Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.6 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
PathFactory
Score 7.9 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
6sensePathFactory
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6sensePathFactory
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6sensePathFactory
Considered Both Products
6sense

No answer on this topic

PathFactory
Chose PathFactory
Similar functionality, easier UX, and lower price. PathFactory seemed a more appropriate tool for an organization of our size where we can't afford to have the whole department engineering a content hub. We needed a quick and easy-to-use tool to deliver value fast.
Top Pros
Top Cons
Features
6sensePathFactory
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.8
84 Ratings
3% below category average
PathFactory
-
Ratings
Automated routing and prioritization7.868 Ratings00 Ratings
Customer interaction histories7.977 Ratings00 Ratings
Syndicated content7.556 Ratings00 Ratings
Personalization7.770 Ratings00 Ratings
Engagement data tracking8.081 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.9
82 Ratings
1% above category average
PathFactory
-
Ratings
Ad campaign creation8.177 Ratings00 Ratings
Display advertising7.979 Ratings00 Ratings
Contextual advertising8.068 Ratings00 Ratings
Social advertising7.874 Ratings00 Ratings
Ad reporting and analytics7.880 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.3
94 Ratings
3% above category average
PathFactory
-
Ratings
Standard visitor segmentation8.691 Ratings00 Ratings
Behavioral visitor segmentation8.193 Ratings00 Ratings
ABM sales intelligence8.387 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.3
99 Ratings
5% above category average
PathFactory
-
Ratings
3rd party intent signals8.597 Ratings00 Ratings
Downstream intent signals8.191 Ratings00 Ratings
Account identification8.495 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
84 Ratings
8% below category average
PathFactory
-
Ratings
Automated workflow & orchestration7.784 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
6sense
-
Ratings
PathFactory
9.3
140 Ratings
13% above category average
Content hub00 Ratings9.6133 Ratings
Forms / Gated content00 Ratings9.5133 Ratings
Embedded CTAs00 Ratings9.4117 Ratings
Content distribution00 Ratings9.09 Ratings
Content promotion00 Ratings9.06 Ratings
Content automation00 Ratings9.6104 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
6sense
-
Ratings
PathFactory
9.3
140 Ratings
17% above category average
Audience profiling and targeting00 Ratings9.5114 Ratings
Closed-loop tracking and reporting00 Ratings9.5109 Ratings
Content performance analytics00 Ratings9.4139 Ratings
Campaign optimization dashboard00 Ratings8.98 Ratings
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6sensePathFactory
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Score 9.8 out of 10
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LeanData
LeanData
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
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User Ratings
6sensePathFactory
Likelihood to Recommend
8.7
(223 ratings)
8.8
(141 ratings)
Likelihood to Renew
9.0
(13 ratings)
9.0
(7 ratings)
Usability
9.6
(27 ratings)
9.3
(3 ratings)
Availability
10.0
(3 ratings)
10.0
(8 ratings)
Performance
9.8
(3 ratings)
10.0
(8 ratings)
Support Rating
9.6
(28 ratings)
9.1
(4 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
1.0
(1 ratings)
10.0
(7 ratings)
Implementation Rating
9.6
(4 ratings)
10.0
(7 ratings)
Configurability
9.7
(3 ratings)
9.0
(2 ratings)
Ease of integration
10.0
(2 ratings)
9.3
(2 ratings)
Product Scalability
9.9
(3 ratings)
8.6
(2 ratings)
Vendor post-sale
10.0
(1 ratings)
9.3
(2 ratings)
Vendor pre-sale
10.0
(2 ratings)
9.0
(2 ratings)
User Testimonials
6sensePathFactory
Likelihood to Recommend
6sense
I think it's more suited for people or the access that we have. Sales intelligence and the predictive model. It's more suited for people on the demand gen side, the actual iframe itself. Then sales intelligence is for our sales team. It makes sense for demand gen and ABM analysts have access to both, but truthfully, our source of truth and bread and butter is the predictive model.
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PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
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Pros
6sense
  • It makes my job a lot easier in terms of sales is an art as well as a science. It provides that science and the methodology of understanding who is the best people for me to reach out to and at what time should I prioritize certain companies for Q4 versus immediate. It kind of helps balance with my book of who's worth engaging with and getting out in front of versus those that I can probably schedule something for down the line and continue to nurture.
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PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
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Cons
6sense
  • The only thing that I can think of, and it's not something that I particularly find annoying, but I know that executives, when they do have pushback about the tool, the thing that I hear them say is that they want that ability to see not just how 6sense is impacting from an attribution standpoint, the sale, they want to see more broad attribution capabilities within the tool. I actually think that having a marketer's level knowledge of the technology, I think it probably could be accomplished. That's a possibility that I think would make it an even easier sell internally or externally.
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PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
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Likelihood to Renew
6sense
I rated 6Sense a 10 because it has become an indispensable tool for our sales and marketing teams. The platform’s ability to identify high-intent accounts and provide actionable insights has significantly improved our targeting and engagement strategies, resulting in better conversion rates and a more streamlined workflow. Its predictive capabilities give us a competitive edge by allowing us to reach prospects at the right time with personalized messaging. Additionally, 6Sense’s seamless integration with our existing tech stack and CRM makes it easy for our teams to collaborate and align on shared goals. The value it brings to our business development efforts ensures it remains a crucial part of our growth strategy.
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PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
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Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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In-Person Training
6sense
No answers on this topic
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
6sense
dont implement it
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PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Read full review
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Return on Investment
6sense
  • I would say prioritizing accounts that 6sense is telling us to do has increased our win rates, has increased our meeting rates, our SDRs, prioritizing six QA from 6sense has greatly increased the amount of meetings they've been able to book. Then from there, open opportunities. Almost all of our closed won opportunities had extensive outreach via marketing. That was because of our knowledge of them through 6sense.
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PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
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ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.