Overview
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.
AdRoll: A retargeting platform that can be used as a supplement to traditional channels
AdRoll Works! Reach a wider audience and get quality traffic
Another resource for digital advertising
AdRoll - a must have tool for eCommerce
AdRoll Makes Display Advertising Very Simple!
AdRoll Success! Easy to use platform that delivers.
Low budget + Email list upload + HTML 5 ads + Bypass google + Aggressive retargeting
Retargeting ads made easy
A one-stop-shop for your advertising campaigns
Ok, but not great. Better options available than AdRoll.
Adroll Review - Great for Retargeting
Adroll has definitely met our expectations
AdRoll Offers a Quick and Easy-to-Use Ad Solution
The only retargeting platform you will ever need.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.252%
- Ad performance reports (44)2.929%
- Ad dashboards (44)2.828%
Reviewer Pros & Cons
Pricing
Essentials
$12
Growth
$25
Starter
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 6.7Data Transfer(21) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 6.8DSP integration(15) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 2.9Ad campaign creation(43) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 8.1Ad deployment(44) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 5.2Display advertising(41) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 5.2Ad display and retargeting segmentation(44) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 4.8Sequence targeting(26) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 2.8Ad dashboards(44) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 2.9Ad performance reports(44) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 4.2Ad conversion tracking(42) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 2.6Ad attribution reporting(38) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 4.2Cross-channel ad management(31) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 2.4Ad forecasting and optimization(28) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(112)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
(1-25 of 48)AdRoll: A retargeting platform that can be used as a supplement to traditional channels
- It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
- I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.
- High quality traffic.
- Improved conversion rates on Display.
- Helped us target users who had been on our site before.
Another resource for digital advertising
- Increase in sales
- Increase in analytics and details
- Easy to set up, it saves me time
AdRoll - a must have tool for eCommerce
- We were able to track sales from AdRoll
AdRoll Makes Display Advertising Very Simple!
- We have had great ROIs with featuring different brands on display ads.
- We are able to easily report accurate data from the platform itself.
- We have been able to expand our audience reach and reach new user goals.
AdRoll Success! Easy to use platform that delivers.
- Increased brand awareness through our ad placements
- Increased conversion rates
- Increased impressions/clicks
Low budget + Email list upload + HTML 5 ads + Bypass google + Aggressive retargeting
- People remember my ads for their aggressive repetition.
- It has gotten me, one new client, So positive ROI.
- It gives mental satisfaction that I can retarget on demand and on a low budget.
Retargeting ads made easy
- Impressions have been positive
- Clicks have been positive for us
- Conversion feature has not been helpful, doesn't make sense.
A one-stop-shop for your advertising campaigns
- Good ad optimizations
- When running multiple campaigns at once there is a higher ROI
- Running a smaller amount of campaigns the ROI isn't there since Adroll isn't needed
Ok, but not great. Better options available than AdRoll.
- Negative ROI
- Generated lots of traffic; however, most if not all was of poor quality
- Platform used to be very user-friendly, but with recent updates, is more difficult to use
Adroll Review - Great for Retargeting
- AdRoll has helped us to retarget prospective customers.
- We've used adroll to generate clicks and conversions, this has helped us increase traffic on our site.
- AdRoll has provided supplemental traffic to our site on a consistent basis.
Adroll has definitely met our expectations
- More impressions
- More clicks
- Few clicks overall though, but more than 0
AdRoll Offers a Quick and Easy-to-Use Ad Solution
- Allowed us to quickly scale our campaigns
- Interface makes setting up campaign quick and easy
- Met all of our measurement needs
The only retargeting platform you will ever need.
- Higher quality and quantity of MQLs
- Better quality website traffic
- Optimizing ad spend and budget
Do you have a leaky sales funnel and not even know it?
- Nearly all campaigns have had a positive ROI.
AdRoll Review
- User friendly - Good UX and UI.
- Easy to use.
AdRoll: Reliable, but can always improve!
- AdRoll is typically a partner that we use every quarter for certain clients because it has a reliable ROI.
- ROI does, however, depend on the client.
- Overall, AdRoll has had a positive impact on our business.
Should you choose AdRoll?
- Positive ROI's
AdRoll - The Leading Retargeting Platform
- Other than Black Friday/Cyber Monday, the ROI has been fairly light but is expected with any Display campaign, it is comparable to any other of the alternatives we've used.
- It was never our primary focus with the campaign, but we've seen little return in the form of RFQ submissions on the B2C, industrial-focused ads.
- Since there isn't as much in terms of optimization or bidding, I'm not sure if we're getting the max return out of the platform yet.
Get customers to come back to your website
- Getting customers to come back to our website increases chances of a sale.
- Use of social media traffic with Facebook targeting to increase sales.
Worth it. Quick ROI
- I could see the ROI instantly and knew that it was worth the monthly cost.
The Positives and Negatives of AdRoll
- We have seen a mostly positive impact by using AdRoll. It continues to be a top converting partner for the clients that we have it on.
AdRoll -- good, not great.
- We have seen strong ROIs and that is our main KPI to clients.
Excellent Marketing and Prospecting Tool for Small Businesses
- Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
AdRoll rocks
- It’s a huge help because it allows us to tap into 3rd party traffic.
- We can roll out ads in AdRoll and not have to deal with the changes in interfaces like Facebook.
- We can see what’s working and what’s not.