What users are saying about
105 Ratings

Exponea Experience Cloud

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23 Ratings
105 Ratings
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Score 7.6 out of 101

Exponea Experience Cloud

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23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Exponea Experience Cloud

If you are using several tools for your analytics and marketing data, implement Exponea as your all included solution.
Michal Kacerik profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Exponea Experience Cloud
8.3
WYSIWYG email editor
Adobe Campaign
7.5
Exponea Experience Cloud
8.1
Dynamic content
Adobe Campaign
8.1
Exponea Experience Cloud
8.1
Ability to test dynamic content
Adobe Campaign
8.4
Exponea Experience Cloud
7.9
Landing pages
Adobe Campaign
7.7
Exponea Experience Cloud
A/B testing
Adobe Campaign
6.9
Exponea Experience Cloud
8.4
Mobile optimization
Adobe Campaign
7.6
Exponea Experience Cloud
7.8
Email deliverability
Adobe Campaign
8.7
Exponea Experience Cloud
8.6
List management
Adobe Campaign
8.4
Exponea Experience Cloud
8.4
Triggered drip sequences
Adobe Campaign
7.5
Exponea Experience Cloud
8.6

Lead Management

Adobe Campaign
6.8
Exponea Experience Cloud
8.5
Lead nurturing
Adobe Campaign
7.3
Exponea Experience Cloud
8.5
Lead scoring and grading
Adobe Campaign
7.2
Exponea Experience Cloud
8.5
Data quality management
Adobe Campaign
6.4
Exponea Experience Cloud
8.6
Automated sales alerts and tasks
Adobe Campaign
6.2
Exponea Experience Cloud

Campaign Management

Adobe Campaign
7.4
Exponea Experience Cloud
8.2
Calendaring
Adobe Campaign
7.5
Exponea Experience Cloud
8.4
Event/webinar marketing
Adobe Campaign
7.3
Exponea Experience Cloud
8.0

Social Media Marketing

Adobe Campaign
7.9
Exponea Experience Cloud
8.2
Social sharing and campaigns
Adobe Campaign
8.1
Exponea Experience Cloud
8.2
Social profile integration
Adobe Campaign
7.8
Exponea Experience Cloud

Reporting & Analytics

Adobe Campaign
8.0
Exponea Experience Cloud
8.5
Dashboards
Adobe Campaign
8.4
Exponea Experience Cloud
8.7
Standard reports
Adobe Campaign
8.3
Exponea Experience Cloud
8.4
Custom reports
Adobe Campaign
7.2
Exponea Experience Cloud
8.5

Platform & Infrastructure

Adobe Campaign
7.6
Exponea Experience Cloud
8.4
API
Adobe Campaign
8.0
Exponea Experience Cloud
8.2
Role-based workflow & approvals
Adobe Campaign
8.3
Exponea Experience Cloud
8.2
Customizability
Adobe Campaign
8.2
Exponea Experience Cloud
8.6
Integration with Salesforce.com
Adobe Campaign
7.4
Exponea Experience Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Exponea Experience Cloud
Integration with SugarCRM
Adobe Campaign
6.3
Exponea Experience Cloud

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Series of campaigns, developing a stronger relationship with users.
  • Personalized communication.
  • Competent and friendly team.
Martin Šimo profile photo

Cons

  • The HTML behind the emails still gets messed up at times.
  • Integrations between other Adobe products isn't as straightforward as you would think.
  • They still need some work on the UI.
No photo available
  • No mobile application with dashboards for access when out of office.
  • Some reporting tasks are quite technically involved.
  • It's a tool that can do almost anything, but some things are more complicated than others.
Martin Šimo profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Michal Farkaš profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Exponea Experience Cloud has helped us with advanced segmentation and personalization
  • Exponea allows us to create and deploy automated emails and these have helped increase revenue
  • With the ability to A/B test all changes we know which changes bring in ROI and which are not profitable.
Martin Šimo profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.

Exponea Experience Cloud More Information