Great, simple software for auto-scheduling social media posts
September 25, 2019
Great, simple software for auto-scheduling social media posts
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Buffer
Buffer allows us to plan and schedule our social media effectively. Being a small company, we sometimes need to cover multiple roles. Allowing design and marketing to batch tasks together and build out a bunch of social media posts for the month and then schedule once saves us a lot of time and helps us stay consistent in reaching our audience. We still add posts in real time when needed, but without buffer we'd be spending a lot more time on something we don't need to.
- Helps us schedule social posts across 10 different social media accounts
- Makes creating posts easier since we can simply login to buffer, instead of logging in and posting in each service
- Provides basic analytics so we can see a birds eye view of post performance
- We use Buffer's Publish product. While it has basic analytics, we wish it had more. We'd be willing to pay more for it, but not as much as it costs to add-on their Buffer Analyze product.
- As mentioned above, we are currently not using the Buffer Analyze product. It is difficult for us to really grasp what it provides from what is displayed on the Buffer website. There doesn't seem to be a single screenshot of the Analyze product at the time of me writing this review.
- The UI is fine, but is starting to feel a little dated when used on desktop displays, as the interface is quite narrow.
1 - The handling of our buffer account is done by our designer and marketing manager. We like to automate simple tasks like posting so that we can spend more time to focus on big picture marketing goals.
- Allows more time to be spent on important projects instead of detracting focus
- Allows us to be consistent with our social media posts
- Provides basic analytics in its publish product so we understand what is performing well
We chose buffer because we felt it is well known for its simplicity and reliable features.