What users are saying about
342 Ratings
5 Ratings
342 Ratings
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Score 7 out of 101
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Bound

Get Smart Content is well suited for segmentation of web traffic. It is less appropriate for A/B testing of segments. Although testing is possible, it would be a nice improvement to modify and further build out the testing piece
Michael Varejao profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Bound
WYSIWYG email editor
Act-On
7.9
Bound
Dynamic content
Act-On
7.1
Bound
Ability to test dynamic content
Act-On
6.7
Bound
Landing pages
Act-On
7.0
Bound
A/B testing
Act-On
6.9
Bound
Mobile optimization
Act-On
6.8
Bound
Email deliverability
Act-On
7.8
Bound
List management
Act-On
6.4
Bound
Triggered drip sequences
Act-On
9.2
Bound

Lead Management

Act-On
7.3
Bound
Lead nurturing
Act-On
7.0
Bound
Lead scoring and grading
Act-On
7.4
Bound
Data quality management
Act-On
7.9
Bound
Automated sales alerts and tasks
Act-On
6.7
Bound

Campaign Management

Act-On
7.6
Bound
Calendaring
Act-On
6.8
Bound
Event/webinar marketing
Act-On
8.5
Bound

Social Media Marketing

Act-On
7.9
Bound
Social sharing and campaigns
Act-On
7.9
Bound
Social profile integration
Act-On
7.9
Bound

Reporting & Analytics

Act-On
5.7
Bound
Dashboards
Act-On
5.5
Bound
Standard reports
Act-On
6.0
Bound
Custom reports
Act-On
5.7
Bound

Platform & Infrastructure

Act-On
7.3
Bound
API
Act-On
9.2
Bound
Role-based workflow & approvals
Act-On
6.8
Bound
Customizability
Act-On
6.7
Bound
Integration with Salesforce.com
Act-On
8.0
Bound
Integration with Microsoft Dynamics CRM
Act-On
6.1
Bound
Integration with SugarCRM
Act-On
7.0
Bound

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.
Diogo Cabral profile photo
  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Michael Varejao profile photo

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy
Michael Varejao profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Kate Bowling profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Bound

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Bound Editions & Modules
Bound
Additional Pricing Details