Oracle Eloqua Ratings & User Feedback

(104) 7.4 of 10

Software Profile & Review Summary

2016 Top Rated Marketing Automation Software BadgeEloqua, one of the big names in enterprise Marketing Automation, is now part of the Oracle Marketing Cloud. Commonly called Oracle Eloqua, it is now officially labeled Oracle Cross Channel Marketing to Businesses. It forms the B2B Marketing Automation piece of the Oracle marketing stack. Despite its stronghold in the category, users rate Eloqua poorly in some areas. Eloqua scores below the category average for most attributes; how-ever, it is important to note that Eloqua is fully focused on the enterprise, and enterprise ratings are generally lower because users' demands are more complex. Its ratings are particularly low for “likelihood to renew” (7.0), performance (6.7), and overall support (3.0). Eloqua's overall rating (7.4) and “likelihood to recommend” (7.5) scores approach the average, and in areas like usability (8.0) and implementation (8.8) Eloqua's scores rise above average. It remains a Top Rated Marketing Automation product in the enterprise segment, possibly because the product is so well established and functions as one piece of a larger complex marketing ecosystem.

*From CrunchBase
**Based on comparisons run by visitors on TrustRadius
***Based on (66) User reviews of Eloqua on TrustRadius
Company Status: Public (ORCL)*
Customers: N/A
Employees: 120,000 (Oracle)
Location: Redwood Shores, CA (Oracle headquarters)
Founded: 1999 (Eloqua)*
Acquisitions: Acquired by Oracle in Dec. 2012. Notable recent acquisitions include Maxymiser, BlueKai, Responsys, Datalogix, Front Porch Digital, TOA Technologies, MICROS Systems, LiveLOOK and GreenBytes.
Integrations: Demandbase, Get Smart Content, Microsoft Dynamics CRM, Oracle Siebel Enterprise Marketing Suite, Radian6, Salesforce, GoodData, Cero,, etouches Event Management Platform
Most compared to**: Marketo, Oracle Responsys, Salesforce Marketing Cloud Email, Salesforce, Adobe Campaign
Best fit for***: B2B enterprise companies with over 1 million contacts and a strong marketing plan.

Oracle Eloqua Customer Demographics*

Oracle Eloqua customer demographics, including company size, email list size, and B2B or B2C use case.
*Customer demographics data is drawn from user profiles and user reviews of Oracle Eloqua on TrustRadius. Data may not be available for all reviewers.

Summary of Oracle Eloqua Reviews

Source: (66) User reviews of Eloqua on TrustRadius, (28) written or updated in the last year
Oracle Eloqua Pros Oracle Eloqua Cons
Online training/Topliner user community
  • Many users cite the excellent Topliners users community and Eloqua University as a significant competitive advantage.
  • Hidden costs due to restricted permissions on important actions like training and reporting.
Campaign building and management
  • Campaign Canvas (introduced in E10) gets high marks.
Release quality/Bugs
  • New releases are not adequately tested and are buggy.
  • Generally, reviewers liked using Eloqua with a CRM (often Salesforce), and found the integrations available through the app cloud helpful.
  • Custom integrations were often described as time-consuming but worthwhile.
Customer support
  • Responsive, but quality of support has declined since the acquisition by Oracle. Some reviewers said that this might be a temporary effect of the transition.
Bridging gap between Marketing and Sales
  • Creates a more efficient, higher quality lead pipeline.
  • Facilitates collaboration between departments, enabling a closed loop marketing strategy.
  • Standard reporting has improved, but still has room to grow. Report customization requires an Analyzer license.
UI design/Product complexity
  • The product is complex and has a complex user interface.
  • UI is cleaner and simpler in E10, but power-user and admin functionality is limited and some say it's still hard to navigate.
Program Builder
  • Many liked this sophisticated yet flexible tool. Some found it powerful but not user-friendly, and said documentation should be improved.

Aggregate User Ratings of Oracle Eloqua on TrustRadius

Oracle Eloqua aggregate ratings in 2016 Marketing Automation Buyer's Guide

Oracle Eloqua Response to Reviewer Feedback