What users are saying about
342 Ratings
8 Ratings
342 Ratings
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Score 7 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Bombora

Bombora is good for determining target audience, for Account Based Marketing campaigns, educating sales and marketing teams on what is relevant to an account. Bombora helps companies with smaller budgets spend smarter. The platform is less relevant for broad awareness campaigns as the data determines who is actively interested in your industry/product offerings in the current moment
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Bombora
WYSIWYG email editor
Act-On
7.9
Bombora
Dynamic content
Act-On
7.1
Bombora
Ability to test dynamic content
Act-On
6.7
Bombora
Landing pages
Act-On
7.0
Bombora
A/B testing
Act-On
6.9
Bombora
Mobile optimization
Act-On
6.8
Bombora
Email deliverability
Act-On
7.8
Bombora
List management
Act-On
6.4
Bombora
Triggered drip sequences
Act-On
9.2
Bombora

Lead Management

Act-On
7.3
Bombora
Lead nurturing
Act-On
7.0
Bombora
Lead scoring and grading
Act-On
7.4
Bombora
Data quality management
Act-On
7.9
Bombora
Automated sales alerts and tasks
Act-On
6.7
Bombora

Campaign Management

Act-On
7.6
Bombora
Calendaring
Act-On
6.8
Bombora
Event/webinar marketing
Act-On
8.5
Bombora

Social Media Marketing

Act-On
7.9
Bombora
Social sharing and campaigns
Act-On
7.9
Bombora
Social profile integration
Act-On
7.9
Bombora

Reporting & Analytics

Act-On
5.7
Bombora
Dashboards
Act-On
5.5
Bombora
Standard reports
Act-On
6.0
Bombora
Custom reports
Act-On
5.7
Bombora

Platform & Infrastructure

Act-On
7.3
Bombora
API
Act-On
9.2
Bombora
Role-based workflow & approvals
Act-On
6.8
Bombora
Customizability
Act-On
6.7
Bombora
Integration with Salesforce.com
Act-On
8.0
Bombora
Integration with Microsoft Dynamics CRM
Act-On
6.1
Bombora
Integration with SugarCRM
Act-On
7.0
Bombora

Prospecting

Act-On
Bombora
7.2
Identification of new leads
Act-On
Bombora
4.0
List quality
Act-On
Bombora
9.0
List upload/download
Act-On
Bombora
9.0
Ideal customer targeting
Act-On
Bombora
7.0
Load time/data access
Act-On
Bombora
7.0

Sales Intelligence Data Standards

Act-On
Bombora
6.3
Contact information
Act-On
Bombora
3.0
Company information
Act-On
Bombora
8.0
Industry information
Act-On
Bombora
8.0

Data Augmentation & Lead Qualification

Act-On
Bombora
6.4
Lead qualification process
Act-On
Bombora
4.0
Smart lists and recommendations
Act-On
Bombora
8.0
Salesforce integration
Act-On
Bombora
8.0
Company/business profiles
Act-On
Bombora
8.0
Alerts and reminders
Act-On
Bombora
8.0
Data hygiene
Act-On
Bombora
7.0
Automatic data refresh
Act-On
Bombora
6.0
Tags
Act-On
Bombora
5.0
Filters and segmentation
Act-On
Bombora
4.0

Sales Intelligence Email Features

Act-On
Bombora
5.0
Append emails to records
Act-On
Bombora
5.0

Pros

  • It not only allows you to see who visited your website, but also what pages they were clicking on. This comes in really handy when you need to separate webinar leads from people who really want to purchase your product and are looking at something like the product tour.
  • We use Dynamics CRM and it has the connector with that system. This allows us to send emails to our prospects directly from our CRM system. As a business development specialist, we constantly work with people who go dark after awhile. With this feature we are able to see whether or not they are opening our emails that we sent. This helps us focus on which prospects we should continue to go after, and which one's we should let go.
  • I LOVE being able to set up alerts for my territories. I can say all the state that I work with, and it sends me an updated list of new people visiting our site in those areas. This means that you don't have to filter through long lists just to find which prospects might be yours. Once again, making your team more productive and efficient.
Melodie Pierson profile photo
  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
No photo available

Cons

  • Would like to see Act-On integrate better with our new resource center (Uberflip).
  • Would like the design tool to be a little easier (sometimes adds in random spacing, makes certain fonts larger for no apparent reason).
  • Able to customize more in the design tool.
Kristen Aucoin profile photo
  • The surging data is at the company level, not individual level, which can be misleading for larger target accounts
  • The data only refreshes once per week
  • You can not see how companies trend over time past week-over-week
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I kind of already covered this in my previous response.Manticore - Nice people, product didn't integrate with Oracle CRM, used it for email blasting only. Such a disappointment on the integration.Oracle CRM Marketing Automation - Good product, I believe it's being phased out since they purchased Eloqua. Long wait on support. I can't recommend it based on this. Hire a consultant to help you get started which adds to your expense.Evaluated:Marketo - VERY detailed, did cool stuff, but lots to program and set up. More than we needed and I didn't have time to spend that much time programming it.Eloqua - Okay product - some good stuff here, but sales rep. was rough. Based on previous experience with Oracle support, it was ruled out.Pardot - Good product, good sales team, seriously considered it. Plus, SF.com owns them which meant it will easily integrate with SF.com. Support - fill out the form was the tie breaker. There were a few other things Act-On shared with me that also tipped the scales as well.
Tom Grissinger profile photo
No answers on this topic

Return on Investment

  • Improved market segmentation leading to improved leads/sales/roi for the sales team.
  • Provides great insight into use interaction and behavior.
  • Forms and landing pages allow you to create unique customer service tools and automated emails for customer service.
Lindsay Wilson profile photo
  • Bombora has increased our success rate in driving sales meetings
  • Bombora has helped us narrow our target audience
  • Bombora has helped us locate potential customers not previously in our marketing funnel
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Bombora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Bombora Editions & Modules
Bombora
Additional Pricing Details