Oracle CX Marketing (formerly Oracle Marketing Cloud) Reviews

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Score 8.0 out of 100

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April 26, 2016
Shenea Edison | TrustRadius Reviewer
Score 9 out of 10
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Easy Tasks

  • Program is very flexible and powerful to automate drip campaigns or even send single campaigns.
  • It is easy to get an audience created and use for multiple campaigns, so you are not creating every time.
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July 09, 2014
Gwen Lafleur | TrustRadius Reviewer
Score 10 out of 10
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Easy Tasks

  • Reporting - it's so easy it's almost just intuitive. They have training available, but I found that I didn't really need it.
  • Campaign setup. It does help if you've had basic training or previous testing experience, but I've found that I can set up a fairly complex campaign in about 5 minutes (caveat is that I write my testing brief first.)
  • Adding basic segments to your campaign - there are a lot of out of the box segments available with a wizard-like interface that makes it extremely easy to set up what you want.
  • Using the Visual Campaign Builder (VCB.) This is a very streamlined tool that makes it extremely quick and easy to set up simple tests that don't require coding. I can set up and launch a basic test in 10 minutes.
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April 11, 2018
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Easy Tasks

  • Sending a single email
  • Building an email
  • Uploading a lisr
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December 18, 2014
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Easy Tasks

  • Conversion uplifts
  • Statistical significance
  • Filtering by attributes
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Feature Scorecard Summary

WYSIWYG email editor (112)
7.9
Dynamic content (114)
8.0
Ability to test dynamic content (110)
7.8
Landing pages (119)
7.9
A/B testing (112)
8.0
Mobile optimization (107)
7.8
Email deliverability reporting (234)
8.2
List management (120)
8.3
Triggered drip sequences (103)
8.5
Lead nurturing (106)
8.3
Lead scoring and grading (100)
8.0
Data quality management (104)
7.6
Automated sales alerts and tasks (85)
8.2
Calendaring (89)
7.5
Event/webinar marketing (94)
8.2
Social sharing and campaigns (65)
7.1
Social profile integration (61)
7.4
Dashboards (116)
7.3
Standard reports (114)
7.6
Custom reports (107)
7.2
API (99)
7.4
Role-based workflow & approvals (84)
7.7
Customizability (104)
7.8
Integration with Salesforce.com (83)
8.5
Integration with Microsoft Dynamics CRM (42)
8.3
Integration with SugarCRM (32)
8.5

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureCalendaring
Has featureEvent/webinar marketing

Social Media Marketing Features

Has featureSocial sharing and campaigns
Has featureSocial profile integration

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots

Oracle CX Marketing (formerly Oracle Marketing Cloud) Videos (2)

Watch Oracle CX Marketing for B2B

Watch Oracle CX Marketing for B2C

Oracle CX Marketing (formerly Oracle Marketing Cloud) Downloadables

Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations

Salesforce.com, Insightpool Social Selling Platform, Oracle CRM On Demand, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Oracle Marketing App Cloud, Verticurl, DemandGen, MarketOne

Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors

Oracle CX Marketing (formerly Oracle Marketing Cloud) Pricing

Starting Price: $2,000

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

CX Marketing pricing is a function of usage.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Premier Support

Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Mobile Web
Supported Countries:North & South America, EMEA, APAC, Japan
Supported Languages: English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish