What users are saying about
Top Rated
556 Ratings
Top Rated
635 Ratings
Top Rated
556 Ratings
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Score 7.6 out of 100
Top Rated
635 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Constant Contact

Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.
Jason Carlage | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM is perfect for sales/marketing teams that require a simple CRM tool with few advanced features. This is all included in affordable plans that range from free to $50 a month. The more advanced features that larger companies may need to use are not included in these plans. HubSpot provides awesome comprehensive features in some of their more expensive plans, which might be suitable for later-stage companies, not startups.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.5
HubSpot CRM
WYSIWYG email editor
Constant Contact
8.4
HubSpot CRM
Dynamic content
Constant Contact
8.0
HubSpot CRM
Ability to test dynamic content
Constant Contact
8.1
HubSpot CRM
Landing pages
Constant Contact
8.6
HubSpot CRM
A/B testing
Constant Contact
9.0
HubSpot CRM
Mobile optimization
Constant Contact
8.1
HubSpot CRM
Email deliverability reporting
Constant Contact
8.9
HubSpot CRM
List management
Constant Contact
8.8
HubSpot CRM
Triggered drip sequences
Constant Contact
8.2
HubSpot CRM

Reporting & Analytics

Constant Contact
8.4
HubSpot CRM
Dashboards
Constant Contact
8.0
HubSpot CRM
Standard reports
Constant Contact
8.6
HubSpot CRM
Custom reports
Constant Contact
8.7
HubSpot CRM

Sales Force Automation

Constant Contact
HubSpot CRM
8.1
Customer data management / contact management
Constant Contact
HubSpot CRM
8.8
Workflow management
Constant Contact
HubSpot CRM
8.4
Territory management
Constant Contact
HubSpot CRM
7.1
Opportunity management
Constant Contact
HubSpot CRM
8.3
Integration with email client (e.g., Outlook or Gmail)
Constant Contact
HubSpot CRM
8.8
Contract management
Constant Contact
HubSpot CRM
8.0
Quote & order management
Constant Contact
HubSpot CRM
7.5
Interaction tracking
Constant Contact
HubSpot CRM
8.4
Channel / partner relationship management
Constant Contact
HubSpot CRM
7.8

Customer Service & Support

Constant Contact
HubSpot CRM
8.0
Case management
Constant Contact
HubSpot CRM
8.2
Call center management
Constant Contact
HubSpot CRM
8.1
Help desk management
Constant Contact
HubSpot CRM
7.9

Marketing Automation

Constant Contact
HubSpot CRM
9.0
Lead management
Constant Contact
HubSpot CRM
8.9
Email marketing
Constant Contact
HubSpot CRM
9.1

CRM Project Management

Constant Contact
HubSpot CRM
7.7
Task management
Constant Contact
HubSpot CRM
8.3
Billing and invoicing management
Constant Contact
HubSpot CRM
6.7
Reporting
Constant Contact
HubSpot CRM
8.1

CRM Reporting & Analytics

Constant Contact
HubSpot CRM
8.0
Forecasting
Constant Contact
HubSpot CRM
8.0
Pipeline visualization
Constant Contact
HubSpot CRM
8.3
Customizable reports
Constant Contact
HubSpot CRM
7.6

Customization

Constant Contact
HubSpot CRM
7.9
Custom fields
Constant Contact
HubSpot CRM
8.4
Custom objects
Constant Contact
HubSpot CRM
7.5
Scripting environment
Constant Contact
HubSpot CRM
7.5
API for custom integration
Constant Contact
HubSpot CRM
8.2

Security

Constant Contact
HubSpot CRM
8.6
Single sign-on capability
Constant Contact
HubSpot CRM
8.5
Role-based user permissions
Constant Contact
HubSpot CRM
8.7

Social CRM

Constant Contact
HubSpot CRM
8.2
Social data
Constant Contact
HubSpot CRM
8.2
Social engagement
Constant Contact
HubSpot CRM
8.3

Integrations with 3rd-party Software

Constant Contact
HubSpot CRM
8.6
Marketing automation
Constant Contact
HubSpot CRM
8.5
Compensation management
Constant Contact
HubSpot CRM
8.7

Platform

Constant Contact
HubSpot CRM
8.1
Mobile access
Constant Contact
HubSpot CRM
8.1

Pros

Constant Contact

  • We are a huge fan of the numerous templates that may be used for designing emails.
  • Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
  • The metrics and data gathered from email campaigns is very detailed and helpful.
Anonymous | TrustRadius Reviewer

HubSpot CRM

  • Hubspot CRM is fantastically easy to navigate and use. Having used three other big-name CRM systems, I would say Hubspot has been by far the easiest to set up and use on a regular basis. The list and contact profile views are beautifully designed and intuitive to manipulate as needed.
  • Hubspot CRM's Lists functionality is so convenient for segmenting your master contact list in all sorts of ways. I use it anytime I need to find out how many or who from our list fits a narrow set of criteria. Even in past jobs where we had other database tools that we could use, Hubspot was the fastest and easiest to get that information.
  • Hubspot makes it easy to import your contact lists from other tools and sources. The migration tool is intuitive and works reliably. I was able to onboard a list of about 500 contacts in less than 10 minutes, including the time it took to diagnose compatibility errors on the first import.
Josh Summerhays | TrustRadius Reviewer

Cons

Constant Contact

  • This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
  • I really don't have any dislikes with the software now that I am familiar with the product.
Anonymous | TrustRadius Reviewer

HubSpot CRM

  • The ON or OFF nature of tracking email means that you’re not only capturing conversations with prospects, but with anyone you interact with. This can add redundant or undesirable data to your CRM. It would be nice to be more selective with tracking, or have the ability to customize tracking specific types of interactions.
  • Setup and Implementation calls were not extensively planned or organized, meaning we spent much of our time with the specialist going over previously discussed user requirements and troubleshooting, rather than implementing our desired state.
  • Features and functionalities like data point anchoring for reporting (which were promised during the sales process), were either incomplete or did not function as expected. Once we entered a formal engagement, it was communicated to us that we could not build some of our desired reports as envisioned and that email tracking would only be possible by manually clicking a checkbox in all outgoing messages. This led to further troubleshooting and requirements gathering, taking away from our bank of allotted hours with our implementation specialist.
  • Our client success manager was very helpful and friendly, however, no clear communication channels were established outside the CSM. This meant that we couldn’t always be sure where to properly route requests for setup, feature clarification, etc., as some of those responsibilities were not the CSMs.
  • Once our requirements became more clear to the Services team, we were informed that we would need to invest in the more expensive version of Hubspot CRM for Premium features and customization, some of which would not be available until an upcoming release.
  • We ended up having to manage most of the data migration ourselves, relying on an intern and internal project management to manually de-duplicate contact and company details from Pipedrive.
  • Reporting and dashboard-building on outreach activities was cumbersome, and not intuitive, relying on an axis-system of data points that even our Implementation Specialist struggled with at times.
Ryan Roch, CSM | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 10.0
Based on 3 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 9.7
Based on 2 answers
Because it's so easy, and without anything but a "Welcome to HubSpot CRM video" . I think my 83 year old mother could figure it out.
Greg Linnemanstons | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 10.0
Based on 4 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 9.6
Based on 6 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Alternatives Considered

Constant Contact

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall | TrustRadius Reviewer

HubSpot CRM

We had already started using HubSpot by the time I started here and it was a natural fit to use the HubSpot CRM alongside the marketing platform. It's been hugely successful for us, so I don't have any experience with another CRM here. At previous companies I've had experiences with software like Sedona Office, Shafer's, and SmartService (which tied into QuickBooks). HubSpot CRM has the best user interface of any CRM I've used, and been the easiest to work with. Sedona was probably the only other CRM that had comparable flexibility and could do some of the things we do in HubSpot, but the interface was much older and clunkier (it was also more industry specific). HubSpot CRM is the best CRM tool I've used over the last decade of experiences across a number of companies.
John McMahon | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
  • Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
  • The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
  • The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
  • Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.
Jorden Beatty | TrustRadius Reviewer

HubSpot CRM

  • Increased prospecting power is a definite plus. The tools it puts in your reps hands will help them propspect more efficiently and powerfully, e.g. Sidekick and HubSpot company database.
  • Better deal tracking and reporting.
  • More effective followups using the rich background information available on the timeline.
  • Better communication internally to make our sales, marketing, and underwriting teams more effective and work better together.
Spencer Rule | TrustRadius Reviewer

Screenshots

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Additional Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
  1. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Constant Contact
8.1
HubSpot CRM
8.7

Likelihood to Renew

Constant Contact
8.0
HubSpot CRM
10.0

Usability

Constant Contact
8.9
HubSpot CRM
9.7

Reliability and Availability

Constant Contact
9.0
HubSpot CRM

Performance

Constant Contact
10.0
HubSpot CRM

Support Rating

Constant Contact
3.0
HubSpot CRM
10.0

Online Training

Constant Contact
10.0
HubSpot CRM

Implementation Rating

Constant Contact
8.0
HubSpot CRM
9.6

Scalability

Constant Contact
10.0
HubSpot CRM

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