ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
MailerLite
Score 8.2 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Pricing
ActiveCampaign
MailerLite
Editions & Modules
No answers on this topic
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
ActiveCampaign
MailerLite
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
$10 2500 subscribers
Additional Details
—
Additional 30% discount available to Non-profit organizations.
More Pricing Information
Community Pulse
ActiveCampaign
MailerLite
Considered Both Products
ActiveCampaign
Verified User
Executive
Chose ActiveCampaign
We went for ActiveCampaign because it provided more options when it came to automation. MailerLite is pretty easy to use but does not offer all the perks and benefits of AC. Mailchimp used a flow that was counterintuitive for us as a team, so there's no exact answer why we …
We started out using Mailchimp, which worked well enough for the beginning stages of our business. However, it became clear that Mailchimp was limited, especially when it comes to building more sophisticated automated campaigns.
It's much more advanced than other systems such as MailerLite, Mailchimp, Aweber, etc. These offer very limited integrations and automation which can cause a problem when wanting to truly automate your business processes and procedures. ActiveCampaign has a special way with …
I was highly disappointed in Mailchimp from the beginning -- it was incredibly limited, complicated, and I was constantly experiencing glitching that resulted in me losing work. MailerLite was good, but eventually, I needed to upgrade, and that's when I started looking into …
MailerLite is cheaper but a lot simpler. You're very limited in what you can do because you can't tag or segment. On the other hand, ActiveCampaign is extremely flexible with tagging and you can create as many complex dynamic segments as you like, which means you can send much …
I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API.
The cost to get started is relatively low for access to automation and tagging …
I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
I used to use MailerLite before and it has a lot less functionality and a lot less support than what I receive via ActiveCampaign. It felt more clunky and more difficult to use. ActiveCampaign is more intuitive and easier to learn and provides a wealth of features.
Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I …
ActiveCampaing is a more complete tool. You can create complex automation workflows or use its templates. It integrates with plenty of tools through its API. It makes it easy to do A/B tests in your campaigns or in the automation workflows. The lead scoring is very useful …
ActiveCampaign was more affordable and had more features than I needed. In particular, the automation, sequences, and integrations plus the ability for custom webhooks. While I like the other platforms too for various reasons, the automation and webhooks features, integrations, …
ActiveCampaign is a great option for the middle range company - it has TONS of functionality, akin to your Infusionsofts, but at a more affordable price range. I selected Active Campaign as I use Kajabi, Thrivecart, and EverWebinar, and AC integrates really nicely with all of …
While other products may have features that ActiveCampaign only releases to higher-tier customers (landing pages for example), the benefits of ActiveCampaign far outweigh this. ActiveCampaign is great to use, easy to use, has a lot of power under the hood, and is quite …
I tried other products before ActiveCampaign, because they were cheaper many times. Integrations weren't working easily and I always had troubles with forms and double optin settings. Some other products offered way too much more than what I needed, so I thought they weren't …
ActiveCampaign has better individual engagement and tracking ability as well as open rates compared to its competitors. The UI is also much simpler and much more preferred.
I chose ActiveCampaign over other email marketing platforms because of their amazing segmentation and the options to build out intricate email sequencing using rules and actions.
I was also incredibly impressed with the CRM they've built to incorporate automation, tracking, and …
There were a lot more features in ActiveCampaign compared with previous ones and we decided to relaunch our whole newsletters ideas and took a risk to change everything at once. In the beginning, we saw an improvement in the numbers and after a one year period, we finished …
Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.
For everything else, their customization is on par with Mailchimp and …
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
I implemented many types of software. So I'm used to work with several software. In terms of email marketing Mailerlite is just great to work with. The overall feeling is the best.