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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

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Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 3.8.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(385)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(151-170 of 170)
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Score 10 out of 10
Vetted Review
Verified User
Qualtrics University program is very good. I would recommend everybody taking weekly seminar and watching video classes. They cover many different topics from basic survey building to advanced building. You also learn how to create and manage a panel successfully. They also give you basic knowledge of statistical test such as T-test, crosstabs and conjoint analysis
March 03, 2014

Use it :)

Score 8 out of 10
Vetted Review
Verified User
We find this system to be very flexible. While the reporting can be cumbersome, we find that utilizing the system to create surveys as forms or registration is fairly flexible.
Christa Kuminski Arite | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I am not a super user and am only competent, but I trust Qualtrics for more simple questions and simple responses. The breadth of the types of questions that can be asked are useful in a variety of use cases; however, I am not sure if I would recommend Qualtrics for heavy mathematical / analytical questions.
February 28, 2014

Qualtrics review

Score 9 out of 10
Vetted Review
Verified User
Qualtrics is well suited to provide a professional looking survey experience. I would not hesitate to use it for both internal and external constituencies.
Blaine Schultz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is very well suited for survey analysis. Some good use cases include identifying key demographics, finding the means within a data series, and eliminating outliers from reporting. These can then be fused to create interesting new relationships between metrics, such as your target markets mean age and their prime geographic location. A key question would be, will this be used to create new meaningful relationships between data sets? are you looking to fuse disparate data together?
February 26, 2014

Qualtrics all the way :)

Score 10 out of 10
Vetted Review
Verified User
It is well suited for college studies. Using Qualtrics in research related work is huge at DePaul University and it is very easy to access and use, allowing students and staff to create surveys with ease. It also works great with a research analyzing system call SPSS, which is crucial when it comes to studies being conducted and analyzed.
Benjamin Sider | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It is well suited when you are under budget restraints and cannot afford a full service vendor. Studies where you are simply looking at total and a handful of easy to filter sub groups such as age/gender/HHI. It is far less appropriate when you need more advanced statistical needs such as segmentation, max diff, etc.
Amber Liu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Most of time, Qualtrics is well fit for any research. I am very happy with that. I will send out the survey via email (I insert the survey's link).
If we do not have the email list, we may not be able to send out the survey. So I would say if Qualtrics can also provide the email list to the clients, that will be great.
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is best suited for any sized company that is consistently asking for feedback. Whether that's internal or external. As long as value is be taken and used from the surveys than I feel Qualtrics is an immense value. It is more advance than other free survey tools, yet still easy to use by anyone. Finally, they are setup to help out in any area of the survey process, whether it's creating a sample group, assisting in writing questions or even analysis. None of these though are "pushed" on to customers and instead are available only if needed.

Qualtrics isn't good for one-off or occasional surveys. Even at their minimum response level, it does cost money. If you are doing a quick survey only once or twice a year with no more than a few hundred respondents, Qualtrics probably isn't the best solution. However, once you use Qualtrics and then have to take a step back to use a competitor, it becomes apparent how much better Qualtrics is.
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