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Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
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What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…
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Popular Features
- Display advertising (10)7.878%
- Ad campaign creation (10)7.575%
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What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…
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Product Details
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- Competitors
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- FAQs
What is Foundry ABM?
Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.
Note: Many reviews are for the Triblio platform, which is now Foundry ABM.
Foundry ABM Features
- Supported: Account Based Orchestration
- Supported: Account Based Advertising
- Supported: Web Personalization
Foundry ABM Integrations
Foundry ABM Competitors
Foundry ABM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
6sense and Terminus ABM Platform are common alternatives for Foundry ABM.
Reviewers rate Display advertising highest, with a score of 7.8.
The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.
Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.
Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.
The most common recommendations from users and reviewers are as follows:
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Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.
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Review testimonials and compare outcomes before making a decision.
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Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.
These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.
Attribute Ratings
Reviews
(26-48 of 48)Companies can't remove reviews or game the system. Here's why
November 13, 2021
Triblio review
Triblio is being used to do ABM advertising at my company. The marketing department uses it to target specific accounts that we want to sell to. We are able to target intents and companies with Triblio which can be very helpful when we know which accounts are important to the sales team.
- targeting job titles
- intent targeting
- targeting specific companies
- could make the user experience more seamless
- less hurdles for changing budgets
September 13, 2021
A new ray of light among account-based marketing (ABM) tools
Triblio is undoubtedly an excellent and renowned Account-Based Marketing (ABM) tool that is specialized greatly. It is my favorite among all the ABM platforms due to the wide variety of functionalities it contains. The product has addressed all of our issues and has conveyed the right information to the right individual, plus helped in reaching out to the accounts that are actively looking for solutions. This platform has been used across our entire organization, and it has facilitated our marketers to a higher level.
- It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
- This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
- It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
- Despite all the good, this software is more appropriate for tech-savvy people because it can get slightly complicated for beginners.
- The website does not ensure consistency throughout the working and operating of the application.
- It should avoid mentioning abbreviations and rather write detailed notes so that all users can understand them.
September 05, 2021
Great start for ABM, but hard to scale
Triblio is being used across the whole organization. It enables marketers to run targeted display ads and personalizations, as well as collect intent data to inform account targeting. It solves the business problem of finding accounts that are actively looking for our solutions, thus finding accounts before they reach our pipeline. The sales orchestration reports are particularly helpful in sharing intent data with our sales teams.
- Use-friendly interface that is easy to understand and learn as a new user.
- Comprehensive home dashboard and signals of campaign status.
- Flexible sales activation and orchestration reports and Salesforce integration.
- Uploading audience lists is buggy, causing us to upload lists 2-3 times before they are registered.
- Budget management is not intuitive - cannot be done on a campaign level.
- Reporting could be improved.
September 05, 2021
Triblio The best Option for ABM
Triblio wraps up a number of critically important tools into one platform. This allows us to be very advanced in our approach. Triblio has the flexibility and control while managing handfuls of campaigns monthly. Triblio gives you the power to manage everything at a detailed campaign level. All the different creatives, upload different landing pages, audience lists, budget, when the campaign runs, where. I can say that the company helped to integrate various platforms that were used between the Product and Marketing teams to launch the necessary campaigns for the brand.
- Web personalization.
- Sales activation features.
- Campaigns across multiple channels.
- Lost in the platform when doing tasks.
- Some simpler and more user-friendly interface.
- Integrated into a CRM system.
August 28, 2021
Solid ABM Platform but Still has Room to Improve
We use Triblio for account-based insights, intent data, advertising, and prospecting. It's used by inside and field sales, marketing ops, and demand generation. Triblio gives us insight into engaged account activity and third-party intent data. The Sales Teams have found the custom account landing pages (smart pages) very effective and easy to use. Audience creation is simple as is the campaign creation.
- Integration with MAP & CRM.
- Ease of use.
- Customizable account landing pages.
- The reporting could be better and what does exist is unreliable.
- The product is not as mature as advertised. Quite a few bugs exist.
- Lack of support team makes the CSM a single point of failure with no redundancy.
August 26, 2021
Makes ABM automated, easy, and highly targeted
Triblio is used to manage the digital surround and personalized landing page creation for our ABM program. Contacts from our Salesforce ABM campaign are automatically passed to Triblio to both begin advertising and quickly create the landing page. Insights are also used by the Sales team via the Salesforce integration.
- Smart pages.
- Display advertising.
- Website metrics.
- More sophisticated smart pages.
June 28, 2021
Big fan of Triblio!
Our Marketing department is the primary user of Triblio in our organization. We are heavily utilizing their overlay capabilities and web personalization. We have also been using retargeting ads for specific campaign as needed.
Our sales team would be the secondary team utilizing the data Triblio provides. Our SDR team loves having the intent topic data and website visitor information for prospecting and some of our AEs use the website visitor information as well when trying to break into accounts or find new contacts within an account that would be a warmer reach out.
Our sales team would be the secondary team utilizing the data Triblio provides. Our SDR team loves having the intent topic data and website visitor information for prospecting and some of our AEs use the website visitor information as well when trying to break into accounts or find new contacts within an account that would be a warmer reach out.
- Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
- Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
- Creating audiences to target with our campaigns, easy to set up and customize.
- Would love to integrate more data into Salesforce. We can see stuff on an Account level via their Chrome extension, but being able to import all that data directly into Salesforce would be great.
- I haven't seen a lot product updates from them in our time with them.
- When we launched, we had a featured included in the console that wasn't actually available yet. That was a little strange.
June 07, 2021
We love using Triblio
We use it in all departments
One specific example of an effective account based advertising campaign, is targeting known contacts that have previously expressed an interest in marketing content or campaigns, but have not recently been active.
One specific example of an effective account based advertising campaign, is targeting known contacts that have previously expressed an interest in marketing content or campaigns, but have not recently been active.
- It allows us to follow up on dead leads.
- It keeps our pending net revenue top of mine.
- It allows us to scale faster and more efficiently.
- So far smooth sailing on our end.
March 11, 2021
Increased targeting for strategic accounts
We brought on Triblio to help our marketing team better manage our ABM programs. While we understood that many of our target accounts were visiting our website, we wanted greater granularity and increased targeting for the messaging and content we were putting in front of this list.
- Salesforce integrations
- Landing page personalization
- Audience building
- User Interface/dashboard
- Engagement analytics
- Dynamic budget allocation & optimization
February 23, 2021
Drives Impressions, But Lacking in Lead Conversion
Our marketing and business development teams are using the Triblio platform. We primarily use it for website customization as well as contact based advertising via account based marketing. Additionally, we use the reporting functionality to monitor website visits made by the companies within our target audiences. Since our company has a very targeted prospect list, Triblio allows us to target those brands and companies by vertical in a way we can't with other media platforms.
- Highly targeted and efficient advertising spend.
- Ability to customize website content based on the visitor (company/title) and behavior.
- Provides website metrics that we can't get through other platforms.
- On-going communication and support with a customer support specialist through weekly meetings.
- Customizable reporting sent direct to users inbox.
- Still struggling to connect the ROI dots between our efforts on Triblio and our business.
- While we have great engagement on our advertising, we aren't seeing the conversion to leads.
- Some of the reporting could be more detailed and/or better integrated with our CRM system (Salesforce & Pardot).
February 20, 2021
Focused Spend for Campaigns and Solid Support
Triblio was originally shown to us by another company in our industry with a similar market and comparable service offering. As part of their account-based marketing strategy, it stood out as a critical tool for a.) targeting only the individuals you want to see ads, b.) tracking engagement of those targets, and c.) incorporating intent data. Since implementing Triblio in our marketing department, we've realized those capabilities by absorbing intent data through Triblio's partnership with Bombora intent data and seen higher engagement with a much narrower focus, resulting in more effective ad spend and better follow-up activation with sales.
- Customer support and training.
- Integration with other platforms.
- Effective ad targeting.
- Communication of new features or changes to UI.
- Higher visibility into help tickets or requests to check into unusual results.
- Better communication of technical requirements to launch small campaigns.
February 13, 2021
Support. Support. Support. The best thing about Triblio
Triblio is used by our marketing group to underpin our ABM strategy. We use it to identify what accounts are active in our market and then deploy personalized campaigns to those accounts. We have undertaken extensive integration between Triblio and other products we have, so we are able to quickly respond to market activity and capitalize on interests.
- Programmatic advertising
- Integration with other apps
- Identify active market participants
- Customer support is unparalleled
- User onboarding
- Tools for sales reps to use
September 20, 2020
Triblio Makes it Easy to Accelerate Your Pipeline
The marketing team at my organization uses Triblio instead of using Google Display Ads. Before Triblio, we'd create display ads in Google and not really know who we were marketing to and who was seeing the ads. With Triblio, we're able to market to specific people or companies, and see in-depth analytics including the companies who are seeing our ads and who is engaging with them. We've created multiple campaigns in Triblio and are seeing pretty good success so far.
- Great Analytics
- Targeting Accounts with Purchase Intent
- Accelerate Sales Pipeline
- Unsuccessful Campaigns to Promote Events
- More Clear Metrics
September 10, 2020
Triblio - A great ABM platform
Currently, Triblio is being used by the marketing team with plans to expand within the sales team as well. We utilize Triblio for targeted account-based display advertisements, as well as site overlays and web personalization. Triblio allows us to take a targeted approach to advertising, and to offer tailored content to key accounts.
- Integrates with Salesforce - as we take an ABM approach, leveraging the data in Salesforce to target key accounts is key to success.
- Provides many personalization options - Triblio makes it easy to personalize your webpage so that you can offer a tailored experience based upon what you know of key accounts
- ABM Ads - it offers a platform to upload and deploy targeted ads to key accounts and buyers
- Reporting - I think there is still more to be done from a reporting process, but haven't been able to dig in much to uncover more.
- User Experience - while some of the functionality is intuitive, other pieces are harder to navigate. Also, the terminology on the site can sometimes be a bit confusing as to what each button/section does.
- Enablement - ABM is a bit newer, so I think they can be doing a bit more to ensure we get off on the right foot utilizing all the important and cool features they offer.
Our Commercial Team (specifically Marketing) uses Triblio to build brand awareness at our target accounts, accelerate geographic expansion, and improve sales velocity.
- Cookie + IP tracking.
- Targeting.
- Reach.
- Personalization.
- Account tracking.
- Customer service.
- Analytics.
- User experience.
December 12, 2019
Triblio: decent starter ABM package
We used Triblio to kickstart our ABM program.
- Web personalization
- Lead capture
- User experience
- Content hub usability
October 03, 2019
Great tool for web personalization,
Triblio is being used as part of our account-based marketing technology stack. It is used throughout our website to enable web personalization based on marketing segments, intent and persona to show the most relevant content for our website visitors. It also has multi-channel account based marketing capabilities as well.
- Web personalization
- Account based marketing platform
- Paid digital ads platform
- Attribution reporting
- Not intuitive platform
- It could use better dashboards to see overall goals and progress
April 20, 2019
Triblio is a well performing, robust ABM platform
Score 8 out of 10
Vetted Review
Verified User
We use Triblio to create and manage ABM campaigns for our top target accounts. These campaigns include display, web personalization, CTAs on our blog, and other bulk actions specific to different audiences. It's used by our marketing department, but enables sales to create really targeted outreach based on account activity on the site.
- Design templates for CTAs.
- Audience Management.
- HubSpot Integration.
- Daily account activity digests.
- Can be tough to get started on your own, but their Account Managers are amazing!
- Reporting could be more in-depth.
November 17, 2018
Ideal for ABM Web Strategies
We use Triblio for personalizing web experiences for our target accounts. Our marketing team implements strategies among our top prospect accounts for ABM campaigns to showcase specific items based on industry, geography and the tier of the target account we are looking at targeting. We also use it to let our sales team know when target accounts visit the website, etc. We also use it for our competitor campaigns as well. Triblio addresses the problem of getting a relevant message in front of the right person helping increase conversion rates and more.
- Intuitive interface that makes it easy for users to use.
- The experiences for current clients, prospects, and competitors to all be personalized are awesome!
- The offering of uploading and deploying ABM ads to targets accounts and contacts.
- Easier to pull reporting and analytics would be nice.
- More modals or tools for those with minimal HTML experience.
May 18, 2018
Quickly maturing, go-to digital ABM platform
Triblio is used to drive digital account-based marketing initiatives within our organization. Marketing manages and administers the platform and we coordinate with sales on execution. Sales consumes reports on digital activity within their target accounts.
- Easy to use - the homepage personalization allows you to fine-tune the homepage for specific industries, companies and user profiles in a snap.
- Their customer success is top-notch. They work hand-in-hand to help you accomplish your objectives on the platform.
- We've had some early success with Triblio digital ad targeting - impression/click/land ratios. We may deserve some credit for the creation of the effective ads, but they're doing something right.
- The platform is maturing. We've encountered a few small hiccups with the technology and there are certain features that are more than just nice-to-have, that are missing from the platform. That being said, the roadmap is robust and it seems to be evolving quickly with customer demands.
March 28, 2018
A great product to achieve faster sales
We currently implemented Triblo for Lead Generation, within the sales department. It's a really good app to target specific audiences, according to the industry they take part in, the interests they have, among other things. It makes targeted sales a lot easier.
- Targeted experiences for customers
- Greatly integrated metrics with google analytics.
- Representative information about what are users doing in your website
- Sometimes metrics take a long time to set up
We currently use Triblio primarily for personalizing web experiences for our target accounts. Our Programs team, which is in charge of strategy and execution of account-based campaigns uses it to target specific marketing promotions to target accounts based on industry, geography and the tier of target account we are trying to target. We also use it to alert salespeople when target accounts that are assigned to them visit the website. Triblio addresses the business problem of getting a relevant message in front of the right person - when you can achieve that you can greatly increase conversion rates. Additionally, when prospects see more relevant information, they just overall have a better experience interacting with your content/site.
- For geographic field marketing events we've seen a lot of success using their Modals to get relevant promotions in front of the right customers (for user meetups) and prospects (for happy hours to network with other SalesLoft customers). They've actually directly driven attendance at multiple events.
- The metrics that Triblio provides and its integration with Google Analytics help us to better understand how much progress we're making at driving target account traffic to our website. One of the lagging indicators of a successful ABM program is an increase in the number of target accounts visiting your site vs. non-target, and Triblio has helped us to measure this precisely.
- Triblio, for a young product, has a pretty intuitive interface. Though there are opportunities for it to grow and improve, it's easy for new Triblio users to pickup personalization, even if they are beginners or have only a rudimentary understanding of HTML.
- Their user interface while fairly intuitive can be sluggish at times, especially when pulling reports. This may be due to speed of integration, but there's some opportunity for performance improvement.
- It would be great if it were even easier to style the modals and other objects with a more graphical user interface. This would allow people with little to no HTML experience develop campaigns and customizations.
- Triblio does a great job of tracking the accounts that visit your site, but it would be great if we could integrate it with our marketing automation system to the point where we can actually identify specific prospects from our target accounts.
December 04, 2017
Great product for account based marketing
We use Triblio to create landing pages specific to target accounts and our sales reps. We also use Triblio to see which accounts are viewing our website and customize the content they see on it. Both our sales and marketing departments use it for insights on accounts and their interests.
- Custom experiences for accounts
- Tracking target account views and interests
- Customizable landing pages for sales reps
- Account insight emails sent to reps
- More detailed analytics
- Nothing else! It's great