Skip to main content
TrustRadius
Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Read more
Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
Continue reading
TrustRadius Insights
TrustRadius Insights

Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
Continue reading

King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
Continue reading

Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.2
    72%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
Return to navigation

Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
View more demos
Return to navigation

Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
Return to navigation

Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Integrations

Shopify Competitors

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(593)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(51-75 of 144)
Companies can't remove reviews or game the system. Here's why
May 21, 2021

Shop around but you’ll end up buying Shopify.

Darian Rawson | TrustRadius Reviewer
Darian Rawson
Senior Designer Developer
AdventHealth (Design, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is well suited for people who have something to sell and need to get it in front of people in whatever ways possible to start moving merchandise. Shopify works best for products like fashion and other items like clothing but really works well for almost anything. You may run into some hiccups trying to add detailed customization with specific or too broad of a range of options per item. It gets clunky.
May 21, 2021

Shopify, when documented well and with the right support staff, can really help your retail business!

Verified User
Technician in Information Technology
Retail Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For a small store or side-hustle, Squarespace would be a better choice. However, if you have an entire business that's driven strictly by selling products, Shopify is a great asset. Just make sure you have a technical-oriented person available to contact if you run into issues. Sometimes you have to get technical fast, which can feel overwhelming.
May 21, 2021

Best Ecommerce Platform

SP
Shivani Pandey
Project Engineer
Wipro Limited (Information Technology & Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for medium to large businesses which have a large portfolio of products and services to be offered. It can be set up easily and customized based on the requirements. Also, the cost is another important factor to be considered, as with Shopify new themes and plugins need to be purchased separately.
May 21, 2021

Great Entry to E-Commerce

Travis Brown | TrustRadius Reviewer
Travis Brown
Account Manager and Tactical Projects Leader
Rokusek Design (Marketing and Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is great for any client looking to sell direct to consumer through their website that hasn't reached a level that would require them to implement a bigger e-commerce platform. If you have a limited (50 or fewer) product offering, this can be a wonderful platform that is easy to use and manage your inventory, etc.
May 21, 2021

Small business using Shopify

Verified User
Manager in Other
Computer Software Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is very well suited for businesses of many sizes. In our example (a small company selling several products), it became the number one shopping experience layer. With a number of plugins, we can enhance the experience as much as we want, for example, to promote products across influencers.
May 21, 2021

Shopify is the backbone of our small business

Scotty Hunt | TrustRadius Reviewer
Scotty Hunt
Founder
Indy Over Everything (Apparel & Fashion, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I will, and have, recommended Shopify several times. It is the best way for small business ideas to come to life in an easy, streamlined fashion. The plug-and-play accessibility for building a website turns any design/programming novice into a professional in no time. It is well worth the money and pays for itself in no time at all.
May 21, 2021

Shopify - Great design & UX, weak custom functionality

Verified User
Project Manager in Marketing
Marketing and Advertising Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is really well suited for a shop that does not need to be too customized. If you are selling regular wares (clothing, etc) then you should have no problem. If you need to create custom goods, you have to start creating custom solutions which are a lot harder to implement than in other CRMs like WordPress/WooCommerce.
May 21, 2021

The right choice for any small business' online storefront

Bryan McAnulty | TrustRadius Reviewer
Bryan McAnulty
Owner / Founder
Velora Studios (Design, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is easy to get started with and will grow with you. When migrating our existing e-commerce store that has been running for 8 years now, Shopify was the clear choice because it would be able to handle what we needed, plus even had options to give us benefits we didn't previously have available to us, because of Shopify's extensive app marketplace.

If you have a custom built e-commerce solution that is working well for you and is able to continue growing without headaches, then moving to Shopify might not be worth the effort. However, if you are starting a new online store today, Shopify is an easy choice that you cannot go wrong with.
May 21, 2021

Great ecommerce platform for an online business

Verified User
Advisor in Marketing
Apparel & Fashion Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is great for businesses of different sizes. You can be a one-man store and easily use Shopify to run your ecommerce business. Or you can be an established store with hundreds or millions of dollars in revenue and still use Shopify successfully. It provides all the features you need to run an ecommerce business and also has a great app marketplace to cover all your potential needs.
May 21, 2021

Quick and easy shopping management

Verified User
Executive in Engineering
Computer & Network Security Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is greatly suited for those organizations that want a quick and easy to use store front experience without the need to keep dedicated programmers on staff that know how to create shopping carts on the web or know how to process payments through payment processors. Even though there are tons of options, Shopify falls short when you want to provide fully customizable shopping experiences for your customers based on the offerings being sold.
May 21, 2021

We love Shopify!

Matthew Bernstein | TrustRadius Reviewer
Matthew Bernstein
Senior Account Executive
Intersection Co. (Marketing and Advertising, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is best for companies that are looking to increase their e-commerce sales and open up new revenue streams. It is incredibly easy to set up, and offers the ability to try it out on a free trial basis before unlocking the premium version, which includes more bells and whistles and features to increase the offering.
May 21, 2021

Shopify & Shopify Plus Excellent for most B2C SMB and Beyond

Brian Manning | TrustRadius Reviewer
Brian Manning
President & Co-Founder
Centric Digital (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Excellent for startups, small, medium and larger ecommerce businesses. They are new to the B2B space so it may be less suitable to pure B2B businesses but we are currently evaluating those capabilities vs. other alternatives.
May 21, 2021

Shopify for Small Business: Know Your E-commerce Needs Before Buying

Verified User
Employee in Marketing
Publishing Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
From a basic storefront standpoint, Shopify makes it really easy to have a functioning e-commerce store built to your brand's specifications. Where it can get complicated is based on what features you need for your store, as additional features require additional apps and funds. For bigger brands, this may not be a problem, but for smaller companies, there is definitely an escalating financial cost.
May 17, 2021

Shopify is the #1 choice for new brands!

Sura Hart | TrustRadius Reviewer
Sura Hart
Senior Internet Marketing Manager
MK Media (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is a great eCommerce platform for new online stores and brands. It's so easy to set-up and looks great out of the box. Pricing is transparent and works with growing companies. The plugins, integrations and add-ons are where the real power is though. You can start influencer, social media, paid search campaigns, etc. all from within the platform.
May 17, 2021

Shopify Makes E-Commerce Easy Without Sacrificing Power

Gary Gray | TrustRadius Reviewer
Gary Gray
Founder
Tech Haven (Entertainment, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For small businesses selling a set range of products, Shopify is a dream to set up and manage. If you're not looking to hire an IT department, or deal wth web developer, and are looking to outsource all that work, Shopify is your best bet.

Shopify's powerful commerce tools can make your online store ready to compete with pretty much anything else on the web, and can scale to whatever traffic your store generates, which is a great comfort when your products go viral and suddenly sales explode.
April 22, 2021

A great E-commerce platform

Dan Hanna | TrustRadius Reviewer
Dan Hanna
Owner
Small Business Help Group (Marketing and Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
Shopify is great for someone looking to become an affiliate marketer. They have multiple features to help you sell their product. I would say it is a little less appropriate for people who have limited web design experience. It can be a little confusing when you are first starting out. Overall though, I would say that it is easy to use.
February 25, 2021

Shopify - Better than Volusion, Comparable to Squarespace

Brian Chung | TrustRadius Reviewer
Brian Chung
Graphic Designer
InterVarsity Christian Fellowship/USA (Sports, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is good if you have a lot of products and are looking for an e-commerce store. It handles many products better than squarespace, and is easier to manage/learn than websites like volusion. It's a great website for starting off. It feels less appropriate if you only have 1 product - use something like squarespace instead.
February 29, 2020

Dependable eCommerce platform with solid analytics

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is great for companies with an array of products and discount offers. Easy to keep track of everything and edit as needed. Not too many cases where it's not well suited; performs well at all levels. Like any platform, there will likely be a few areas where you wish it worked differently, but it just takes a little time to get to know the complexities.
February 25, 2020

E-commerce's finest platform for your business

Horacio Carcamo | TrustRadius Reviewer
Horacio Carcamo
Product Development Asst.
Myron Manufacturing (Marketing and Advertising, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify was great when used for products that were at a discounted price and we want them to sell out by marking them with a low price. This prevents having too many low-priced items on our website. It is less appropriate if you want to raise a product as a startup.
February 17, 2020

One-stop shop for all your eCommerce needs

Verified User
Team Lead in Information Technology
Financial Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're looking for a simple one-stop shop to get your online business and eCommerce up and running Shopify is an excellent solution. Super easy to set up with just a small amount of website knowledge and extremely easy to set up and customize products. Excellent inventory management and integration with several shipping and postage apps. I would recommend having a basics knowledge of websites and eCommerce or it could get a little confusing. Their support is excellent though if you get stuck.
February 03, 2020

Best E-commerce platform

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is a fantastic e-commerce site for people who don't want to deal with the technical aspects of running a store and can afford Shopify. It has excellent multi-channel integration, great UI and UX, and an extensive list of features.
Return to navigation