8.2
230 Ratings
8% above category average
Mobile access7.71196 Ratings8.2230 Ratings
Best Alternatives
HubSpot CRMZoho CRM
Small Businesses
Salesmate
Salesmate
Score 9.9 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMZoho CRM
Likelihood to Recommend
8.2
(1639 ratings)
8.3
(312 ratings)
Likelihood to Renew
9.6
(30 ratings)
7.6
(42 ratings)
Usability
7.9
(1487 ratings)
8.0
(172 ratings)
Availability
8.2
(1 ratings)
8.9
(7 ratings)
Performance
6.4
(1 ratings)
8.4
(8 ratings)
Support Rating
6.4
(24 ratings)
6.5
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.8
(8 ratings)
Implementation Rating
7.7
(9 ratings)
5.4
(16 ratings)
Configurability
4.5
(1 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
9.5
(21 ratings)
Ease of integration
7.3
(1 ratings)
7.1
(5 ratings)
Product Scalability
7.3
(1 ratings)
6.3
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
6.4
(1 ratings)
8.1
(13 ratings)
Vendor pre-sale
7.3
(1 ratings)
8.2
(13 ratings)
User Testimonials
HubSpot CRMZoho CRM
Likelihood to Recommend
HubSpot
I have used HubSpot CRM to help grow and scale companies which range in size from SMB businesses owned by one person up through enterprise companies doing hundreds of millions in revenue. There are not any use cases where HubSpot CRM has not been able to suit the needs for what we've needed from it.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
Read full review
Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
HubSpot
I give it this rating because when I first joined the team here I had never used HubSpot before. Within a week I was up to speed on the CRM and knew pretty much how to use it based on its user friendliness. The different tabs on the side and organization of the site did not make me anxious when I first started which is hard to say for most CRM platforms because their can be A LOT going on on but, HubSpot has been my favorite CRM thus far and being in marketing the last 7, going on 8 years now I have worked with PLENTY of CRM's
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
Read full review
Performance
HubSpot
No answers on this topic
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
HubSpot
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
Read full review
Online Training
HubSpot
No answers on this topic
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
HubSpot
I have used two other CRM systems; they were in-house at my company, so I can't search for them in the list. Previous CRM systems ran very sluggishly, lacking many features such as transactions. Very often, they did not add sent emails or added them incorrectly. Adding contacts was unintuitive and had a lot of mandatory fields that had to be filled in manually, as this system did not download data online. There was no option to search if a lead existed; there was a function that theoretically should have notified of a duplicate, but only after the entire long list was filled out.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Read full review
Contract Terms and Pricing Model
HubSpot
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
HubSpot
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
HubSpot
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
Read full review
Return on Investment
HubSpot
  • We can raise the tickets easily from HubSpot only. There is no confusion about that.
  • There is difficulty raising tickets from Hubspot as once it is resolved, we will not be able to check again on the deal overview that needs to be solved.
  • HubSpot is very good compared to Salesforce and Zoho, as I have worked on all 3 till now.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.