It's time for your sales force to get groovy
June 25, 2020

It's time for your sales force to get groovy

Will Bogan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

Groove is currently being used exclusively by our sales department. It primarily addresses the problem of inbound/outbound sales management as well as campaign management. As a subset of those overarching problems, it really allows our sales force to better automate and track our sales efforts with user-friendly, efficient tools and insightful analytics.
  • Streamlining and automating outbound sales efforts through the use of templates and flows
  • Detailed email tracking and insights from analytics on customer/prospect engagement levels
  • Seamless integrations with Salesforce and Google Suite of products for workflow efficiencies
  • Would like to see a little more flexibility around flows (i.e. ability to set up an automated action if a contact does not have a phone number to automatically skip all call steps in a flow)
  • Might be a LinkedIn limitation, but would be nice to have more automation with regards to LinkedIn InMail through Sales Navigator
  • While I don't have specific figures to share, there is a strong positive ROI case with the increased effectiveness Groove gives our sales force.
  • Sales reps on the front lines are able to significantly increase the quantity of their outbound efforts in addition to improved quality of target accounts and contacts.
I was not involved in the selection process of Groove for our organization, but having been a user of different software solutions in this space I have not come across a better solution for the sales workflow management aspect. Groove is best in class when it comes to streamlining sales prospecting and engagement efforts. Where I would like to see Groove possibly evolve over time is in contact data enrichment space. It would be a powerful combination to have the current tools that they have in place coupled with industry leading contact data enrichment compared to a ZoomInfo.
Groove customer support has always been very responsive and helpful. They make it very easy to find answers with a chatbot type icon on every screen of their application.

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Did Groove live up to sales and marketing promises?

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Would you buy Groove again?


Groove is a terrific tool for those organizations looking to really ramp up their sales production. From reusable email/InMail/call templates to unique multi-step flows, Groove helps streamline and automate both inbound and outbound sales efforts to enhance productivity. Insightful analytics on robust email tracking allows sales teams to boost the effectiveness of outreach by targeting the right accounts with high levels of engagement.