Constant Contact vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.8 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Constant ContactHubSpot CRM
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Constant ContactHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactHubSpot CRM
Considered Both Products
Constant Contact
Chose Constant Contact
We selected Constant Contact as our initial platform. As we began to use the product, we found that we did not use all of its functionality and did have a few issues. After consulting other peers, we selected Mailchimp as our platform, which better fits our marketing needs.
Chose Constant Contact
Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing …
Chose Constant Contact
Along with Constant Contact, I've also used Mailchimp, Klaviyo, HubSpot, and others -- but these are the main email tools I felt that it could compare to overall.
Chose Constant Contact
There is no real comparison, I find that Constant Contact does not have the same user-friendly interface as HubSpot. We used HubSpot and it's awesome. It has every tool we need for an all-encompassing sales and marketing software that will help deliver the results our clients …
Chose Constant Contact
Constant Contact is so superior to [these] platforms because if you can do without the bells and whistles it is actually far superior in core email platform functionality at a fraction of the price with no long term contracts. It’s a lean and mean email platform at its best.
Chose Constant Contact
Contact Contact serves as a good tool specific to email campaigns but doesn't have all the tools a CRM does.
HubSpot CRM
Chose HubSpot CRM
In my opinion, Hubspot CRM is the number one product with all essential features to fulfill our business need in most probable ways. However, Constant Contact lacks a few significant features. Apart from this, HubSpot CRM has a robust system that helps me to run all my …
Chose HubSpot CRM
Constant Contact was often clunky or difficult to customize. Salesforce similar. I've have also used internal or proprietary CRMs, but nothing really compares.
Chose HubSpot CRM
Hubspot allows you to have all the information of the contact in one place. Even if the company, deal, and contact are on different pipelines, they will work as one big structure. You can merge contacts and deals, and you can update everything; I really love HubSpot as our CRM; …
Chose HubSpot CRM
HS is much more user friendly and has allot more capabilities overall.
Chose HubSpot CRM
HubSpot is a much more sales-efficient CRM. I think SharpSpring works well with marketing departments, but for B2B SaaS sales, Hubspot makes our AEs the most profitable. The sales funnel, the customizable tracking, opportunity creation, tracking of emails and calls, and even …
Chose HubSpot CRM
Very limited functionality from SharpSpring at the time (over 3 years ago). HubSpot's pricing plan for startups made it a no-brainer to give HubSpot a try.
Chose HubSpot CRM
We selected HubSpot CRM because of features we were not happy with at a previous company. HubSpot CRM won out because of customer reviews, the team, and the features offered.
Features
Constant ContactHubSpot CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.1
118 Ratings
2% above category average
HubSpot CRM
-
Ratings
WYSIWYG email editor8.3101 Ratings00 Ratings
Dynamic content7.7102 Ratings00 Ratings
Ability to test dynamic content8.582 Ratings00 Ratings
Landing pages7.876 Ratings00 Ratings
A/B testing7.171 Ratings00 Ratings
Mobile optimization8.686 Ratings00 Ratings
Email deliverability reporting9.0114 Ratings00 Ratings
List management8.3116 Ratings00 Ratings
Triggered drip sequences7.260 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.1
115 Ratings
6% above category average
HubSpot CRM
-
Ratings
Dashboards8.488 Ratings00 Ratings
Standard reports8.3113 Ratings00 Ratings
Custom reports7.558 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.1
67 Ratings
1% above category average
HubSpot CRM
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check8.154 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.366 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.8
1595 Ratings
1% above category average
Customer data management / contact management00 Ratings8.81536 Ratings
Workflow management00 Ratings7.81507 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.31440 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.51552 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings7.71053 Ratings
Interaction tracking00 Ratings8.51497 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.4
1066 Ratings
3% below category average
Case management00 Ratings7.9992 Ratings
Call center management00 Ratings6.8857 Ratings
Help desk management00 Ratings7.6913 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
8.4
1406 Ratings
9% above category average
Lead management00 Ratings8.61327 Ratings
Email marketing00 Ratings8.21337 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.9
1457 Ratings
3% above category average
Task management00 Ratings8.21397 Ratings
Billing and invoicing management00 Ratings7.5728 Ratings
Reporting00 Ratings8.01290 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.8
1426 Ratings
3% above category average
Forecasting00 Ratings7.61123 Ratings
Pipeline visualization00 Ratings8.01355 Ratings
Customizable reports00 Ratings7.81314 Ratings
Customization
Comparison of Customization features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.3
1361 Ratings
4% below category average
Custom fields00 Ratings7.91334 Ratings
Custom objects00 Ratings7.41160 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings7.7948 Ratings
Security
Comparison of Security features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
8.6
1318 Ratings
3% above category average
Single sign-on capability00 Ratings8.71179 Ratings
Role-based user permissions00 Ratings8.41255 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.1
903 Ratings
4% below category average
Social data00 Ratings6.9885 Ratings
Social engagement00 Ratings7.2875 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.7
1011 Ratings
4% above category average
Marketing automation00 Ratings7.71004 Ratings
Compensation management00 Ratings7.8660 Ratings
Platform
Comparison of Platform features of Product A and Product B
Constant Contact
-
Ratings
HubSpot CRM
7.7
1196 Ratings
2% above category average
Mobile access00 Ratings7.71196 Ratings
Best Alternatives
Constant ContactHubSpot CRM
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.1 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactHubSpot CRM
Likelihood to Recommend
8.3
(133 ratings)
8.2
(1639 ratings)
Likelihood to Renew
9.9
(23 ratings)
9.6
(30 ratings)
Usability
9.0
(10 ratings)
7.9
(1487 ratings)
Availability
9.0
(2 ratings)
8.2
(1 ratings)
Performance
10.0
(2 ratings)
6.4
(1 ratings)
Support Rating
10.0
(9 ratings)
6.4
(24 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
7.7
(9 ratings)
Configurability
10.0
(1 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
10.0
(1 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Constant ContactHubSpot CRM
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
HubSpot
For basic CRM and organization, it's incredibly easy. I'd like to see some more customization options that link the CRM side of things to the operational side. What I mean by that is a better way to associate deals and quotes with existing workflows and CRM contact records. I'd also like a place for additional notes and more automated reporting options.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
HubSpot
HubSpot CRM is extremely easy to use (/easy to grasp!). There are plenty of tutorials online to get started and the software in general is self-explanatory. What is most appreciated is how smoothly it integrates with software (specifically in our case, Outlook and Gmail), eliminating most if not all technical roadblocks to implementation and usage. When problems arise, there is a non-invasive pop-up, i.e. "Some users are experiencing ___" alerting you to any issues, with a resolution that follows very quickly.
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
HubSpot
No answers on this topic
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
HubSpot
No answers on this topic
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
HubSpot
Salesforce Marketing Cloud and HubSpot Marketing are somewhat similar but the Marketing platform on HubSpot beats it 9/10. It's way easier to use and is just tailored to marketing a little bit more. When it comes to Copper and Zoho Marketing Plus however, HubSpot completely blows it out of the water. HubSpot offers way more from a marketing perspective and our sales team has plenty of experience elsewhere when it comes to CRM's and they even agree that it is easier to use and navigate than any other CRM's they have used in the past
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
HubSpot
No answers on this topic
Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
HubSpot
  • We can raise the tickets easily from HubSpot only. There is no confusion about that.
  • There is difficulty raising tickets from Hubspot as once it is resolved, we will not be able to check again on the deal overview that needs to be solved.
  • HubSpot is very good compared to Salesforce and Zoho, as I have worked on all 3 till now.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Integrate with powerful  tools to grow more using Constant Contact.

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.