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Great tool, it can do almost anything you ask it to!
May 08, 2019

Great tool, it can do almost anything you ask it to!

Jared Gardner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use Optimizely to do all the web site testing and optimization in the Marketing department.
  • Integrates with most digital marketing tools well.
  • Library features make it easy to reuse metrics, goals, and pages.
  • Endless ways of executing a test.
  • Great thought leadership and training.
  • Being able to target analytics audiences is limiting compared to Google and Adobe products.
  • UI looks nice but its layout a little weird IMO.
  • We find ourselves saving money by testing designs with bad CRO practices before we roll out.
  • The tool enables any test you want to run, your ROI will vary based on effort put in.
Missing some audience stuff, but overall its really powerful, library features let it scale quickly.
You have to learn what a lot of icons mean in the tool, which has a learning curve. Besides that, it looks nice and is fairly intuitive.
We have room to grow in the platform with personalization and more advanced tests, the platform is designed pretty well by allowing you to do simple or complex projects based on your needs.
Optimizely is easily a top 3 platform, depending on your other MarTech will determine if its the best tool for you.
Really one of the top tier testing tools, there are very little things it can't do. The personalization add-ons can get expensive though. I wish you could use audiences from GA or Adobe Analytics (and Audience platforms) to target tests, besides that, I have not real complaints.