What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Exponea Experience Cloud

22 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Exponea Experience Cloud

I will continue to advise contacts and friends in the industry to use Exponea as their advanced segmentation and marketing automation tool.
Kamil Aujesky profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Exponea Experience Cloud
8.3
WYSIWYG email editor
Adobe Campaign
7.3
Exponea Experience Cloud
8.1
Dynamic content
Adobe Campaign
7.9
Exponea Experience Cloud
8.1
Ability to test dynamic content
Adobe Campaign
8.2
Exponea Experience Cloud
7.9
Landing pages
Adobe Campaign
7.9
Exponea Experience Cloud
A/B testing
Adobe Campaign
7.0
Exponea Experience Cloud
8.4
Mobile optimization
Adobe Campaign
8.4
Exponea Experience Cloud
7.8
Email deliverability
Adobe Campaign
8.6
Exponea Experience Cloud
8.6
List management
Adobe Campaign
8.2
Exponea Experience Cloud
8.4
Triggered drip sequences
Adobe Campaign
7.5
Exponea Experience Cloud
8.6

Lead Management

Adobe Campaign
6.9
Exponea Experience Cloud
8.5
Lead nurturing
Adobe Campaign
7.5
Exponea Experience Cloud
8.5
Lead scoring and grading
Adobe Campaign
7.2
Exponea Experience Cloud
8.5
Data quality management
Adobe Campaign
6.6
Exponea Experience Cloud
8.5
Automated sales alerts and tasks
Adobe Campaign
6.3
Exponea Experience Cloud

Campaign Management

Adobe Campaign
7.4
Exponea Experience Cloud
8.2
Calendaring
Adobe Campaign
7.5
Exponea Experience Cloud
8.4
Event/webinar marketing
Adobe Campaign
7.3
Exponea Experience Cloud
8.1

Social Media Marketing

Adobe Campaign
8.1
Exponea Experience Cloud
8.2
Social sharing and campaigns
Adobe Campaign
8.2
Exponea Experience Cloud
8.2
Social profile integration
Adobe Campaign
7.9
Exponea Experience Cloud

Reporting & Analytics

Adobe Campaign
7.7
Exponea Experience Cloud
8.5
Dashboards
Adobe Campaign
8.3
Exponea Experience Cloud
8.7
Standard reports
Adobe Campaign
8.1
Exponea Experience Cloud
8.4
Custom reports
Adobe Campaign
6.9
Exponea Experience Cloud
8.5

Platform & Infrastructure

Adobe Campaign
7.6
Exponea Experience Cloud
8.4
API
Adobe Campaign
8.1
Exponea Experience Cloud
8.3
Role-based workflow & approvals
Adobe Campaign
8.5
Exponea Experience Cloud
8.2
Customizability
Adobe Campaign
8.0
Exponea Experience Cloud
8.6
Integration with Salesforce.com
Adobe Campaign
7.9
Exponea Experience Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Exponea Experience Cloud
Integration with SugarCRM
Adobe Campaign
6.4
Exponea Experience Cloud

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Super easy to use.
  • Fast integration with our system and data (up and running in 1 month).
  • AI driven predictions and recommendations.
  • Great value (ROI driven tool).
  • The best marketing automation system out there.
Maros Hamorsky profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • Minor feature requests sometimes take a bit of time to implement. However, that's only the case when they're minor/non-critical. All bigger requests are processed quickly.
  • Can’t think of a negative, Exponea performs for us.
Julia Harustiakova profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Michal Farkaš profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
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  • The use cases that were implemented have had a significant impact on our conversion rate, which has positively influenced our bottom line.
  • Convert browsers to buyers.
  • Recommendations using AI has reflected positively in our numbers.
  • Customers are getting offers in timed accuracy, driving them to our site.
  • Overall, the automation and personalization of activities have increased our business.
Marek Ďurček profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.