25 Ratings
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Score 6.5 out of 101
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is great if you are managing a large number of paid search campaigns. It makes it easy to keep track of everything and make bulk changes when necessary. The reports are exceptional at providing a comprehensive view of the data and are extremely easy to create. If you need to create a custom ad hoc report, it can be done in as little as one minute. You can then schedule the reports to be emailed to yourself or someone else on a recurring basis.
Ben Hopper | Digital Marketing Specialist profile photo

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
Matt Howarth profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.7
Data Transfer
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
DSP integration
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.3

Ad Campaigns

Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Ad campaign creation
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.5
Ad deployment
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.5
Display advertising
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Ad display and retargeting segmentation
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Sequence targeting
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad dashboards
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad performance reports
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad conversion tracking
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.5
Ad attribution reporting
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.8
Cross-channel ad management
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
8.7
Ad forecasting and optimization
Acquisio
Kenshoo (formerly Kenshoo Infinity Suite)
6.6

Pros

  • Automated Rules: Acquisio allows the use and creation of rule based automation to perform tasks based on what you've outlined.
  • KPI's: Within the platform, there is the ability to track spend or other important KPI's throughout the month and see the on-track progress being made.
  • Reporting: The reporting system allows for automated reporting, so an account specialist does not have to spend time every reporting period recreating the same report. The flexibility of date ranges and data points is very helpful in building data driven reporting.
No photo available
  • The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
  • Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
  • Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.
No photo available

Cons

  • The data is very often wrong.
  • The data is slow to update.
  • They often experience technical issues, which makes us never want to use their internal tracking system.
Amanda West-Bookwalter profile photo
  • Can be slow.
  • Layout not as clear as traditional engines.
  • DoubleClick offers easier integration with [search] engines.
Eamonn Kelly profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
The price restraints makes other platforms out of reach.
Amanda West-Bookwalter profile photo
Kenshoo (formerly Kenshoo Infinity Suite)7.8
Based on 3 answers
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
No photo available

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.
Eamonn Kelly profile photo

Return on Investment

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek profile photo
  • Very positive ROI wise for all of our clients
David Levy profile photo

Screenshots

Kenshoo (formerly Kenshoo Infinity Suite)

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo (formerly Kenshoo Infinity Suite)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details