Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Salesforce Sales Cloud
Score 8.4 out of 10
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Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
Associate Director of Sales Analytics & Operations
Chose Adobe Marketo Engage
Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
Personalization is a strength of Marketo Engage, enabling us to design highly targeted and tailored campaigns. Its engagement features help improve consumer interactions and feedback.
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Verified User
Director
Chose Adobe Marketo Engage
I've used Campaign, Pardot, and Salesforce Marketing Cloud in my career along with Marketo, to me Marketo seems like a clear choice and a winner in terms of platform usability, reliability, and capability to customize items. For example, in Pardot, users aren't able to …
Marketo is on the tier of the Salesforce marketing cloud, but SFMC allows for more data and queries to be built out. Additionally, the Personalization ability of SFMC is superior to Marketo due to the ability to create a nearly unlimited number of databases. Marketo is far …
Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - …
Adobe has a clear distinction in the speed in comparision the mention program although that in itself is not enough to be commendable, i personally prefer the customization abilities of marketo but yet again, that in itself can be greatly improved. in comparision with other …
Marketo seems more robust and it seems easier to set and get running with marketing activities. Other tools are visually more appealing in terms of UI but overall marketo is a great tool.
Adobe Marketo Engage's UI for campaign management is by far the best I've encountered. It makes it incredibly easy to create template campaigns with a variety of assets, workflows, and emails that can be instantly cloned. This saves hours of work during the campaign creation …
Businesses having Salesforce as CRM and looking for a Marketing Automation solution should go for it. if your business uses CRM other than SFDC, you should consider comparing Marketo with the one on your list. Marketo has all capabilities that your business would need, the only …
Adobe Marketo Engage was the clear favorite among the other platforms we demoed due to the fact that there was such a deep asset library with Adobe in terms of images, templates, and more. This def. made an impact against our requirements and we went ahead with the platform. I …
Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B …
Out of all the tools mentioned above, the very features which stand out Adobe Marketo Engage are lead management, lead nurturing, ABM, and Nurture campaign.
For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better …
Sr Sales Development Representative - Education & Government
Chose Salesforce Sales Cloud
Salesforce is a much more robust platform and is better suited for larger sales teams. There are better forecasting capabilities for different verticals of sales teams, so you can gain better insights from the data. Salesforce Cloud could be used by smaller organizations, but I …
I had previously used Kronos at a past employer, though it got the job done, it was not near as up to date and felt "clunky" in use compared to Salesforce.
One of the driving forces in our decision to use Salesforce over Oracle was Salesforce's ability to have seamless communication between departments. Although only marketing and sales teams use Salesforce at our company, Salesforce has allowed both teams to communicate …
Verified User
Administrator
Chose Salesforce Sales Cloud
SFDC is the top choice if you need the customization it can give you and already have a MAP. If you don't need such customization, it still might be the best option at the basic offering.
Verified User
Employee
Chose Salesforce Sales Cloud
Salesforce is MUCH better than what we were previously using. For one, Saleslogix isn't a SaaS product - you're completely tied to what PC your user creds are installed on. Second, searching for records is nearly impossible in Saleslogix - you have to exactly type something how …
Verified User
Program Manager
Chose Salesforce Sales Cloud
SFDC is FAR BETTER than Microsoft Dynamics. But also, MS was free. So I get what you pay for.
I inherited our org, and so was not part of the selection process. However, Salesforce's reputation and presence in the market made it the strongest contender for our business.
Microsoft CRM.
With Salesforce.com, the security model mapped nicely to our territory and partner model.
In evaluating Microsoft CRM we felt there would be more complexity for development.