What users are saying about
344 Ratings
18 Ratings
344 Ratings
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Score 7 out of 101
18 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Zoho SalesIQ

If you are looking for a chat/support software for your website, go for Zoho SalesIQ. You will be amazed at how much more it does than just that.
Srikanth Acharya profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Zoho SalesIQ
WYSIWYG email editor
Act-On
8.1
Zoho SalesIQ
Dynamic content
Act-On
7.3
Zoho SalesIQ
Ability to test dynamic content
Act-On
6.9
Zoho SalesIQ
Landing pages
Act-On
7.1
Zoho SalesIQ
A/B testing
Act-On
6.8
Zoho SalesIQ
Mobile optimization
Act-On
6.7
Zoho SalesIQ
Email deliverability
Act-On
8.0
Zoho SalesIQ
List management
Act-On
6.7
Zoho SalesIQ
Triggered drip sequences
Act-On
9.0
Zoho SalesIQ

Lead Management

Act-On
7.5
Zoho SalesIQ
Lead nurturing
Act-On
7.1
Zoho SalesIQ
Lead scoring and grading
Act-On
7.7
Zoho SalesIQ
Data quality management
Act-On
7.9
Zoho SalesIQ
Automated sales alerts and tasks
Act-On
7.1
Zoho SalesIQ

Campaign Management

Act-On
7.8
Zoho SalesIQ
Calendaring
Act-On
6.8
Zoho SalesIQ
Event/webinar marketing
Act-On
8.7
Zoho SalesIQ

Social Media Marketing

Act-On
8.1
Zoho SalesIQ
Social sharing and campaigns
Act-On
8.1
Zoho SalesIQ
Social profile integration
Act-On
8.2
Zoho SalesIQ

Reporting & Analytics

Act-On
6.2
Zoho SalesIQ
Dashboards
Act-On
6.0
Zoho SalesIQ
Standard reports
Act-On
6.6
Zoho SalesIQ
Custom reports
Act-On
6.1
Zoho SalesIQ

Platform & Infrastructure

Act-On
7.4
Zoho SalesIQ
API
Act-On
8.8
Zoho SalesIQ
Role-based workflow & approvals
Act-On
7.2
Zoho SalesIQ
Customizability
Act-On
6.9
Zoho SalesIQ
Integration with Salesforce.com
Act-On
8.0
Zoho SalesIQ
Integration with Microsoft Dynamics CRM
Act-On
6.6
Zoho SalesIQ
Integration with SugarCRM
Act-On
7.0
Zoho SalesIQ

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Synchronizing with CRM
  • Automation
  • Customization based on customer behaviour
  • Visibility of customers on the site and their actions
Srikanth Acharya profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • While their support is good, it would be helpful if they could do some part of the configuration for us. They don't. They only tell us how to do it.
Srikanth Acharya profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
We like Zoho SalesIQ better than the HubSpot live visitor tracking; it provides more information and is much more cost effective. I find Intercom.io to be a superior product and we use it on another one of our sites and actually have a noticeably higher interaction rate. However the integration with other Zoho products is a compelling aspect.
No photo available

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • I used their free version for a long time. Only after I could see direct benefits in terms, did I switch to their paid version.
Srikanth Acharya profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Zoho SalesIQ

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho SalesIQ Editions & Modules
Zoho SalesIQ
Additional Pricing Details