Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer …
While Pardot is more intuitive and less complex than Eloqua when it comes to campaign management and deploying marketing automation, if you are a larger enterprise company, you will need the API capabilities and customization options that Eloqua can provide.
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.
Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be …
Eloqua is more robust in my opinion. It is far more customizable and has better reporting. Pardon integrated great with Salesforce and has a great UI and has an easier learning curve than Eloqua.
Eloqua is the true enterprise class tool compared to smaller organizations like HubSpot. We need a tool that can be approved by out stakeholders in IT, compliance etc. so the Oracle organization best suits our needs. Pardot and Marketo are always an option for the future, and …
My company is actually moving to Pardot because it integrates better with SalesForce, which our Sales teams use. I am new to Pardot so I don't know all the details on why it is a better system, but I will say that I have personally had very few issues with Eloqua and would have …
These other platforms lack the robust capabilities or ability to customize your output. These platforms are plug and play, but you can only produce within the limits of what you are allowed to. I regularly push Eloqua to do things that are not natural capabilities. I've not …
Offers robustness and scalability, especially with a mature open API. This is required for enterprises, complex technology stacks, and innovative marketing teams that want to challenge the status quo.
Verified User
Manager
Chose Oracle Marketing
I find ELQ to be the most well-rounded MAP on the market (without a lot of exposure to Marketo, which seems to be its one real opponent). In my opinion, Pardot and HubSpot offer similar, but less robust solutions that can be somewhat constricting.
Eloqua is the main marketing automation platform I have used. I have done thorough evaluations of other platforms/competitors but the value of Eloqua over the competitors was clear. The only other tools I have used were individuals platforms that only do small pieces of what …
It would be close to a tie between Marketo & Eloqua but the best of the group right now is HubSpot. While HubSpot came from an SMB background, their pace of innovation and releases has allowed them to catch up and surpass the other MAP's vendors in many areas. Pardot was …
I have used the following marketing automation systems: Marketo and Pardot. I think that Pardot places a distant third compared to Marketo and Eloqua. But I do believe Eloqua squeaks through to the top position when compared to Marketo. I really like how I can visually see …
Oracle Eloqua is a more robust program than the other options that we considered and we are able to get much more out of the program as a company than we would have been able to from other products. The marketing, product, sales, and customer service departments utilize the …
Eloqua had a more visual UI, where Pardot goes by a folder structure. Though I prefered the Eloqua interface, Pardot has a quicker refresh and you can see your changes instantly. Pardot seems to have far less "quirks" than Eloqua, so less customized solutions are required.
I haven't chosen Pardot over Eloqua, as i stand by my opinion that Pardot is better for database sizes of up to a million, which for Eloqua i would say goes to multiple millions of contacts. Their database set up is just a bit more intuitive and i believe offers more, which …
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
Pardot has a clean UI and UX and was very simple to use for the scope of our marketing team. Based on the size of our organization and team, Pardot had enough functionality for what we needed to do. However, if our company were to scale we would probably move to a more robust …
Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user …