What users are saying about
391 Ratings
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69 Ratings
391 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Bloomreach Engagement

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69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement (Exponea) can be used for targeting a specific customer segment, for example, customers that bought perfumes in the last 3 months - this will help you make complex and more efficient campaigns. Also, you can make recurring campaigns, for example, abandoned cart campaigns, and reengage those customers who left your website.
Cosmin Pleșoiu | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
Bloomreach Engagement
WYSIWYG email editor
Act-On
9.5
Bloomreach Engagement
Dynamic content
Act-On
9.3
Bloomreach Engagement
Ability to test dynamic content
Act-On
9.1
Bloomreach Engagement
Landing pages
Act-On
9.1
Bloomreach Engagement
A/B testing
Act-On
9.5
Bloomreach Engagement
Mobile optimization
Act-On
9.6
Bloomreach Engagement
Email deliverability reporting
Act-On
8.9
Bloomreach Engagement
List management
Act-On
9.4
Bloomreach Engagement
Triggered drip sequences
Act-On
9.2
Bloomreach Engagement

Lead Management

Act-On
9.5
Bloomreach Engagement
Lead nurturing
Act-On
9.6
Bloomreach Engagement
Lead scoring and grading
Act-On
9.9
Bloomreach Engagement
Data quality management
Act-On
9.3
Bloomreach Engagement
Automated sales alerts and tasks
Act-On
9.2
Bloomreach Engagement

Campaign Management

Act-On
8.1
Bloomreach Engagement
Calendaring
Act-On
6.8
Bloomreach Engagement
Event/webinar marketing
Act-On
9.4
Bloomreach Engagement

Social Media Marketing

Act-On
9.4
Bloomreach Engagement
Social sharing and campaigns
Act-On
9.4
Bloomreach Engagement
Social profile integration
Act-On
9.4
Bloomreach Engagement

Reporting & Analytics

Act-On
9.1
Bloomreach Engagement
Dashboards
Act-On
9.0
Bloomreach Engagement
Standard reports
Act-On
8.8
Bloomreach Engagement
Custom reports
Act-On
9.5
Bloomreach Engagement

Platform & Infrastructure

Act-On
9.3
Bloomreach Engagement
API
Act-On
9.1
Bloomreach Engagement
Role-based workflow & approvals
Act-On
9.1
Bloomreach Engagement
Customizability
Act-On
9.5
Bloomreach Engagement
Integration with Salesforce.com
Act-On
9.5
Bloomreach Engagement
Integration with Microsoft Dynamics CRM
Act-On
9.4
Bloomreach Engagement
Integration with SugarCRM
Act-On
9.0
Bloomreach Engagement

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Bloomreach Engagement

  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Bloomreach Engagement

  • Quite a steep learning curve, Bloomreach Engagement courses are required.
  • The help centre can be confusing to find information and to understand processes.
  • The reporting tool can be quite confusing to master and there is room for this to be simplified.
Jack Leonard | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 9.1
Based on 1 answer
Bloomreach Engagement is the hub of the 21st-century marketing department, allowing you to scale your campaigns, reach prospects more effectively, qualify and nurture leads, and demonstrate ROI and deepen relationships with customers at every touchpoint.
Megha Sahu | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 8.2
Based on 20 answers
It has modern, simple and easy to look design. It doesn't take long to learn using it, since the UX is very friendly and intuitive. However, when you get more and more advanced in it, you will realise that if you don't code in jinja, lot of those features will be limited.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 8.6
Based on 20 answers
The Bloomreach customer service team is always open to help, really easy to get answers from, and does well with finding solutions to problems. They are always open to have a call and discuss technical topics between their IT team and our IT team. Also, they always have new ideas and suggestions for improvement.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement 9.1
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Bloomreach Engagement

Bloomreach Engagement's Scenario Builder and Data Aggregation was a main factor in why we chose Bloomreach over some of the alternatives. Bloomreach Engagement has a simple UI that is easy to use and very intuitive. Bloomreach also offered training via an Academy which was instrumental in learning some advanced marketing techniques and how to leverage Bloomreach's features to the fullest.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Bloomreach Engagement

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Bloomreach Engagement

  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
Lukáš Világi | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Bloomreach Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Bloomreach Engagement Editions & Modules

Edition
CDPCDP+AI1
CampaignsCDP+AI+MA2
CDXPCDP+AI+MA+CRO3
  1. Single Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
  2. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
  3. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence
Additional Pricing Details
Bloomreach Engagement pricing is quote-based.

Rating Summary

Likelihood to Recommend

Act-On
9.5
Bloomreach Engagement
8.6

Likelihood to Renew

Act-On
8.9
Bloomreach Engagement
9.1

Usability

Act-On
9.1
Bloomreach Engagement
8.2

Reliability and Availability

Act-On
9.1
Bloomreach Engagement

Performance

Act-On
8.2
Bloomreach Engagement

Support Rating

Act-On
7.3
Bloomreach Engagement
8.6

In-Person Training

Act-On
8.7
Bloomreach Engagement

Online Training

Act-On
9.3
Bloomreach Engagement

Implementation Rating

Act-On
8.6
Bloomreach Engagement
9.1

Scalability

Act-On
9.1
Bloomreach Engagement

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