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Top Rated
647 Ratings
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Top Rated
783 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Pardot

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Top Rated
783 Ratings
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Score 7.7 out of 100

Feature Set Ratings

  • Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
7.7

Pardot

77%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features

WYSIWYG email editor

8.4
84%
118 Ratings
6.8
68%
87 Ratings

Dynamic content

8.2
82%
121 Ratings
7.6
76%
78 Ratings

Ability to test dynamic content

8.3
83%
117 Ratings
8.2
82%
75 Ratings

Landing pages

8.5
85%
125 Ratings
7.5
75%
86 Ratings

A/B testing

8.2
82%
119 Ratings
7.8
78%
79 Ratings

Mobile optimization

8.3
83%
114 Ratings
7.3
73%
75 Ratings

Email deliverability reporting

8.4
84%
237 Ratings
7.9
79%
177 Ratings

List management

8.4
84%
127 Ratings
8.4
84%
90 Ratings

Triggered drip sequences

8.3
83%
109 Ratings
8.0
80%
61 Ratings

Lead Management

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
7.4

Pardot

74%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features

Lead nurturing

8.5
85%
111 Ratings
7.2
72%
83 Ratings

Lead scoring and grading

8.2
82%
105 Ratings
7.7
77%
84 Ratings

Data quality management

8.3
83%
110 Ratings
7.0
70%
84 Ratings

Automated sales alerts and tasks

8.3
83%
90 Ratings
7.5
75%
79 Ratings

Campaign Management

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
7.7

Pardot

77%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Calendaring

8.2
82%
95 Ratings
7.7
77%
74 Ratings

Event/webinar marketing

8.3
83%
99 Ratings
7.7
77%
71 Ratings

Social Media Marketing

7.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

78%
7.0

Pardot

70%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Social sharing and campaigns

7.8
78%
71 Ratings
6.5
65%
62 Ratings

Social profile integration

7.8
78%
67 Ratings
7.5
75%
21 Ratings

Reporting & Analytics

8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
7.0

Pardot

70%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features

Dashboards

8.1
81%
123 Ratings
7.1
71%
85 Ratings

Standard reports

8.1
81%
121 Ratings
6.8
68%
88 Ratings

Custom reports

7.9
79%
114 Ratings
7.0
70%
66 Ratings

Platform & Infrastructure

8.1

Oracle CX Marketing (formerly Oracle Marketing Cloud)

81%
7.5

Pardot

75%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/6 features

API

8.0
80%
106 Ratings
7.3
73%
64 Ratings

Role-based workflow & approvals

7.9
79%
89 Ratings
7.0
70%
60 Ratings

Customizability

8.3
83%
110 Ratings
7.2
72%
80 Ratings

Integration with Salesforce.com

8.5
85%
89 Ratings
9.4
94%
81 Ratings

Integration with Microsoft Dynamics CRM

8.0
80%
46 Ratings
8.3
83%
3 Ratings

Integration with SugarCRM

8.0
80%
36 Ratings
5.4
54%
4 Ratings

Attribute Ratings

  • Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Support Rating, Implementation Rating
  • Pardot is rated higher in 3 areas: Performance, In-Person Training, Online Training

Likelihood to Recommend

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
250 Ratings
7.6

Pardot

76%
148 Ratings

Likelihood to Renew

6.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

60%
90 Ratings
1.4

Pardot

14%
86 Ratings

Usability

8.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

89%
14 Ratings
8.5

Pardot

85%
17 Ratings

Availability

8.2

Oracle CX Marketing (formerly Oracle Marketing Cloud)

82%
18 Ratings
7.5

Pardot

75%
16 Ratings

Performance

8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
10 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

9.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

99%
32 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

7.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

73%
3 Ratings
9.0

Pardot

90%
3 Ratings

Online Training

7.6

Oracle CX Marketing (formerly Oracle Marketing Cloud)

76%
11 Ratings
8.1

Pardot

81%
7 Ratings

Implementation Rating

8.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

88%
20 Ratings
8.2

Pardot

82%
22 Ratings

Product Scalability

8.7

Oracle CX Marketing (formerly Oracle Marketing Cloud)

87%
122 Ratings

Pardot

N/A
0 Ratings

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Pardot

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Madison Sophia Bennett | TrustRadius Reviewer

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$2,000 per month

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details
CX Marketing pricing is a function of usage.

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Pardot

Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Pardot

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

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