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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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TrustRadius Insights
TrustRadius Insights

Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Administrator in Other
Non-profit Organization Management Company, 51-200 employees
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Pricing

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Cision Communications Cloud

Cision Communications Cloud

N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(26-50 of 279)
Companies can't remove reviews or game the system. Here's why
November 18, 2020

Building better media lists

Lynn Meadows | TrustRadius Reviewer
Lynn Meadows
Public Relations Manager
Meyocks (Public Relations & Communications, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
October 01, 2020

This platform has good and bad days

Verified User
Employee in Marketing
Public Relations & Communications Company, 10,001+ employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is great for distribution. You can easily schedule and send press releases and other materials to many contacts at once and track open and click rates shortly after. It is very user friendly and easy to learn.

Cision is not great for analytics. It offers very basic numbers and info. Numbers seem to be a ballpark range and not completely accurate. It also feels like the numbers change based on who is checking it. My colleague and I will often check the same thing at the same time and sometimes we get different results. Would also be great to be able to create slide decks directly on the platform.
September 28, 2020

Best media monitoring tool for PR professionals

Verified User
Supervisor in Marketing
Public Relations & Communications Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is fantastic for capturing client coverage and saves me hundreds of hours from manually capturing coverage myself. It's also 100% more accurate than something like free Google alerts alone. Bottom line: our clients like to know when they're in the news, and this platform enables me to not only accurately capture that coverage, but quantify it as well.
September 06, 2020

Cision helps busy PR and content professionals connect the dots

Erin Witt, APR | TrustRadius Reviewer
Erin Witt, APR
Content Strategist
Willow Marketing (Marketing & Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Cision is very helpful if you have a number of clients you are performing PR/media relations/content management for. It could also be very useful if you are working with a client or for a company that is often in the news—it can help you keep on top of the news funnel, and not miss coverage.

I think it is probably less necessary for clients who are only in the news infrequently, or for whom PR is not an active strategy. If you are looking for passive and infrequent monitoring or engagement with media, a less robust solution is probably sufficient.
August 29, 2020

Cision Communications Cloud is Easy to Use

Verified User
Manager in Marketing
Higher Education Company, 1001-5000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We found it useful but it didn't always do a good job at catching media mentions. We used this in conjunction with Google Alerts because not everything would show up in Cision. Our non-marketing colleagues had a little bit of a difficult time learning how to use the platform for their own purposes.
August 26, 2020

Cision is an expensive tool but can pay for itself in efficiencies if used enough

Verified User
Director in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's a great all-in-one communication tool that has a lot of time-saving features that makes our communication team and the value we provide for clients much better. Overall the impact having the tool has had on our company and our ability to show ROI can't be understated. If your company has the budget for the tool, it's a good investment.
August 23, 2020

Three Cheers for Cision

Michael Puglia | TrustRadius Reviewer
Michael Puglia
PR and Communications Manager
19 IDEAS (Public Relations & Communications, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is perfect for any PR agency—small or large—looking to broaden their reach while reducing upfront target media research. The tool itself doesn't require much learning, allowing even interns the ability to research, develop, and share media lists with senior members of the team. For companies managing multiple lists, the online database is a no-brainer.
August 07, 2020

Customized lists, great for niche publicity

Verified User
Professional in Other
Public Relations & Communications Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is good for people in businesses who need to find lists of media contacts. You can create broad lists, but the option for creating specific lists that target particular media or subject matter is what works best for us. We specialize in niche media campaigns for our authors and tailor our lists to their needs, which makes us unique.
July 22, 2020

Effective, but hoping for improved accuracy

Aidan M. Ryan, APR | TrustRadius Reviewer
Aidan M. Ryan, APR
Media Relations and Content Supervisor
Goldberg Segalla LLP (Law Practice, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is well-suited to the marketing or PR professional who needs to track real-time and historic data on media mentions of a company, product, or person, and to report on these to stakeholders within an organization. It is also very helpful for PR professionals (internal or external) tasked with pitching media and tracking their own ROI.
July 15, 2020

PR Strategy Success with Cision

Verified User
C-Level Executive in Marketing
Telecommunications Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We have found Cision to be a helpful reporting tool, which was the primary reason it was originally purchased. We wanted to have a better understanding of our coverage, sentiment and how we stack up versus our competitors. It has performed very well for us. We have not used the distribution services because we have another service we had already subscribed to. However, we are looking at combining the two in the future for a seamless PR tool that does everything we need it to do.
In addition to media relations, we also use it to track government contacts. It has been helpful to have our information in one place and out of a spreadsheet that could easily be overwritten or deleted.
July 13, 2020

A great PR tool for Marketers

Verified User
Manager in Marketing
Recreational Facilities & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is an overall great program for larger marketers. There are many features to enhance your PR efforts. The daily reports summarize all PR information of competitors for you in an organized manner. Cision is likely not a good choice for small businesses as the program itself is quite pricey.
July 13, 2020

Small Organization But Big Results Thanks to Cision Communications Cloud

Verified User
Employee in Marketing
Fine Art Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For companies that are aware of having a product, message, or mission that is bigger and more relatable or transferable to just their immediate surroundings I'd highly recommend Cision Communications Cloud. If a company is simply looking for an email marketing platform or social media management tool, I'd say that unless you have money to make the initial investment to maybe hold off until the business does indeed have that bigger scope/audience.
July 07, 2020

Cision: an essential tool for any aspiring PR Pro.

AS
Andrew Still-Baxter
Director, Communications
Clover Health (Insurance, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud's media database is essential for media relations work. Reporters frequently change jobs and don't always share their contact emails, so getting in touch with them can be incredibly difficult at times. Having one place with an up-to-date list of all the reporters that I need to interact with empowers me to do my job more effectively.
June 18, 2020

A few thoughts on CISION

Verified User
Director in Marketing
Hospital & Health Care Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
As I've often said, if I were a carpenter, Cision would be my hammer, nails, saw, and wood. It makes my job in media possible; over the 20+ years we've used it, it's been a huge help in building media relationships and distributing media to our target audiences. Use it daily. Specifically media distribution and services like HARO.
June 18, 2020

Cision: Media relations and monitoring

Verified User
Manager in Marketing
Government Administration Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend

Cision is great for finding writers and media outlets for story pitches. It makes it easy to compile mailing lists and reach new audiences.

The monitoring service can be cumbersome, especially with story toning and tagging. We get thousands of articles and broadcasts a month through the service. Cataloging it all takes time and patience.

June 17, 2020

Cision is the best

Verified User
Executive in Marketing
Public Relations & Communications Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is great for creating media lists and segmenting them by different publication types and industries. I also love using it for mass pitching and tracking the contacts to see who has opened it up. For coverage - it doesn't always pick up every link especially if a publication is subscription based.
June 14, 2020

Cision: great for big business, jury is out on niche mid-size businesses

EH
Emily Hartman
Marketing Communications Manager
KPA (Computer Software, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is great for large companies and organizations that receive a lot of news (particularly mainstream news). As a mid-size B2B company, I'm less convinced now that Cision is the right tool when we're trying to gather measurement and impact among smaller trade publications. Cision considers those pubs to be small without much impact, but those are big hits for us. My measurement reports (e.g., SEO, audience reach, etc.) never look great because I'm not focused on the New York Times but on publications like Health+Safety Magazine or AutoSuccess. Not that I expect a weighted system or have an answer for this, I'm just not sure how much measurement helps us.
June 14, 2020

Cision is great for Traditional PR

Paige Finney | TrustRadius Reviewer
Paige Finney
Public Relations and Social Media Representative
Jackson Marketing, Motorsports & Events (Marketing & Advertising, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is great for traditional PR efforts from media pitching to build relationships with journalists. Our agency clients are moving away from this so we are not using it as frequently as we had in years past.
June 11, 2020

Cision Communications Cloud is a Solid Option for PR Professionals

Cindy Arco | TrustRadius Reviewer
Cindy Arco
Public Relations Manager, Florida Region
Comcast (Telecommunications, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud (formerly the Vocus PR Suite) is well suited for public relations and communications professionals looking to research media outlets and contacts to target with news releases or company announcements, then be able to quickly send them out via a distribution throughCision (versus having to spend a lot more time sending individual emails to each person.) It's not as well-suited if a PR or communications professional always needs to share their news and announcements with a small, specific group of media contacts - in which case, it would be much more cost effective to maintain their own media list via an internal document and then send announcements out individually by email.
March 29, 2020

Cision Communications Cloud Review

Amy Cantrill | TrustRadius Reviewer
Amy Cantrill
Account Manager
Active Profile (Public Relations and Communications, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for growing PR agencies or companies looking to measure themselves against competitors. Good for campaign measurement / specific messaging or KPIs. Useful for agencies with clients who are very hands-on with the report and want to view analytics for themselves. It looks slick so a good way to impress clients with good, global PR tools.
March 28, 2020

Cision Communications Cloud is the tool to beat for PR Consultants!

EM
Ellie Malone
PR Consultant
The Fletcher Group (Public Relations & Communications, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Trendkite [when it was standalone] as a media monitoring system and reporting tool is the best there is out there, but I think you need more than just Trendkite to complete the job. I would recommend this over competitors like Meltwater, but I think you need this combined with Cision to really have all the right tools for a job in PR.
March 28, 2020

Cision Communications Cloud: Almost There

Verified User
Vice-President in Marketing
Public Relations & Communications Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is very good at automating a very manual process and generating newsletters and reports. It has made these tasks easier. Where the product fails is at the accuracy of the articles it pulls. Too many articles that aren't accurate to the search parameters or that get by the filters. For example, when a filter is set for English only, it's incredibly frustrating to have to delete several foreign language articles from your feed and reports.
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