What users are saying about
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Top Rated
1822 Ratings
82 Ratings

Marketo

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Top Rated
1822 Ratings
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Score 7.9 out of 100
82 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Radian6

Radian6 in my opinion is a very no-nonsense type of tool. I know what I am going to get. So in a sense of where it is best suited, I feel as though it is best suited for clients that need a basic read on volume for their brand as well as spikes in conversation over the last 3 months. Radian lacks an automated analysis that is usable. As with other tools, automated sentiment tends to be crap. When comparing to Sysomos, I tend to lead on Radian more because I see them as similar tools though Radian gives me more information. Sysomos has an influencer/'authoritative' portion that the basic Radian tool seems to lack, however, from prior vendor conversations (Im not sure if they have changed it since), Sysomos' was primarily based on twitter followers
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Radian6
WYSIWYG email editor
Marketo
7.1
Radian6
Dynamic content
Marketo
7.7
Radian6
Ability to test dynamic content
Marketo
7.5
Radian6
Landing pages
Marketo
6.7
Radian6
A/B testing
Marketo
7.4
Radian6
Mobile optimization
Marketo
7.1
Radian6
Email deliverability reporting
Marketo
8.2
Radian6
List management
Marketo
8.4
Radian6
Triggered drip sequences
Marketo
8.4
Radian6

Lead Management

Marketo
8.1
Radian6
Lead nurturing
Marketo
8.1
Radian6
Lead scoring and grading
Marketo
8.2
Radian6
Data quality management
Marketo
8.0
Radian6
Automated sales alerts and tasks
Marketo
8.1
Radian6

Campaign Management

Marketo
7.3
Radian6
Calendaring
Marketo
6.6
Radian6
Event/webinar marketing
Marketo
7.9
Radian6

Social Media Marketing

Marketo
6.6
Radian6
Social sharing and campaigns
Marketo
6.5
Radian6
Social profile integration
Marketo
6.6
Radian6

Reporting & Analytics

Marketo
6.8
Radian6
Dashboards
Marketo
6.7
Radian6
Standard reports
Marketo
7.0
Radian6
Custom reports
Marketo
6.8
Radian6

Platform & Infrastructure

Marketo
7.4
Radian6
API
Marketo
7.9
Radian6
Role-based workflow & approvals
Marketo
7.8
Radian6
Customizability
Marketo
7.6
Radian6
Integration with Salesforce.com
Marketo
8.2
Radian6
Integration with Microsoft Dynamics CRM
Marketo
6.7
Radian6
Integration with SugarCRM
Marketo
6.0
Radian6

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Radian6

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Mahesh Aluvala | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Radian6

  • Radian6 does not pull data from a handful of major sites that provide extremely useful content, such as LinkedIn groups, Amazon reviews, and Google+.
  • Radian6 also does not capture comments made in response to Facebook fan page post or pick up posts proactively made by fans to pages unless the fans make all their content public.
  • The query search for Radian6 basically consists of "and" "or" and "not" as filtering tools but doesn't provide other valuable filtering options such as narrowing your search to specific sites or links.
  • Radian6's website is entirely in Flash, which makes your computer slow down quite a bit.
  • The collaboration process has some glitches. For example, when a user creates a campaign or keyword to track, everyone on the team can see it but will not have the ability to modify anything.
  • In addition to the license fee, there is a per-topic profile fee, which is where you tell it what data you want to pull in. If you want to separate data, there is only so much you can do within one topic profile. If you go over your data limit, you'll be charged!
  • It's very expensive. If you're a small - mid-sized company you can probably get the same results with a much more affordable software.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Radian6

Radian6 6.7
Based on 25 answers
I found an alternative solution to be better (first Jive, and then Spredfast because it has a better listening component and engagement capabilities). Radian 6 was expensive to scale. The B2B company I worked for targeted several industries - ie. robotics, medical device design, automotive. Radian6 charged both by keyword and user. It was impossible to scale due to cost restrictions. Therefore, we could only use the tool to monitor and react to certain product keywords and not proactively to get involved in important conversations in various industries. Instead we went with a service that integrated with our social intranet. This allowed the social team to quickly find internal experts based on their profiles, host a conversation about the social media post internally, and the publish a response back out. This was better than getting user licenses and training thousands of employees on a tool they may only use a few times a year or trying to manage the social media monitoring process via email
Anonymous | TrustRadius Reviewer

Usability

Marketo

Marketo 5.4
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Radian6

Radian6 9.0
Based on 7 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Radian6

Radian6 9.2
Based on 4 answers
The platform is rarely down
Anonymous | TrustRadius Reviewer

Performance

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Radian6

Radian6 8.9
Based on 4 answers
Could vary based on your internet connection
Anonymous | TrustRadius Reviewer

Support Rating

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Radian6

Radian6 8.7
Based on 9 answers
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
Anonymous | TrustRadius Reviewer

In-Person Training

Marketo

Marketo 7.4
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Radian6

No score
No answers yet
No answers on this topic

Online Training

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Radian6

Radian6 6.2
Based on 5 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Anonymous | TrustRadius Reviewer

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Radian6

Radian6 9.5
Based on 5 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Radian6

We use Union Metrics for reporting purposes, but for social listening they are not as robust as Radian6. The same scenario with Sprout Social. We used them as part of Meltwater, but didn’t continue with the service. Radian6 has not been glitchy, provided quick results from keyword searches, and produces ready to report dashboard results
Alexis Ramsey | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.3
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Radian6

No score
No answers yet
No answers on this topic

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Radian6

  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Radian6

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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