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D&B Hoovers

D&B Hoovers

Overview

What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

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Recent Reviews

Very insightful tool!

10 out of 10
April 20, 2024
Honestly, I am quite happy with my current services with D&B Hoovers. There are some challenges, but more on my end. The company is so …
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D&B Hoovers Review!

10 out of 10
April 19, 2024
Incentivized
challenges and opportunities that I seek to address with D&B Hoovers are mostly present with the opportunities that the application and …
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Go-to Platform

10 out of 10
April 11, 2024
Incentivized
Challenges faced around finding Data like HQ, email address, subsidiaries for prospecting. D&N is go to platform to find all appropriate …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (85)
    8.7
    87%
  • Industry information (84)
    8.3
    83%
  • Advanced search (83)
    8.1
    81%
  • List quality (84)
    8.0
    80%

Reviewer Pros & Cons

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Verified User
Analyst in Sales
Building Materials Company, 201-500 employees
Verified User
Analyst in Finance and Accounting
Human Resources Company, 1001-5000 employees
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Pricing

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D&B Hoovers

D&B Hoovers

N/A
Unavailable

What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

596 people also want pricing

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What is Hunter?

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Features

Prospecting

Features related to generating leads and finding new contacts.

8.1
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

9.2
Avg 7.5
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Product Details

What is D&B Hoovers?

D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help users

· Discover the opportune market

· Prioritize the best prospects

· Close more deals, faster


The D-U-N-S Number Difference

· 272M+ company profiles, with 37M+ corporate linkages and Decision HQ

· 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location

· 175+ targeting filters


Reaching the ideal buyer

· Ideal Customer Profile and Total Addressable Market visualizations

· 1st-party data integration

· Bombora, Visitor Intelligence, and D&B Custom Intent data


Sparking conversations that resonate

· Company news, org charts, tech infrastructure, and financial insights

· Real-time opportunity triggers

· Analyst research, competitive comparisons, industry forecasts


Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder are offered as a solution to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

D&B Hoovers Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Append emails to records
  • Supported: Exchange integration
  • Supported: Marketing automation integration

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

D&B Hoovers Videos

The Best B2B Sales Prospecting Techniques For Lead Generation | D&B Hoovers
D&B Hoovers Audience Builder – Overview
Bombora Intent in D&B Hoovers (with demo)
D&B Hoovers Technology Insights

D&B Hoovers Integrations

D&B Hoovers Competitors

D&B Hoovers Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish

D&B Hoovers Downloadables

Frequently Asked Questions

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Demandbase Sales Intelligence, ZoomInfo Sales, and UpLead are common alternatives for D&B Hoovers.

Reviewers rate Sales email templates highest, with a score of 10.

The most common users of D&B Hoovers are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(161)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
April 12, 2024

D&B Hoovers - 8+ Year User

Verified User
Director in Professional Services
Marketing & Advertising Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use D&B Hoovers to do market research and build calling lists for both internally and for our clients. We use it to help identify target markets. We search businesses and find similar businesses to help identify clients target markets as well as for our own sales and marketing teams. We will also use it to look at specific types of other businesses in the same demographics, such as SIC code, NAICS code, Sales revenue or general metro or zip codes We also use it to look for contacts at the prospect businesses we are looking to target.
Pros and Cons
  • Main Business Phone and address
  • Business Classification
  • Overall majority of businesses captured in a market place
  • Contact Data - DL and Emails
  • Estimated Dated points - Sales Rev, number of employees, square footage
  • Contacts who work at company
  • Data on where that contact is located
  • intent data is not the best
Likelihood to Recommend
If you are looking for a data provider with pretty good company profiles Hoovers is a great choice. They are currently NOT a leader in contact data. If you are looking for the best data provider for contact data, maybe not your best choice, but if you want to be able to be able to analyze all past clients or prospects to develop a "best fit" prospect profile, Hoovers could be a useful tool. If you are looking for a data provider to get direct phones, direct emails and every employee at a locations this is not the best option. Some of the other competitors who excel at contact data are lacking heavily in the company demographics, where Hoovers is does a good job.
D&B Hoovers Feature Ratings
Prospecting (6)
68.33333333333333%
6.8
Advanced search
80%
8.0
Identification of new leads
40%
4.0
List quality
60%
6.0
List upload/download
70%
7.0
Ideal customer targeting
80%
8.0
Load time/data access
80%
8.0
Sales Intelligence Data Standards (3)
56.66666666666667%
5.7
Contact information
10%
1.0
Company information
70%
7.0
Industry information
90%
9.0
Data Augmentation & Lead Qualification (8)
27.5%
2.8
Smart lists and recommendations
20%
2.0
Salesforce integration
N/A
N/A
Company/business profiles
60%
6.0
Alerts and reminders
N/A
N/A
Data hygiene
60%
6.0
Automatic data refresh
N/A
N/A
Tags
N/A
N/A
Filters and segmentation
80%
8.0
Sales Intelligence Email Features (1)
30%
3.0
Append emails to records
30%
3.0
Return on Investment
  • Market Research
  • Ability to understand if we can run a successful campaign for a client
  • Help identify new markets for internal sales team
  • Find additional prospects based on current customers Hoovers profile
Company Data
6
Overall it is pretty good, but the estimated data is all over the place. I have been watching a few companies for the past 5-6 years and none of the company data has been updated despite known growth at the company. I have brought up these examples to my direct contacts at Hoovers and nothing has changed. Just like with all data providers, you will see outdated info - but the companies are incentivized to have some outdated info or bad records since they are on a credit pricing model. This is not just a Hoovers issue, this is a all data providers issue that I've looked at
Contact Data
3
Ok at best - I dont try to use it b.c. there are a lot of better options out there and they price themselves like they are a leader. Over the past couple years, Hoovers has gotten better in this area, but they are still not a leader in this space. Last time I addressed this issue with my contact at Hoovers, they acknowledged this is an area of weakness they are working on.
Alternatives Considered
D&B is good at company info and data structure, all records have data (sic codes, industries, sales rev). Some of this data is correct some is not. For example, Sales Revenue for private companies can be extremely off and sometimes not updated for years. Also, Number of Employees can be extremely off and not updated for years. Overall SIC Code, NAICS Codes seem to be 80%ish accurate. The fact that all company records have SIC Codes, NAICS Codes, Industries, Sales Revenue is a very nice feature. A lot of other data companies have the industry info (SIC, NAICS codes), number of employees, and sales revenue missing from a larger percent of records. A lot of other data companies do not have as much of a robust company info as Hoovers does
Other Software Used
Users and Roles
4
The Operations and Data Team use D&B Hoovers. We use it for market research to help build calling and marketing lists for our sales and marketing teams. We also use it to build calling lists and do market research for calling campaigns for clients
Support Headcount Required
4
The people who support D&B Hoovers and the people who are using D&B Hoovers. We run a lean org, so we do not have other people outside of the users who support D&B Hoovers on an on-going basis. The people who support D&B Hoovers are analytical and good an looking for similarities in companies to help with market research and to find prospective businesses. They are also critical thinkers when they need to find ways to use the platform to help accomplish their task if they are unable to with an initial simple search
Business Processes Supported
  • Market research
  • building calling list
  • helping determine market size based on market research outcomes
Innovative Uses
  • Use contact data to identify KDMs - Hoovers contact data is not the best
  • using keywords to find other businesses that match a market research profile, but industry info on the hoovers profile is not matching exactly to a basic search
Future Planned Uses
  • If contact data gets better, we would love to be able to utilize this feature
  • If intent data gets better, we would love to be able to utilize this feature
Likelihood to Renew
8
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company.
Products Replaced
Yes
Sales Genie. Sales Genie had very old and outdated data. the UI was also very old. We switched to D&B Hoovers over 7 years ago, so it has been years since I've last looked at the data quality in Sales Genie and the UI. This could have all changed by the time of writing this review.
Key Differentiators
  • Ease of Use
  • Other
Data quality for company data. First and foremost from a marketing and sales standpoint, we wanted to ensure we were targeting the correct companies 70%ish of the time. Other companies at the time of purchase of D&B Hoovers did not have the company profiles and demographics as strong as D&B Hoovers.
Evaluation Lessons Learned
We would also rank contact data higher in the process. We are generally happy with how we use D&B Hoovers, but knowing there have been a lot of newer data providers in the market since we have purchased D&B Hoovers we may have taken more into consideration. Also intent data is something all data providers are touting now of days, but we have not have the chance to compare different data providers on intent data
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
We D&B Hoovers for a small team of people when we first purchased. So the change Management was extremely minimal. The only things we've had to do was when sending results of market research to other internal team members is explain differences in column headers and industry names / classifications. These are a couple downsides of using different databases is that industry names / labels do not match up since they are assigned as a data provider level.
Implementation Issues
  • mixing old and new data in the internal database
Implementation Rating
8
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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