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Top Rated
2323 Ratings

Adobe Marketo Engage

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Top Rated
2323 Ratings
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Score 8.3 out of 100
Top Rated
501 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Adobe Marketo Engage ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.8

Adobe Marketo Engage

78%
6.9

Salesforce Marketing Cloud Email Studio

69%
Adobe Marketo Engage ranks higher in 6/9 features

WYSIWYG email editor

7.1
71%
804 Ratings
7.0
70%
2 Ratings

Dynamic content

7.7
77%
781 Ratings
8.2
82%
44 Ratings

Ability to test dynamic content

7.8
78%
760 Ratings
5.3
53%
2 Ratings

Landing pages

7.6
76%
819 Ratings
4.1
41%
2 Ratings

A/B testing

8.0
80%
806 Ratings
8.0
80%
44 Ratings

Mobile optimization

7.2
72%
780 Ratings
7.3
73%
2 Ratings

Email deliverability reporting

7.9
79%
1469 Ratings
8.0
80%
6 Ratings

List management

8.4
84%
855 Ratings
7.5
75%
3 Ratings

Triggered drip sequences

8.5
85%
778 Ratings
6.7
67%
3 Ratings

Lead Management

8.3

Adobe Marketo Engage

83%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Adobe Marketo Engage ranks higher in 4/4 features

Lead nurturing

8.5
85%
841 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
816 Ratings
N/A
0 Ratings

Data quality management

7.9
79%
814 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
773 Ratings
N/A
0 Ratings

Campaign Management

7.7

Adobe Marketo Engage

77%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Adobe Marketo Engage ranks higher in 2/2 features

Calendaring

7.3
73%
640 Ratings
N/A
0 Ratings

Event/webinar marketing

8.2
82%
757 Ratings
N/A
0 Ratings

Social Media Marketing

7.3

Adobe Marketo Engage

73%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Adobe Marketo Engage ranks higher in 2/2 features

Social sharing and campaigns

7.1
71%
483 Ratings
N/A
0 Ratings

Social profile integration

7.5
75%
377 Ratings
N/A
0 Ratings

Reporting & Analytics

7.2

Adobe Marketo Engage

72%
4.3

Salesforce Marketing Cloud Email Studio

43%
Adobe Marketo Engage ranks higher in 3/3 features

Dashboards

7.0
70%
804 Ratings
5.3
53%
2 Ratings

Standard reports

7.5
75%
840 Ratings
4.9
49%
3 Ratings

Custom reports

7.1
71%
800 Ratings
2.7
27%
2 Ratings

Platform & Infrastructure

7.9

Adobe Marketo Engage

79%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Adobe Marketo Engage ranks higher in 6/6 features

API

7.9
79%
729 Ratings
N/A
0 Ratings

Role-based workflow & approvals

7.8
78%
618 Ratings
N/A
0 Ratings

Customizability

7.5
75%
749 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
733 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

7.8
78%
240 Ratings
N/A
0 Ratings

Integration with SugarCRM

7.6
76%
150 Ratings
N/A
0 Ratings

Attribute Ratings

  • Adobe Marketo Engage is rated higher in 5 areas: Likelihood to Recommend, Usability, Performance, Support Rating, Implementation Rating
  • Salesforce Marketing Cloud Email Studio is rated higher in 1 area: Product Scalability
  • Adobe Marketo Engage and Salesforce Marketing Cloud Email Studio are tied in 2 areas: Likelihood to Renew, Availability

Likelihood to Recommend

8.3

Adobe Marketo Engage

83%
1021 Ratings
7.2

Salesforce Marketing Cloud Email Studio

72%
67 Ratings

Likelihood to Renew

8.9

Adobe Marketo Engage

89%
145 Ratings
8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Usability

8.1

Adobe Marketo Engage

81%
98 Ratings
7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

Availability

9.0

Adobe Marketo Engage

90%
48 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Performance

9.0

Adobe Marketo Engage

90%
58 Ratings
2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Support Rating

8.9

Adobe Marketo Engage

89%
164 Ratings
1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings

In-Person Training

10.0

Adobe Marketo Engage

100%
12 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Online Training

5.5

Adobe Marketo Engage

55%
29 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Implementation Rating

10.0

Adobe Marketo Engage

100%
109 Ratings
7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Contract Terms and Pricing Model

7.8

Adobe Marketo Engage

78%
4 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Product Scalability

7.0

Adobe Marketo Engage

70%
10 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Professional Services

9.4

Adobe Marketo Engage

94%
3 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Likelihood to Recommend

Adobe Marketo Engage

It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.
Ellis Devine | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Pros

Adobe Marketo Engage

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Adobe Marketo Engage

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Pricing Details

Adobe Marketo Engage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD

Starting Price

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Adobe Marketo Engage

Adobe Marketo Engage 8.9
Based on 145 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Adobe Marketo Engage

Adobe Marketo Engage 8.1
Based on 98 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Adobe Marketo Engage

Adobe Marketo Engage 9.0
Based on 48 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Adobe Marketo Engage

Adobe Marketo Engage 9.0
Based on 58 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Marketo Engage

Adobe Marketo Engage 8.9
Based on 164 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

In-Person Training

Adobe Marketo Engage

Adobe Marketo Engage 10.0
Based on 12 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

Adobe Marketo Engage

Adobe Marketo Engage 5.5
Based on 29 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Marketo Engage

Adobe Marketo Engage 10.0
Based on 109 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Adobe Marketo Engage

Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
chan reed | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Marketo Engage

Adobe Marketo Engage 7.8
Based on 4 answers
The total cost is a little bit higher than we expected.
Oleksandr Torlo | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Scalability

Adobe Marketo Engage

Adobe Marketo Engage 7.0
Based on 10 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Adobe Marketo Engage

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

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