What users are saying about

ActiveCampaign

Top Rated
59 Ratings

SendGrid Marketing Email

Top Rated
33 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

SendGrid Marketing Email

Top Rated
33 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SendGrid Marketing Email

SendGrid, in our world, has been best suited for delivering emails to our candidates at a fairly quick rate. This along with providing us insights as to the performance has been very helpful. On the B2B side, we have not found it to be as appropriate mainly because we tend to want to hit those people in a different way and the stats around those are different.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
SendGrid Marketing Email
7.9
WYSIWYG email editor
ActiveCampaign
7.7
SendGrid Marketing Email
7.9
Dynamic content
ActiveCampaign
7.4
SendGrid Marketing Email
7.6
Ability to test dynamic content
ActiveCampaign
7.5
SendGrid Marketing Email
7.7
Landing pages
ActiveCampaign
6.7
SendGrid Marketing Email
7.3
A/B testing
ActiveCampaign
7.2
SendGrid Marketing Email
7.6
Mobile optimization
ActiveCampaign
7.7
SendGrid Marketing Email
7.9
Email deliverability
ActiveCampaign
8.3
SendGrid Marketing Email
9.4
List management
ActiveCampaign
8.1
SendGrid Marketing Email
7.9
Triggered drip sequences
ActiveCampaign
9.3
SendGrid Marketing Email
8.3

Reporting & Analytics

ActiveCampaign
7.0
SendGrid Marketing Email
8.2
Dashboards
ActiveCampaign
7.1
SendGrid Marketing Email
8.5
Standard reports
ActiveCampaign
7.3
SendGrid Marketing Email
8.1
Custom reports
ActiveCampaign
6.7
SendGrid Marketing Email
7.9

Pros

  • Email automation
  • Lead generation
  • Communicating effectively with different parts of your list
No photo available
  • Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
  • Sending (and scheduling) marketing emails
  • The prices are quite affordable as well (compared to other market leaders in email marketing)
Zee Gimon profile photo

Cons

  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
No photo available
  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
Zee Gimon profile photo

Usability

No score
No answers yet
No answers on this topic
SendGrid Marketing Email7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Support

No score
No answers yet
No answers on this topic
SendGrid Marketing Email7.0
Based on 1 answer
Good when you get through but often not available.
Tim Colling profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
Sendgrid was already in place when I start working here. It does a good job and I am glad were using it.
Joey Dupont profile photo

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • It makes things work that otherwise would not.
Tim Colling profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SendGrid Marketing Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details