SAP CRM

SAP CRM

About TrustRadius Scoring
Score 8.8 out of 100
SAP CRM

Overview

Recent Reviews

SAP CRM Review

6 out of 10
January 15, 2020
SAP CRM system is being used across the whole organization in almost all business units. SAP CRM allows my organization to manage sales …
Continue reading

SAP CRM Analysis

9 out of 10
May 09, 2019
It is used across the entire business. We use this platform to be able to figure out how much should be ordered, when it will be ordered, …
Continue reading

Sales Review - 2018

10 out of 10
June 14, 2018
We use SAP CRM for our sales team. This was very helpful and insightful for the sales force. SAP CRM is very easy to use and very …
Continue reading

CRM SAP Sales Review

6 out of 10
December 18, 2017
SAP CRM is used to price, quote, and manage our customer's pricing. It is predominately used by our Sales Department.
Continue reading

SAP CRM Review

3 out of 10
December 15, 2017
We use SAP CRM to process orders and make quotes. It is used across the entire sales organization. It helps us keep track of quotes and …
Continue reading

My SAP CRM Review

7 out of 10
December 15, 2017
SAP CRM is being used by all inside sales teams at Lenovo currently. SAP CRM helps us to provide our partners and customers with quotes …
Continue reading
Read all reviews

Popular Features

View all 31 features
  • Customer data management / contact management (27)
    9.3
    93%
  • Opportunity management (26)
    8.0
    80%
  • Workflow management (28)
    7.6
    76%
  • Channel / partner relationship management (27)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of SAP CRM, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is SAP CRM?

SAP is best known as an ERP vendor and their enterprise CRM product tends to be used by customers who are already using SAP's ERP other solutions. SAP CRM also includes marketing resource management (MRM) capabilities. SAP has recently combined SAP CRM with analytics, mobile, collaboration, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

34 people want pricing too

Alternatives Pricing

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.

What is Salesforce?

Salesforce is a web-based CRM application that enables users to forecast revenues and track leads. It is a leading sales, service, and marketing app. Salesforce.com's Sales (CRM), Service, Platform and Marketing applications are designed to help companies connect with customers, partners, and…

Features Scorecard

Sales Force Automation

7.8
78%

Customer Service & Support

8.6
86%

Marketing Automation

8.5
85%

CRM Project Management

8.2
82%

CRM Reporting & Analytics

8.1
81%

Customization

7.8
78%

Security

8.7
87%

Social CRM

9.0
90%

Integrations with 3rd-party Software

8.3
83%

Platform

8.4
84%

Product Details

What is SAP CRM?

SAP is best known as an ERP vendor and their enterprise CRM product tends to be used by customers who are already using SAP's ERP other solutions. SAP CRM also includes marketing resource management (MRM) capabilities.

SAP has recently combined SAP CRM with analytics, mobile, collaboration, and social media capabilities under the moniker SAP 360 Customer.

SAP also offers CRM solutions for SMB customers with their Business ByDesign product

SAP CRM Integrations

SAP CRM Competitors

SAP CRM Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

SAP is best known as an ERP vendor and their enterprise CRM product tends to be used by customers who are already using SAP's ERP other solutions. SAP CRM also includes marketing resource management (MRM) capabilities. SAP has recently combined SAP CRM with analytics, mobile, collaboration, and social media capabilities under the moniker SAP 360 Customer. SAP also offers CRM solutions for SMB customers with their Business ByDesign product

Reviewers rate Customer data management / contact management highest, with a score of 9.3.

The most common users of SAP CRM are from Enterprises (1,001+ employees) and the Information Technology & Services industry.

Comparisons

View all alternatives

Reviews and Ratings

 (154)

Ratings

Reviews

(1-25 of 32)
Companies can't remove reviews or game the system. Here's why
Purnima Kapoor | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Good at an option to automate lead distribution by adding rules in the system. Bad at integration with platforms, operate lead scoring models.. small things like adding leads to campaigns is difficult and is normally complex to understand. It's not a very handy tool if we compare with Salesforce. If leads are required to be added, it has a strange template to be filled in.
Aononna Tazin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
SAP CRM is a well-designed platform for small to medium-sized businesses that want to manage their customer-centric operations through a single pane of glass. Changes can be made quickly and easily for different scenarios. Many features allow flexibility and scalability, making it ideal for large industries with significant capital and customer bases. Data automation helps maintain a healthy relationship with customers.
Aurpa Fiza | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
SAP CRM is suitable for its wide range of features and strong integration with SAP and non-SAP products. You'll have to decide whether or not you want to integrate the system with other SAP components before making any decisions. Salesforce, SugarCRM, etc., are all excellent options for standalone CRMs. At the same time, SAP CRM should be your first choice if you want end-to-end business processes across systems.
Magly Jhonson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
A perfect scenario to use [SAP] CRM tool would be with the intention of improving efficiency, speed, and creativity when selling products and services through marketing or improving the response time to customer concerns and providing quick solutions to their problems.
January 15, 2020

SAP CRM Review

Score 6 out of 10
Vetted Review
Verified User
Review Source
This product is good if the organization already using the SAP machine. The interface is good for the manufacturing and automobile industry. I faced a lot of issues with workflow management in the beginning of the project and SAP helped with that.
Score 6 out of 10
Vetted Review
Verified User
Review Source
SAP CRM is well suited for organizations that have multiple clients and needs a platform to keep the records about the client including contact details, communication steps and notes, possible proposals, people involved in the project from the organization end, and ownership of the account. It would be less appropriate if the company needs a simple and easy to use tool.
Score 6 out of 10
Vetted Review
Verified User
Review Source
First try to understand the requirement and then you can build anything in SAP CRM with standard / non standard functionality. Whenever standard functionality cannot meet thebusiness needs, functional requirements are written by the business users and given to the APAP engineer to customize the product appropriately.
May 09, 2019

SAP CRM Analysis

Score 9 out of 10
Vetted Review
Verified User
Review Source
This is well suited for manufacturing businesses. The software is very in-depth and gives the user numerous ways of functionality. If you do not have a large scale business, I would not suggest this as it is very cumbersome to understand and might be too much for a smaller business platform. One may suggest certain departments within a larger manufacturing business to have access to this information, especially purchasing.
June 14, 2018

Sales Review - 2018

Score 10 out of 10
Vetted Review
Verified User
Review Source
For the sales team. Gives visibility and clarity when looking at contact with customers/desired customers. Helps when a sales force has problems with territory/lead infringement.
December 18, 2017

CRM SAP Sales Review

Score 6 out of 10
Vetted Review
Verified User
Review Source
CRM is great for a large company to implement and use to manage multiple customers. It is less appropriate for a company with a small amount of customers and not a wide range of products
December 15, 2017

SAP CRM Review

Score 3 out of 10
Vetted Review
Verified User
Review Source
I'm not sure the exact cost of the platform but I would assume it is expensive. It would not be a fit for a small company. The only reason that I like it is because I know how to use it but it does take a lot of time to get used to.
December 15, 2017

My SAP CRM Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
SAP CRM is well suited for taking products and services from an opportunity to a quote to a contract, as well as placing orders. It is less appropriate for keeping track of an order history. It is well suited for account management as well.
December 05, 2017

SAP CRM Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
Great if you need easy access to information across siloed departments. Instead of needing logins for all those tools now you just need one to access all the content. The web UI is very easy to configure and change and simple to navigate for our end users. It gives them a 360-degree customer view. I would not recommend for any type of scenario where there is a queue or queued items. Sap CRM has a very very high maintenance cost so the larger your DB the greater your cost will be every single year.
William Alvarez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
SAP CRM is good for a company with heavy order fulfillment and tracking needs or one with high volumes of sales transactions. If a business has a large volume of customers, customer interactions and/or sales leads to track, SAP CRM can be very useful. SAP CRM is an especially good fit for B2B or manufacturing businesses. It is probably not as appropriate for a smaller business.
Score 6 out of 10
Vetted Review
Verified User
Review Source
It is well suited for a large marketing team and companies that have SAP ERP. It is less appropriate for a small business. Its rigidity and lack of options is a major problem, especially for companies that want customization like ours.
Sam Figueroa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
SAP CRM is well suited to take care of an enterprise organizations ticketing and incident management system. It works very well within a large enterprise environment and of course it integrates well with other SAP modules. I don't feel CRM would be well utilized in a small business environment. It really shines when the user bases exceeds 100 users.
Vartika Prakash | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Overall it is a great addition to SAP's suite of applications. It was amazing when I started working on it as compared to Siebel etc. However compared to Salesforce or Hybris, I find it slightly less user-friendly and more complicated to implement the smallest of features for functional consultants. However, at the same time there are features that are well suited for large organizations and best industry practices especially catering to manufacturing firms. With improvising of the cloud offerings, it could definitely gain over the other simpler CRM ERPs.
February 19, 2016

I recommend SAP CRM

Score 8 out of 10
Vetted Review
Verified User
Review Source
Yes, SAP CRM sales is really efficient. Even the service module is great (with the exception of CTI). Marketing was always a good aspect of SAP CRM.
Rajesh Manghat | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
SAP CRM is appropriate for the breadth of functionality and its strong integration strengths with SAP and non-SAP products. One of the key questions that customers to ask if they plan to use SAP CRM is to check how the new S/4 HANA is going to play out as they plan to bring the CRM functionality into one single ERP system. As SAP works through the whole HANA strategy for the business suite, the roadmap is not very clear on what is the positioning of SAP CRM as part of the larger S/4 HANA suite. This is very important before deciding on choosing SAP CRM as a platform. Otherwise customers will be caught in multiple upgrade cycles as SAP works through all the hoops to get to the grander vision or end goal of S/4 HANA
Narendra Pallapolu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pre-Sales and Sales process activities.

CPG Industry's can use SAP CRM TPM/TPO for their Sales and Marketing.

Service industry's can leverage SAP CRM Service component for their all Service phases.

Interaction centers in various industry businesses can use the call center services, for which SAP CRM helps to have an interaction center by enabling a CTI feature, that helps agents to reach their customers/prospect to assist them during pre-sales and post-sales as well as providing technical services.

Score 4 out of 10
Vetted Review
Verified User
Review Source
It is very good for creating and tracking customer interactions. Need to ask: Will you have a big enough support staff to provide functional support as well as middle-ware support? The replication between ECC and CRM is complicated and requires a lot of attention to keep them in sync. After the implementation team leaves will you have enough staff to keep the system up?
Prashanth Busa | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
The organization's long term strategy and the maturity of the business process is a key driver in choosing this product.

SAP CRM is great fit, when:
You have matured Sales, Service and Marketing business processes and would like to streamline and get improved efficiency.
You have to implement end-end business process automation, not piecemeal.
You are already in the SAP landscape and ecosystem.
Integration with other SAP systems.