25 Ratings
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Score 6.8 out of 100
26 Ratings
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Score 7 out of 100

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.1
Data Transfer
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
DSP integration
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.2

Ad Campaigns

Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Ad campaign creation
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad deployment
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Display advertising
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad display and retargeting segmentation
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Sequence targeting
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad dashboards
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad performance reports
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad conversion tracking
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad attribution reporting
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Cross-channel ad management
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad forecasting and optimization
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Support Rating

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Implementation Rating

Acquisio

Acquisio 8.0
Based on 2 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Screenshots

Kenshoo (formerly Kenshoo Infinity Suite)

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kenshoo (formerly Kenshoo Infinity Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Acquisio
6.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Likelihood to Renew

Acquisio
5.4
Kenshoo (formerly Kenshoo Infinity Suite)
7.8

Usability

Acquisio
6.0
Kenshoo (formerly Kenshoo Infinity Suite)

Reliability and Availability

Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
3.6

Support Rating

Acquisio
8.2
Kenshoo (formerly Kenshoo Infinity Suite)

Implementation Rating

Acquisio
8.0
Kenshoo (formerly Kenshoo Infinity Suite)

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