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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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TrustRadius Insights
TrustRadius Insights

Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
View more demos
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Integrations

Shopify Competitors

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(592)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(76-100 of 144)
Companies can't remove reviews or game the system. Here's why
January 25, 2020

The Best E-commerce Platform-biz in a Box

Nichole Pelaez | TrustRadius Reviewer
Nichole Pelaez
Founder+CEO
Wild Me (Apparel & Fashion, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is well suited for dropshipping businesses, small businesses needing guidance on the entire process, and even larger scale businesses since they have more advanced features with other plans. Shopify is the go-to platform for all eCommerce stores, so if you sell products it's a great tool. I highly recommend this over all the others.
January 24, 2020

Branded products, no overhead or inventory!

KH
Kim Hoogenboom
Project Manager
KimStudio (Non-profit Organization Management, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is great for bigger e-commerce or a company with a small SKU count. I wouldn't recommend it to a company with thousands of SKUs, they should look at a more robust system. Shopify does not provide a robust reporting system and even the less expensive apps don't provide valuable information. However, it fits our small non-profit needs with its price and ease of use.
January 23, 2020

Shopify Vs The Competition

Verified User
Employee in Marketing
Printing Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is well suited for any company needing to get their website up and running quickly. The only issue is if you need to use Avatax, other than that, it is a very robust platform that is easy for anyone to use, whether they know coding or not. Unlike Magento and 3D Cart, the file structure is straightforward to understand and make changes to the pages.
January 21, 2020

Shopify allows you to go beyond the Brick and Mortar store.

Rachel Blankenship | TrustRadius Reviewer
Rachel Blankenship
CX Trainer
ThirdLove (Retail, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify allows our company to house endless numbers of SKUs, which allows our online store to grow and grow and provide more options for our customers. The purchasing process is easy for our customers to use and is straightforward. It's easy for our new Fit Stylists to learn, and the customer's order page is easy to navigate.
January 18, 2020

Shopify is perfect if you're just getting started!

Steven Duran | TrustRadius Reviewer
Steven Duran
Director of Business Development
5 Stones (Media Production, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you need to create a widget and start selling it fairly quickly, then Shopify would be my first recommendation as an e-commerce platform. It's really affordable and has a generous ecosystem of applications that can be used to serve your custom business needs. It's certainly the first place to start when just beginning your e-commerce journey.
January 17, 2020

A user-friendly way to set up your first e-commerce store.

Verified User
Manager in Corporate
Insurance Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you have a small or mid-sized business (or even a business that you run on the side), Shopify is pretty much the perfect tool. Great pricing, easy to use, and looks great. Shopify is all you will need to set up your e-commerce web presence and start selling items within a matter of days. However, as your business scales up, I think its use-case scenario becomes more limited. If you are a large organization you probably would be better off contracting or making something in-house.
December 16, 2019

Shopify Review

Adam Litvack | TrustRadius Reviewer
Adam Litvack
Vice President, eCommerce
Bagatelle International (Apparel & Fashion, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is perfect for small and growing businesses that are looking for a full range website and mobile experience.

It can be set up quickly with relative ease.
Easy to grow and expand.
When ready, Shopify can easily scale to a more serious site with tools and apps.
The servers can handle traffic and sales transactions spikes with ease.
Where it needs some work is b2b.
Shopify is not made for business-facing, only consumers.
December 14, 2019

Shopify Works

KP
Kathy Pierre
CEO (Chief Executive Officer)
Skin Champagne (Consumer Goods, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is great for any e-commerce website. It would be a great option for someone with little to no experience in website development. It can be a little limiting when it comes to design, so if you are someone looking for a more of customizable website this may not be the best platform.
December 04, 2019

Nice basic platform at a nice price

Verified User
Director in Marketing
Retail Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Wonderful for any online retailer that has basic store needs. Great at common checkout features and product sales.
However, if you have specialized or custom needs/requirements, be prepared to either pay to have a developer make changes for you, or bring someone in-house to do it. Either way, it's expensive to be unique.
November 30, 2019

One of the top eCommerce providers

Stephen Steinberg | TrustRadius Reviewer
Stephen Steinberg
Founder
Raw Athletics (Sports, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is perfect if someone has never set up a website or eCommerce website before. It's lightyears better than Wix or Squarespace. In certain scenarios, it's better than BigCommerce but in other areas BigCommerce wins. Regardless those are the top two platforms to consider. It comes down to how much money or knowledge you have to customize the theme to your needs and what specific functionality you need.
October 09, 2019

I absolutely love Shopify, would NEVER use anything else ever again.

Verified User
C-Level Executive in Marketing
Health, Wellness and Fitness Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are wanting to run an online business, Shopify is the place to go. We have tried so many other platforms and nothing can compete with Shopify Plus. They have a slick interface, easy to use tools, and it is open enough for you to get in there and code to your heart's content. They have an awesome feature which allows you to setup wholesale clients and give them custom pricing that only they can see. It allows you to do both retail and wholesale on 1 site, which is great and has been very helpful for us to condense the number of sites that we need. The pricing is very fair too, especially when you work out multiple sites with them.
October 08, 2019

A non-tech user opinion of Shopify Basic for the new eCommerce user and startup.

RN
RICKY NG
Account Manager
LUGGAGE BAZAAR (Retail, 1-10 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify Basic is good for users with some level of coding knowledge who want minor theme adjustments and have SEO knowledge. For anyone completely new to Shopify, it is daunting and complicated to launch an eCommerce store without paying a professional to help set it up properly.
September 18, 2019

Gotta love Shopify

KE
Kiara Elder
Senior Office Manager
Little Portion (Food & Beverages, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is a great POS and online storefront. It is easy to manage and change with very little computer knowledge needed. They walk you through all of the setups and have a great question and answer section. They offer great business advice on how to grow. They are tech-heavy which can be challenging for those who are not tech-savvy.
April 10, 2019

Shopify is an important ally in your online sales

Marcio Vizoli | TrustRadius Reviewer
Marcio Vizoli
Analista de sistema
Expedia (Leisure, Travel & Tourism, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I believe that Shopify is a good choice for companies that start with online sales. It is safe, efficient, has good support, and everything you need. However, Shopify has a high price, and if you are thinking about saving money there are more suitable options that fit the most in the financial situation of a company that is starting with online sales.
January 18, 2019

Sales Assured with Shopify

Mandy Cramer | TrustRadius Reviewer
Mandy Cramer
Graphic Designer
Miss Mandible Designs (Graphic Design, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I love using Shopify overall as it has definitely given me a way to sell my products. I also feel like it is well-trusted and offers enough ways to pay for goods. Another positive point is that it is so simple to use and create websites, update, and make changes to.
January 03, 2019

A great platform to sell your products online!

Verified User
Team Lead in Customer Service
Consumer Electronics Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Using Shopify has allowed my current company and past company quickly offer an e-commerce platform to sell our consumer goods. Shopify is easy to implement, links to our fulfillment provider and has various integrations with our support CRM, accounting tools, and the like. If you're looking for a quick, out-of-the-box solution, Shopify is a good choice.
December 14, 2018

A Two Man Operation Made Easy with Shopify

Verified User
Engineer in Other
Arts and Crafts Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We are located in the same city as Shopify, so we were invited multiple times to sit in on user experience meetings. All of our functional requirements were met over the course of these meetings. It's hard to point out any weaknesses with Shopify these days, they really set the bar for ecommerce platforms.
December 11, 2018

Shopify is a simple, easy to use, eCommerce solution. Just don't try to customize it much

Verified User
Director in Marketing
Information Technology and Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is a good solution for a small- to mid-size business that needs an easy-to-manage eCommerce solution. Since it is not easy to customize the design of a Shopify site, I'd strongly recommend just selecting one of the premium themes to start out with and then hire a specialist to do custom design later when you're making enough profit to warrant a redesign.
December 10, 2018

Helps a small software company get it's products out there

Ashley Gennett | TrustRadius Reviewer
Ashley Gennett
Marketing Coordinator
Cosmo DeNicola Companies (Events Services, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
You have to be sure that this is right for you -- in our experience it did lack CRM & order entry integration which was a major issue for us internally. It created complications and more manual labor to enter everything into the system once an order had been placed.
October 05, 2018

Technology can help you be your own boss.

Marlon Seijas | TrustRadius Reviewer
Marlon Seijas
analista
Fondo de Compensacion Interterritorial (Financial Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In the beginning, this platform was ideal for small businesses, however, it has already proven the falsity of such a claim, because with the service package plus stores with very high traffic can work better with Shopify than with open source software. Although, working with open source guarantees greater control of content and background changes.
September 07, 2018

Easy eCommerce with Shopify

Daniel Choi | TrustRadius Reviewer
Daniel Choi
Vice President of Sales
Penta Medical, Inc. (Retail, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Shopify is suited for people who are beginning ecommerce. They offer the best way to make a website and integrate payments. It is also suited for businesses who have expertise in their products but not necessarily in website design and coding.
August 20, 2018

Easy for ecommerce!

Verified User
Consultant in Sales
Computer Software Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
A small business trying to boost their online presence is very helpful. It makes it easy to sell your goods without trying very hard. It can tell you very many helpful things also when people visit your site. I think if you had more of a product that needed to be hands on it would not help your business as much.
January 19, 2018

Personal Use Gone Professional with Shopify

Verified User
Manager in Marketing
Consumer Goods Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Testing e-commerce capabilities, the Shopify system is very intuitive and has a very friendly user interface. While there is a robust community/eco-system that can be integrated, first identifying your technology stack is incredibly helpful before selecting a platform to know you can list products, update products, sell, fulfill, and follow-up.
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