What users are saying about
112 Ratings

Leadpages

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48 Ratings
112 Ratings
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Score 7.7 out of 101

Leadpages

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48 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Leadpages

We create a lot of landing pages and Leadpages helps me manage all the different ones. It allows other team members to create pages and let me review them. Before we started using Leadpages, I had to create every landing page. Now I can work with other team members to share the work load
No photo available

Pros

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available
  • Easy to format pages (I exclusively use drag and drop)
  • Reasonable sub-domain options
  • Very customizable
Johanna Goode profile photo

Cons

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo
  • I do really wish that users were able to put opt in fields right on the page though. Right now, users are only able to have a 2 step opt in with a button and a pop up with the fields on the pop up.
  • Another thing that could be improved on is the editing of the opt in box. It can be confusing to edit the copy sometimes in that you have to edit in the side bar and NOT on the actual place where the copy will be. If you aren't used to it or a new user it can be extremely annoying.
  • I have also learned to save my work after every action I take. Now, Leadpages autosaves your work which is nice but sometimes I will notice that little changes I make won't be made permanent unless I hit save after every single thing.
Katie Bentley profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
Leadpages10.0
Based on 1 answer
It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
Tim Bost profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

It fits on top of our comprehensive data stack
No photo available
Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found their integration with Infusionsoft to be more difficult and faulty. If you didn't have a little bit of tech information or aren't good with HTML, then it would be difficult to force Instapage to integrate with a CRM like Infusionsoft (atleast in our case). At the end of the day, if lead generation is the goal, your efforts are worthless without a good integration into your CRM. Leadpages is just so simple... and it just works!
Katie Bentley profile photo

Return on Investment

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo
  • I use Leadpages for almost every single opt in page, sales page, webinar page and thank you page I have ever created. I also use Leadpages to create every single sales rep a Referral Page which people can share with their friends to bring us more business. Without these pages, I would see a huge set back for our business. Leadpages has been a leading factor in acquiring almost every opt in lead we have gotten in the last 2-3 years.
Katie Bentley profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Leadpages

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Leadpages Editions & Modules
Leadpages
Edition
Standard
$251
Pro
$491
Advanced
$1991
1. Per Month (Paid Annually)
Additional Pricing Details