Optimizely Content Marketing Platform review
I use Optimizely Content Marketing Platform to edit and categorise content for a client. We provide full-service content support for our …
Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Recent Reviews
How Optimizely Content Marketing Platform Differs From Its Competitors
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Popular Features
- Content collaboration (20)9.191%
- Content distribution (18)8.888%
- Approval workflows (21)8.888%
- Content calendar (20)7.575%
Reviewer Pros & Cons
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What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Competitors
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What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.
Reviewers rate Content collaboration highest, with a score of 9.1.
The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Reviews and Ratings
(51)Attribute Ratings
Reviews
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April 24, 2024
Optimizely Content Marketing Platform review
I use Optimizely Content Marketing Platform to edit and categorise content for a client. We provide full-service content support for our client – this includes placing individual articles across different categories for improved user experience and editing work via multiple editing stages that are then viewed by both the clients team and our own. This enables us to delegate duties across different teams and ensure all steps are complete.
- Step-by-step tasks that are delegated to specific team members
- Layout formatting that allows you to specify how the content should look
- Tag-able comments so that you can quickly address problems vis the most direct source
- It would be useful to have Header sections included in the format (so H1 title, H2 body copy etc)
- Would love to connect Optimizely Content Marketing Platform to the CMS system for ease of uploading
- Image sourcing would be helpful
April 17, 2024
Believe it has Potential
Organizing project tasks across the company. Can be used for personal organization as well. Similar to monday and Asana programs.
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
- organizing
- work requests
- sharing ideas
- project management
- needs forms
- monday allows outside request forms which we haven't been able to work into Optimizely Content Marketing Platform
- better notifications
April 01, 2024
Optimizely Content Marketing Platform Experience
I use Optimizely Content Marketing Platform to run A/B testing for my website to understand which aspects users are liking and more inclined towards. From the results, I am easily able to identify potential changes I need to incorporate in my platform in collaboration with development team to bring out the best customer experience.
- It is intuititve for seasoned professionals as well
- Quick to set up on different use cases
- It is able to perform well in case of heavy traffic on website as well
- User interface could have been more detailed, seems boring a bit
- Test reports sometimes becomes cluttered in case of many data points
- Difficult to get started for new users
November 10, 2023
Optimize your content with Optimizely
It's a great platform that brings employees together from different backgrounds, responsibilities and departments, and allows us to work collaboratively to meet our objectives.
- Allows people to join and collaborate in different touch points
- Timely notifications allows people to collaborate when needed
- Customizable for your specific needs and wants
- If there's a URL on the email headline and I click it, it will take me to the URL as opposed to the Welcome ticket
- I can access the item from the email and I don't have to login, but if I access the website directly, then it asks me to login
November 03, 2023
Optimizely Content Marketing Platform Review
We use Optimizely Content Marketing Platform to coordinate with our global colleagues for the editing & approval process for our social content, written articles, and web pages. Additionally, we utilize the calendar feature to have a holistic view of the different marketing initiatives and when they are scheduled to go live. Since we work in different time zones and all utilize different programs/software, Optimizely Content Marketing Platform gives us a central location to view the above information.
- Approvals Workflow
- Social Media Content Scheduling
- Quick communication with Employees
- User interface
- User experience
October 12, 2023
Streamline Content Development and Delivery
Content collaboration/content creation as well as a source-of-truth for content in the Library. We also use to assure consistent processes and standards are met in the creation of content that will be deployed across our digital ecosystem.
- Enables cross-functional collaboration in a centralized environment
- Assures standards in processes while providing visibility into content development
- Replaces spreadsheets and file server-based asset management
- Provides incremental value with integrated stock image and AI generation tools
- UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
- In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
- In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
- In my opinion, there's a big gap between a collaborator and a guest.
October 12, 2023
Align multi-disciplinary teams in one single location
Our initial business need was a digital asset management platform. Having compared a few against Optimizely’s CMP, we found that the planning and collaboration of the workflow process was the real benefit. We already had Optimizely CMS implemented, so it only made sense to continue with that product family. Our Marketing team consists of over 30 individuals with vary differing areas of focus - web, print, technical documentation, SEO, photo and video, etc. Getting all of these disciplines in sync is integral to any campaign. From ideation to creation to approvals to publishing, it all happens in one place, visible to everyone needing to see it. Once complete and the content is pushed to the library, anyone in our organization can see and use it as well as be directly utilized on our website through the CMS. Our business model is build on a massive field team that support their local customers. Giving them a single source of truth for usable assets is icing on the cake.
- Content collaboration
- Campaign planning
- Asset versioning
- Mobile experience
- Asset organization
- Notifications — standalone page, customizable email templates…
October 10, 2023
Optimize the way you work
My team uses Optimizely Content Marketing Platform (aka Welcome) to capture every digital marketing request in the US and Canada, which is 200+ projects per month. Optimizely Content Marketing Platform has helped us stream-line the process from no tool to a well-oiled machine. Each subject matter expert can request digital support easily. We can edit what's needed on the fly and we can leave comments to document as needed.
- easy to customize workflows
- consistent improvements and upgrades
- great customer service
- calendar layout is clunky
- reporting can be difficult
- Library storage could be more functional
September 12, 2023
Keeps team’s coordinates
I input stories and then edit them as needed by clients. It’s a great way to work among disparate teams and consolidate all parts of a project in one place. We can refer to the project parameters and all comments easily. Can also track and tag team members whe it’s their turn so work stays on time
- Ability to tag team members
- Easy formatting
- Easy to highlight and leave comment s
- I wish we could toggle between versions without replacing
- Can be hard to track changes
- Sometimes the notifications don’t show up
September 08, 2023
Optimizely Helps Our Marketing Teams Deliver
The J.R. Simplot Company is a diverse Food and Agriculture Company with 7 different Business Units. Most of the Marketing Teams for these Business Units use Optimizely CMP on a daily basis. They have found it to be a very robust yet easy to use platform for content intake, Digital Asset Management, and planning. The workflows are easy to customize and flexible. We used to struggle knowing where things were and lose time when working with external agencies. Optimizely makes it a breeze to see exactly where a piece of content is, who has the current action and whether it is tracking on time. It's seamless integration with our Digital Asset Management tool saves us time and ensures we are always working with the latest version.
- Workflow
- Planning
- Organizing
- Less need to bounce around in the tool
July 25, 2023
For better communication, efficiency and workflow!
We use Optimizely to plan our content calendars, create content, and synch between teams. The platform addresses the business problem of not having consistency between teams. In such a large company, it is important for tasks to not get lost between each team that needs to contribute. This platform allows us to assign steps in anyone in the company, communicate effectively and concisely, and track progress.
- Email Content Planning
- Task Review
- Team Communication
- Groupings - it is easy to miss the step that assigns a task to a larger project
I am mainly using Optimizely for our legal docs as a one stop shop for the most recent, and up to date docs, which is used by hundreds of people like myself. This being a very convenient way to manage our content and helps making sure no one uses any outdates content. The user interface is amazing, and super easy to use!
- Organizing our content
- Staying up to date with corporate requierments
- User interface is great!
- Works fast
- Reliable platform
- Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
- Provide the option to download an entire folder of docs without entering to the folder itself.
- 'Watch' option for specific docs, not just for folders...
January 15, 2020
NewsCred delivers content and more!
NewsCred is a great tool that we use to align marketing resources to each content request. We are able to track progress, initiate new requests, archive content, and sync to other platforms.
- User-friendly experience.
- Organized and customizable platform.
- Making edits for content can be done in different places and should be easier to use.
- Allow for custom permission sets.
Our content marketing team uses Newscred with our content management system to create and edit blog posts and share social media related to those blog posts. We also work with NewsCred staff to contract with freelancers and get syndicated content to fill any gaps we might have in publishing content to our blog.
- Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
- Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
- CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
- Cutting and pasting into the CMP can bring in some weird html and spacing issues and sometimes even with the auto-embedded social shares. This is an issue with freelancers, more than with in-house writers, but needing how to read/handcode html means only a few people on our team can prep and "fix" weirdness in the content.
- It'd be great if custom modules had the same WYSIWYG functionality. We had NewsCred create an area where we write an intro, to "personalize" each post to our brand voice. But, it requires the person writing the intro to know html, since the WYSIWYG feature is missing.
September 12, 2016
Great team to work with
Score 9 out of 10
Vetted Review
Verified User
We use Newscred as a provider of licensed content from a few different sources, and we also use the publishing platform to publish both the licensed content and our own original blog content. We use the Newscred analytics platform to track against our KPIs. The platform is used daily mostly by a handful of people within our marketing organization.
- The publishing platform is extremely easy to use and serves all of our blog publishing needs.
- The analytics function is great and provides us with real-time visibility to performance.
- The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
- More sophisticated formatting capability in the publishing tool would be appreciated.
- The analytics functionality seems still to be under development, but it could be more robust.