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EZ Texting

EZ Texting

Overview

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…

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Recent Reviews

TrustRadius Insights

EZ Texting has been widely used by customers to send reminders and promotion messages. Users have found the platform effective for instant …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

2 videos

EZ Texting Review: Keeps The Masses Informed With Ease & Low Cost
02:08
EZ Texting Review: Proven ROI, Easy Use
04:31
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Pricing

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Launch

$25

Cloud
per month

Boost

$75

Cloud
per month

Scale

$125

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.eztexting.com/pricing?utm_s…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

How To Create A Mass SMS Text Message in 1 Minute | EZ Texting Demo

YouTube

EZ Texting Text Marketing Service

YouTube
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Product Details

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages that resonate with their audience.


Effective communication is key to the success of any business. With consumers constantly on the go and bombarded with information, reaching them through traditional channels can be challenging. EZ Texting offers a text marketing solution designed to revolutionize how businesses connect with their audience since text messages are opened and read almost 138% more than email (98% to 18% open rate).


It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts.


EZ Texting Key Features


EZ Texting's features are designed to enhance the effectiveness of text marketing efforts. Some include:


  • Two-Way Messaging: Allows customers to reply to messages, ask questions, or provide feedback, creating opportunities for meaningful engagement and dialogue.

  • Mass Texting: Personalized messages sent to large groups of contacts with just a few clicks, maximizing reach and engagement.

  • Keywords: Unique words or phrases that customers can text to a designated number, triggering automated responses or actions and streamlining communication and engagement processes.

  • Generative AI: AI Compose and Team Inbox allows businesses to craft personalized messages and manage customer interactions.

  • Text Templates: Pre-written content in-app for customer communication, saving time and ensuring consistency in messaging.

  • MMS Edge: An image library and image editing tool powered by Shutterstock.

  • Contact Management: Contact list management, where contacts are organized into groups for targeted messaging.

  • Personalization: Engaging and relevant messages that use the recipient's name, location, or other custom fields.
  • Growth Tools: QR codes, Keywords, Sign-Up Forms, and Click-to-Text to grow a contact list.
  • Scheduling: Campaign planning with scheduled messages to be sent at the optimal time for maximum impact.

  • Integrations: EZ Texting connects to apps like Zapier, Constant Contact, Hubspot, Mailchimp, and Squarespace.

  • Analytics: Real-time tracking for text campaigns with analytics and reporting tools that monitor delivery rates, click-through rates, and conversion metrics.

  • Compliance: EZ Texting provides built-in compliance guidance to help navigate the legal landscape of text marketing.


EZ Texting Features

  • Supported: Group Texting
  • Supported: Two-Way Texting
  • Supported: Drip Campaigns
  • Supported: Text Automation
  • Supported: Text Scheduling
  • Supported: Reminder Texts
  • Supported: 10-Digit Local Number
  • Supported: Dedicated Short Code
  • Supported: A2P Messaging
  • Supported: Text-Enabled Landline
  • Supported: Toll-Free Number
  • Supported: Contact Management
  • Supported: Groups & Segmentation
  • Supported: Unlimited Keywords
  • Supported: Sign-Up Forms
  • Supported: Click-to-Text Generator
  • Supported: QR Codes
  • Supported: Shutterstock Media Library
  • Supported: Image Editor
  • Supported: API Access
  • Supported: Integrations
  • Supported: Link Shortener & Tracker
  • Supported: Campaign Reporting
  • Supported: Contact-level Reporting
  • Supported: AI Compose
  • Supported: Team Inbox
  • Supported: Teammate Manager
  • Supported: Managed Accounts

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor

EZ Texting Video

EZ Texting's feature set includes automation and AI tools, registration and delivery speeds, and transparent pricing.

EZ Texting Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web
Supported CountriesUnited States, Canada

Frequently Asked Questions

EZ Texting starts at $25.

SimpleTexting, Twilio, and Attentive Mobile are common alternatives for EZ Texting.

Reviewers rate Usability highest, with a score of 8.6.

The most common users of EZ Texting are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(374)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

EZ Texting has been widely used by customers to send reminders and promotion messages. Users have found the platform effective for instant communication, enabling quick responses and feedback. Organizations have leveraged EZ Texting to share motivational quotes, send deadline reminders, enhance sales, boost traffic, reduce missed appointments, and gather feedback. It has proven valuable in keeping clients informed by utilizing AI for reminders and saving time. The service has also served marketing purposes well, providing reliable text messaging capabilities for important updates or offers.

Efficient Contact Organization: Users have appreciated the feature of creating unlimited groups to efficiently organize contacts, allowing for seamless management and segmentation. This functionality streamlines communication by enabling users to tailor messages based on specific group characteristics or interests.

Time-saving Templates: The ability to create templates for future use has been well-received by users as it saves time and effort in crafting repetitive messages or campaigns. By having pre-designed templates readily available, users can quickly send out consistent and professional-looking communications without starting from scratch each time.

Effective Message Tracking: Users value the creation of trackable links, enabling them to monitor message effectiveness and make data-driven decisions for optimization. With this feature, users can analyze metrics such as open rates and click-through rates to refine their messaging strategies and improve engagement with recipients.

Character Limitation Struggles: Users have encountered issues with the strict character limits, particularly when differentiating between SMS and MMS messages. This limitation has hindered their ability to effectively communicate detailed information, leading to frustration in message composition.

Desire for Advanced Filtering: Some users have expressed a need for more sophisticated filtering options within groups. They desire the capability to send messages selectively to specific groups while excluding certain members, enhancing their control over targeted communication strategies.

Challenges with Copy and Paste Feature: Multiple users have reported difficulties with the copy and paste feature when uploading contacts. This obstacle forces them into a laborious process of manual adjustments in CSV files, resulting in inefficiencies and wasted time during contact management tasks.

Attribute Ratings

Reviews

(101-125 of 257)
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Josh Edney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting for attendees to text keywords in to get information (like sign-up links). We have found this easier than trying to get people to sign up on paper or iPads. We also use EZ Texting to send reminder links to leaders to submit reports.
  • Affordable
  • Easy to learn
  • Simple interface
  • Functionality of the app
  • Loss of the short digit text-in numbers
If you are looking to use your current business number as a mass texting service (rather than adding a business number) this is a great option. Set up simple keywords with automatic replies.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use EZTexting to reach field sales with timely information and links when they are on the road. The service helps me get information out quickly without cluttering email boxes.
  • Easy to use
  • Affordable
  • Efficient
  • longer text fields for names (names don't always fit)
  • Email notification of messages in inbox in case I don't sign in to check
Well suited for internal communication where there isn't an app in place or you want to avoid using email. Great for sharing links to content that is best consumed on a phone.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have been using EZ Texting for 3 years, as an effective way to communicate with our employees. During winter, we are able to send weather alerts such as shut-downs, or delays. Our employees are also able to send us texts to inquire about information during their employment. We also have a keyword set up for applicants to request online applications.
  • Easy to use
  • affordable
  • customer service
  • Mobile Interface (APP)
  • Website sometimes lag
  • different users for 1 account
If users and receivers have mobile phones, EZ Texting is highly recommended. It is important to communicate that they will be receiving text messages so the organization does not get marked as spam.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our company uses EZ Texting for communication with clients regarding appointments, as well as to send information regarding their program.
  • Ease of use
  • Cost-effective
  • Great support
  • Better mobile app
It is perfect for use on a desktop, but the mobile application is not up to par. This makes it difficult to communicate after-hours when a computer is often unavailable or inconvenient.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting across our organization. We use it primarily for calls to action in live scenarios but also for quick CTA's in promotional content.
  • Reliable delivery
  • Easy to use
  • Clear pricing
  • You can't change some of the SMS auto-reply language.
Good for quick simple setup. If you'd like to save money, you can get into more technical details and do so by going direct with a company like Twilio.
Christopher Payne | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We were looking for a replacement for having iPads on-site for customer acquisition forms. What we decided was that having users text a shortcode to access the forms via their mobile device was an easier, on-the-go solution, reducing technical debt, and preventing us from having to buy new hardware to maintain our workflow. We're a portfolio of brands and two of our brands used EZ Texting at many activations.
  • Easy to schedule campaigns.
  • Easy access to the raw data.
  • Scaleable pricing models.
  • Out-of-box integrations.
  • Message reply notifications.
  • Longer fields for descriptions.
EZ Texting is great for starting your journey into using SMS and MMS for both campaigns and event activations. The same-day setup and do-it-yourself platform makes it easy to manage and handle your data. It may be less appropriate for setting up recurring campaigns such as order shipment notifications as the API isn't advertised as far as I'm aware and tokenization isn't in the platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to communicate with retail sellers in stores. We send them updates on key products and other programs. It helped us during Covid 19 with sharing product news and other key details without being able to see them in stores.
  • Easy to use.
  • Easy to upload files.
  • Easy to create programs and customer journeys.
  • Rates and pricing are bit high.
  • User portal can be better streamlined.
  • Provide templates and such for other key reminders and SMS text programs.
Well Suited: quick updates, news flashes, quick offers—fewer details. Less Suited: More detailed program releases including multimedia and such.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is used in our company to offer shifts to our employees as well as send shift reminders. We send bulk texts to our employees about current shift availability as well as remind them about their current shifts.
  • Ease of use.
  • Customer service.
  • System integration.
  • Ease of use with multiple office locations.
EZ Texting seems to be useful when sending reminders to multiple people at once.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using it to communication with groups of members and we are using keywords to allow church members to get information.
  • Keywords.
  • App is not accurate and difficult to use.
Works for keywords. Doesn't integrate with our membership list.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to offer patient appointment scheduling via text. We originally planned on all of our employees taking turns being on call to answer texts, so that we can communicate with patients in order to book their appointments during most/all hours. Because of some glitches with EZ Texting, we are not using it as much as intended. So we have just one employee using it now (our receptionist) to schedule appointments via text. Patients do enjoy being able to text. It works great when used by just one person on one device, so we use it at our reception desk. We wish we could use the app/our phones and other computers to "tag team" the patient texting but, unfortunately, this does not work with EZ Texting (because the replies do not show up on all devices...the texts do not sync across multiple devices, even though they're all logged in to the same account).
  • Allowing patients to text our landline number keeps it simple (only one phone number to save for either voice or texting).
  • Patients get quicker replies when texting us than if we miss their call and have to check for voicemail.
  • We have clear text to show a patient if they miss their appointment and claim we told them a different time. We can show them the texting transcript.
  • Texts should sync between multiple devices. We cannot all reply to patient texts to share the work load because we don't know if another employee has already responded. It just doesn't show up. If we answer on our phone via the app, the desktop doesn't update with the reply. So we have to look back and forth between any of the devices used to reply to determine which patients have already received a reply, etc.
  • We could really use an "out of office" automatic reply. We had a company retreat to Cancun and hated having to text all weekend with patients, when it would have been much more relaxing to know that they could get an automatic reply that we would be back in the office on Monday.
  • Patients accidentally unsubscribe from us often because they text things that sound like "remove from list" etc. For example, when patients ask us to cancel their appointment.
We're trying to keep it simple and use it just for patients to schedule appointments. It has great potential to work well for this, and I'm sticking with the company because I hope they do correct some issues. We just need it to sync texts across all devices (incoming and outgoing), allow us to set up temporary "out of office" replies, and possibly allow us to desensitize the automatic unsubscribe option (not a big deal).
Mary McGuire | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use EZ Texting to communicate with the people we serve as well as manage messaging for partner organizations.
  • Ease of use.
  • Clean platform.
  • Analytics.
  • Reporting features could be expanded.
I love the simplicity of the platform, especially the MMS feature and how easy for our audience to opt in. EZ Texting works perfectly for us because we are in control of our work, unlike some of the other texting companies that do not permit the user to create, edit and launch campaigns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to send text reminders to our clients regarding its policies. It has been very useful. The problem is that we can not send PDF and multiple documents.
  • Easy to use.
  • Well organized.
  • Fast.
  • Small space for names.
  • Can't send PDF.
  • Can't send multiple documents or pictures at the same time.
EZ Texting online has been very useful to maintain contact with our clients. App is not that easy.
May 18, 2021

Highly recommend

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mass marketing is hard and expensive. We use EZ Texting to stay in touch with our attenders.

We use it to advertise events and the keywords allow people to sign in at services and sign up for events.

We love how simple a text can be and the short code just adds to the user experience.
  • EZ Texting solves communication problems.
  • Who has time to call everyone before an event?
  • We have to have a custom plan, which is nice, but more plan options that use keywords would have been easier.
We like how the text to landline feature allows us to send and receive texts from our office number.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are a chiropractic office and use EZ Texting to communicate with our patients about their upcoming appointments and rescheduling and/or a change in office procedures. It has been very helpful and decreased our missed appointments, and we find it interesting that people would rather text before calling. Overall it has been very helpful to our office.
  • Reaches our patients more quickly than a phone call.
  • Most patients prefer texting over calling.
  • Wish it had a longer first name space as sometimes the contact number is more than one person.
  • It constantly pops up with a popup that blocks me when I'm making a text about buying a more advanced version. Quite irritating when I'm trying to text.
Great to give a platform for clients to contact us without using the phone. People are more likely to text than to call so this has helped us a lot.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to connect Black voters with the information and issues that are more important to them. We broadcast to our subscribers across our 12 states to provide state-unique messaging to promote civic engagement and organization. It helps us meet our people where they are in the real world, which is usually on their cellphones.
  • Reports and analytics because they are clear and actionable.
  • Easy to use interface that is easy to navigate.
  • Mobile app needs to operate more like the website in terms of functionality.
  • Text flow responses should be easier to navigate for brands who want to respond.
In terms of broadcast texting, in my view it's the gold standard went it comes to functionality, practicality, and usability. This is appropriate for nearly every sector of business, government, non-profit, and education. Broadcast text in the non-profit world is good to keep people updated, but because it doesn't have similar texting flows like P2P platforms, it makes having impactful conversations more tedious.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to communicate with our clients.
  • Lets you see entire conversation history.
  • Can receive pictures.
  • Customer service on the phone, it's nonexistent. No one answers the phone.
  • Put on the send screen if text went thru so I don't have to switch to another screen.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our entire organization used EZ Texting with oversight by our communications department. Each ministry was able to access the software and send texts, but had to have them approved by my department.
  • Clear pricing structure.
  • Well designed user interface.
  • Pricing for large volume customers.
EZ Texting is well suited to any medium-sized organization that wants to keep connected to their people through texting. It's easy to get started and easy have people opt-in to groups. Large organizations that need a dedicated short code or have fluctuating volumes month-to-month may want to research to see if it fits their needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We love using EZ Texting. It is such a helpful service for our college in being able to communicate with both lead prospects as well as our current student body. It is by far the communication process that gets the best responses from our audience. We couldn't be happier with our account with EZ Texting.
  • Use of keywords.
  • Ease of use.
  • Ability to respond to constituents in a timely matter.
  • Cost.
  • Mobile service.
  • More keywords available.
Again it is so useful for us as we attempt to communicate with our potential leads. We use it for both the keywords, in which we put a keyword on our outdoor advertising and individuals respond directly to those keywords, and also for text blasts that we send out to potential students who might not have responded to us otherwise.
Ben Caplan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is being used just by one department, Guest Services. The fantastic thing is it allows us to message customers on either a recurring basis or a one time occurrence. It has allowed us to better communicate, thus increasing customer satisfaction and referrals. The ease of use has allowed us to quickly implement this into our business.
  • Recurring messaging.
  • Easily manage contacts.
  • Pricing plans.
If you have a smaller business or customer base then this is the platform for you. This likely wouldn't be the tool to implement into your website as a chat feature, but it would work for one time or recurring messages to increase communication. They also have nice features for text in or short codes.
Mike Monteiro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is being used by both our sales departments and our customer service departments. It helps send reminders of upcoming recruitment meetings as well as follow up for the sales department. The customer service department uses it as reminders for upcoming important deadlines for customers.
  • Very easy to manage users/credits.
  • User friendly UI that staff are able to use without issues.
  • Cost effective.
  • Reporting could be a little be better and more detailed.
  • Having the text come from a long code number instead of short code.
EZ Texting is great if you are using it to send out different types of reminders to potential or current customers. It allows us to manage list and easily remove those who do not wish to receive text messages without us worrying about someone else sending them one unless they opt in again in the future.

I would not use EZ Texting to try and complete a sale, more so the use to set up a conversation about it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to stay in direct contact with our clients. Realizing more and more people are staying away from email, we wanted to find a communication avenue that would be efficient and effective and capture the attention of our client community. So far the results have been amazing. The response rate has been the highest we’ve ever seen with any of our campaigns and will play a bigger role in our future marketing strategies.
  • We are having a substantial uptick in responses versus using email. We are seeing a response rate of 90-95%, while only 13-17% for email.
  • Video content is huge for our business. We can send a specific text to a specific client with a specific video, allowing us to be more precise with our marketing.
  • With COVID, we needed to keep the foot traffic manageable and have an effective way to communicate with our clients. This has proved to be the most efficient way to stay connected.
  • There isn’t an Android app or support.
  • Notifications don’t always go through.
  • Would like to see a timed automated calendar system in the future
EZ Texting has been phenomenal for getting the attention of clients in a world that’s growing more with digital distractions and disconnections. We love the ease of use, streamlined functionality, and support EZ texting offers.

Between sending texts to individual clients or lists of clients, we can really be as specific or broad with our digital marketing as we need to be.

We love that we can send photo and video content to our clientele to create a more enriching communication experience. We are very satisfied with the service EZ Texting offers.
Tania Calabrese | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
It's being used by the host on 2 different iPads as well as myself on my iPhone when I'm not at the restaurant.
  • Texting a landline is convenient so that you don't have to have multiple phone numbers.
  • Convenient that it's on an iPhone, iPad, and computer.
  • The text messages come in late and/or in the wrong order. Sometimes the beginning of a text will come in hours after the end of the text arrives.
  • We often don't see notifications until after we refresh the app.
We need better notifications, and also need the texts to be received in the correct order. It's useful for sending texts to guests and answering short questions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using it to help stay connected with franchise sales leads.
  • Drip Campaigns: Incredibly important to keep our message at the forefront of potential leads' minds.
  • Groups: We have different categories for leads, and the contact groups help us manage them differently.
  • Text to Landline: As an added benefit, we can receive texts directly at our existing landline number.
  • There have been times when I canceled a single message in a text drip, and the next one still schedules and sends, and other times when it does not. I'd prefer that it does, unless I specifically move it to another group.
  • I'd love to be able to pause and re-start a single number in a drip campaign (basically, an easier way to manage the above situation).
I'm really not sure as far as mass texting B2C, but it is working well for the small groups we send franchise sales reminders to.
May 26, 2020

EZ Texting Review

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our company is using EZ Texting as a platform for those needing support during the Covid-19 Pandemic. Having an app allows our therapists on call to log into the app and text those who do not have the ability to make a phone call.
  • Allows multiple devices to log into the same account at the same time
  • Allowing multiple usernames for the same phone number
  • Automatic Responses
EZ Texting is well suited for an alternate texting phone number. However, it is not appropriate for larger companies that would benefit from automatic responses or from tracking which user is responding to which conversation
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using EZ Texting for recruiting. We use it for initial contact when applicants send in their resumes. It has sped up the response time and increased the number of responses. It is used by Human Resources only.
It solves communication issues. Applicants reply to texts more than they answer the phone or return calls.
  • The EZ chat feature is helpful in keeping conversations organized.
  • The templates are a huge help.
  • Report running
  • Tracking attendance (no call no shows, etc.)
  • The ability to use EZ Texting with a cell phone not just a land line
  • Ability to create custom fields in contacts
As far as what we use it for, recruiting, I think EZ Texting is appropriate for initial contact and short communication. It would be inappropriate to conduct an entire interview via text.
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