What users are saying about
340 Ratings
18 Ratings
340 Ratings
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Score 7 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Zoho SalesIQ

Very good at visitor tracking and strongly recommend it if you are using other Zoho products like CRM. If we weren't using CRM, I'm not sure if it would have the same appeal to us. The ability to monitor and interact with CRM contacts through their all their touch points with your site is excellent and very important. I find the notifications inconsistent and do sometimes miss chats.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Zoho SalesIQ
WYSIWYG email editor
Act-On
7.9
Zoho SalesIQ
Dynamic content
Act-On
7.1
Zoho SalesIQ
Ability to test dynamic content
Act-On
6.7
Zoho SalesIQ
Landing pages
Act-On
7.0
Zoho SalesIQ
A/B testing
Act-On
6.9
Zoho SalesIQ
Mobile optimization
Act-On
6.8
Zoho SalesIQ
Email deliverability
Act-On
7.8
Zoho SalesIQ
List management
Act-On
6.4
Zoho SalesIQ
Triggered drip sequences
Act-On
9.2
Zoho SalesIQ

Lead Management

Act-On
7.3
Zoho SalesIQ
Lead nurturing
Act-On
7.0
Zoho SalesIQ
Lead scoring and grading
Act-On
7.4
Zoho SalesIQ
Data quality management
Act-On
7.9
Zoho SalesIQ
Automated sales alerts and tasks
Act-On
6.7
Zoho SalesIQ

Campaign Management

Act-On
7.6
Zoho SalesIQ
Calendaring
Act-On
6.8
Zoho SalesIQ
Event/webinar marketing
Act-On
8.5
Zoho SalesIQ

Social Media Marketing

Act-On
7.9
Zoho SalesIQ
Social sharing and campaigns
Act-On
7.9
Zoho SalesIQ
Social profile integration
Act-On
7.9
Zoho SalesIQ

Reporting & Analytics

Act-On
5.7
Zoho SalesIQ
Dashboards
Act-On
5.5
Zoho SalesIQ
Standard reports
Act-On
6.0
Zoho SalesIQ
Custom reports
Act-On
5.7
Zoho SalesIQ

Platform & Infrastructure

Act-On
7.3
Zoho SalesIQ
API
Act-On
9.2
Zoho SalesIQ
Role-based workflow & approvals
Act-On
6.8
Zoho SalesIQ
Customizability
Act-On
6.7
Zoho SalesIQ
Integration with Salesforce.com
Act-On
8.0
Zoho SalesIQ
Integration with Microsoft Dynamics CRM
Act-On
6.1
Zoho SalesIQ
Integration with SugarCRM
Act-On
7.0
Zoho SalesIQ

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Live visitor tracking
  • Tracking of CRM contact behavior on website
  • Live Agent Chat
No photo available

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • Login expiry is frustrating....but I do understand the need for security. I find Zoho's approach frustrating sometimes...
  • Chat Widget could take a page from more advanced offerings like Intercom.io
  • Limited customization and older look and feel of the widget
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
We like Zoho SalesIQ better than the HubSpot live visitor tracking; it provides more information and is much more cost effective. I find Intercom.io to be a superior product and we use it on another one of our sites and actually have a noticeably higher interaction rate. However the integration with other Zoho products is a compelling aspect.
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Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Offering this support service gives my company more value.
  • I have received new clients.
  • Zoho always improves and that is positive. You do not need the most expensive plan, you can grow according to your needs.
Alexis Correa profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Zoho SalesIQ

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho SalesIQ Editions & Modules
Zoho SalesIQ
Additional Pricing Details