Pardot

Pardot

Top Rated
About TrustRadius Scoring
Score 7.7 out of 100
Top Rated
Pardot

Overview

Recent Reviews

Pardot is a phenomenal tool!

7 out of 10
May 21, 2021
We regularly use Pardot every single day as the primary means of communicating with our database. We don't open it up to every department …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2018

Popular Features

View all 26 features

List management (90)

8.4
84%

Email deliverability reporting (177)

7.9
79%

Standard reports (88)

6.8
68%

WYSIWYG email editor (87)

6.8
68%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Growth

$1,250

Cloud
/month/up to 10,000 contacts billed annually

Plus

$2,500

Cloud
/month/up to 10,000 contacts billed annually

Advanced

$4,000

Cloud
/month/up to 10,000 contacts billed annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.pardot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,250 per month

Features Scorecard

Email & Online Marketing

7.7
77%

Lead Management

7.4
74%

Campaign Management

7.7
77%

Social Media Marketing

7.0
70%

Reporting & Analytics

7.0
70%

Platform & Infrastructure

7.5
75%

Product Details

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Pardot Screenshots

Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Video

Visit http://www.youtube.com/watch?v=oxxjIhlFbUU to watch Pardot video.

Pardot Integrations

Pardot Competitors

Pardot Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

How much does Pardot cost?

Pardot starts at $1250.

What is Pardot's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 9.4.

Who uses Pardot?

The most common users of Pardot are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews

(1-14 of 14)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Karol Clark | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Access to online chat is a very nice feature that I will use when I just want to get a quick question answered. For more difficult issues I have opened tickets and they are resolved in a timely manner by a very knowledgeable staff. The online training videos are also helpful for learning new skills or tools.
Pam Risch | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
This is where Pardot really shines. From your initial sales experience to the implementation specialists and technical support, Pardot delivers. I have dealt with a number of Pardashians through my consulting work and every one of them was extremely friendly, knowledgeable and easy to work with.
September 27, 2013

Pardot is a Head Above

Score 9 out of 10
Vetted Review
Verified User
Review Source
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.