TrustRadius Insights
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …
Overview
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Recent Reviews
Popular Features
- Approval workflows (9)8.080%
- Content collaboration (9)8.080%
- Content calendar (9)8.080%
- Content hub (8)7.171%
Pricing
N/A
Unavailable
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
Alternatives Pricing
N/A
Unavailable
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kapost?
Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.
Kapost Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Content distribution
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Kapost Integrations
- Salesforce Sales Cloud
- Adobe Marketo Engage
- Oracle Marketing
- WordPress
- Yoast
- Drupal
- Sitecore Experience Manager
- Adobe Experience Manager
- Salesforce Marketing Cloud
- Google Analytics
- Microsoft 365
- Box
- Vidyard
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- LinkedIn Publishing Platform
- Uberflip
- Curata
- Outbrain
- HubSpot Marketing Hub
- Squarespace
- ExpressionEngine
- Joomla!
- Brainshark
- Blogger
- Brightcove
- Tumblr
- Hootsuite
- Jive
- SoundCloud
- SlideShare
- Khoros Communities (Formerly Spredfast + Lithium)
- Youtube
Kapost Competitors
- Percolate, now part of Seismic
- Contently
- Oracle Content Marketing (Compendium)
Kapost Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Percolate, now part of Seismic and Contently are common alternatives for Kapost.
Reviewers rate Content distribution highest, with a score of 9.
The most common users of Kapost are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(35)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.
Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
September 20, 2020
Great content manager tool for all departments in your organization
It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.
- Gallery is easy to navigate.
- I love the favorites tab so I can keep track of my most used or valued information.
- Trending is a neat feature to see what is popular.
- Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
- I think some type of links from search could be useful.
- Layout isn't the prettiest.
80%
8.0
80%
8.0
80%
8.0
- Saves time on email Q&A
- Saves time on training
- Consistent messaging content for the company
June 08, 2016
Kapost gets you organized
Score 8 out of 10
Vetted Review
Verified User
Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.
- Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
- File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
- Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.
- Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
- Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
- Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.
- Increased visibility of a project's lifecycle.
- Increased employee efficiency -- having all content in one place minimizes duplication of content already produced, increases access to materials, and keeps a project on deadline.
2
December 15, 2015
Great for filtering content and managing workflows
We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of archiving or organizing this content. In order to try to get as much use out of each asset we create, we've created about 8 tags -- so the content can be accessed again and again based on querying a certain customer segmentation, for instance. We also use Kapost to track our workflow. We have a content driver push the copy through each stage, but this provides a very visual outline of who has seen it (from writers to design to execs, etc.). Now that we've had Kapost for a while, I'm in the process of working with our content strategist to pare down our workflows and tags even more based on how we've been using it. And we've been using it a lot.
- Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
- Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
- Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
- Updating custom fields: Some time in the past few months, we had added new options under a certain custom field and had named them "New -- namehere," to alert our Kapost users to the new tags so they wouldn't just skim over them. We thought we could eventually just delete the "New" part. But when we went in to do that, it treated it as a whole new custom field, forcing us to retag a whole slew of content. It would be nice if you could *edit* custom field names, not just add and delete them.
- Search functionality: This is probably the biggest problem. It's obviously very useful to be able to keyword search, but the Kapost search algorithm only seems to work if you write your search term in order and verbatim. e.g. "Orlando Zoo animals" will not pick up content called "Orlando animals."
- Submit button: When you create content, there's a "submit" button and a "publish" button at the top right of the screen. I have no idea what the "submit" button does. We usually just hit it to make it go away. I'm not sure if it provides any sort of functionality. The pages in Kapost autosave every few seconds, so it doesn't seem to be a save feature. If it doesn't actually do anything, they should probably remove it.
56%
5.6
26.666666666666664%
2.7
N/A
N/A
- I think we're able to reuse content a lot more often, which only saves time and personnel resources. By "reuse" I both mean access older content that's still applicable because we can now search for it more effectively, and also to use older content that may have been forgotten as a springboard for other channels.
- Through Kapost, our workflow is really intuitive, obvious, and clean. There are no questions about when things are due, and communication is really effective.
- We've really been able to systemize our process from ideation to publication. We always follow the same steps and store our content in the same place. I think this alleviates some of the ambiguity that exists in workplaces where each team member kind of has there own system. Kapost gives us a visual of our shared workflow, our shared timeline, and has internal communication features, so comments on files don't get lost in emails. We all feel in sync.
To be honest, I've only joined the team here at SolidFire this quarter (it's my understanding that before Kapost, there was no content management system, though). But in the past, I've used WordPress way more extensively than we do here -- effectively as the in-house CMS. WordPress is great for a lot of things, but I think it encourages viewing your content in a chronological way. I don't feel bound in that way by Kapost at all. I'm almost always looking at Kapost through some sort of customized view (you can select certain custom fields/details to view, and then save that view for yourself or others to see). I enjoy this. I feel like this encourages us to not forget about older content, to continue to be inspired by it, and to not have our copywriters and designers create new content when there's perfectly good stuff sitting in Kapost. Once you've really gone through and tagged your content, Kapost is a beautiful thing for a marketer.