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Coveo Qubit

Coveo Qubit

Overview

What is Coveo Qubit?

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…

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Recent Reviews

TrustRadius Insights

Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and …
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TrustRadius Insights
TrustRadius Insights

Excellent all rounder

8 out of 10
December 06, 2017
Incentivized
We are using Qubit primarily to create experiences and run our A/b and MVT test programme. As well as this, we utilise other products of …
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Qubit enhances us!

10 out of 10
December 06, 2017
Incentivized
It is used by the e-commerce department to improve site UX, A/B split tests and implement new features such as social proofing. It enables …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Coveo Qubit

Coveo Qubit

N/A
Unavailable

What is Coveo Qubit?

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Coveo Qubit?

Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.

Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.

Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.

Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.

Coveo Qubit Features

  • Supported: Website Personalization Technology
  • Supported: Visitor Analytics and Insights
  • Supported: Business Intelligence
  • Supported: A/B Testing Platform
  • Supported: Tag Management

Coveo Qubit Screenshots

Screenshot of Screenshot of Screenshot of Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Screenshot of Segments overview page in Qubit Pro, showing a list of user-created audience segments.Screenshot of Selecting between the different types of experience in Qubit Pro to create a new personalization.Screenshot of Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.Screenshot of Using Qubit Pro custom mode to create a homepage banner.Screenshot of The overview metrics page in Qubit Pro.Screenshot of Setting the goals and segments for an experience to be tested in Qubit Pro.

Coveo Qubit Videos

Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.

Coveo Qubit Integrations

Coveo Qubit Competitors

Coveo Qubit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUK, USA, France, Germany, Netherlands, Spain, Italy
Supported LanguagesOur service can process all major languages

Coveo Qubit Downloadables

Frequently Asked Questions

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle. Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are. Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.

Monetate, Optimizely Web Experimentation, and Sitecore Experience Manager are common alternatives for Coveo Qubit.

Reviewers rate Availability highest, with a score of 9.

The most common users of Coveo Qubit are from Enterprises (1,001+ employees).

Coveo Qubit Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)50%
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Comparisons

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Reviews and Ratings

(199)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.

Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.

Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.

Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.

Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.

Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.

Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.

Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.

Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.

Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.

Attribute Ratings

Reviews

(51-75 of 117)
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November 11, 2016

Qubit from a content point-of-view

Austin Limmer | TrustRadius Reviewer
Austin Limmer
Developer
THE NET-A-PORTER GROUP (Retail, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qubit is handy if you want to make a quick minor short-term change to the site. We often fix bugs with qubit that we then fix properly later with an app release. Timed and targeted promotions are ideal to do with qubit - especially if they need to end at inconvenient times. It isn't wise to do too many noticeable [promotions] as there is a jump in content between the html loading and the qubit js loading.
November 11, 2016

Great targeting tool

Verified User
Technician in Information Technology
Internet Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for doing quick targeted tests via mobile/iOS and Android which is a nice feature. Very flexible to use but could be slightly difficult if you don't have advanced knowledge. Less suited for major content changes/windowing as it is only great for small A/B testing.
November 09, 2016

Good product that needs to be fully utilised in order to see biggest benefit

Verified User
Professional in Product Management
Entertainment Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I can only comment on the specific area I used Qubit - for MVT tests. In this instance the product delivered good results but the speed of getting the tests built wasn't satisfactory in my opinion.
November 04, 2016

Qubit Review

Verified User
Vice-President in Marketing
Apparel & Fashion Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Anyone without an internal dev team should find a simpler-to-use platform. But it is well suited to answer the "buy vs build" decision for anyone looking to add a testing and personalization platform to their site.
October 28, 2016

Qubit Review

Adam Harris | TrustRadius Reviewer
Adam Harris
Marketing Director
aha (Consumer Services, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Good at following a test and learn approach to developing your websites but its power is in segmenting the tests and building personalisation. I think it would suit a business that has a good UX team including a dedicated front end designer. This business would be post launch and trying to develop the site and be more sophisticated in its approach to targeting customers onsite.
October 24, 2016

Powerful tool, requires time investment (but worth the effort)

David Pert | TrustRadius Reviewer
David Pert
eCommerce Director
Simon Jersey Ltd (Apparel & Fashion, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In order to fully utilise QuBit, the company using it should ideally have the following;
- Semi-dedicated resource to set up, refine and report on tests. There's no limit to the number of tests which can be set up so maximising volume is key to getting the most value from the tool. Simple variations to the test setup/user experience delivered can make the difference between a conversion rate increase or decrease. So allowing for time spent on refining/improving tests is critical.
- Access to Javascript coding resource (ideally with QuBit experience) OR a readiness to invest in QuBit's own Javascript coding resource. QuBit can deliver some very impressive site improvements, but the best ones need JS.
- Visitor volumes of around 250,000 per month or more. Lower than this means that tests take a very long time to deliver statistically sound test results. At around 100,000 sessions per month or less, many tests will not be able to deliver meaningful results for months.
October 21, 2016

Qubit Review from Happy Customer

Stuart Brown | TrustRadius Reviewer
Stuart Brown
Online Marketing Manager
Virgin Wines (Wine and Spirits, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're questioning the design, functionality or customer journeys you've been using for years. If your analytics and understanding of your customers is lacking. If you are interested in the psychology of online sales - then Qubit will provide value and also make your job more enjoyable.

If you're stubborn and unwilling to change your opinion even in the face of undeniable data - then Qubit is not an appropriate product for you.
October 18, 2016

Qubit for online retailers - great as long as you know who you are targeting!

Verified User
Executive in Marketing
Apparel & Fashion Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend

I would happily recommend Qubit albeit with some 'caveats'. Qubit is well suited to large business with a well-established CRM team in place. I think it is very important that companies that choose to work with Qubit have a good idea of their demographic, target customer and segmentation strategy. I would also recommend Qubit to companies that have dedicated headcount to support targeting and testing.

I would also say Qubit is well suited to companies that have enough in-house support to bring successful tests in as part of the permanent site furniture. It is to my understanding not advisable to have too many tests running at 100% (if you know they're working) when you could take outcomes on as an action.

October 06, 2016

Great when it works -- but still room for improvement.

Verified User
Executive in Marketing
Retail Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qubit is great if you want to trial and test on-site improvements without fully commiting to a change. It also allows us to put facts and figures behind our on-site decisions. When the interface works, it's brilliant -- and has really allowed us to push our site further. But as with all new technologies, there are occasions where the platform has failed us and any activity done within the platform disappears.
September 20, 2016

Qubit review

Richard Wilson | TrustRadius Reviewer
Richard Wilson
Digital Director - Burton Menswear
Arcadia Group Ltd (Retail, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qubit is well suited to robustly testing the incremental impact of activity, be it customer experience changes or martech implementations to justify or reduce further investment. It enables quick implementation and measurement of site A/B tests and the gathering of customer insight. It does have limitations in measuring and tracking off-site interactions and unifying them with onsite activity.
August 26, 2016

Getting 'personal' with Qubit

Chi Igboaka | TrustRadius Reviewer
Chi Igboaka
Head of Performance Marketing - Global
Travelex (Financial Services, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qubit is a great tool if you want a quick-to-implement solution to capture customer website behaviour and store it all in a single place. It has the beginnings of a DMP, and I believe has the ability to absorb additional third party data to enrich [what is] already captured. It's also a great A/B testing tool - providing an easy to understand view of test progress - visually and quantitatively.
If you're looking for a pure web analytics tool, then Qubit is not necessarily the tool for you - it's not Google Analytics or Omniture (but doesn't claim to be). You will be able to manipulate your data in much better and flexible ways in those tools (although bear in mind it's aggregated, whereas Qubit holds data - and gives you access to it - for individuals).
August 19, 2016

The best weapon against poor conversion rate!

Verified User
Manager in Marketing
Retail Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for retail clients to help improve on site conversion rate (CR) and user experience. Cilents can achieve big gains within a few months of testing with the ability to segment tests by user type. It can be more challenging when working with clients who have stricter UX design requirements. Design vs. branding can inhibit Qubit's ability.
August 03, 2016

Getting better online, fast!

Dennis Wildman | TrustRadius Reviewer
Dennis Wildman
Campaign Manager
Legal & General (Financial Services, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Qubit is particularly useful if you need a fast way to deliver things that are short to medium term online, particularly if you have online systems that can be involved or time consuming to deliver through. Also it allows you to collect data that can help you gather information that provides insight into your activities and your customers to help optimise your online assets and journeys.
July 26, 2016

How Qubit can help provide insight on your current site's UI/UX/design and help you make improvements through A/B testing

Sean Emmel | TrustRadius Reviewer
Sean Emmel
Senior UI/Front-End Developer
Blue Acorn (Internet, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qubit is an excellent tool for CRO and A/B testing, especially when advanced JavaScript capabilities are desired. Evolution site redesign can also benefit from A/B testing and the use of this tool. Qubit has a robust API which can make building additional company-specific tools/bookmarklets easier, and there is a lot of data that one can leverage through this API. Qubit also offers personalization through the use of built-in components that can leverage Universal Variable information.
July 15, 2016

Powerful technology partner

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qubit is probably particularly well suited to ecommerce sites as it would be easier to directly attribute an ROI to particular experiences but can still be very valuable in a situation like ours where we are not ecommerce because we can still measure enquiries/leads rather than actual revenue. Qubit would probably be less well suited to an information orientated site that generates revenue from advertising.
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