What users are saying about
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Top Rated
742 Ratings
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Top Rated
314 Ratings

Adobe Analytics

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Top Rated
742 Ratings
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Score 8.3 out of 100

Hotjar

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Top Rated
314 Ratings
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Score 8.5 out of 100

Attribute Ratings

  • Adobe Analytics is rated higher in 1 area: Likelihood to Renew
  • Hotjar is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

8.0

Adobe Analytics

80%
147 Ratings
8.8

Hotjar

88%
104 Ratings

Likelihood to Renew

8.6

Adobe Analytics

86%
42 Ratings
5.1

Hotjar

51%
2 Ratings

Usability

7.2

Adobe Analytics

72%
33 Ratings
9.6

Hotjar

96%
6 Ratings

Availability

8.9

Adobe Analytics

89%
18 Ratings

Hotjar

N/A
0 Ratings

Performance

6.9

Adobe Analytics

69%
16 Ratings

Hotjar

N/A
0 Ratings

Support Rating

6.2

Adobe Analytics

62%
58 Ratings
9.6

Hotjar

96%
4 Ratings

In-Person Training

4.4

Adobe Analytics

44%
5 Ratings

Hotjar

N/A
0 Ratings

Online Training

7.5

Adobe Analytics

75%
6 Ratings

Hotjar

N/A
0 Ratings

Implementation Rating

8.5

Adobe Analytics

85%
17 Ratings

Hotjar

N/A
0 Ratings

Contract Terms and Pricing Model

7.6

Adobe Analytics

76%
8 Ratings

Hotjar

N/A
0 Ratings

Ease of integration

Adobe Analytics

N/A
0 Ratings
9.0

Hotjar

90%
2 Ratings

Product Scalability

8.0

Adobe Analytics

80%
1 Rating

Hotjar

N/A
0 Ratings

Professional Services

6.6

Adobe Analytics

66%
5 Ratings

Hotjar

N/A
0 Ratings

Likelihood to Recommend

Adobe

What I like most about Adobe Analytics is that it's very flexible and very adaptive user can have as many integrations as possible with data sources, data connectors, and customer attributes. I like how this tool has been a reliable and most powerful tool we use to collect and share our information with our team members where it's been very easy to analyze data effectively. I like how this tool provides us with valuable insights into any area that is being persuaded with multiple data sources.
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Contentsquare

Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Pros

Adobe

  • The large number (and configuration options) for the dimensions and metrics that are available
  • The ability to create complex segments and calculations on the fly to look at any granularity of the data
  • The ability to correlate this data in the workspace, without a lot of limitations and visualize it in a way that makes sense to your needs
  • The ability to use virtual suites, which allow complex organizations to see the data at high levels as well as separated down without needing to make multiple tracking calls on the sites
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Contentsquare

  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Cons

Adobe

  • It's hard because each event has to be predefined in adobe, and that takes more engineering lift.
  • b/c of the reason above, it's hard to get product engineers on board with using Adobe A.
  • It doesn't retroactively collect things - you have to know what you need upfront & things change so fast it's hard to know that.
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Contentsquare

  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Read full review

Pricing Details

Adobe Analytics

Starting Price

Editions & Modules

Adobe Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Hotjar

    Starting Price

    $0 2k pageviews/per day

    Editions & Modules

    Hotjar editions and modules pricing
    EditionModules
    Basic01
    Plus39.002
    Business993

    Footnotes

    1. 2k pageviews/per day
    2. 10k pageviews per day/per month
    3. 20k pageviews per day/per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Adobe

    We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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    Contentsquare

    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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    Usability

    Adobe

    Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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    Contentsquare

    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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    Reliability and Availability

    Adobe

    I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
    Read full review

    Contentsquare

    No answers on this topic

    Performance

    Adobe

    Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
    Read full review

    Contentsquare

    No answers on this topic

    Support Rating

    Adobe

    I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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    Contentsquare

    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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    In-Person Training

    Adobe

    It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
    Read full review

    Contentsquare

    No answers on this topic

    Online Training

    Adobe

    The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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    Contentsquare

    No answers on this topic

    Implementation Rating

    Adobe

    One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
    Read full review

    Contentsquare

    No answers on this topic

    Alternatives Considered

    Adobe

    I personally feel Adobe currently has the best offering, closely followed by Google Analytics. Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.
    Read full review

    Contentsquare

    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Read full review

    Contract Terms and Pricing Model

    Adobe

    Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
    Read full review

    Contentsquare

    No answers on this topic

    Scalability

    Adobe

    Adobe Analytics was being used across multiple teams and we did not have any scalability issues
    Read full review

    Contentsquare

    No answers on this topic

    Professional Services

    Adobe

    Make sure you purchase training and implementation support either from Adobe or a third party or you will be left alone to figure out how to effectively use this platform yourself. Professional services are not a strong aspect of Adobe support. They will sell you the tool and leave you to your own devices UNLESS you purchase their additional consulting and/or training services. There are lower-cost training and consulting services available that are arguably more effective than engaging the team at Adobe to support
    Read full review

    Contentsquare

    No answers on this topic

    Return on Investment

    Adobe

    • It has helped us know where to focus our optimization efforts, and then analyze those optimization tests in greater detail than we otherwise could. This has decreased cost per lead and increased our marketing efficiency.
    • It has given us data to understand how pages, sections, and sites perform. This has enabled us to make informed decisions about future releases and changes, or needed adjustments. This has in turn, saved marketing dollars.
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    Contentsquare

    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Read full review

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