Microsoft is HORRIBLE
Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 …
Overview
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…
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What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft…
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Product Demos
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Microsoft Advertising demo
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Microsoft Advertising Retail Day, Munich - 29 August 2019
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Product Details
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What is Microsoft Advertising?
Microsoft Advertising Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.
Reviewers rate Ad dashboards highest, with a score of 1.
The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(141)Attribute Ratings
Reviews
(26-50 of 65)Companies can't remove reviews or game the system. Here's why
October 08, 2019
Unacceptable experience, a waste of time and money
Score 4 out of 10
Vetted Review
Verified User
- There are no points that Bing does well.
- Ads have not been approved for WEEKS.
- There's no real possibility of fixing things.
- The support personnel keep apologizing, but offer no real support.
August 07, 2019
Google Ads Import is Da Real MVP in Bing Ads
- Single handedly the best thing about Bing Ads is being able to import your Google Ads account directly into the platform. Without this and Bing Ads highlighting this, they wouldn't have many advertisers.
- Another nice perk of Bing Ads is their free credit when you sign up. Getting a $100 is nice and you don't have to spend $100 to get the $100, they just give it to you right away.
- Very similar to Google Ads, making the learning curve extremely small.
- The UI/UX could use a lot of work. It looks worse than the old Google Ads UI/UX and is a lot slower loading.
- One of the other draw backs of Bing Ads is their limited search inventory, which drives up CPCs, CPAs, etc.
- Most Bing users are an older generation because they use PCs or it's their work computer and these individuals aren't as comfortable / likely to checkout online. As a result, it's hard to drive a lot of conversions because of this adoption curve.
July 06, 2019
Ding Ding - Bing's Not As Good As Google
- Google Ads integration.
- Free $100 credit to get started.
- Much lower search volume.
- less friendly UI/UX than Google Ads.
- Older, less tech-savvy demographic searching (at least a con for my business).
- Bing Ads are very cost-effective for small and medium sized businesses.
- Bing Ads are able to target very specific demographics of internet users, including age, state, zip code, and device.
- Bing Ads is a very effective advertising platform in which the leads generated for many businesses create a strong ROI in the long-term.
- Bing Ads' advertising interface is very technical and confusing if your not familiar with PPC advertising.
- Bing Ads' video advertising capabilities are not very flexible for certain advertising campaigns.
- Bing Ads' network of third party websites to advertise on is not as diverse and robust as we hoped.
May 28, 2019
Great Secondary Platform for Search Marketers
- For the most part the UI mimics Google Ads, so there's not much of a learning curve
- With the right campaign structure and targeting, we can see great ROI, sometimes even exceeding that of Google Ads
- Direct and automated imports from Google Ads makes it easy to get a campaign up and running
- Search volume is much lower than what you see on Google
- Though the UET tracking codes are supposed to make tracking implementation simpler, I find it a bit more confusing than Google's implementation
- They tend to focus more on feature parity with Google, rather than creating compelling differentiators
April 25, 2019
High ROI with growing potential
- Seamless importing from Google.
- Much easier account setup compared to Google.
- Recent integration with AOL and Yahoo gives the platform more reach.
- Much less traffic volume compared to Google.
- Not much to differentiate the platform from Google.
- Audiences (the search partner network) is very easy to miss for the average user, which can lead to spammy placements and overspending.
February 26, 2019
Bing Ads Makes a Lot of Sense For Our Business
- Higher ROAS for my company.
- Reaches people not on the Google Network.
- Is large enough to still be run by our Agency, but friendly enough that internal reporting is not difficult.
- Support is stellar (I use chat support).
- Linking and unlinking agencies is difficult.
- Admin settings are easy to change and there are no checks and balances to recover ownership.
- No easy integration with Google Analytics (have to use Doubleclick, Kenshoo, etc.).
February 01, 2019
A Decent Way To Fill The SEM Gap
- Easy to set up ads. The process of creating text ads is very similar to Google and can be done in just a few minutes without a lot of prior SEM knowledge.
- Easy to understand analytics suite. All the data we need for deciding if a campaign is successful is easily accessible.
- Bing is always giving suggestions on how to improve your ads, which are actually rather helpful rather than gimmicky or just trying to increase your budget. The Keyword suggestions are particularly helpful.
- Tracking is not supported on a lot of backend platforms. We have had quite a few issues getting the tracking set up because there's no simple way of adding the code to Shopify and Recurly (our two purchasing platforms).
- Support is mostly just sales in disguise. We've never had much luck getting hold of a support tech who can help us with issues, instead the conversations I've had always ended with "spend more money with us."
- The analytics suite is not quite as appealing or user-friendly as Google's. It takes a bit more searching to find all the custom analytics you may need.
- Unfortunately Bing is just not as popular a platform, so campaign traffic and ROI tends to be lower than when we use other SEM and paid marketing solutions (Google, Facebook, Reddit, etc...).
November 25, 2018
Bing Ads - An efficient use of your PPC dollars
- Cheaper
- More Efficient
- Easy sync with Google Ads to find a new audience for PPC
- Quicker interface
- Easier addition of negative keywords
- Find scale where possible
June 20, 2018
Bing Ads - Serious Contender
- Ease of implementation and duplication from existing AdWords campaigns
- Capability to sync with Excel spreadsheets a huge plus
- Drive cost efficient traffic similar to AdWords at usually lower CPCS
- Reporting interface in UI could be improved to include more commonly used KPIs (impression share)
- Little to no account management opportunities at MCC level, must link and allow access at individual account levels
- Browser specific features and opportunities based on languages within a country
- Analytics/reporting capabilities (getting metrics on ad campaigns)
- Ad research for creating a tailored campaign to a particular need or segment
- Keyword optimization and adjustments
- Bulk editing campaigns can be time-consuming and frustrating
- Data download/gathering speeds (ie, waiting a long time for a report to load)
- Comparative performance - month over month, year over year - built into the platform as a rudimentary analytics capability
May 11, 2018
Bing Ads - Small Volumes, Big Results
- Bing tends to have a higher conversion rate than Google, mainly because of the nature of the users on Bing tend to be a bit older
- Bing's universal event tracking, essentially a code that is placed on every page of your site, now allows you to utilise re-marketing lists to its fullest, as well as tracking and displaying your conversion points in the engine
- Bing tends to lag a bit behind Google in terms of rolling out new features
- Search volumes tend to be much smaller than Google's, around 1 /10th of Google's
- Pulling reports for a long time scale, segmented by day is not fully supported, you have to pull the data multiple times with shorter time periods
May 11, 2018
Bing Ads - A Must Have For Paid Search
- Bing Ads is particularly good for applying bid adjustments across different demographics different audiences different devices and other segments.
- I find the interface easy to use and navigate.
- Bing Ads has a number of excellent reps who provide insights and opportunities to improve performance.
April 12, 2018
Search ads beyond Google's audience
- Keyword-based targeting
- Geographic targrting
- Conversion tracking
- Need to have offline sales uploads
- Auto-tagging of ads
- More traffic to PLAs
March 28, 2018
Bing Ads is Great for Seniors, Not so Great Otherwise.
- Bing targets the 65+ age bracket better than any other standard search engine.
- Invoicing is simple and to the point.
- Bing is relatively cheap when compared to AdWords, so a smaller budget goes a long way.
- The UI is clunky and unintuitive, like most digital ad buy platforms.
- The Google import is terrible but prominently displayed as a good way to get started in a hurry.
- The ad manager is poorly designed, you are better off designing ads outside of the platform.
February 16, 2018
BingAds is no AdWords, but better than you think.
- BingAds does a good job of matching similar structures and features of the more popular and familiar Google AdWords.
- Bing Ads does a great job of providing integrations with our bid management systems.
- The ability to clone or copy campaigns from AdWords saves time and effort in creating campaigns on the BingAds platform.
- We have had lackluster support from our representatives in the past.
- The lack of volume in the channel can make it difficult to get significantly significant results.
- We have run into issues on bid management by device settings.
February 09, 2018
BingAds - the second engine to advertise on
- The strength is that it can be integrated with big data management platforms like DoubleClick and Marin Software.
- It's very easy to set up.
- It's cheaper than AdWords.
- Since they changed their policy for competitors to bid on other brand terms, brand CPCs became significantly higher, which impacts negatively overall performance and ROI.
- Shopping campaigns are not easy to set up, there are always issues. I personally never made it to see them working on any client have been managing.
- Lack of support on the side of Bing, in most cases they can't find a solution to any problem.
January 18, 2018
Bing Ads is Good, But Still Can't Compete with Google Adwords
- Ease of use. Bing Adcenter is very easy to use. It is not as complicated as Google Adwords is for new users.
- Cheap. I should say cheap-er. Due to Bing not being as popular of search engine, compared to Google Adwords the cost is normally 25-50% less per click.
- Effective. While you won't get as many clicks or impressions as Adwords, we find that the conversion rate is higher and cost of sale is lower for our ads.
- Newer features. Bing doesn't seem to come out with new features as soon as Google Adwords. They are always one step behind.
- Better support. The Google Adwords team is always contacting us to help improve our campaigns. I never hear from Bing Ads support.
- Bigger audience. While not specifically the fault of Bing Ads, Bing needs to increase market share. That is the only way they will compete with Google.
December 12, 2017
Bing Ads Review
- Lead generation
- Search advertising
- Optimization recommendations
- Broad match keywords are too broad
- Network placements are low quality and sometimes parked domains
- Would like to see customer email audience lists as a feature
November 28, 2017
Bing Ads Is A Beneficial Digital Advertising Platform
- Bing Ads is relatively cheaper for CPC campaigns in comparison to Google Adwords.
- Bing Ads has an easily navigable platform and interface.
- Bing Ads makes it easy to manage budget and to monitor campaign success.
- Bing Ads platform needs a complete UI refresh as it aesthetically feels a bit dated.
- Bing Ads could be a bit more interactive on the ad creation side of things.
October 13, 2017
Boom! Bing Ads
- Bing skews towards an older demographic which helps for certain products to target
- Can sometimes warrant a cheaper cost per click across specific search terms
- Using Bing in combination with Google gives advertisers coverage across the two prioritized search engines
- Bing ads editor is very clunky. You cannot select more than one campaign to view multiple campaigns and make changes more easily.
- Bing typically takes longer to accommodate the changes and updates that Google rolls out. Whether it is for ad extensions or relative to the URL update...it always is delayed longer than anticipated.
- Bing ads limits you to 2500 zip codes which can be problematic if you have more.
- Bing ads UET tag is somewhat confusing to follow
October 02, 2017
Bing Ads is Great for SMB Search Ad Management
- Data Visualization
- Integration
- Performance Recommendations
- Reporting
- Data Management
- Usability
- User Interface
September 27, 2017
100% Honest Feedback
- Higher ROAS than AdWords - the older audience demographic usually purchases more
- Better CTRs - The lower traffic volume contributes to higher CTRs
- Uploading Campaigns - prone to errors
- Being a leader - Bing is currently seen as an engine that copies Google
- Global targeting for search and partner network - cannot target specific countries with the partner network for additional traffic
August 09, 2017
Bing Ads vs AdWords - Do they play nice with each other?
- On average we see a lower cost per conversion vs AdWords.
- They offer an easy-to-use tool to import already proven campaigns from AdWords to Bing Ads.
- The ability to integrate data directly into Excel is convenient.
- The import tool from AdWords allows for errors within campaign settings.
- Users should be advised to carefully review settings before going live as some campaigns may be optimized for clicks when they were optimized for conversions in AdWords.
- Calculated cost per conversion does not have the same visibility as AdWords and requires more careful analysis.
- Significantly lower volume of traffic can be expected compared to similar campaigns in AdWords.
June 06, 2017
Bing Ads Review
- Reach - Bing in the UK accounts for 23% of the market
- In some cases, cheaper CPC nad lower CPA with a better ROAS
- How they have made the set up straightforward by mirroring your AdWords account
- Look at areas Google is not covering, Bing has always been 5 years behind AdWords its time to be different
- Bing Analytics - but don't copy Google Analytics, look at areas they are not doing and capitalise on this
- Audience target - As the future is all about targeted ads what is Bing doing on this front?