It has a place but platform side solutions are outpacing development
We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.
Adobe Advertising CloudFormerly Adobe Media Optimizer
Overview
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…
Recent Reviews
Popular Features
- Ad campaign creation (9)7.171%
- Ad deployment (9)7.171%
- Ad display and retargeting segmentation (9)5.353%
- Display advertising (9)4.848%
Pricing
N/A
Unavailable
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
35 people also want pricing
Alternatives Pricing
What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
What is Springbot?
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
Product Demos
Adobe Symposium 2018 - Mumbai
YouTube
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Adobe Advertising Cloud?
Adobe Advertising Cloud Video
Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
Adobe Advertising Cloud Competitors
Adobe Advertising Cloud Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Reviewers rate Cross-channel ad management highest, with a score of 7.7.
The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(118)Attribute Ratings
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
January 10, 2022
Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features
- Google Marketing Platform (formerly DoubleClick)
An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
May 25, 2019
Good product, not right for us.
I have not used any other similar products and cannot accurately report how this product stacks up.
February 07, 2019
High functionality tool to satisfy all your marketing needs
ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
August 07, 2018
Almost total handling
I think it's a good way to automate and take more control during the digital advertising process.
You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
November 26, 2014
Adobe Media Optimizer - The Ins and Outs
Score 9 out of 10
Vetted Review
Verified User
We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
September 23, 2014
Adobe Media Optimizer is good, if you don't care about control.
- DoubleClick,Kenshoo Search,Marin Software
I was not involved in the selection of AMO, however, we did evaluate several other vendors. Of the three vendors we reviewed, all seemed to have better UIs, better support, more powerful options for strategies, and over all, just less of a hassle to run. Each vendor had their strengths and weaknesses, and they may not work as well as Adobe, but they seemed to be much less of a hassle to get things up and running, compared to AMO.