What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

SendGrid Email Marketing

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Top Rated
45 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

SendGrid Email Marketing

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Top Rated
45 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.
Steena Brown profile photo

SendGrid Email Marketing

SendGrid is convenient when you also use transactional and marketing emails together because you can use the same database, clean it, get permissions, and everything from your clients/users at the same time. It has templates which you can use and edit, or you can create your own, therefore it is quite versatile (you can also import your own HTML layout, but it might not work as good as you hoped it would...).
Zee Gimon profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
SendGrid Email Marketing
8.5
WYSIWYG email editor
ActiveCampaign
7.7
SendGrid Email Marketing
7.8
Dynamic content
ActiveCampaign
7.3
SendGrid Email Marketing
8.1
Ability to test dynamic content
ActiveCampaign
7.4
SendGrid Email Marketing
8.1
Landing pages
ActiveCampaign
6.7
SendGrid Email Marketing
7.7
A/B testing
ActiveCampaign
7.1
SendGrid Email Marketing
8.3
Mobile optimization
ActiveCampaign
7.7
SendGrid Email Marketing
8.8
Email deliverability
ActiveCampaign
8.3
SendGrid Email Marketing
9.4
List management
ActiveCampaign
8.1
SendGrid Email Marketing
8.7
Triggered drip sequences
ActiveCampaign
9.3
SendGrid Email Marketing
9.0

Reporting & Analytics

ActiveCampaign
7.0
SendGrid Email Marketing
8.2
Dashboards
ActiveCampaign
7.0
SendGrid Email Marketing
8.3
Standard reports
ActiveCampaign
7.2
SendGrid Email Marketing
8.3
Custom reports
ActiveCampaign
6.8
SendGrid Email Marketing
8.1

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
  • SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
  • The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
Justin McClelland profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
  • Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
Megan Kratzman profile photo

Usability

No score
No answers yet
No answers on this topic
SendGrid Email Marketing7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Support

No score
No answers yet
No answers on this topic
SendGrid Email Marketing8.0
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
SendGrid stands apart from all other email marketing tools. MailChimp and Constant Contact have proved to be a costly and poorly managed service that creates more headaches for our team than it does help us achieve our goals. We made the switch to SendGrid a few years ago now and haven't looked back
Andrew J. Carrow profile photo

Return on Investment

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
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  • Consolidating our eMarketing to one platform has reduced our overall marketing expenditures
  • Managing all of our marketing contacts in one place helps us keep clean data
  • Receiving clear KPIs from SendGrid has helped us identify how successful each campaign is
Andrew J. Carrow profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SendGrid Email Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details