What users are saying about

Act-On

328 Ratings

Bombora

8 Ratings

Act-On

328 Ratings
Score 7 out of 101

Bombora

8 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Bombora

Bombora is good for determining target audience, for Account Based Marketing campaigns, educating sales and marketing teams on what is relevant to an account. Bombora helps companies with smaller budgets spend smarter. The platform is less relevant for broad awareness campaigns as the data determines who is actively interested in your industry/product offerings in the current moment
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Bombora
WYSIWYG email editor
Act-On
7.3
Bombora
Dynamic content
Act-On
6.9
Bombora
Ability to test dynamic content
Act-On
6.6
Bombora
Landing pages
Act-On
7.8
Bombora
A/B testing
Act-On
8.0
Bombora
Mobile optimization
Act-On
7.7
Bombora
Email deliverability
Act-On
8.8
Bombora
List management
Act-On
5.9
Bombora
Triggered drip sequences
Act-On
8.3
Bombora

Lead Management

Act-On
6.7
Bombora
Lead nurturing
Act-On
6.3
Bombora
Lead scoring and grading
Act-On
6.8
Bombora
Data quality management
Act-On
7.1
Bombora
Automated sales alerts and tasks
Act-On
6.4
Bombora

Campaign Management

Act-On
7.5
Bombora
Calendaring
Act-On
6.8
Bombora
Event/webinar marketing
Act-On
8.2
Bombora

Social Media Marketing

Act-On
6.7
Bombora
Social sharing and campaigns
Act-On
6.4
Bombora
Social profile integration
Act-On
7.0
Bombora

Reporting & Analytics

Act-On
5.3
Bombora
Dashboards
Act-On
4.7
Bombora
Standard reports
Act-On
5.7
Bombora
Custom reports
Act-On
5.6
Bombora

Platform & Infrastructure

Act-On
6.4
Bombora
API
Act-On
8.0
Bombora
Role-based workflow & approvals
Act-On
6.4
Bombora
Customizability
Act-On
5.1
Bombora
Integration with Salesforce.com
Act-On
8.0
Bombora
Integration with Microsoft Dynamics CRM
Act-On
4.1
Bombora
Integration with SugarCRM
Act-On
7.1
Bombora

Prospecting

Act-On
Bombora
7.2
Identification of new leads
Act-On
Bombora
4.0
List quality
Act-On
Bombora
9.0
List upload/download
Act-On
Bombora
9.0
Ideal customer targeting
Act-On
Bombora
7.0
Load time/data access
Act-On
Bombora
7.0

Sales Intelligence Data Standards

Act-On
Bombora
6.3
Contact information
Act-On
Bombora
3.0
Company information
Act-On
Bombora
8.0
Industry information
Act-On
Bombora
8.0

Data Augmentation & Lead Qualification

Act-On
Bombora
6.4
Lead qualification process
Act-On
Bombora
4.0
Smart lists and recommendations
Act-On
Bombora
8.0
Salesforce integration
Act-On
Bombora
8.0
Company/business profiles
Act-On
Bombora
8.0
Alerts and reminders
Act-On
Bombora
8.0
Data hygiene
Act-On
Bombora
7.0
Automatic data refresh
Act-On
Bombora
6.0
Tags
Act-On
Bombora
5.0
Filters and segmentation
Act-On
Bombora
4.0

Sales Intelligence Email Features

Act-On
Bombora
5.0
Append emails to records
Act-On
Bombora
5.0

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
No photo available

Cons

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo
  • The surging data is at the company level, not individual level, which can be misleading for larger target accounts
  • The data only refreshes once per week
  • You can not see how companies trend over time past week-over-week
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
No answers on this topic

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • Bombora has increased our success rate in driving sales meetings
  • Bombora has helped us narrow our target audience
  • Bombora has helped us locate potential customers not previously in our marketing funnel
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Bombora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Bombora Editions & Modules
Bombora
Additional Pricing Details