ActiveCampaign vs. NetSuite ERP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
NetSuite ERP
Score 8.0 out of 10
N/A
NetSuite is a suite of ERP and accounting modules which is sold in various editions aimed at different size customers. The multi-country, multi-currency version is an additional module called OneWorld. Netsuite is a SaaS system and is not offered in an on-premise edition.N/A
Pricing
ActiveCampaignNetSuite ERP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignNetSuite ERP
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUsers subscribe to NetSuite for an annual license fee. The license is made up of three main components: core platform, optional modules and the number of users. There is also a one-time implementation fee for initial setup. New modules and users and can be added as a business grows.
More Pricing Information
Community Pulse
ActiveCampaignNetSuite ERP
Top Pros
Top Cons
Features
ActiveCampaignNetSuite ERP
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
14% above category average
NetSuite ERP
-
Ratings
WYSIWYG email editor9.5581 Ratings00 Ratings
Dynamic content9.1520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages7.9338 Ratings00 Ratings
A/B testing9.2380 Ratings00 Ratings
Mobile optimization9.3526 Ratings00 Ratings
Email deliverability reporting7.2631 Ratings00 Ratings
List management9.6650 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
NetSuite ERP
-
Ratings
Lead nurturing automation9.2491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.2401 Ratings00 Ratings
Automated sales alerts and tasks9.2355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
NetSuite ERP
-
Ratings
Calendaring9.6295 Ratings00 Ratings
Event/webinar marketing9.5286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
NetSuite ERP
-
Ratings
Social sharing and campaigns9.6254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
NetSuite ERP
9.4
72 Ratings
30% above category average
Dashboards8.0597 Ratings9.471 Ratings
Standard reports8.0584 Ratings9.470 Ratings
Custom reports9.1377 Ratings9.470 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
NetSuite ERP
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.3267 Ratings00 Ratings
Customizability9.4420 Ratings00 Ratings
Integration with Salesforce.com9.392 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Payroll Management
Comparison of Payroll Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
1.1
15 Ratings
147% below category average
Pay calculation00 Ratings1.013 Ratings
Benefit plan administration00 Ratings1.010 Ratings
Direct deposit files00 Ratings1.39 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
9.2
74 Ratings
23% above category average
API for custom integration00 Ratings9.264 Ratings
Plug-ins00 Ratings9.647 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
9.3
81 Ratings
13% above category average
Single sign-on capability00 Ratings9.362 Ratings
Role-based user permissions00 Ratings9.380 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
7.7
258 Ratings
1% above category average
Accounts payable00 Ratings8.3252 Ratings
Accounts receivable00 Ratings8.3233 Ratings
Global Financial Support00 Ratings9.526 Ratings
Primary and Secondary Ledgers00 Ratings9.628 Ratings
Journals and Reconciliations00 Ratings9.141 Ratings
Configurable Accounting00 Ratings9.535 Ratings
Standardized Processes00 Ratings9.537 Ratings
Inventory Management
Comparison of Inventory Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
8.9
48 Ratings
13% above category average
Inventory tracking00 Ratings9.847 Ratings
Automatic reordering00 Ratings8.728 Ratings
Location management00 Ratings9.335 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
8.9
207 Ratings
14% above category average
Pricing00 Ratings9.453 Ratings
Order entry00 Ratings8.1203 Ratings
Credit card processing00 Ratings8.637 Ratings
Cost of goods sold00 Ratings8.948 Ratings
Order Orchestration00 Ratings9.621 Ratings
Subledger and Financial Process
Comparison of Subledger and Financial Process features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
7.5
199 Ratings
1% above category average
Billing Management00 Ratings8.3188 Ratings
Cash and Asset Management00 Ratings9.527 Ratings
Travel & Expense Management00 Ratings8.831 Ratings
Budgetary Control & Encumbrance Accounting00 Ratings8.627 Ratings
Period Close00 Ratings9.535 Ratings
Project Financial Management
Comparison of Project Financial Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
6.4
32 Ratings
17% below category average
Budgeting and Forecasting00 Ratings5.926 Ratings
Project Costing00 Ratings5.923 Ratings
Cost Capture00 Ratings5.922 Ratings
Capital Project Management00 Ratings4.014 Ratings
Customer Contract Compliance00 Ratings9.613 Ratings
Project Revenue Recognition00 Ratings6.822 Ratings
Project Execution Management
Comparison of Project Execution Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
4.1
17 Ratings
50% below category average
Project Planning and Scheduling00 Ratings8.614 Ratings
Task Insight for Project Managers00 Ratings3.311 Ratings
Project Mobile Functionality00 Ratings3.010 Ratings
Definable Resource Pools00 Ratings3.68 Ratings
Grants Management
Comparison of Grants Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
3.1
12 Ratings
84% below category average
Award Lifecycle Management00 Ratings3.57 Ratings
Procurement
Comparison of Procurement features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
3.3
19 Ratings
71% below category average
Bids Analyzed and Compared00 Ratings3.58 Ratings
Contract Authoring00 Ratings2.010 Ratings
Contract Repository00 Ratings3.58 Ratings
Requisitions-to-Purchase Orders Integrated00 Ratings3.613 Ratings
Supplier Management00 Ratings9.613 Ratings
Risk Management
Comparison of Risk Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
3.1
11 Ratings
71% below category average
Risk Repository00 Ratings3.58 Ratings
Control Management00 Ratings2.011 Ratings
Control Efficiency Assessments00 Ratings3.57 Ratings
Issue Detection00 Ratings3.58 Ratings
Remediation and Certification00 Ratings3.58 Ratings
Logistics
Comparison of Logistics features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
3.0
17 Ratings
78% below category average
Transportation Planning and Optimization00 Ratings2.89 Ratings
Transportation Execution Management00 Ratings2.88 Ratings
Trade and Customs Management00 Ratings2.88 Ratings
Fulfillment Management00 Ratings9.614 Ratings
Warehouse Workforce Management00 Ratings2.511 Ratings
Manufacturing
Comparison of Manufacturing features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
9.1
16 Ratings
19% above category average
Production Process Design00 Ratings8.612 Ratings
Production Management00 Ratings8.714 Ratings
Configuration Management00 Ratings9.610 Ratings
Work Execution00 Ratings9.612 Ratings
Manufacturing Costs00 Ratings8.614 Ratings
Supply Chain
Comparison of Supply Chain features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
7.9
132 Ratings
9% above category average
Forecasting00 Ratings8.017 Ratings
Inventory Planning00 Ratings7.4129 Ratings
Performance Monitoring00 Ratings8.714 Ratings
Product Lifecycle Management
Comparison of Product Lifecycle Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetSuite ERP
3.8
13 Ratings
63% below category average
Proposal Management00 Ratings2.610 Ratings
Product Master Data Management00 Ratings3.29 Ratings
Best Alternatives
ActiveCampaignNetSuite ERP
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Acumatica
Acumatica
Score 8.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Infor VISUAL
Infor VISUAL
Score 7.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
SAP Business ByDesign
SAP Business ByDesign
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignNetSuite ERP
Likelihood to Recommend
7.8
(676 ratings)
8.5
(356 ratings)
Likelihood to Renew
8.4
(25 ratings)
9.2
(49 ratings)
Usability
7.7
(38 ratings)
8.6
(231 ratings)
Availability
9.1
(5 ratings)
9.0
(16 ratings)
Performance
7.0
(5 ratings)
8.0
(15 ratings)
Support Rating
1.3
(41 ratings)
7.1
(215 ratings)
In-Person Training
9.1
(2 ratings)
7.3
(2 ratings)
Online Training
7.3
(1 ratings)
6.4
(10 ratings)
Implementation Rating
8.7
(14 ratings)
6.4
(17 ratings)
Configurability
6.4
(4 ratings)
8.7
(5 ratings)
Ease of integration
9.0
(4 ratings)
7.3
(3 ratings)
Product Scalability
1.4
(5 ratings)
9.0
(8 ratings)
Vendor post-sale
6.4
(4 ratings)
4.8
(2 ratings)
Vendor pre-sale
7.2
(4 ratings)
5.0
(1 ratings)
User Testimonials
ActiveCampaignNetSuite ERP
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
NetSuite
Really in this hybrid environment, being up in the cloud and being able to securely access the data and work from anywhere, I think it's a real game changer for my team. So I really like the fact that NetSuite keeps up with security features and allows users to access it from anywhere.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
NetSuite
  • NetSuite does analytics very well.
  • They do reporting very well. I love the ability to have control over how the information flows through my NetSuite, my user roles, and my responsibilities. I can assign certain tasks to certain people, and they do that and then also have the control to approve that and make sure it's done correctly.
  • Just being able to drill down into a particular GL account or into a particular line item and see what really makes that up and what's driving our certain costs.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
NetSuite
  • Honestly, right now, my biggest pain point is kind of our own doing, but I would appreciate a little bit more support and help in the area of performance management and kind of understanding how our application is built, what are the best choices for customizing or solving a problem in terms of performance, because our company is rather large, we have a lot of data coming in and out, and that has been an issue for us recently.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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NetSuite
NetSuite is able to cover all of our needs, spanning multiple departments and managerial levels. We use it daily for a multitude of functions, including creating promotions, estimating inventory, pulling historical reports, forecasting sales, and more. Overall, we're very satisfied with NetSuite as an ERP solution and recommend it to medium to large businesses.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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NetSuite
I have given this rating due to below use cases: - Order Management - Advanced Revenue Management - Invoicing - Automated Billing - Inbound and Outbound Integrations with applications such as Salesforce, Zip, Stripe, Mavenlink, Avalara, Floquast - Project management and billing - Training -Customer Support - Knowledge Article Support
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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NetSuite
It has been very reliable. I can only think of 1-2 times in 4.5 years that we have had issues getting in, and in each case were able to get back in within 1 hour. There has not been a major downtime
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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NetSuite
Most of the time the performance is very good. Pages load in a few seconds; financial reports take less than 5 seconds; basic searches take a few seconds. But performance can be sporadic throughout the day and cause the run time to triple.
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Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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NetSuite
The account rep changes quite often, which requires restarting. Suite Answers is a very good tool but can be hard to use for somebody who is not fully confident with Netsuite. Asking questions that are not already answered in Suite Answers can be rough. Training is readily available, but most of the time stays on the surface and doesn't answer medium to more advanced questions.
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In-Person Training
ActiveCampaign
No answers on this topic
NetSuite
I had in person training for a day when first got the software. The training was good. The challenge was that there was a large gap between training and when we went live so we forgot quite a lot
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Online Training
ActiveCampaign
No answers on this topic
NetSuite
Online training is quite strong. I have used for specific pieces of functionality.However it is not sufficient in all areas.
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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NetSuite
I felt NetSuite Professional Services did an excellent job of guiding us in the implementation. I also felt our internal teams were a little resistant to the change and engagement of new software. Had we performed better engaging and buying into the new software, I would be able to rate the implementation better. Therefore, the lower number should not be viewed as a deficiency with the software or the professional services teams, but as an reminder of how important complete buy-in from the local users is.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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NetSuite
Well, the reason why I'm with NetSuite is because obviously it beats out those other options quite considerably. It gave us the whole ecosystem that gave us everything we needed. I didn't need a dedicated administrator whose full-time job is to deal with it like our current system would need to really be useful. I can find people or train people how to use it right away. So for us, that really beats it out compared to the Sage and QuickBooks where we were looking at it from a perspective of, yeah, we can find people who are experts in those fields. They don't scale up to the size that we need as we're going to really quickly go from R&D company into doing tens of millions of dollars a year in revenue and activities. So that's where it beats us out over say Sage or QuickBooks is it's got that complete scalability. We can go to multiple subsidiaries, foreign currency, not a problem. It's got that full functionality.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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NetSuite
We have been able to scale our business 25X without any major overhaul with Netsuite. Its dashboard setup makes onboarding new employees very easy and allows data to be shared across multiple offices. Its cloud setup does not put any pressure on IT to scale servers or other infrastructure. We have been able to become much more efficient in all aspects of the business.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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NetSuite
  • Positive impact, again, it's our source of truth, so we are able to not have questions about how much money we have in the bank or do we have enough material to build this job. Being able to know those things immediately is super valuable.
  • I mean it's the grease that skids the wheels that gets us to accomplish the things that we do in our business.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

NetSuite ERP Screenshots

Screenshot of one view into the most critical business processes.Screenshot of Mobile-friendly design