What users are saying about
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Top Rated
298 Ratings
74 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
74 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

NetSuite CRM+

We keep our customer's information in NetSuite, from contacts to products purchased. It helps us to keep an accurate record of how to get a hold of our customers in addition to the products they've purchased. Everything from the initial quote, to the final purchase order. It's a really good, useful tool.
Paul Mills | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
NetSuite CRM+
WYSIWYG email editor
ActiveCampaign
8.1
NetSuite CRM+
Dynamic content
ActiveCampaign
8.3
NetSuite CRM+
Ability to test dynamic content
ActiveCampaign
7.9
NetSuite CRM+
Landing pages
ActiveCampaign
7.1
NetSuite CRM+
A/B testing
ActiveCampaign
8.5
NetSuite CRM+
Mobile optimization
ActiveCampaign
8.2
NetSuite CRM+
Email deliverability reporting
ActiveCampaign
8.8
NetSuite CRM+
List management
ActiveCampaign
8.6
NetSuite CRM+
Triggered drip sequences
ActiveCampaign
9.4
NetSuite CRM+

Lead Management

ActiveCampaign
7.8
NetSuite CRM+
Lead nurturing
ActiveCampaign
7.7
NetSuite CRM+
Lead scoring and grading
ActiveCampaign
7.8
NetSuite CRM+
Data quality management
ActiveCampaign
7.2
NetSuite CRM+
Automated sales alerts and tasks
ActiveCampaign
8.3
NetSuite CRM+

Campaign Management

ActiveCampaign
7.9
NetSuite CRM+
Calendaring
ActiveCampaign
7.1
NetSuite CRM+
Event/webinar marketing
ActiveCampaign
8.7
NetSuite CRM+

Social Media Marketing

ActiveCampaign
8.2
NetSuite CRM+
Social sharing and campaigns
ActiveCampaign
8.8
NetSuite CRM+
Social profile integration
ActiveCampaign
7.6
NetSuite CRM+

Reporting & Analytics

ActiveCampaign
7.8
NetSuite CRM+
Dashboards
ActiveCampaign
7.9
NetSuite CRM+
Standard reports
ActiveCampaign
7.8
NetSuite CRM+
Custom reports
ActiveCampaign
7.7
NetSuite CRM+

Platform & Infrastructure

ActiveCampaign
8.2
NetSuite CRM+
API
ActiveCampaign
8.8
NetSuite CRM+
Role-based workflow & approvals
ActiveCampaign
7.9
NetSuite CRM+
Customizability
ActiveCampaign
7.9
NetSuite CRM+
Integration with Salesforce.com
ActiveCampaign
8.1
NetSuite CRM+
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
NetSuite CRM+
Integration with SugarCRM
ActiveCampaign
8.2
NetSuite CRM+

Sales Force Automation

ActiveCampaign
NetSuite CRM+
7.7
Customer data management / contact management
ActiveCampaign
NetSuite CRM+
8.0
Workflow management
ActiveCampaign
NetSuite CRM+
6.8
Territory management
ActiveCampaign
NetSuite CRM+
6.1
Opportunity management
ActiveCampaign
NetSuite CRM+
7.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
NetSuite CRM+
7.8
Contract management
ActiveCampaign
NetSuite CRM+
7.4
Quote & order management
ActiveCampaign
NetSuite CRM+
9.0
Interaction tracking
ActiveCampaign
NetSuite CRM+
7.1
Channel / partner relationship management
ActiveCampaign
NetSuite CRM+
9.0

Customer Service & Support

ActiveCampaign
NetSuite CRM+
6.4
Case management
ActiveCampaign
NetSuite CRM+
6.2
Call center management
ActiveCampaign
NetSuite CRM+
5.3
Help desk management
ActiveCampaign
NetSuite CRM+
7.7

Marketing Automation

ActiveCampaign
NetSuite CRM+
6.9
Lead management
ActiveCampaign
NetSuite CRM+
8.8
Email marketing
ActiveCampaign
NetSuite CRM+
5.1

CRM Project Management

ActiveCampaign
NetSuite CRM+
8.2
Task management
ActiveCampaign
NetSuite CRM+
7.4
Billing and invoicing management
ActiveCampaign
NetSuite CRM+
8.2
Reporting
ActiveCampaign
NetSuite CRM+
8.8

CRM Reporting & Analytics

ActiveCampaign
NetSuite CRM+
6.8
Forecasting
ActiveCampaign
NetSuite CRM+
6.8
Pipeline visualization
ActiveCampaign
NetSuite CRM+
7.0
Customizable reports
ActiveCampaign
NetSuite CRM+
6.5

Customization

ActiveCampaign
NetSuite CRM+
7.1
Custom fields
ActiveCampaign
NetSuite CRM+
7.1
Custom objects
ActiveCampaign
NetSuite CRM+
8.0
Scripting environment
ActiveCampaign
NetSuite CRM+
6.0
API for custom integration
ActiveCampaign
NetSuite CRM+
7.1

Security

ActiveCampaign
NetSuite CRM+
9.0
Single sign-on capability
ActiveCampaign
NetSuite CRM+
8.8
Role-based user permissions
ActiveCampaign
NetSuite CRM+
9.2

Social CRM

ActiveCampaign
NetSuite CRM+
5.5
Social data
ActiveCampaign
NetSuite CRM+
5.0
Social engagement
ActiveCampaign
NetSuite CRM+
6.0

Integrations with 3rd-party Software

ActiveCampaign
NetSuite CRM+
7.0
Marketing automation
ActiveCampaign
NetSuite CRM+
7.1
Compensation management
ActiveCampaign
NetSuite CRM+
6.9

Platform

ActiveCampaign
NetSuite CRM+
6.7
Mobile access
ActiveCampaign
NetSuite CRM+
6.7

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

NetSuite CRM+

  • It has a great UI for ERP and provides in-depth reporting and budget planning. NetSuite allows alot of flexibility to build the system out to how your company does business. Our accounting department really likes the Adaptive Planning module as well, as they can provide and quickly turn around presentation-worthy reports.
  • Due to the robust features and functionality of NetSuite, it is easy to customize and put workflows and formulas into practice when necessary to create efficiencies.
  • NetSuite provides the full solution to a business, by tying all systems together for one source of the truth.
Stephanie Locke | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

NetSuite CRM+

  • eCommerce - Netsuite is abysmal at websites, and shopping carts. Opensource programs such as Magento, and OScommerce from 2005 are more updated and useful than anything netsuite has to offer in the ecommerce module. It is extremely buggy and slow! You no access to page layout and content other than some basic forms, or if you pay extra for the ability to create custom suitescript pages. Stay away!
  • Integration - Netsuite has the worst API integration I have ever seen from a major web software system. The documentation is horrid it takes months of research to build anything useful. It is also the slowest API I have ever seen you share your servers with other Netsuite Customers, thus all of your requests have to go into a Queue to be processed. Every other web API I have ever used as been nearly instant. Netsuite locks you down to limited accounts that you either have to pay extra or share with a user for API access, and you cannot run multiple requests at the same time! If you do not que a program that has multiple employees making requests they will all collide and fail.
  • You have to pay for Database access, we were never able to test this for usefulness as we were promised the ODBC module for all of our issues and it never happened. That being said without ODBC module you have NO database access what so ever. Due to Netsuite being a web program you have limited to no access to your own content! From an Senior IT perspective I highly recommend a software that you have full access to all of your data!
  • Netsuite is Buggy! The entire netsuite platform runs on very outdated code, especially the output being very very old HTML4 or order.... and JavaScript! I did find out after many years of using SuiteScript and my own JavaScript knowledge I was able to write a lot of work arounds and eventually found a hidden version of jQuery. You can do complex stuff however it requires A LOT of additional code and over head slowing down an already slow system. JavaScript is a great tool for making website more dynamic and fun and useful. However it is a terrible language to run an entire CRM/ERP with... Even google has problems using their advanced JavaScript for stuff like Gmail and their code is lightyears ahead of Netsuite. In addition to SuiteScript being difficult to use, you are also Locked into only using it for certain areas such as the Edit screen of Transactions. If you want to do anything custom outside of the Edit screen, say the order views or list views, you have to do some major work arounds and "code hacking".
  • The reporting system, though robust, is extremely confusing! It takes hours to build simple reports! I am able to open up a raw SQL database and build reports faster than I can on a supposedly "user friendly" report building GUI. Also if you want to do pivot and cross reporting you will have to pay to upgrade to a better reporting module....
  • Terrible Integration! Due to Netsuite being a Browser based program its ability to integrate with any program or devices outside of netsuite is horribly limited and always requires custom SuiteTalk programing code, or a 3rd party vendor program that "hack integrates" by screen scraping or simulation a browser to function. A great example of this is OzLink which does it best to provide Shipping integration with FedEx Manager and Scanning guns, but is extremely buggy due to Netsuite's poor ability to integrate with anything well.
  • *****An unexpected error has occurred***** - this is the most common error you will see in netsuite... For everything and anything.
  • Support is terrible we had the very expensive gold support for 3+ years. They are great and answering simple questions that any seasoned Netsuite Administrator could solve. But when something is broken say Google Checkout, your problem gets filed as a future upgrade and then either ignored or told years later that they are dropping that feature. In all of the years with Netsuite they have never fixed any broken feature for us.
  • Data Transfer. Getting data into netsuite is easy, for a price... Get data out of netsuite is near impossible, I Highly recommend you keep external backups of all your data incase you ever need it for any other systems.
  • Transactions cannot be locked or assigned to employees. Users can easily open the same orders other are working on.
  • Kits are horrible!!! If you do anything with kits you are at a major risk with netsuite as they over complicate everything. If you change a kit that is being processed it will break every transaction attached to it until it is updated. There is a mass update for this but it doesn't work consistently.
  • No per item shipping. Simply put if you want to discounts on a single item for shipping or give free shipping on certain items for only certain shipping methods its not possible.
  • Promotional Codes (Coupons) and Discounts are convoluted and require you to set them up in two separate locations if you want decent reporting. Also the promotional codes are not flexible when trying to target certain products or groups of products, or provide individually free shipping.
  • The system is very slow. Even on a commercial fiber connection Netsuite runs very slow, where as our previous stand alone system was nearly instant with processing orders. You will often be waiting for browser loading on anything and everything, especially during peak operating hours.
  • All external devices are difficult if not impossible to integrate such as POS and Product Scanners.
  • Their email system is prone to being blocked as spam.
  • You will run out of storage space and have to upgrade if you do a lot processing and customer volume.
  • Trying to get simple reports such as "how many Sales Order were shipping by who" has even taken me a Senior Developer days to figure out, even to the point where I would rather use my own Netsuite API that I build to pull the data out and build the report myself.
  • In order to get Netsuite to function the way you would like it will take years of customization, and sometime I wonder if the same efforts applied to something like free SugarCRM would have the same results but for a near fraction of the cost.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

NetSuite CRM+

NetSuite CRM+ 6.5
Based on 10 answers
Our company is looking for more advanced ecommerce and internet marketing features that are not currently present in NetSuite. We feel there are too many additional costs to NetSuite to make it "our own" and understand at the same time that no software is perfect out of the box. Not having complete control of our customer data worries us, and the slowness or "lag" in the shopping cart is effecting our checkout flow. For the investment, we would not recommend businesses of our size to migrate to NetSuite but rather build in house.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

NetSuite CRM+

NetSuite CRM+ 8.0
Based on 1 answer
NetSuite CRM+ is overall very usable once you have had experience and training with the software.
Crystal Bruster | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

NetSuite CRM+

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

NetSuite CRM+

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

NetSuite CRM+

NetSuite CRM+ 5.3
Based on 4 answers
For simple issues (that can be answered by reading the documentation) NetSuite support seems to have a good ability to resolve our issues. Unfortunately, anything beyond that ability requires escalation into the black hole of their Tier II / Tier III Support.
Anonymous | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

NetSuite CRM+

NetSuite CRM+ 6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

NetSuite CRM+

NetSuite CRM+ 5.9
Based on 9 answers
I feel if we had had NetSuite Services do our implementation, we would have used much more of the out-of-box functionality and had Best Practices instituted sooner. I would not recommend an outside services provider for the initial implementation.
Stephanie Locke | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

NetSuite CRM+

This year 2015 we will be looking for a new product like Magento. We are still exploring the idea also if we are going to be building our own system or have a consultant to work with us
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

NetSuite CRM+

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

NetSuite CRM+

  • Support can see what services is doing and vice versa. Finance can see both too.
  • Support can provide leads to sales when a power user leaves a current customer and joins the team at a lead.
  • We can see NPS and CSat near time on the account which has increased our ability to mitigate at-risk accounts and increase retention
Jeremy Stephens | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

NetSuite CRM+

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
NetSuite CRM+
7.6

Likelihood to Renew

ActiveCampaign
9.1
NetSuite CRM+
6.5

Usability

ActiveCampaign
8.2
NetSuite CRM+
8.0

Reliability and Availability

ActiveCampaign
9.4
NetSuite CRM+

Performance

ActiveCampaign
8.1
NetSuite CRM+

Support Rating

ActiveCampaign
8.9
NetSuite CRM+
5.3

Online Training

ActiveCampaign
NetSuite CRM+
6.7

Implementation Rating

ActiveCampaign
7.4
NetSuite CRM+
5.9

Scalability

ActiveCampaign
9.4
NetSuite CRM+

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