Item: ZoomInfo Sales
Rating: 9
Author: Denny Marlin

Use Cases and Deployment Scope

We use ZoomInfo to help build marketing lists for marketing automation campaigns. We have bought as many as 1 million contacts in a year. The sales team also uses ZoomInfo to prospect.

Pros and Cons

Segmentation - They do a good job of segmenting lists by multiple categories.
Accurate information - email addresses and phone numbers are accurate 98% of the time.
They work with us to makes sure our needs are met.
They help us come up with creative solutions that meet our needs.

More segmentation - more segmentation is always good.
Slightly better interface for downloading and managing lists.
Slightly better "standard" pricing.

Return on Investment

Significant database growth at a very reasonable cost.
Increased sales and marketing team productivity.

Alternatives Considered

Data.com, Data2CRM, Informatica B2B Data Exchange and Hoover's (Legacy)

ZoomInfo is always cheaper and always has more accurate and current data.

Other Software Used

Adobe Acrobat DC, Adobe Illustrator CC, Facebook for Business, LinkedIn Lead Accelerator, Microsoft 365 Business, Procore, Salesforce App Cloud, Pipeliner CRM

Likelihood to Recommend

It's great for building generalized segmented mass marketing prospecting lists, but not as useful for very specific lists or very customized lists.

It's great for verifying contact information.

ZoomInfo is Zoomtastic

Overall Satisfaction with ZoomInfo