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Demandbase Sales Intelligence

Demandbase Sales Intelligence
Formerly InsideView

Overview

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

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Recent Reviews

TrustRadius Insights

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently …
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Improve prospect outreach

8 out of 10
May 11, 2021
I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to …
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An inside view of InsideView

9 out of 10
March 05, 2021
InsideView is a great tool to research and learn more about various companies and businesses. It was beneficial in my internship where I …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (92)
    9.2
    92%
  • Company/business profiles (90)
    8.8
    88%
  • Advanced search (89)
    8.2
    82%
  • Contact information (90)
    8.0
    80%
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Pricing

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N/A
Unavailable

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M…

What is Lusha?

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Product Demos

Demandbase Sales Intelligence - Interactive Demo

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Features

Prospecting

Features related to generating leads and finding new contacts.

8.2
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8.7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.2
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

9.4
Avg 7.5
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Product Details

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Demandbase Sales Intelligence Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information

Data Augmentation & Lead Qualification Features

  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Filters and segmentation
  • Supported: Ability to append contact, lead, and account level data

Demandbase Sales Intelligence Video

Advertising | Account-Based Experience | Sales Intelligence | Data. It's Four clouds. Four quick wins. One end-to-end solution. About Demandbase: Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress ...
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Demandbase Sales Intelligence Competitors

Demandbase Sales Intelligence Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Demandbase Sales Intelligence Downloadables

Frequently Asked Questions

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

DiscoverOrg (discontinued), ZoomInfo Sales, and D&B Hoovers are common alternatives for Demandbase Sales Intelligence.

Reviewers rate Append emails to records highest, with a score of 9.9.

The most common users of Demandbase Sales Intelligence are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(183)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently investigate companies and qualify leads. With its integration with CRM systems, InsideView provides valuable contact information and social media accounts of key decision-makers, helping users to streamline their prospecting efforts. Users appreciate the ease of use of InsideView, rating it highly in terms of user-friendliness.

One of the primary use cases of InsideView is gathering up-to-date information on prospects and customers. It helps sales teams target the right prospects by providing valuable data about employees and customers, simplifying the process of reaching out to potential clients. The software also serves as a research tool for gathering data on companies before initiating contact, making it an invaluable resource for sales professionals.

Another important use case of InsideView is its ability to update account firmographic data and find new contacts. Sales and marketing teams use this feature to clean up their databases and add new contacts in HR. The software's support team is responsive and attentive, providing valuable partnership to users.

Furthermore, InsideView offers a Watchlist feature that allows users to track companies and their updates all in one place. This feature is particularly beneficial for staying informed about current customers and prospects. Additionally, InsideView provides financial news, charts, and company size information, making it a great resource for sales professionals conducting research on prospects.

Overall, InsideView proves to be a tremendous ally for outbound sales development activities by helping users gather data on companies and contacts for engagement. It simplifies prospect targeting, allows for efficient research, and provides valuable insights into industry trends. Whether used by start-ups or established organizations, InsideView offers accurate and detailed information that saves time during the sales process while assisting in meeting sales quotas.

Convenient Features: Many users have praised the convenience of the product's features. Some customers have mentioned that the product offers a variety of convenient features, such as easy setup and user-friendly interface.

Reliable Performance: Reviewers have highlighted the reliable performance of the product. Several users have expressed satisfaction with the consistent and dependable performance of the product over time.

Great Customer Support: A significant number of reviewers have commended the excellent customer support provided by the company. Customers have mentioned that they received prompt and helpful assistance from the customer support team whenever they encountered any issues or had questions about the product.

Long Summaries: Some users have found the company summaries provided by InsideView to be excessively lengthy and have suggested the need for more concise versions. They feel that the current summaries can be overwhelming and would prefer a more streamlined format. Additional Social Media Sources: There is a desire among some users for InsideView to include insights from additional social media platforms like LinkedIn and Instagram. They believe that incorporating information from these sources would provide a more comprehensive view of companies' online presence. Outdated Revenue Information: Users have reported instances where revenue information provided by InsideView is not up to date, causing potential inaccuracies in their analysis. Additionally, they have noticed inconsistencies in the representation of company hierarchies, which can make it challenging to understand organizational structures accurately.

Based on user reviews, here are the most common recommendations for the software:

  1. Sign up for the software and take advantage of its resources. Users believe that they should have known about it earlier and recommend making full use of the tools provided.

  2. Ensure proper functioning of purchased tools and address any difficulties with support team. Reviewers emphasize the importance of ensuring that the tools purchased are functioning properly. They recommend promptly addressing any difficulties encountered and seeking assistance from the support team.

  3. Start using the software and ensure staff receive training. Users find the software to be a great tool for obtaining information on companies. They suggest starting to use the product and ensuring that staff receive training to maximize its features. This, they believe, will save a significant amount of time in cold prospecting and improve effectiveness in hunting for new leads.

Attribute Ratings

Reviews

(1-25 of 56)
Companies can't remove reviews or game the system. Here's why
Chad Alexander . | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Demandbase Sales Intelligence Cloud is used to update prospect data within Salesloft. Demandbase Sales Intelligence Cloud also provided firmographic insights to better personalize outreach. I primarily used Demandbase Sales Intelligence Cloud to find up-to-date prospect information, which increased my ability to access a direct line of communication with my prospects.
  • Lists current employees
  • Signals current email and phone numbers of company contacts
  • Curates company-specific information that can help shape more effective communications toward solving prospect challenges, and thus driving sales.
  • Need more time with the product. But perhaps, in providing a more complete set of contact information per personnel.
Demandbase Sales Intelligence Cloud helped me reach prospects that previously I had been able to without it. To understand how strongly I would recommend it, I need more time since I have just begun using it. I was able to understand the value it can deliver in providing company-specific information that allows one to cut through the noise, or quickly make a connection. More time with the platform would give me greater confidence in recommending it to a colleague.
Eliza Tutellier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I loved how easy it was to build a watchlist for companies I was researching. You can import a list of multiple organizations all at once and be immediately up to date on their latest developments. The company search feature is excellent, providing an instant overview of financials, org charts, size, and recent news. I was surprised by the wealth and accuracy of data that is immediately made available at one's fingertips, including phone numbers, email addresses, and even social details on prospective clients. Instead of searching on multiple platforms, or even different places on the same platform, InsideView gives access to all relevant data in one place, at one glance. It made my internship experience a lot more productive and streamlined. I can't imagine doing my work going forward without this essential tool!
  • Accurate and complete contact information for anyone in a management position
  • High-level overview of prospect's involvement at their company and previous work history
  • Excellent aggregation of company news and mentions, including on social media platforms
  • I experienced some lags in how long it took for a watchlist to populate, which was up to 24 hours in one case
  • Once looking at a company profile, it would be nice to navigate back to search results without having to initiate a whole new search sequence
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
Bryan Stovall | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
[InsideView, from Demandbase is] used across the entire organization at my role of BDR. This is integrated into our Salesforce Org, to be able to view any account's information directly from the account page. Used to gather contacts, numbers and emails as well as to understand the company's hierarchy. This tool is used for prospecting, refreshing accounts, contacts and keeping up to date with the latest scopes from company's making news headlines and trigger events.
  • Accurate contact information
  • Amazing customer service
  • Ease of use on Salesforce platform
  • Employee counts
  • Logins for Salesforce employees
  • More numbers for higher ups in companies
[InsideView, from Demandbase is] well suited for anyone trying to get a holistic view of a company in a fairly quick amount of time. Can view the totem pole, who reports to who, and numbers/emails when applicable for contacts. Can also see news and insights into what the company is up to, whether or not they're looking for or securing funding, and trigger events to reach out about.
Score 10 out of 10
Vetted Review
Verified User
It is like LinkedIn met Pinterest and had a professional bodybuilder child! Incredible power to create a whole world of information around the specific industry--compiling knowledge, articles, trends, influencers, businesses, and a whole lot more! We used it specifically for the task of generating knowledge of certain industries to procure information for sales lead procurement. The main areas it addresses are how to create a bubble of facts so that you can be in the know about a specific areas of business!
  • Personalized news channel--the watch list functionality
  • Easy integration of business information pulled from LinkedIn
  • Integration from sales leads list
  • Design--the UX could use a facelift, driving appeal and efficiency in navigating the website
InsideView, from Demandbase, can be useful in many different scenarios, even though I used it specifically for sales prospecting, it could easily be translated to other professions. Anyone can use it to create a personalized, business-focused collection of contacts, information, and important industry news.
Score 10 out of 10
Vetted Review
Verified User
InsideView, from Demandbase, is my battle station for sales! I really enjoy how easy it is to get news on companies I am targeting via the watchlist feature and finding stakeholder information through the organizational charts. InsideView, from Demandbase, has helped me save a lot of time by having news delivered straight to my inbox, which I use to create customized emails and start conversations. The directory tool allows me to find reliable contact information quickly and connect with decision-makers via LinkedIn. Overall, the time saved has allowed me to create custom emails with a significantly higher click-through rate and response rate when compared to my templates without information from InsideView, from Demandbase.
  • Up-to-date news and financial information.
  • Directory is very easy to navigate.
  • Very easy to set up watchlists and find people.
  • Newsfeed should put more articles on one page so you don't have to scroll as much.
I find InsideView, from Demandbase, super helpful in gathering news and financial information. This, in turn, allows me to create customized emails for decision-makers. It's a great one-stop shop for my sales email outreach and helps me save a lot of time. The application is effortless to set up and use. I can see the positive impact InsideView, from Demandbase, has had on my email outreach.
Score 8 out of 10
Vetted Review
Verified User
I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to personalize prospect outreach. The user interface is intuitive and (depending on the company) there is a wealth of information. As InsideView continues to build on its dataset of company information, it could become the authoritative platform for prospecting research.
  • Provides relevant insights on prospects
  • Daily news alerts for conversation starters with prospects
  • Expanding database of company and employee information
  • Needs more information on small and mid-size companies
The best use case for Inside View is prospect research. It is especially helpful in providing conversation starters for outreach emails. Relevant articles can provide signals that personas at ICPs may be open to meetings.
Score 10 out of 10
Vetted Review
Verified User
InsideView is used by our sales development fellows to help them gather information on prospects. This platform has helped me find accurate contact information on my leads. Also, their product's ability to let me follow specific company news reports allowed me to stay up to date on my prospects' businesses, which provided me with relevant insights into their challenges.
  • Easy access to my prospects' contact information
  • Insight on a company's financial information
  • Includes call prep information
  • Smaller companies may not be on the platform
  • Financial information is not included for smaller companies
InsideView is a benefit to my workflow. I used it as a tool to help me explain my reasoning for reaching out to my prospects. My time researching companies and leads was significantly reduced because InsideView contained most of the information I needed to draft a personalized email to C-level executives.
Score 10 out of 10
Vetted Review
Verified User
InsideView was part of our sales internship collaboration between Talend and SV Academy, utilized as a business intelligence source for our prospecting blitz channelling traffic towards a series of webinars on data integration and logistics software. Once we loaded all the target companies into InsideView, we were able to use the business intelligence to personalize our prospect outreach to individual targets and warm leads.
  • Business Intelligence
  • In depth knowledge of industries
  • Breakdown of market news by verticals
  • Breakdown of market news by type of news - mergers, budgets, promotions etc.
  • Competitor analysis.
InsideView is a great sales tool and much more powerful and versatile than some of the currently more widely used alternatives.
It is a one stop shop and their novel "News Agent" concept helps quickly direct users to the relevant news they need.
Score 10 out of 10
Vetted Review
Verified User
As an SDR fellow in Cohort 40 at SV Academy, we leveraged InsideView to research our prospects from our leads list. It really helps to clean out our leads and find and correct relevant information like phone numbers, emails, and new companies if they have left their previous employer.
  • Provide accurate information on prospects
  • Show users how they are connected to potential leads
  • Provides the most up to date information
  • Allows users to submit feedback and corrects
  • Simplicity of user interface
InsideView was key for me to find and research prospects on an older leads list. Using InsideView, I was able to locate my prospects, update their contact information, see their previous companies, and see how I am connected to them, allowing for a potential introduction by a mutual acquaintance.
Score 8 out of 10
Vetted Review
Verified User
InsideView is being used by SV Academy as part of the suite of training software. We used this software to conduct research as part of sales prospecting. The software allows you to easily find relevant information on a company or individual.
  • InsideView allows you to easily create individual lists of companies.
  • The layout of a company's profile is easy to navigate.
  • InsideView sends out automatic new alerts to your email.
  • InsideView has good functionality but is lacking in the UX department.
  • It would be nice to expand the options of sources that are viewable on the dashboard.
  • Maybe figure out a way to view information based on expanded filters or criteria.
InsideView is well suited for conducting research. It provides information that is not publicly available.
December 23, 2020

What a GREAT Experience!

Score 10 out of 10
Vetted Review
Verified User
InsideView is being used within my organization as a detailed research platform to find qualifying information on different company clients. It helped our team determine goals, challenges, demographics, and relevant industry information for each prospect. It is used across my whole department to make the sales process more efficient by shortening research and preparation for an outreach. It enabled my department to better understand a prospect's industry which established my team as experts in the field. Without this tool, we would have spent more time qualifying our prospects and would have seen sales dip to unprofessionalism when dealing with prospects.
  • Provided essential info to help mold the sales process.
  • Shortened the amount of time needed for qualifying essential prospects.
  • Helped build stronger rapport with clients.
  • Added a more personalized outreach to prospects by including information important to them.
  • More organization on watchlists.
  • Adding a relevancy option to particular articles to companies.
  • In newsfeed, add a tab for companies in watchlist.
Creating personalized emails is the best place to use InsideView. Showing a prospect that you are well educated on their industry and their personal challenges build trust and rapport on a new level. It has helped create better responses and more engaging conversations with prospects.

I was assigned a company in the education industry and I used InsideView to see the industry's top challenges and goals for the specific company. In doing so, it helped fill in the blanks in my sales script to make it more personal to the prospect. By doing so, the prospect gladly joined my conversation via email because it applied to their needs.
Score 7 out of 10
Vetted Review
Verified User
InsideView has been used for prospect research and personalization purposes. It allows us to gather and become familiar with current company news, insights, and major happenings in one centralized platform.
  • InsideView provides a great company overview. For example, Bankcard Services InsideView tells when the company was founded, company locations, the type of service provided, etc.
  • When it comes to the industry information of the companies, InsideView provides industry specific call prep questions such as: How does your company minimize system interruptions and downtime?
  • The people tab is awesome, it provides a place to crosscheck your leads to ensure their contact information is correct as well as their current employer.
  • When searching for companies such as "Los Angeles County" it is difficult to to figure out which search option is relevant.
  • Some companies such as The Stockroom Inc., have no information regarding employees of recent news. This means you have to leave InsideView to gather information.
  • Some company summaries could be more concise such as Point B in Los Angeles. We aren't searching for all of the nitty gritty details, we just want to understand what the company does and why in simple language.
InsideView is well suited for the personalization of outreach to prospects. You are able to find multiple points to help you better connect with your prospect. For example, in Salesforce's acquisition of slack, Slack was represented by my prospect's company (Latham & Watkins LLP). I was privy to this information as it hit the internet because of InsideView's newsfeed function.
December 23, 2020

InsideView to the rescue

Wycliffe Reid | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
<div>InsideView is currently being used across our entire organization. It allows us to collect company trending news and updates to assist with personalizing our correspondence for our clients and prospective clients. This is very helpful to us because it allows us to better understand the pain points of our clients and prospective clients to provide them with better informed and thoughtful solutions for their technological challenges. </div><div><br></div>
  • The Family Tree feature is very helpful.
  • The Similar Companies section is very helpful in seeing competitor information.
  • The Challenges tab under the industry section is also very useful.
  • There was a slight learning curve navigating through the various tab and sections.
  • There was some challenges syncing the LinkedIn accounts.
When sales development representatives are prospecting for new clients they are able to collect very important and relevant information on the company and industry to assist in addressing pain points and challenges they are facing.
Ayro Palpal-latoc | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
InsideView is being used among the SDR interns in order to assist in the initial stages of the prospecting process. It has allowed for the gathering of comprehensive data on companies, and their employees, in many verticals in an efficient manner, which has allowed for quick personalization when doing outreach for B2B sales.
  • The interface makes it very easy to find relative information quickly.
  • It is easy to import already existing company lists.
  • Links and contact information are reliable.
  • News articles could be displayed in a more digestible format.
  • Setup could be a little more clear in regards to linking certain accounts.
  • Employer list could be more comprehensive. I could not find my employer.
When looking up information on a specific company, InsideView presented me with recent and relevant news articles within the last month that allowed me to resonate with the company contact that I had. I was able to personalize my outreach and show empathy in my messages. However, when just seeking basic information on a company, the interface can get slightly convoluted.
Score 9 out of 10
Vetted Review
Verified User
InsideView had been a tremendous ally in my day-to-day outbound sales development activities. Each member in our department of SDRs is using it to research the prospects in our respective territories. Not only does it help with the outreach pre-work for research, but it is also super useful in providing additional context DURING our calls to cold prospects. An example would be the 'Call Prep' tab.. which is a game-changer for me as it gives me a list of easy-to-use list of questions to pepper throughout my conversations with the prospects. By asking those questions, I have found from experience that it gave me more confidence during the conversation with the prospects. At the same time, it makes me appear to be a more trusted and respected business partner in front of the prospects. As SDRs, we are often tasked to cover industries that are so wide and diverse that it is practically impossible to be knowledgeable and keep up with the latest trends in every single industry. Yet, we all have a quota to meet, and InsideView is a vital member of my trusted sidekicks to help me reach that goal.
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
  • The search result could be better. Sometimes I had to scroll down the result list to locate the companies that I was searching for.
  • Provide filtering options to the search result to help me narrow down the search results.
  • Increase coverage to more SMBs.
From my experience, it is an invaluable tool for an SDR doing daily outreach to cold prospects. Most of the time, I could do all my background research for target companies with just InsideView. I know that with more sources, and more info that comes with it, it is always better. As an SDR, we have so much to do and cover, and so little time that I couldn't afford to spend too much time on research at the expense of the actual outreach activities of calling, emailing, and engaging the social media channels. 80-20, folks.
Score 10 out of 10
Vetted Review
Verified User
InsideView is being used by the SDRs completing the internship portion of SV Academy's Sales Development Fellowship. These SDRs are conducting live outreach to prospects and are using InsideView to research the accounts and individuals they are reaching out to. The research being performed on InsideView is directly enhancing the level of personalization that the SDRs use in their messaging.
  • InsideView's Watchlist creates a curated News Feed for the accounts you are managing.
  • InsideView's Call Prep questions are a great resource for asking top of mind questions to prospects.
  • InsideView's connecting to LinkedIn feature makes it even easier to spot strong connections.
  • It would be great if InsideView could also display company insights from additional social media sources, like LinkedIn and Instagram.
InsideView is a great tool to have if you are looking to expedite your account research process.
Tyler Adair, MSIS | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use InsideView in our sales department to help gather valuable data on companies and contacts that we wish to engage with. When we get new leads in the door we use InsideView to pull more data on that company and get access to additional contacts that we can use in marketing.
  • Quickly get company statistics.
  • Get more contacts at current companies.
  • Expand marketing into a company.
They pull data into our Dynamics CRM very seamlessly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a big resource for our clients in terms of seeking applications to include in their marketing stack, including sales and marketing intelligence. They lean on our experience with the different products in the market to help them decide the best fit for their organization. When we work with InsideView, they are always extremely helpful, courteous and ultra responsive. I love working with the team at InsideView! In addition to working with the team the product is stellar, providing top-notch data and integrations. They're constantly improving the experience making it an invaluable tool for both me and the companies I work with.
  • Data quality.
  • The team at InsideView.
  • Tool is constantly improving.
  • UI used to be a little odd; this has improved greatly recently.
InsideView is great for mid-sized to enterprise sized companies. The data that they provide within the platform is rich and has been a great tool for both marketing and sales departments. They're well suited for companies looking for reliable alternatives to the competition out there.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
InsideView is currently being used company-wide to help with data insights & triggers. We use InsideView to find reasons to reach out to companies and to better understand what is going on within the organization. Additionally, I'll often use InsideView to understand the company's hierarchy, alongside better understanding the industry challenges.
  • Industry Challenges: A succinct list of challenges & factors within the industry.
  • Company News: An aggregate of relevant news within the company.
  • Company Hierarchy: Understanding which sub-accounts are owned.
  • Company Financials: Total revenue.
  • Contact Info: Updated direct mobile numbers.
  • Search Filters: Filtering ("Agents") could be more accurate to remove irrelevant info.
  • Non-Financial News: Adding additional company news (non-finance related).
I'd recommend using InsideView for a couple of specific use cases:

1) Account Based Marketing & Social Selling: Finding relevant company news and triggers as reasons to reach out. Additionally, if you're looking to better understand your prospective company, it's easy to quickly find information on the challenges within the company, supply chain, industry, etc.

2) CRM Data: InsideView's ability to integrate with Salesforce and automatically update account data can be useful to a company that is looking for company revenue, employee count, industry, etc to be regularly updated.

The area which I'm unable to strongly recommend InsideView is for contact information. If you're looking for a complete list of contacts with direct phone numbers, then InsideView might not be the best option. This is something the company has said they're working on, but it's not industry-leading like the news & data aggregate portion of their platform is.
Score 9 out of 10
Vetted Review
Verified User
InsideView was used to identify prospects within particular geographies we were trying to infiltrate on the East Coast of the United States. It was also used to gain insight into companies as we got deeper into discussions with those businesses. So, the primary use was for sales intelligence and prospecting.
  • Easy to use platform that is generally intuitive for even the least tech savvy user.
  • Good coverage of email addresses for individuals within and organization.
  • Plenty of search criteria to manage you list creation.
  • The search criteria for lines of business are hard to pick. A toggle type choice would be easier but I believe that is in the works for an improvement.
  • There should be a metro area option for geography.
I believe Inside View is better suited for an organization that does not require information on individual branch locations of a company as these are not present, I do not believe. I also think that the coverage on very small businesses of one to four employees is lesser so it might be a hindrance if that information is needed.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My company used to invest a lot of time into prospecting via Sales Navigator on LinkedIn, which required a great deal of back and forth between LinkedIn and Salesforce. I spent countless amounts of time researching and referencing information from LinkedIn and inputting information into Salesforce for leads. Once we set InsideView up, I had a nice little widget on every account in Salesforce that would give me all the information I needed during prospecting. Became so efficient that it helped me hit my goals and influenced my growth on the sales team.
  • Condensing information into one quick widget view in Salesforce.
  • Saves time that would have been spent clicking back and forth between LinkedIn and Salesforce.
  • Pulls information about prospects and companies that could have been difficult or tedious to find using more manual means of research.
  • Sometime IV could cause Salesforce to take a bit to load or would reload after scrolling to the bottom, but that could have been a Salesforce issue.
  • Information could sometimes be dated or inaccurate, but those instances were few and far between.
  • The widget was pretty large and provided some information I never used. Would have been nice to personally customize my view but, again, that could have been something controlled by our Salesforce admin.
I recommend InsideView to any sales team with a heavy emphasis on prospecting/cold-calling potential leads. My first sales job as an SDR had so much of my time dedicated to using sketchy prospecting tools and constantly clicking back and forth between LinkedIn, Twitter, and Salesforce that I'm genuinely surprised I didn't have to replace my mouse more often. Having such relevant data listed in the Salesforce lead view you're already working in makes a huge difference in using time effectively.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
InsideView is used within our commercial sales and marketing department for customer insights, contact info, and lead creation through its integration with Microsoft Dynamics 365. The integration into Dynamics is flawless and a huge value added to our organization to help in lead creation/time management. It simply transitions all pertinent info of the lead into the CRM.
  • InsideView's company search tool is fantastic. Within a few keystrokes, you gain access to company financials, org charts, size, recent news, etc. Any information you could want to find about a company is right at your fingertips.
  • InsideView's integration with Microsoft Dynamics 365 CRM is perfect. Its lead autofill function makes creating a lead much faster.
  • InsideView's watchlist feature is fantastic for keeping up on recent news of companies you are interested in watching.
  • Sometimes the contact information seems to be out of date or an incorrectly formatted email style.
InsideView is well suited for gaining insight on customers and competitors via general information such as size and organizational charts. It is less appropriate for company financials. There isn't access to actual financial statements and I find that the revenue is sometimes way off. Also, large European company data seems to be out of sync.
November 19, 2019

InsideView Review

ABRAHAM PABLO | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
InsideView is being used in our organization mostly because of the integration with Salesforce. We use it so we can create a list of targeted companies to check info on. Like let's suppose we went to an event and a company shows interest in our solutions, the first place we go to look at the size of the company is InsideView. It solves having the company info in one place because of the integration with Salesforce.
  • Extract contacts of people who work there, that way you can have an opener to the organization but have a clear look at other departments that you're interested in.
  • Extract the revenue and size of the company.
  • The integration with Salesforce is really useful, that way you have a full map of the company in one place.
  • Family Tree, it should be up to date and may look for different markets in Latin America is not as accurate as in the American Market.
  • Social Insights should tell you what tools they use for social media, and if they are running ads or have something big in social.
It is really helpful when it comes to looking for company information like industry insights, company size, insights into what they are doing really good and where to focus on a talk with your champions. It really helps that it gives you the contacts that work in the organization and their contact info. It opens doors.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our sales team uses InsideView inside of Dynamics CRM. It is used to enrich our client record and is very valuable. The integration with CRM is very easy and we have customized it to work for us! It brings a lot of value to our sales team and has helped with CRM user adoption.
  • Provides great news articles.
  • The watchlist and daily email are very beneficial.
  • Their support team is excellent!
  • Some issues with needing to clear browser cache or it won't load.
  • Some employees leave a company and they still show as an active employee.
It is just a great tool to help with CRM adoption and also to provide consolidated information about a client, rather than having to visit many different websites to gather details prior to a client visit. This is great for our less sales focused team members as well because they learn things they would not have otherwise known.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is being used by multiple departments in the organization, mostly by marketing and sales. InsideView has made it much easier to summarize information about a company, upload information to my CRM - Salesforce, find contact email addresses, phone numbers, and LinkedIn profiles. I like that I can search for people by title but I am not redirected away from the page I am looking at. It can be irritating when you are searching for info and a site keeps bringing you to a whole new page; InsideView's layout does not do that. I know there is so much more I will be using it for in the future!
  • I like the layout of InsideView, it is easy to navigate and use which is important to me.
  • We have an amazing and attentive CSM that goes above and beyond in our phone calls. He showed me how to connect with prospects using my current LinkedIn connections, build and save lists, watch out for company news using keywords, search for information about competitors, and so much more!
  • The consolidation of company information on InsideView and ability to track current news and information is very helpful and easy to customize!
  • More contact information for international companies.
InsideView is very well suited for business development and sales development representatives. It is well suited for marketing. It is also a good start for reps looking to get into more social selling. I was very impressed with the connection to LinkedIn and how easy it is to use in that way.
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