What users are saying about
Top Rated
93 Ratings

Exponea Experience Cloud

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22 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Exponea Experience Cloud

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22 Ratings
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Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Exponea Experience Cloud

Exponea, as a single instrument, is able to connect multiple online marketing tools. This allows us to free from our IT department.
Lukáš Világi profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Exponea Experience Cloud
8.3
WYSIWYG email editor
Adobe Campaign
7.5
Exponea Experience Cloud
8.1
Dynamic content
Adobe Campaign
8.1
Exponea Experience Cloud
8.1
Ability to test dynamic content
Adobe Campaign
8.4
Exponea Experience Cloud
7.9
Landing pages
Adobe Campaign
7.7
Exponea Experience Cloud
A/B testing
Adobe Campaign
6.9
Exponea Experience Cloud
8.4
Mobile optimization
Adobe Campaign
7.7
Exponea Experience Cloud
7.8
Email deliverability
Adobe Campaign
8.7
Exponea Experience Cloud
8.6
List management
Adobe Campaign
8.4
Exponea Experience Cloud
8.4
Triggered drip sequences
Adobe Campaign
7.5
Exponea Experience Cloud
8.6

Lead Management

Adobe Campaign
6.8
Exponea Experience Cloud
8.5
Lead nurturing
Adobe Campaign
7.4
Exponea Experience Cloud
8.5
Lead scoring and grading
Adobe Campaign
7.2
Exponea Experience Cloud
8.5
Data quality management
Adobe Campaign
6.5
Exponea Experience Cloud
8.6
Automated sales alerts and tasks
Adobe Campaign
6.2
Exponea Experience Cloud

Campaign Management

Adobe Campaign
7.4
Exponea Experience Cloud
8.2
Calendaring
Adobe Campaign
7.5
Exponea Experience Cloud
8.4
Event/webinar marketing
Adobe Campaign
7.3
Exponea Experience Cloud
8.0

Social Media Marketing

Adobe Campaign
8.0
Exponea Experience Cloud
8.2
Social sharing and campaigns
Adobe Campaign
8.1
Exponea Experience Cloud
8.2
Social profile integration
Adobe Campaign
7.8
Exponea Experience Cloud

Reporting & Analytics

Adobe Campaign
8.0
Exponea Experience Cloud
8.5
Dashboards
Adobe Campaign
8.4
Exponea Experience Cloud
8.7
Standard reports
Adobe Campaign
8.3
Exponea Experience Cloud
8.4
Custom reports
Adobe Campaign
7.2
Exponea Experience Cloud
8.5

Platform & Infrastructure

Adobe Campaign
7.6
Exponea Experience Cloud
8.4
API
Adobe Campaign
8.0
Exponea Experience Cloud
8.2
Role-based workflow & approvals
Adobe Campaign
8.4
Exponea Experience Cloud
8.2
Customizability
Adobe Campaign
8.1
Exponea Experience Cloud
8.6
Integration with Salesforce.com
Adobe Campaign
7.5
Exponea Experience Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Exponea Experience Cloud
Integration with SugarCRM
Adobe Campaign
6.3
Exponea Experience Cloud

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Exponea offers flexibility, customization, reporting, custom dashboards, granular activity tracking and real-time numbers.
  • This visibility is imperative in influencing prospective buyers and it offers several integration options with easy set-up.
  • The capabilities permit fast development and deployment with all of our marketing campaigns.
  • We are able to score nearly everything, including demographic data points and user behavior with lead scoring.
  • It’s pretty impressive how much we are capable of doing with just ONE platform, not to mention that it is super easy to use.
Kamil Aujesky profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • There is a lack of documentation of specific use cases, although the help that Exponea offers is always available to turn hypothesis into reality.
Kamil Aujesky profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
None of the competitors could fulfill our requirements, also not speaking of that we would need to use several tools, and besides they were also more expensive
Michal Kacerik profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • With clear data and more of it we can make wiser decisions.
  • We were creating sizeable uplift after a short delivery time.
  • Easy to use so we don’t waste time and money while training newcomers.
  • We’ve seen loyalty increase because of relevant communication.
  • We don’t have to use an IT department to launch campaigns.
Michal Stín profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.

Exponea Experience Cloud More Information