Act-On - Fantastic people
November 29, 2015

Act-On - Fantastic people

Mark Terry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is being used to fully identify and attribute the successes marketing is delivering to sales and the wider business. It was first rolled out to marketing, then sales and now to the wider business and we are able to understand prospects and customer activities then send personalised messaging to them. We are able to score and prioritise leads and to know what is successful and where to apportion budget.
  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Act-On is at the moment very much an SME platform, however it it moving in the right direction with its recent overhauls e.g. email and landing page creation, data studio and multiple lead scoring.

Act-On Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Not Rated
Integration with Microsoft Dynamics CRM
Integration with SugarCRM
Not Rated

Using Act-On

5 - Marketing
  • Tracking of prospect to customer
  • Speed to implement Marketing Programs
  • Platform ease of use
  • Ability to pull data out and visualise in PowerBI next to Dynamics, Google Analytics and other data sources
  • Trigger emails based on field changes within other systems
Great product, easy to use, promising roadmap and amazing customer success team.

Evaluating Act-On and Competitors

Yes - Communigatior - poor interface, worst customer support and setup and delivery of campaign programs.
  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
The functionality, flexibility and pricing together become a very attractive option, that in combination with their future product roadmap.
Not much, it was a long process and done with a lot of detail meaning the best company won.

Act-On Implementation

Use UK Professional Services team
Yes - Act-On platform set up - Applying correct settings, adding users and user rights
Systems Integrations - Google Adwords, Google Analytics, GoTo Webinar, Dynamics
Creating Email and Landing Templates
Set up Reporting Templates
Internal Training
Soft roll out with 1 Landing Page and 1 Email Campaign
Add sales users
Change management was minimal
  • Email template creation took a long time to ensure the responsive issues
  • CRM integration (due to legacy Microsoft/internal issues)

Using Act-On

Simple to set up, intuitive and easy to create and push new marketing programs.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Email and Landing Page Creation
  • Data Studio Reporting
  • Social Publishing
  • Form Creation